2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
2. Accaparement des terres ?
Ce dont nous parlons ici, c'est :
- l'acquisition (location, concession, achat...)
- par des firmes ou des États
- de vastes zones cultivables (>10 000 ha)
- à l'étranger et
- à long terme (souvent 30-99 ans)
- pour produire des denrées de base destinées à l'exportation.
3. Problème nouveau ? Oui.
Origine:
• Crise alimentaire 2007/8 → agriculture délocalisée désormais vue comme
stratégie d'approvisionnement par gouvernements fortement dépendants des
importations
• Crise financière 2007/8 → le foncier agricole devient une nouvelle source de
bénéfices pour l'industrie de la finance
Objectif:
Cultures vivrières, plutôt que le caoutchouc ou le café
Ampleur et vitesse:
• Plus de 60 pays ciblés par des centaines de firmes et une douzaine de
gouvernements.
Globalement, selon BM (2011), 56 millions d'ha loués ou vendus 2008-2009.
Selon ILC (2011), 80 m depuis 2001. Selon la Matrice foncière (2012): 227
millions d'ha.
En Afrique, selon Global Land Project (2010), 62 m d'ha échangés dans 27
pays en 2009. Oakland Institute (2011) parle de 50 m d'ha dans 20 pays.
Selon High Quest Partners US$15 à 50 milliards déjà investis par le secteur
privé. On s'attend à ce que cette somme triple dans le court terme (US$45 à
150 milliards).
Mais ce n'est bien sûr pas qq chose d'isolé. Ça fait partie d'un processus plus large de restructuration et d'expansion de
l'agrobusiness mondial (intégration des firmes, entrée de nouv. acteurs, nouveaux flux de capitaux, financiarisation, etc)
qui deplace/detruit les paysanneries et prend controle des soi-disant ressources naturelles
4. Les acteurs principaux
Etats: Dans certains cas, ce sont les États qui
demandent, pronent et/ou facilitent des accords.
Gouvernements "demandeurs" : États du Golfe,
Corée du Sud, Chine, Japon et l'ancien régime
libyéen. Mais aussi : Singapour, Inde, Malaisie,
Maurice, Afrique du Sud, l'UEMOA.... Le gouvernement philippin a offert des
terres aux États du Golfe et à la Chine
Firmes: Mais ce sont les entreprises qui mènent les
projets (de leur propre chef ou poussées par les
États). Mélange de firmes agro-alimentaires,
industrielles et -surtout- financières.
Agences multilaterales: Les banques de
développement, la coopération bilaterale et les
organismes internationaux promeuvent ces accords.
La firme indienne Karuturi s'est implanté
en Éthiopie et s'étendra vers la Tanzanie,
l'Ouganda et le Kenya
7. Les différents fonds
Fonds de pension 30 mille milliards de $US
(pension funds) (US$30 trillion)+23% sur 2010
------------------------------------------------------------------------------
Fonds souverains 4,7 mille milliards de $US
(sovereign wealth funds) (US$ 4.7 trillion)+14% sur 2010
------------------------------------------------------------------------------
Fonds de capital-investissement 2,4 mille milliards de $US
(private equity funds) (US$2.4 trillion)
------------------------------------------------------------------------------
Fonds spéculatifs 1,9 mille milliards de $US
(hedge funds) (US$ 1.9 trillion)
Chiffres du 3ème trimestre de 2011
Aujourd'hui, l'industrie des fonds de pension est trois fois plus grande que les
trois autres secteurs mis ensemble !
8. Les fonds de pension
- Les plus grands investisseurs
institutionnels dans le foncier agricole
- Gèrent US$30 mille milliards en total,
dont $15 à $20 milliards dans le foncier
agricole au niveau mondial
- Ils vont doubler leurs investissements
fonciers d'ici cinq ans Terres agricoles : nouvelle
- Qui sont-ils? TIAA-CREF et CalPERS des vache à lait pour l'industrie
financière
Etats-Unis; APG, ABP et PGFZ des Pays-
Bas; AP2, AP3 et Alecta de la Suède;
PKA et ATP du Danemark; etc.
