e book of web based business models with examples

1. SACHIN
CHAUDHARY
PGDM2/1528

2. Advertising Business Model
An advertising model is the strategic use of an advertising medium, with the goal of reaching a specific target
audience. An advertising medium is the type of media or vehicle the advertising is placed on.
Started in 2000
Revenue : $ 43.7 billion
Google adword success is because of it allows
the user to bit for advertising in a particular
website and google adword provides cheap
rates of ad cost . Google adword is allowing to
maintain a clarity for bidding.
launched : 02/03/1995
Revenue : $ 4,618,133 billion
281 million total users
Yahoo Search Marketing is a keyword-based "Pay
per click" or "Sponsored search" Internet
advertising service provided by Yahoo

3. Brokerage Model
Brokers are market-makers: they bring buyers and sellers together and facilitate transactions. Brokers play a
frequent role in business-to-business , business-to-consumer , or consumer-to-consumer markets.
Founded: September 3, 1995
Revenue :- US$17.90 billion (2014)
Founded : 1997
Revenue :- 8.44 billion U.S. dollars
Reason Of success
outside North America, the company drops its name-your-
own-price model and uses a traditional booking model
that has allowed it to become the world’s biggest seller of
hotel rooms by selling 141.6 million room nights in 2011.
Reason to success: - eBay is perhaps best described as
an Auction House. As critics have pointed out, the key to
eBay's continued growth and success lies in its rather
simple business model. As Rappa points out (2010), as
businesses seek fresh, untapped markets on the Web, so
many traditional business models have also found their
way online

4. Infomediary Model
Formed from a combination of the words information and intermediary, an infomediary is a WEBSITE that gathers
and organizes large amounts of data and acts as an intermediary between those who want the information and those
who supply the information
founded in 1923
Number of employees: 40,000 (2014)
Headquarters: New York City, USA
Revenue: $6.288 billion (2014)
Success Story
help you narrow down multiple concepts into the few with
the highest likelihood of success. By helping you zero in
on your most marketable concepts, calculate and reduce
risk associated with new product launches
Edmunds was founded in 1966

5. Merchant Model
Merchant Model is a model of dynamic rates, being responsibility of hotel to fix mark-up to achieve best Available Rate, working
always over net rates. Wholesalers and retailers of goods and services. Sales may be made based on list prices or through
auction.
Found : July 1995
It offers Earth’s biggest selection.
Reason Of Success
Amazon.com seeks to be Earth's most customer-centric
company, where customers can find and discover anything
they might want to buy online, and endeavours to offer its
customers the lowest possible prices
Started in 1998
Initially conceived as a simple music player, over
time iTunes developed into a sophisticated
multimedia content manager
Reason of Success
iTunes combined the player, the library and the store into
an easy-to-use, unified experience.

6. Manufacturer Model
It is predicated on the power of the web to allow a manufacturer (i.e., a company that creates a product or service)
to reach buyers directly and thereby compress the distribution channel. The manufacturer model can be based on
efficiency, improved customer service, and a better understanding of customer preferences
Founded on 1924 as Gebrüder Dassler Schuhfabrik
(registered on 18 August 1949)
€14.49 billion (2012) is the
Revenue
Success Story
it’s has truly lived up to its tagline “Impossible is Nothing”
With over 1000 stores around the world, the company has
risen to extreme heights of success. It has been successful in
creating an influential marketing with advertising and other
marketing tools. Its current slogan is “Adidas is all in”.
Dell traces its origins in 1984
Success Story
DELL offer customers better quality at a lower price by
eliminating the middle man and selling to the end user
directly.
Revenue - $59 Billion last year
America's Largest Private Companies
#3

7. Affiliate Model
the affiliate model, provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives
to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model -
- if an affiliate does not generate sales, it represents no cost to the merchant. The affiliate model is inherently well-suited to the
web, which explains its popularity.
Found : July 1995
It offers Earth’s biggest selection.
Reason Of Success
Amazon.com seeks to be Earth's most customer-
centric company, where customers can find and
discover anything they might want to buy online, and
endeavours to offer its customers the lowest possible
prices
1917 first bookstore opened
The largest retail bookseller in the United States
Success Story
With over 1,200 college and retail bookstores across 50 states,
Barnes & Noble is the No. 1 bricks-and-mortar book retailer in
America. The company is currently staffed with 35,000
employees. Barnes & Noble stores average 25,000 square
feet and carry up to 200,000 titles along with a wide selection
of music, DVDs, magazines and toys and games

8. Lead Generation Model
This is a type of site that collects users info. And then sells that information to other companies
that would be interested in selling marketing to them.
Revenue $35M
Founded in 1995

9. Community Model
The viability of the community model is based on user loyalty. Revenue can be based on the sale of ancillary products and
services or voluntary contributions. The Internet is inherently suited to community business models and today this is one of the
more fertile areas of development, as seen in rise of social networking.
Founded : 1994 by visionary entrepreneurs
Bob Young and Marc Ewing
The world's leading open source and Linux provider
Revenue:-$1.13 billion
Red Hat is leading Linux and open source solutions into
the mainstream by making high quality, low cost
technology accessible. Red Hat provides operating
system software along with middleware, applications
and management solutions
Launched:
January 15, 2001
Revenue:-$2.8 billion
Wikipedia is a free-content encyclopaedia, written collaboratively
by people from all around the world. The site is a wiki, which
means that anyone with access to an Internet-connected
computer can edit entries simply by clicking on the edit this page
link. Wikipedia is a project of the non-profit Wikimedia
Foundation.

10. Subscription Model
Users are charged a periodic -- daily, monthly or annual -- fee to subscribe to a service. It is not uncommon for sites to combine
free content with "premium" content. Subscription fees are incurred irrespective of actual usage rates. Subscription and
advertising models are frequently combined
Revenue:-$46.9 million
Launched :-2001
Listen.com became a subsidiary of Real Networks, Inc., the
global leader in digital media services and software for
consumers and businesses
Listen.com is a leading online music company that
develops and distributes RHAPSODY, a digital music
service. RHAPSODY gives consumers unlimited access to
the world's largest library of music
established in 1997
headquartered in Los Gatos
Netflix had over 23 million subscribers in the United
States and over 26 million worldwide
As of October 2015, Netflix reported 69.17 million
subscribers worldwide, including more than 43 million in
the U.S
Revenue:-$5.50 billion last yr.

11. Utility Model
The utility or "on-demand" model is based on metering usage, or a "pay as you go" approach. Unlike subscriber services,
metered services are based on actual usage rates
Founded : March 1983
Revenue :$15.3 million
Soon after going public the company was Fatbrain.com
Fatbrain , owned by Barnes & Noble in the early 2000s the company
worked with new and established writers by allowing them to post
their work online. When someone purchased the work , the writer
spit the fee with Fatbrain on a 50/50 basis.
Revenue:-$18,000
Slashdot is one of the largest IT news sites on the Web. With
over 50 million page views per month, Slashdot is a leader in its
category, with coverage ranging from ultra technical to ultra
controversial. It is more than just news though.
Today Slashdot is owned by the Open Source Development
Network, Inc. (OSDN), which is a subsidiary of VA Software
Corporation
Founded : 1997