Fajardo top 10 learning questions

TOP 10 Learning Questions for Analyzing Consumer Markets Chapter 6 Paul Vincent D. Fajardo May 2010

1. Consumer behavior is the study of how individuals, groups and organizations select, buy, use and dispose of goods, services, ideas or experiences to satisfy their ___ and ______. ,[object Object],[object Object],[object Object],[object Object],[object Object]

2. A Consumer’s buying behavior is influenced by cultural, social and _____ factors. ,[object Object],[object Object],[object Object],[object Object],[object Object]

3. The following are particularly important influences on consumer buying behavior except ,[object Object],[object Object],[object Object],[object Object]

4. The following are social factors which affect our buying behavior except ,[object Object],[object Object],[object Object],[object Object]

5. Which of the following is true? ,[object Object],[object Object],[object Object],[object Object],[object Object]

6. Which of the following is false? ,[object Object],[object Object],[object Object],[object Object],[object Object]

7. A person admiring a neighbor’s new car is an example of ,[object Object],[object Object],[object Object],[object Object],[object Object]

8. A person browsing the internet, looking for reading materials, asking friends to learn about a product is an example of ,[object Object],[object Object],[object Object],[object Object],[object Object]

9. Laptop- processor speed, memory capacity, video card, wifi, bluetooth is an example of ,[object Object],[object Object],[object Object],[object Object],[object Object]

10. A delighted consumer is an example of ,[object Object],[object Object],[object Object],[object Object]

Fajardo top 10 learning questions

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