- Où achètent-ils des fermes? Amériques
(Brésil, USA), Afrique (Sierra Léone,
Afriq. subsaharienne), Australie, Europe
de l'Est
9. La géographie des accaparements de terre
Accapareurs : pays d'origine des investisseurs qui cherchent des terres agricoles à l'étranger
Accaparés : pays cibles ou hôtes de ces investisseurs étrangers
Les deux : pays à la fois origine et cible de ces investissements
Pays où la sous-alimentation touche plus de 10 % de la population
10. États du Golfe : 100 contrats pour 'leur' sécurité
alimentaire là où règne l'insécurité alimentaire
Pays ciblés Nombre de % offic. de la Pays ciblés Nombre de % offic. de la
contrats pop. contrats pop.
souffrant de souffrant de
la faim la faim
Soudan 20 26 % Indonésie 3 6%
Pakistan 15 24 % Birmanie 2 5%
Philippines 9 18 % Inde 2 20 %
Egypte 8 4% Maroc 2 <5%
Turquie 6 <5% Kenya 1 31 %
Ethiopie 5 46 % Tanzanie 1 44 %
Kazakhstan 5 <5% Senegal 1 20 %
Australie 5 <5% Laos 1 19 %
Ukraine 4 <5% Mali 1 29 %
Viet Nam 4 14%
Thailande 4 17 % Total 102
Compilé par GRAIN en août 2009 à partir des données du Centre de recherche du Golfe, du Programme alimentaire mondial, de la FAO et
Cambodge 3 33 % Moyenne 18 %
d'articles de presse (2009). La superficie totale n'a pas été calculée, mais nous l'estimons à plusieurs dizaines de millions d'hectares.
11. Etat d'avancement des projets
(selon la BM)
Source: Arezki, Selod et Deininger, Afrique contemporaine, Nº 237, oct 2011
12. Pourcentage des terres agricoles déjà sous contrôle des intérêts
étrangers pour la prod. agro-alimentaire dans qq pays
Rép. Tchèque 4%
Etats-Unis 1% Roumanie 7%
Australie 12%
Ukraine 3%
Cambodge 8%
Indonésie 8%
Laos 41%
N. Zélande 3%
Bénin 3%
Congo 6% Nigeria 1%
Ethiopie 10% Ouganda 2%
Argentine 10%
Gabon 8% RDC 6%
Bolivie 4%
Guinée 11% Sénégal 5%
Brésil 2%
Libéria 67% Sierra Léone 15%
Colombie 1%
Madagascar 2% Soudan 8%
Paraguay 25%
Malawi 7% Soudan du Sud 4%
Uruguay 26%
Mali 2% Tanzanie 7%
Mozambique 6% Zambie 3%
14. L'importance (à venir) de la Chine
Importations du soja par la Chine Importations du maïs par la Chine
Quelle partie en provenance des "fermes chinoises délocalisées" ?
60
Cofco n'exclut pas cette hypothèse.
Les Groupes Beidahuang et Chongqing sont sur le chemin.
50
25000
40
Millions de Tonnes
20000
30
15000
20
1000 MT
10000
10
5000
0 0
1964 1972 1980 1988 1996 2004 2012 2020 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2015
Source: USDA Sources: USDA, gov.cn, Olam
Sans parler du riz et du blé. Pour le riz, Sunny Verghese, le PDG
d'Olam, estime que la Chine sera un importateur net à partir de 2015.
15. Les nouveaux propriétaires fonciers
Hyundai loue Établie par Lord Philippe Heilberg, ancien operateur pour Solomon
10.000 ha en Rothschild en 2008 Brothers et AIG, actuel PDG de Jarch Capital (US),
Russie pour pour acheter des terres a acheté 400 000 ha au Soudan du Sud
cultiver des agricoles au Brésil,
céréales pour le Agrifirma détient déjà
marché coréen 42 000 ha et a investi
plus de 241 m de $US
pour un retour
escompté de 20%
José Minaya de
Investisseurs publics et privés du Golfe négocient ou gèrent TIAA-CREF
déjà des projets sur des dizaines de millions d'hectares, en (USA). Ce géant
Afrique, en Asie, en Europe et en Amérique latine parmi les fonds de
pension détient déjà
Neil Crowder de Chayton
Capital, un fond de capital- plus de 600.000 ha
investissement britannique. A ($US2,5 mds) en
quitté Goldman Sachs pour Australie, Brésil,
investir dans l'agriculture en Pologne, Roumanie
Zambie, Botswana et 4 autres et USA
pays avec l'appui de la Banque
Mondiale. Le contrôle de la
terre est un élément essentiel de
son stratégie même s'il ne peut
pas l'acheter directement.
