LinkedIn LIVE Coaching Workshop Part 3

Part 3
Improving Your
LinkedIn Profile

©2012
Nycletha
McCarley

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  Headline   Making Connections

  Summary   Recommendations

  Unique URL   Endorsements

  Personal & Other Information   Dos & Don’ts

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Headline
  Be descriptive & bold, so
people will find & remember
you!
  Add certifications, advanced
degrees
  Out: “Financial Advisor at”
  In: “Money Making Expert:
Helping Individuals Become
Financially Free”
  Transitioning? It’s ok!
-  State in your headline
-  Describe position you want
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Summary
Example 1
  Be descriptive & bold
“Success Starts with Meaningful
  Include key words from your industry Communication!
As a former Missile Flight Engineer turned
  Quick & fast: Use your resume profile Management Catalyst (not a typical
consultant), I use my expertise to
  More effective: Personalize, describe understand, develop, & optimize complex
passions, key skills & strengths businesses of all types…

  Include yrs of experience, specialties,
My background encompasses working with
areas of interests individuals, entrepreneurs & organizations to
solve challenges in many areas of business,
  Communicate your ability to contribute ”
which include:…
value to an organization
Roy Bell,
  In transition, describe how your Business Development, Marketing, Project Management

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experience relates to the new career www.linkedin.com/in/roybell

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Nycletha
McCarley

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Summary
Example 2
  Be descriptive & bold
“I have been helping people for as long as I
  Include key words from your industry can remember; it comes natural. When I
studied Vocational Rehabilitation, I began
  Quick & fast: Use your resume profile gathering resources to help people find a
career, especially after a debilitating
  More effective: Personalize, describe accident. I gravitated toward helping
passions, key skills & strengths students find a major that would lead to jobs
during school & after graduating. Working
  Include yrs of experience, specialties, with Be a Leader Foundation has been a
dream come true for helping students in
areas of interests rural Arizona achieve college goals... ”
  Communicate your ability to contribute Socorro Galusha Luna,
value to an organization ★★★★★Helping people find jobs★★★★★
www.linkedin.com/in/socorrogalushaluna

  In transition, describe how your
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experience relates to the new career
©2012
Nycletha
McCarley

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Unique URL
  Customize your URL with your   This allows you to brand yourself
name   Also bumps you up on search results
  Or, use a keyword-based URL   Add the URL to your email signature &
that will create traffic other sites
  Whatever you decide, maintain it!

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I don’t suggest completing this information

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Completed! Next on Deck….
  Headline   Making Connections

  Summary   Recommendations

  Unique URL   Endorsements

  Personal & Other Information   Do’s & Don’ts

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Nycletha
McCarley

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Making Connections
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Three Ways
  Use Imported Contacts
  Invitations
  Invite someone to make a
connection
  Be invited by someone to
make a connection

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  Upload Outlook, Yahoo, Hotmail, Gmail, etc email addresses
  Download your full address book to invite people already on LinkedIn
  When it asks for permission to access your address book, you accept

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  Invitations are how you make connections on LinkedIn

  When one LinkedIn user sends an invitation to another person
who then accepts the invitation, they become 1st-degree
connections
  If the person receiving the invitation isn't a LinkedIn member,
they'll be prompted to join LinkedIn in order to accept the
invitation
  Each new connection can increase your access to thousands
of professionals in your network
  You should only send invitations to people you know
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LinkedIn will give you options
for each one you select

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How do I reach out to 2nd or 3rd degree contacts on LinkedIn?

Options
  If you & the contact are members of the same group, connect by
choosing “Groups” when sending the invitation
  If the contact is a 2nd degree contact, you can reach out to a 1st degree
contact through LinkedIn to ask to be introduced
  If you have the contact’s email address, connect by choosing the “Other”
option when sending the invitation
  With a LinkedIn Premium membership, you can send In Mail messages

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McCarley

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Recommendations Endorsements
  A recommendation is a   An endorsement is a one-click
comment written by a LinkedIn way for your connections to
member that promotes a
endorse the Skills & Expertise
colleague, business partner,
student, or service provider listed on your profile

  You can write recommendations   You can also endorse your
for your connections & you can connections this way
request recommendations from
your connections   There is no automatic way to
request an endorsement
  People interested in hiring or
doing business with someone
often consider recommendations   A written recommendation is
in making their decisions not included with this feature
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1.  Suggest what your
connection can
recommend: your work
ethic, your successful
projects, or your
particular skill set
2.  Return the favor; write
your connection a
recommendation
3.  Be sure to proofread
recommendations; poor
spelling/grammar will
make a bad impression

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1.  Don’t cut & paste your resume 9.  Improve your Google Page
Rank
2.  Borrow from the best
marketers 10. Build your connections

3.  Write a personal tagline 11. See who’s viewed your profile &
connect with them
4.  Put your elevator pitch to work
12. Post activity updates 1-2 times
5.  Point out your skills per week, if possible

6.  Explain your experience 13. Personalize the invitation to
connect, don’t rely on the default
7.  Distinguish yourself from the wording
crowd
14. Likewise, personalize the
8.  Ask & answer questions recommendation request
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Transitioning to a New Career?

  State target position in Headline

  State target position qualities, skills & ways to contribute in Summary

  Be creative! Make your experience align with target job descriptions

  Obtain the experience of the target job
  Freelance, be a consultant in that target job: add to experience
  Find a volunteer organization wherein you can practice the skills: add to
experience

  Create a document where you map your experience & skills to the
target job; add this document to LI via LI applications
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Nycletha
McCarley

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Remember, what you write could be in the public eye for a long time

1.  Think about your audience: 5.  PROOFREAD

  Employers, Customers,   Poor spelling & profanity
Partners, etc make a bad impression to a
majority of recruiters
  Understand their perspective
  54% of recruiters would react
2.  Don’t use inflammatory
statements or use risqué negatively if spelling/grammar
language errors were discovered while
reviewing a candidate’s social
3.  Keep differences of opinions network profile – Jobvite Social
cordial Recruiting Survey Results 2012

4.  Be respectful at all times
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McCarley

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