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April 2006 Managing Generation Y  Julie Bromley National Training and Human Resources Manager The Power of Partnerships
 
 
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The Changing Australian Workforce Generation Born Age Formative Influences Baby Boomers 1946 – 1964 47 – 65 years Into of TV, cold war, Vietnam war, rock and roll, decimal currency launch Generation X 1965 – 1981 30 – 46 years AIDS, launch of POC, single-parent families, multi-culturalism, company down sizing Generation  Y 1982 – 2000 11 – 29 years Internet, cable TV, globalism, September 11, environmentalism Facebook,  Generation Z
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Your Gen Y Team – Can you afford not    to care?
Million $$$ Questions Generation Y  ?  Who are they are what do they want ?  ?  How can I attract them to my brand ? ?  How do I manage them to help my bottom line?  ?  What can I do to keep them ?
 
 
 
Who are Generation Y? Street smart Aware Lifestyle centred Informal Independently dependant Tech Savvy Stimulus junkies Sceptical Impatient
What do they want ? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],From a Job  From a Boss
How can I attract them to my business or brand Focus on the outcomes  (Remember the WIIFM) Communicate your success stories Pay attention to your workplace culture Live up to your promises Be aware of what the competition is doing (don’t be afraid to borrow!) Go where the talent is
Borrow from the big guys ...
Managing Gen Y to help your bottom line Develop a culture where they feel valued, can learn, influence outcomes and experience flexibility Explain why Create a connection Have systems to reduce micro-managing Develop a team identity Reward loyalty Be pragmatic
A RFG Perspective –  Getting Gen Y involved and motivated
Introducing RIOT  (RFG Information & Online Training) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Power of Partnerships Structured training where the learner controls to pace
Different learning methods
In-store training tools, coaching sessions, staff blogs
DK and Coffee – A Gen Y Success Story ,[object Object],[object Object],[object Object],[object Object]
Give Gen Y a reason to stay ,[object Object],[object Object],[object Object],[object Object],[object Object]
Know your People Scorecard ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Generation Y are a deciding factor on  your  bottom line - now and in the future
Thank You

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Asb conference gen y v2

  • 1. April 2006 Managing Generation Y Julie Bromley National Training and Human Resources Manager The Power of Partnerships
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  • 6. Million $$$ Questions Generation Y ? Who are they are what do they want ? ? How can I attract them to my brand ? ? How do I manage them to help my bottom line? ? What can I do to keep them ?
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  • 10. Who are Generation Y? Street smart Aware Lifestyle centred Informal Independently dependant Tech Savvy Stimulus junkies Sceptical Impatient
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  • 12. How can I attract them to my business or brand Focus on the outcomes (Remember the WIIFM) Communicate your success stories Pay attention to your workplace culture Live up to your promises Be aware of what the competition is doing (don’t be afraid to borrow!) Go where the talent is
  • 13. Borrow from the big guys ...
  • 14. Managing Gen Y to help your bottom line Develop a culture where they feel valued, can learn, influence outcomes and experience flexibility Explain why Create a connection Have systems to reduce micro-managing Develop a team identity Reward loyalty Be pragmatic
  • 15. A RFG Perspective – Getting Gen Y involved and motivated
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  • 17. The Power of Partnerships Structured training where the learner controls to pace
  • 19. In-store training tools, coaching sessions, staff blogs
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  • 23. Generation Y are a deciding factor on your bottom line - now and in the future