Web Analitycs Wednesday Waw Paris Mai 2008
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Les web analitycs présentés par Unica lors de la première WAW en France en mai 2008. http://www.referencement-blog.net/le-premier-webanalitycs-wednesday-en-france-waw-pour-les-intimes-217
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Web Analitycs Wednesday Waw Paris Mai 2008
- 1. Web Analytics Wednesday Paris, 14 Mai 2008
- 4. Enterprise Marketing Management Suite Predictive Modeling Marketing Resource Mgt eMessaging NetInsight Web Analytics Insight Cross-Channel Analytics Campaign Mgt Behavior Detect° Marketing Collaboration Lead Mgt Outbound Mktg
- 9. Web Analytics Wednesday Paris, 14 Mai 2008 Denis Lacassagne Sr Account Mgr., Emea Quelle place pour l’analyse Web dans nos entreprises ?
- 10. CONTENT / PUBLISHING CUSTOMER SERVICE ECOMMERCE LEAD GENERATION
- 11. Mesurer ! Mais comment?
- 12. Web Analytics Customers & Prospects Web Site PPC Ad Serving Affiliate Live / WOM Email refine site refine campaigns
- 13. The Web Analytics Library
- 14. Page Views Visits Hits Uniquely Identified Visitors Unique Visitors Increasing Value Of Data Volume of Available Data
- 15. eMetrics (2000) Matt Cutler, Jim Sterne
- 16. Measure Analyze Report Execute Cleanse Internal Interpret Plan Capture The Feedback Loop Source: Jim Sterne www.targeting.com
- 18. Customers & Prospects Web Site PPC Ad Serving Affiliate Live / WOM Email refine site refine campaigns
- 19. Mesurer ! Dans quel objectif ?
- 21. “ You” is already going Cross Channel! Commerce Lifecycle Touchpoints Engage Transact Fulfill Service Web Call Center Store Direct Mail eMail Catalog Click & Mortar Window Shopper eCommerce
- 22. Optimize Applications Application level & feature level
- 23. Market Insight Understand customers & market Optimize Applications Application level & feature level
- 24. Market Insight Understand customers & market Optimize Applications Application level & feature level Relationship Marketing Build Actionable Profile
- 25. Market Insight Understand customers & market Optimize Applications Application level & feature level Relationship Marketing Build Actionable Profile
- 26. Market Insight Understand customers & market Maximize value of application/site Maximize value of Products, Offering, Messaging Maximize value of Customers Optimize Applications Application level & feature level Relationship Marketing Build Actionable Profile
- 27. Web Analytics Maturity Model
- 28. Mesurer ! Qui travaille avec nos chiffres ?
- 30. Relationship Marketing Brand Marketing
- 31. Brand / Media Advertising ( VP of Advertising ) Internet Marketing ( VP of Internet Marketing or eCommerce ) Relationship Marketing ( VP of Database or Direct Marketing)
- 32. Direct Marketing Internet Marketing Publicité & Brand Marketing
- 33. Internet Marketing Publicité & Brand Marketing Direct Marketing
- 34. Mesurer ! Qui seront les professionnels de demain?
- 38. Internet Marketing Evolution Internet Marketing Relationship Marketing Interaction data Marketing data Webdata 1 Site optimization 2 Marketing ROI 3 Action at individual level - On site behavioral targeting - Email 4 Cross channel marketing Customer Decision Engine On Site Behavioral Targeting Campaign Management Inbound interactions Outbound interactions Event Detection Web analytics
- 41. The missing link… Internet Marketing Relationship Marketing Web & Customer Analytics
- 42. Multichannel Marketing Metrics Akin Arikan Blog: www.MultiChannelMetrics.com
Notes de l'éditeur
- But whichever approach you take don’t let the offline effects of your search marketing escape you because otherwise you would really – not – know the true results of your efforts. We have, by the way, a paper in the works with further examples. If you would like us to e-mail that one to you when it becomes available, do come and find me after this session.