This was a short talk about how to optimize your ads on Facebook, using some tricks and tips to create a viral ad with low CPC and great results. in this talk, I shared my experience and case how to reduce the cost per engagement from $0.01 down to $0.0004 using the tips that's I shared on my talk during the Social Media Camp Algeria 2018 at Batna City. This Slide, Created by Walid SERIR, you are free to use this slide or pictures, but you should mention the source.

1. Facebook Ads
Best Practices.

2. Walid SERIR
#Marketing Nerd!
#Blogger
#Facebook DevC Lead
#GES16Delegate
www.serirwalid.me

3. Facebook Ads

7. Define your marketing objective

9. Link Click Ads
● Recommended image size: 1,200 x 628 pixels
● Ad copy text: 90 characters
● Headline: 25 characters
● Link Description: 30 characters

10. Video Ads
● Ad copy text: 90 characters
● Aspect ratios supported: 16:9 to 9:16
● File size: up to 4 GB max
● Continuous looping available
● Video can be as long as 120 min., but most
top-performing videos are 15-30 seconds

11. Mobile App
● Recommended image size: 1,200 x 628 pixels
● Image ratio: 1.9:1
● Ad copy text: Up to 90 characters
● Your image may not include more than 20% text.

12. Identify your target
Run a test, or a market research

13. Facebook insight, get general idea about your targeting

14. Location

15. Languages

16. Placements
Show your ads to the right people in the right places.

17. Design for mobile

18. Show people using your product.

19. Less (text) is more.

20. Focus your message

21. Encourage engagement by asking questions in the ad title.

22. Choose images and colors that look vivid against
Facebook’s blue and white.

23. Use call-to-action (CTA) buttons to set clear expectations

24. Case Study

25. Event Name: Algeria 2.0
Objective: Registration for the event

26. Ad #A

27. Ad #B

28. AD #B it the winner

29. Scaling

31. Testing is the key!
‫ﻛده‬ ‫ﺗﯾﺟﻲ‬ ‫ﺣﺎﺟﺔ‬ ‫ﻣﺎﻓﯾش‬

32. Questions/

33. Thanks, for being awesome
Download the slide,
useful links and
resources.
www.serirwalid.me/batna
● Facebook.com/business
● facebook.com/groups/DevCAlgiers
● Serirwalid.me/ar
● Twitter.com/SerirWalids