how MSRTC had implemented 7ps

1. 7p’s in Transportation Sector
Kanishka

2. M.S.R.T.C Profile:-
• Chairman:- Shri. Jeevanrao Gore
• Vice Chairman & Managing Director:- Shri. Deepak Kapoor
(I.A.S.)

3. Cont…
Owner Government of
Maharshtra
Transit Type Intercity bus services within state of
maharashtra and selected cities
neighboring states. Local bus services in
selected cities.
Daily ridership 7 Million(70 lakh)
Headquarters Mumbai central,Mumbai
Website http//www.msrtc.gov.in
Online booking
Operator MSRTC

4. HISTORY
• The MSRTC is established by State Government of
Maharashtra. It will provided in the Section 3 of RTC Act
1950.
• The First bus been flagged off from the Pune to
Ahmednagar in 1948.
• MSRTC is the state run bus service of Maharashtra
with 16,000 buses which ferry 70 lakh passengers
daily on 17,000 routes.
• It is the third largest bus service provider in India
(after APSRTC and TNSTC) and serves routes to
towns and cities within Maharashtra and
adjoining states.

5. P‟s
 PHYSICAL EVIDENCE
 PRICE
 PLACE
 PRODUCT
 PROMOTION
 PEOPLE
 PROCESS

6. PHYSICAL EVIDENCE
• Physical Evidence refers to the environment in which
the service is delivered and where the service industry and
customer interact.
• Booking offices and ticket counters at MSRTC are extremely
spacious and well designed with good looks.
• The at MSRTC have elegant interiors well designed seats
with more leg room especially in the luxury bus.

7. Price
Based on:-
• Class of travel
• Load factors
• Profit margins
• Competitors pricing

8. PLACE
• MSRTC has a wide distribution channel that
gives easy access to it‟s customers.
• Tickets can be booked through various channels.
• “MSRTC ” has also established a remarkable
standing in the market place.

9. PRODUCT
• PRODUCT MIX involves planning and developing
the right type of product that will satisfy fully the
needs of customers. A product has several
dimensions. These dimensions are collectively
called product mix.
• 1)Core product it is said that core product is what
buyers is really
buying eg msrts provides bus transportation
services for passenger.

11. • 2)Genric product - the marketers are suppose
to termed the core benefit in to generic
product also known as the basic version of
product e g msrtc provides semi luxury
bus(asiad bus) for trvelling comfertable .

13. • 3)Expected product -this is the product with
features which have develop over up period of
time shaping the standard specification in the
expected product we find the minimum
requirement which the customer expect from you
eg msrtc provide mini bus(yeshwanti) to
passenger for fast travel, and getting quick
service . its mini buses special feature are its have
a small shape comparing to other buses thats
why its easily run on small,narrow villages road
and villagers passenger get quick service of
transportation

15. • 4)Augmeted service- the augumet product is
additional attraction with which the motto of
establishing standard over the compititive
firms we also call it the peripheral services . it
included extra additional service . e g msrtc
provides air conditioner volvo buses(shivneri)
to the passenger .

17. • 5)potential product/services-the organisation
are found instrumental in unlocking the full
potential by discovering new ways of
attracting and holding customers and users e g
msrtc provide waiting hall,cool and clean
water,online booking facilities and guaranty of
safe trvelling.

18. Promotion:
Promotion mix means
A specific combination of promotional method used for one product or a
family of product elements of a promotional mix may include point or
broadcast advertising ,direct marketing ,sales promotional
telemarketing etc
1) Advertisement:-
The MSRTC is very old corporation and it run by government of
Maharashtra.thats why everyone aware of MSRTC's bus services. so they
not emphasis on advertisement.but MSRTC has open own website on
internet and they giving all information ,services about MSRTC bus
transportation services .and they also advertising new services on
that website.

19. Promotion cont..
• 2)Sales Promotion
A) Discount
The MSRTC offers some discount scheme for attracting and sticking the
passenger .
a) For school student they offer 66% discount on
total tickit charges by monthly regular travelling passes
. . b) For senior citizen person(above 65 year) they
offer 50% discount on total travelling tickit charges.
. . c) For blind and handicap person they offer 75%
discount on total travelling tickit charges.
. without this discount facilities MSRTC also provide some
money saving scheme in travelling like a 4 days, 8 days passes with
taking some amount of pass charges .this pass holder can travel in
MSRTC all buses 4 days,8days as per there passes type he have no
necessary to paying tickit charges untill expiry date of this pass. It
means passenger can travel unlimited by MSRTC buses using this pass
scheme with saving money.

20. Promotion cont..
• Another pass type is regular passenger pass for particular travelling
route . it included 50% discount for some time period . MSRTC
provide one scheme like pay 45 day's travelling charges and get 45
day's freetravelling.
• The MSRTC provide 10% discount smart card which are useful to
getting the 10% discount on total travelling tickit charges.its smart
card has 1 year validitiy from buying date . Its cards price is only
200 Rs only . This card discount applicable for all MSRTS buses.
(avoiding A/C buses)
So its all scheme attracting to the regular passenger and its create
loyal customer.which are sticking ,retaining with MSRTC bus service

21. Promotion cont..
• B) Tours and packages:
MSRTC conducts different tours and packages all
around india.These
tours cover all the important tourist and religious
places in that
particular region .The tours and packages
conducted by MSRTC are very
reasonable and luxuarious
The MSRTC is introducing various new tours and
packages for people
like a 'ASHTHAVINAYAK DARSHAN', 'KONKAN
DARSHAN' etc.

22. Promotion cont..
• 3) Telemarketing:-
The MSRTC open the telephone help line
number "1800 22 1250" it is
available 24 hours to helping to the passenger
and it gives online
booking services .enquiry from telephone ,
reservation from telephone
etc.

23. PEOPLE
• At MSRTC, „people‟ are the most important „p
• People provide most services that is the
selection, training, and motivation of employees
• This ensures some amount of reliability, and this in
turn affects the degree of responsiveness sought
from customers.

24. PROCESS
• The process begins at the time of reservation goes on to
the confirmation of seats. For e.g.: Computer reservation
system of MSRTC enables any reservation request from
anywhere in the world to be auctioned in minutes. The
reservation facility is accessible through all-major computerized
reservation system of the world.
• By giving details of where to book and how to book MSRTC
help in providing quality services to the customers.
• All these facilities go a long way in increasing passenger convenience.
• All these procedures form a part of the total process designed
to deliver quality service at MSRTC .
• MSRTC making every effort to constantly redefine service
procedures to enhance service satisfaction levels.