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Similaire à E Newsletters for non-profits (20)
Plus de Stan Skrabut, Ed.D. (20)
E Newsletters for non-profits
- 4. You need an efficient and cost effective means for informing interested individuals.
- 5. You want to develop a means that is easy to create, cost effective, and engaging.
- 6. I am going to show you the benefits of an e-newsletter.
- 7. There are a number of benefits for using an e-newsletter; however, we will focus on cost, return on investment, and ease of use.
- 8. First, I will discuss the cost savings you can achieve with an e-newsletter.
- 10. You can create and distribute countless e-newsletters for less than $200 per year.
- 13. You can track readers as they move from your e-newsletter to your Web site.
- 18. You will have a larger distribution because of a viral effect caused by your followers.
- 19. You will be able to increase the frequency of distribution.
- 20. When creating an e-newsletter, you want to keep the following items in mind: essential points, consistency, and essential components.
- 22. Followers want to use their time wisely, only include useful, relevant, unique content.
- 26. Use consistent themes, features, and delivery dates to keep followers on track. Consistent Themes Features Delivery
- 27. You will get support from your staff if you involve them in creation of the newsletter.
- 29. You want to develop an e-newsletter that creates a followership.
- 33. Once you have an e-newsletter in hand, you need work on distributing it.
- 35. Make it as easy as possible to sign up; only ask for an email address.
- 38. Ensure links to your newsletter are on all of your existing sites and outgoing messages.
- 39. You need to ensure your newsletter sign-up is displayed on all pages of your Web site.
- 40. You also need to provide prominent links on your other social media sites.
- 41. Provide a place on your Web site where readers can find newsletter archives.
- 44. Encourage reuse of articles as long as they give credit and point back to your newsletter.
- 45. Use social media tools like blogs, forums, newsgroups to promote your newsletter.
- 46. You want to develop a means that is easy to create, cost effective, and engaging.
Notes de l'éditeur
- In its July 2003 issue, Business 2.0 published results of a survey of consumer attitudes toward media types.