This document discusses business communication and its key elements. It defines communication and outlines its purposes of informing and persuading. The document then describes the basic elements and process of communication, including the sender, message, channel, receiver, encoding, decoding, feedback. It classifies communication based on medium, number of people, and type (verbal, non-verbal, etc.). Barriers to communication and how to achieve effective communication are also covered. Business communication is defined and its importance to business success is highlighted.

1. BUSINESS
COMMUNICATION
PRESENTED BY
NIJAZ N

2. Introduction
• Communication - derived from the Latin .
• Communis – means – common.
• Human beings are poor in communication.
• No common form for communication.
• But through learning & practicing can improve competency.

3. • We communicate to : (a) inform (b) persuade.
• To Inform :
– Focus is the subject of the communication.
– Called : Expository Communication - desire to expose ,develop &
explain the subject.
• To Persuade:
– Focus is on the receiver.
– Wants the receiver /reader to understand the message and to be
influenced by it.
The Purpose of
Communication

5. • A natural human activity of all humans, which is to convey opinions,
feelings, information and ideas to others through words (written or
spoken), body language or signs.
• An act of sharing one’s idea’s, emotions, attitudes, perceptions etc with
another person or group of persons through words (written or
spoken), gestures, signals, signs, or other models of transmitting
images.
Communication

6. • One way process – flow of information from a sender to a receiver.
Process of Communication
Sender Media ReceiverMessage Message
Feedback

7. Process of Communication
Information
Source
Encoding Decoding DestinationChannel
Noise
Feedback

8. Sender • The person who transmits or spreads a message.
• Operates an electronic device
Encoding • Changing the message into symbols.
• Symbols : words, gestures, pictorials, signs etc
Channel • Medium that facilities the sending of the message.
• Channel : Oral. Written, audio- visuals etc.
Receiver • Targeted audience of the message.
• Tries to understand, interprets, & tries to perceive
the total meaning of the message.
Continues………
Elements of Communication

9. Decoding • Act of translating symbols into meaningful message.
Acting • Receiver act in a desired manner.
• Shows how he/she understood the message.
Feedback • Loop
• Helps the sender to know if there is any corrections
or changes to be made in the proposed actions
Elements of Communication

10. Classification of
Communication
Communication basis of the medium employed
Verbal
Communication
•Communicating with words, written or spoken.
• Includes speaking, listening, writing, reading & thinking
Non-verbal
Communication
•Use of pictures, signs, gestures & facial expressions.
Meta
Communication
• When the speaker’s choice of words unintentionally
communicate something more than what the words
themselves state

11. Classification of
Communication
Communication based on No: of persons receiving
Intrapersonal
Communication
•Talking to oneself in one’s own mind.
Interpersonal
Communication
•Exchange of message between two persons
Group
Communication
• Among small or large group in which all individual
retain their identity.
• E.g. Classroom
Mass
Communication
• A message is sent to large group.
• No opportunity of feedback.
•E.g. by newspaper, TV, Radio etc

12. Classification of
Communication
Non Verbal Communication
Visual
Communication
• Usage of charts, maps, graphs, posters ,signs & signals
for communication.
Aural
Communication
• Pertaining to hearing or the ear
•Usage of Bell ,Whistle, Horn, Siren for communication
Kinesics • Behaviour related to movement, either of any part of the
body or the body as a whole
•Usage of Posture, Smile, Arm position, Handshake, Eye
contact, Walking style

14. • Barrier – something non-physical that keeps people apart or prevents
activity, movement and so on.
Barriers of Communication
Barrier attributable to the sender
• Lack of planning • Poor choice of words • Different perceptions
of reality
• Wrong choice of
channel
• Vagueness about the purpose of communication
and objectives to be achieved.
• Information overload • Emotions • Offensive style

15. Barriers of Communication
Barrier attributable to the receiver
• Poor listening skills • Inattention • Different perceptions
of reality
• Mistrust •.Bias • Lack of trust
• Premature
Evaluation
• Lack of interest • Attitudinal clash with
the sender.

16. Other Common Barriers of
Communication
Physical
Barriers
• Noise, Distractions, Inadequate listening, lack of
knowledge.
Personal or
Psychological
Barriers
• Social and cultural values
• Judgments
• Emotions
Semantic
Barriers
• Barriers that arise from the symbolic systems
used for communication - ie; words ,pictures &
actions.

17.  The communication can be considered successful when :
– The message is properly understood.
– The purpose of sender is fulfilled.
– The sender & the receiver remain linked through feedback.
 Rule of Five : Five receiver step for successful communication :
– Receive
– Understand
– Accept
– Use
– Give feedback
Effective Communication

18. 7 C’s of Communication
Candidness • Speaker’s self confidence
Clarity • use Clear, accurate, familiar words
Completeness • Communicate whatever necessary, answer all the
questions
Conciseness • Communicate in brief and be able to say whatever
we have to say in minimum words
Concreteness • Being specific
Correctness • Avoiding grammatical errors
Courtesy • Maintaining proper manners & conduct
•Eg : Saying Thank you, please, sincerely apologize

19. • All messages that we send and receive for official purpose like running
a business, managing an organization, conducting the formal affairs of
a voluntary organization and so on.
• Internal Communication : When people within the organization
communicate.
• External Communication : when people in the organization
communicate with anyone outside the organization
Business Communication
Types of Business Communication

20. • The success of any business to a large extent depends on efficient and
effective communication.
• No business can develop in the absence of effective communication
system.
• Communication takes place among business entities, in market and
market places, within organizations and between various group of
employees, owners and employees, buyers and sellers, service
providers and customers, sales persons and prospects and also
between people within the organization and the press
Role of Communication in
Business

21. Purpose of
Business
Communication
For Instruction
For information
For Evaluation
For DirectionFor Teaching
For Influencing
For Employee
Orientation