Jeffrey Currie de Goldman Sachs Sunny
considère l'accaparement des terres Verghese,
comme "une bonne chose". Goldman le PDG
Sachs a acheté 10 élevages de volaille Le premier ministre du Kazakstan d'Olam, a
en Chine pour 300 m $US aurait promis de louer 1 million Susan Payne d' Emergent Asset (GB) :
300.000 ha Détient plus de 150 000 ha en Angola, au
d'hectares à l'État chinois pour qu'il au Gabon
puisse y cultiver du soja Botswana, en Afrique du Sud, au
Swaziland, en Zambie et au Mozambique.
16. et tant d'autres encore...
Meles Zenawi est vue comme l'un des plus
grands bradeurs de terres actuellement
Les États du Golfe crée de nouveaux
fonds pour acquérir des terres
agricoles à l'étranger
Des investisseurs portugais achètent des terres
au Sierra Léone
Sheik Al Amoudi a pris 500 000 ha en Éthiopie
Discussions entre Abou
Dhabi et le Soudan Des chinois font pousser
du riz au Cameroun
10m ha au Congo-
Brazzaville pour des
fermiers sud-africains
GRAIN | 07/2010
17. Quelques aperçus
BRESIL
- 2010: Hyundai cherche 10.000 ha pour
produire du soja pour la Corée du Sud
- 2010: Chongqing Grain Group aura pris
100.000 ha au Bahia pour US$300 millions
pour la production du soja. Il investit aussi
dans la filière de transformation, stockage
et transport de produits du soja, toujours au
Bahia, contre une part garantie des produits
finis.
- A Goiás, d'autres firmes chinoises
investiront US$4 milliards dans la filière
contre quoi ils reçevront 6 million de
tonnes du soja (pour exportation vers la
Chine) par an.
- 2011: Le Japonais Mitsui prend contrôle de
Multigrain qui détient plus de 100.000 ha
au Brésil (pour faire du soja pour le Japon).
18. ARGENTINE
- 2011: Beidahuang, qui gère déjà 2 millions d'ha agricoles à l'étranger, a
négocié un contrat pour le contrôle de 330.000 ha dans l'Etat de Rio Negro
en Patagonie. Il investira US$1,5 milliards dans l'infrastructure locale
contre un approvisionnement exclusif en soja, maïs et autres cultures
pendant 20 ans.
- 2011: Beidahuang a également signé un accord avec Cresud, la plus grosse
firme agroalimentaire argentine, pour coopérer dans l'acquisition des terres
agricoles nationales, principalement pour la production du soja.
- 2011: Le groupe saoudien Al-Khorayef a aquis 300.000 ha dans l'Etat de
Chaco pour produire des aliments pour exportation en Arabie Saoudite.
19. URUGUAY
- Des sociétés argentines (El Tejar, Los Grobo,
etc) détiennent presque la totalité des 500.000
d'ha de terres uruguayennes consacrées au soja.
- CalyxAgro, une filiale de Louis Dreyfus
Commodities, détient 5.760 ha en Uruguay et
loue 7.832 ha pour produire du blé et du soja.
- 2011: New Zealand Farming System, qui vient
d'etre racheté par le géant singapourien Olam,
détient 28.786 hectares et louent 5.093 hectares
de terres agricoles en Uruguay
20. KENYA
- 2009: le gouvernement aurait
conclu un accord avec le Qatar
Investment Authority pour l'octroi
de 40.000 ha dans le delta du
fleuve Tana, pour produire des
fruits et legumes pour le Qatar,
contre la construction d'un port sur
l'Ile de Lamu. Mais apres des
protestations sociales, l'accord a
ete annule... pour etre repris par
des investisseurs Chinois?
