We created this infographic to illustrate the diversity of high-growth markets and provide insight into the variety of factors influencing these markets, their economies, and their IT and telecommunications infrastructure. Learn more here: http://oran.ge/JzgZFe

1. high-growth markets
diversity in opportunity
High-growth markets are often lumped
together into a single opportunity for
international business.
Truth is that all fast-growing and emerging
markets are very different in terms of
commercial and technological maturity.
The US has been used as a comparison.
1
high-growth markets, diversity in opportunity

2. economy
economic growth
foreign direct investment
China is one of the most dynamic
markets, but it wasn’t the fastest
growing market in 2012.
China still dominates foreign
investment, with Brazil and Russia
some way back.
$76bn
Brazil
$253bn
China
$205bn
US
8.4%
Iraq
2
7.8%
China
6.6%
2.2%
Nigeria US
high-growth markets, diversity in opportunity
$51bn
Russia

3. university education
demographics
Universities train the engineers,
leaders and innovators of tomorrow.
The younger the population, the
bigger the future workforce, and the
more potential for growth.
Annual spend per university student using
purchasing power parity.
Percentage of population aged under 15.
41%
Africa
(average)
29%
India
$26,400 $10,300 $6,500 $1,700
US
Brazil
China
India
3
high-growth markets, diversity in opportunity
30%
Saudi
Arabia
20%
US

4. keeping connected
fixed broadband
penetration
28
12
13
14
Chile
China
Russia
Fixed broadband Internet has
transformed business and
entertainment across the world.
Subscribers per 100 people.
4
high-growth markets, diversity in opportunity
US

5. keeping connected
mobile penetration
184
Mobile telephony is vital for voice
and data in countries with poor
fixed infrastructure.
149
143
98
Mobile subscriptions per 100 people.
Russia
5
high-growth markets, diversity in opportunity
Vietnam Argentina
US

6. keeping connected
Internet connection speeds
Average connection speeds are going up around the world (Mbps).
3.1
4.6
Malaysia
6
3.6
Mexico
UAE
high-growth markets, diversity in opportunity
8.7
US

7. IT maturity
IT services
IT outsourcing holds major
market share in many
high-growth markets.
ICT services exports as proportion
of service exports in 2012.
7
high-growth markets, diversity in opportunity
67%
56%
Philippines
Brazil
62%
22%
India
US

8. IT maturity
220
China
ecommerce
Ecommerce is huge in
China, with consumers
using it to buy and
sell goods.
150
US
Millions of digital buyers in 2012.
24
Brazil
8
high-growth markets, diversity in opportunity
23
Russia

9. IT maturity
80
US
cloud computing
Cloud makes moving to
new markets easier, but
is the regulatory
environment prepared?
BSA Global Cloud Computing
Scorecard out of 100.
9
high-growth markets, diversity in opportunity
70
Malaysia
59
Russia
57
Mexico

10. thank you
to learn more visit:
http://www.orange-business.com
presentation created by Futurity Media
sources:
World Bank, Bain & Co, UN, Akamai, eMarketer, BSA
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