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Facebook Ads 2018 Best practices for better result.

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This was a short talk about how to optimize your ads on Facebook, using some tricks and tips to create a viral ad with low CPC and great results. in this talk, I shared my experience and case how to reduce the cost per engagement from $0.01 down to $0.0004 using the tips that's I shared on my talk during the Social Media Camp Algeria 2018 at Batna City.

This Slide, Created by Walid SERIR, you are free to use this slide or pictures, but you should mention the source.

Publié dans : Marketing
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Facebook Ads 2018 Best practices for better result.

  1. 1. Facebook Ads Best Practices.
  2. 2. Walid SERIR #Marketing Nerd! #Blogger #Facebook DevC Lead #GES16Delegate www.serirwalid.me
  3. 3. Facebook Ads
  4. 4. Define your marketing objective
  5. 5. Link Click Ads ● Recommended image size: 1,200 x 628 pixels ● Ad copy text: 90 characters ● Headline: 25 characters ● Link Description: 30 characters
  6. 6. Video Ads ● Ad copy text: 90 characters ● Aspect ratios supported: 16:9 to 9:16 ● File size: up to 4 GB max ● Continuous looping available ● Video can be as long as 120 min., but most top-performing videos are 15-30 seconds
  7. 7. Mobile App ● Recommended image size: 1,200 x 628 pixels ● Image ratio: 1.9:1 ● Ad copy text: Up to 90 characters ● Your image may not include more than 20% text.
  8. 8. Identify your target Run a test, or a market research
  9. 9. Facebook insight, get general idea about your targeting
  10. 10. Location
  11. 11. Languages
  12. 12. Placements Show your ads to the right people in the right places.
  13. 13. Design for mobile
  14. 14. Show people using your product.
  15. 15. Less (text) is more.
  16. 16. Focus your message
  17. 17. Encourage engagement by asking questions in the ad title.
  18. 18. Choose images and colors that look vivid against Facebook’s blue and white.
  19. 19. Use call-to-action (CTA) buttons to set clear expectations
  20. 20. Case Study
  21. 21. Event Name: Algeria 2.0 Objective: Registration for the event
  22. 22. Ad #A
  23. 23. Ad #B
  24. 24. AD #B it the winner
  25. 25. Scaling
  26. 26. Testing is the key! ‫ﻛده‬ ‫ﺗﯾﺟﻲ‬ ‫ﺣﺎﺟﺔ‬ ‫ﻣﺎﻓﯾش‬
  27. 27. Questions/
  28. 28. Thanks, for being awesome Download the slide, useful links and resources. www.serirwalid.me/batna ● Facebook.com/business ● facebook.com/groups/DevCAlgiers ● Serirwalid.me/ar ● Twitter.com/SerirWalids

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