- Deja en 2004 Dominion Farms
(USA) a pris contrôle de 7.000 ha
dans le marais de Yala pour
produire du riz. Gros conflits sur
le terrain. Dominion s'implantera
maintenant (2011) au Nigeria où il
a été promis 30.000 ha.
21. TANZANIE
- 2010: Le gouvernment coréen a aquis 100.000 ha pour la production
alimentaire de l'huile végétale, de l'amidon et du vin à travers un contrat
de coopération bilaterale.
- 2010: Des investisseurs européens et américains (dont Norfund, la
Banque norvegienne du développement et le premier président de eBay)
participent dans Agrica (GB) qui cultive du riz sur 6.000 en Tanzanie.
- 2011: Agrisol Energy a aquis 332.000 ha pour produire des cereales,
des agrocarburants et faire de l'elevage (poulets, bovins) avec Pharos,
Summit Group et l'Université d'Iowa.
- 2011: Karuturi négocie l'acquisition de 113.000 ha.
22. GUINEE
- 2011: La société américaine Farm Lands of
Guinea Inc. contrôle plus de 100.000 ha en
Guinée pour la production du maïs et du soja
pour l'exportation. Des investisseurs
britanniques (AIMI) contribuent au
financement de l'affaire. En plus, FLGI est
responsable, pour le compte du gouvernement,
de la prospection de 1,5 millions d'ha pour la
concessions des baux à d'autres investisseurs.
contre quoi FLGI touchera une commission de
15% sur les ventes.
GABON
- 2011: Olam (Singapour) a acquis 300 000 ha
pour la production de l'huile de palme
- Le groupe belge SIAT y contrôle 100.000 ha
(sous concession) pour l'elevage ainsi que
20.000 ha pour la production de l'huile de
palme et du caoutchouc
23. ETHIOPIE
- 2011: Le gouvernment éthiopien a déjà loué ou vendu 3,6
millions d'ha à des firmes étrangers et a promis de mettre à
disposition un autre 7 millions. Plus de 35 firmes indiennes
viennent en tête des preneurs, suivis par des Saoudiens, des
Européens et des Israéliens.
- Karuturi (Inde) est l'un des plus grands propiétaires avec 300
000 ha au Gambela (loués pour 0,8$US/ha/an) et puis 11 000 ha
en Oromie. Il y produit du maïs et ensuite produira du riz,
l'huile de palme et le sucre pour le marché mondial.
- Cheik Al-Amoudi (Arabie Saoudite) a acquis 10.000 ha en
Alwero en 2008, ensuite 130.000 ha au Gambela et cherche
500.000 ailleurs. Objectif: produire 1 million de tonnes de riz
par an, qui sera vendu sur le marché mondial pour US$1
milliard par an.
24. SIERRA LEONE
- 2011: Socfin, une filiale du group français Bolloré, loue 12.500 ha
pour la production de l'huile de palme. (Bolloré détient plus de
51.000 ha de plantations de palmiers à l'huile en Nigeria, Côte
d'Ivoire et au Cameroun.) Le projet est fortement contesté par les
communautés locales.
- 2011: Des firmes vietnamiennes préparent à se lancer dans de grands
projets de production du riz (et du caoutchouc) au Sierra Leone en
2012. Des capitaux chinois vont s'y associer aussi.
- 2010: Addax, une firme suisse, a pris contrôle de 10.000 ha pour
produire du sucre pour l'éthanol à partir de 2013. Dès 2011, une
gamme de banques européennes de développment (Suède,
Allemagne, Pays Bas, Belgique) participent au projet.
25. LAOS
- 2011 : Une firme tailandaise (RTL World Trade Co) prospecte
actuellement 50.000 ha pour produire du manioc, huile de palme
et sucre, pour le marché mondial. Elle utilise déjà 3.000 ha pour
produire du manioc. Khon Khaen Sugar a déjà 20.000 ha pour
90 ans pour la producion de sucre.
- 2010: Le gouvernement du Kowait investira US$ 20 millions dans
l'irrigation de 4.500 ha pour la production du riz pour le Kowait.
- 2010: Le gouvernment mongolien a pris 10.000 ha sous forme de
concession ou contrat pour produire du riz pour la Mongolie.
- Déjà en 2004, la ville de Chongqing a pris 5.000 ha pour produire
du riz et autres denrées pour ses propres besoins.
