4. Howard Schultz joins Starbucks in 1982 – starts to provide coffee to fine restaurants and espresso bars;

5. 1984 – 1st store coffee bar concept;

6. Today: almost 17,000 stores in 49 countries (11,000 in U.S.);

9. tea manufacturer and distributor

11. known as "Stewart Brothers Coffee“ till 1991.

13. espresso, coffee and baked goods

15. began in 2001.

16. purchased by Starbucks in 2005

18. began as a catalog company in Massachusetts in 1990

28. Supermarket, restaurants and bakeries

30. Price = cost + profit

31. 1 + 1 > 2

35. Advertisement

36. Merchandising

37. Social media

39. Free coffee in determinate period

40. Receipt as coupon

41. Online coupon

42. Cards

46. Purchased renewable energy