26. MADAGASCAR
Nosy Iranja, près de Nosy Be, et Nosy Mitsio , dans la baie de
Diégo-Suarez, sont également mentionnés parmi les territoires
malgaches vendus à des étrangers. Il est urgent que les autorités
malgaches délivrent des informations précises sur ces îles d'autant
plus que Nosy Mitsio est un lieu sacré pour les populations de la
région.
La région Ihorombe, dans le Centre Sud de Madagascar, est victime
d'accaparements de terres de vastes surfaces par deux
investisseurs bien identifiés, les sociétés Landmark d'origine
indienne et Tozzi Green, d'origine italienne. Comme de nombreux Mettre des Jatropha à la place des rizières et
la surface pour les zébus…..
Malgaches des autres régions, nous avons appris en août 2011 que
des évènements graves s'y déroulent depuis quelques années : des
intimidations diverses, des déplacements de populations, des
destructions de tombeaux et d'autres encore . Nous condamnons
ces faits et demandons l'intervention des autorités pour un arrêt
définitif de ces actes inacceptables perpétrés par ces deux sociétés
dans le cadre de leur installation respective. Des informations
complémentaires nous ont appris que Tozzi Green aurait acheté au
moins 52 ha et disposerait actuellement de 100 000 ha en bail
emphytéotique. Cette société prévoit une énorme extension de ses
exploitations dans le futur.
27. PAPOUAISE-
NOUVELLE-
GUINEE
- Le pays subit une vague sans precedente de prises de
terres par des étrangers, surtout des firmes
malasiennes, chinoises, singapouriennes et autres,
pour produire de l'huile de palme. Déjà 5.2 millions d'ha
-- 10% de la superficie du pays, surtout des forêts
communautaires -- aurait été "cedé.
28. PHILIPPINES
- Dèjà en 2007, le gouvernement philippin a signé 19 accords pour l'octroi de 1,2
millions d'ha à des firmes chinoises pour la production du riz, maïs, sucre et
poisson. Ces accords ont été suspendus (mais pas annulés) après une forte tollée
générale.
- En 2008, le gouvernment aurait signé un contrat avec le Bahrein pour louer des
terres pour la production du riz.
- 2010: AgriNurture, entreprise locale, signe un contract avec Far Eastern
Agricultural Investment Company de l'Arabie saoudite, pour cultiver 50.000 ha
sous contrat pour le marché saoudien. En 2011, AgriNurture discute des projet
similaires avec Beidahuang et d'autres firmes chinoises, tandis que Cargill
achète 28% de la société.
- 2011: La cooperation coréenne (KOICA) cherche 100.000 ha à cultiver pour les
marchés philippins et coréens (riz, maïs, sucre).
- 2011: Le Japonais Sumitomo, qui contrôle déjà 25.000 ha en Mindanao pour la
production de fruits pour les consommateurs japonais, cherche de nouvelles
terres pour élargir ses opérations.
- 2011: Des firmes saoudiennes prennent, sous forme d'entreprise mixte, 5.000 ha
en Mindanao pour la production du riz, fruits, etc pour exporter en Arabie S.
29. La réponse à tout ça?
Il y a une forte division politique:
• Certains veulent proteger ces
flux financiers et le modèle
agricole qu'ils perpetuent en
rendant ces contrats et accords
"gagnant-gagnant" Taro Aso, premier ministre du Japón à l´epoque, a
soulevé la question au G8 en juillet 2009...
• D'autres considerent qu'il n'y a
rien de positif, au contraire, qui
puisse arriver à travers cette
approche et mobilisent des
résistances pour arrêter cette
tendance et mettre en avant la
souverainté alimentaire comme
vraie solution à la crise
alimentaire
...tandis que La Via Campesina l'a posée dehors, dans la rue, durant le
Sommet sur la sécurité alimentaire mondiale de la FAO en novembre 2009
30. Les principes RAI
(poussés par la Banque Mondiale et Cie)
Réagir Accepter Ignorer
(à la mauvaise (le status quo) (ce qu'il
publicité) faudrait faire)
31. Pour suivre les actualites et
partager vos nouvelles
farmlandgrab.org
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