Dans cette nouvelle série d'articles sur le management et sur le commerce international, j'aborderai différents thèmes en lien avec le management et le commerce extérieur selon ma vision, opérant une pratique privée depuis le Canada comme Conseiller en management certifié (CMC).
In this article, we will propose different approaches to recruit foreign sales representatives, once you have identified in which foreign markets you wish to develop your business. Our experience shows us, in such circumstances, that it is best to start by targeting customers with whom you wish to establish business relationships rather than trying to immediately find sales representative to open doors.
1) The article discusses which types of products companies should consider introducing first in foreign markets - "cash cow" products that already have an established reputation and higher profit margins, or "star" products that have strong growth potential but lower margins.
2) It recommends starting with "cash cow" products that are easier to market successfully in new countries where the company is unknown, due to their proven track record and greater profitability.
3) Introducing "question mark" or "star" products that are less established carries higher risks of unsuccessful market entry and wasting resources if sales expectations are not met in the new market.
Dans cet article, nous allons discuter du choix de la première cible commerciale relative au développement des marchés étrangers. Choisir un pays dont la langue et la culture nous sont familiers, ne sera pas toujours synonyme d'un accès simplifié au marché ni non plus de l'assurance d'une réussite.
Dans cette nouvelle série d'articles sur le management et sur le commerce international, j'aborderai différents thèmes en lien avec le management et le commerce extérieur selon ma vision, opérant une pratique privée depuis le Canada comme Conseiller en management certifié (CMC).
In this article, we will propose different approaches to recruit foreign sales representatives, once you have identified in which foreign markets you wish to develop your business. Our experience shows us, in such circumstances, that it is best to start by targeting customers with whom you wish to establish business relationships rather than trying to immediately find sales representative to open doors.
1) The article discusses which types of products companies should consider introducing first in foreign markets - "cash cow" products that already have an established reputation and higher profit margins, or "star" products that have strong growth potential but lower margins.
2) It recommends starting with "cash cow" products that are easier to market successfully in new countries where the company is unknown, due to their proven track record and greater profitability.
3) Introducing "question mark" or "star" products that are less established carries higher risks of unsuccessful market entry and wasting resources if sales expectations are not met in the new market.
Dans cet article, nous allons discuter du choix de la première cible commerciale relative au développement des marchés étrangers. Choisir un pays dont la langue et la culture nous sont familiers, ne sera pas toujours synonyme d'un accès simplifié au marché ni non plus de l'assurance d'une réussite.
À cause de la promotion soutenue par des agences de développement économique locales auprès des PME pour faire des affaires à l'étranger, Ronald Bannon propose, dans ce premier article, une liste de recommandations sur les moyens de commercialiser vos produits ou solutions au niveau international.
In this article, we will discuss the choice of the first commercial target related to foreign markets development. Choosing a country whose language and culture are familiar to us, does not always equal a simplified access to the market or a sure hit.
Ce document a pour but de fournir une approche permettant d'effectuer un lancement de nouveau produit ou de solution à partir d'une méthode éprouvée inspirée de concepts modernes.
This short article aimes the entrepreneur and the decision maker in the SME environment in order to help them valued their new product or solution and then fix a selling price consequently
This technical paper describes the development of an inline foam analysis system to detect foreign matter in beer bottles during the bottling process. The system aims to automate the human "foampicking" process of visually inspecting foam collars. Through laboratory and field testing, the system was able to accurately measure foam collar parameters and detect bottles containing foreign matter, rejecting fewer good bottles than human inspectors while catching more bottles with issues. The system was successfully installed in several breweries.
À cause de la promotion soutenue par des agences de développement économique locales auprès des PME pour faire des affaires à l'étranger, Ronald Bannon propose, dans ce premier article, une liste de recommandations sur les moyens de commercialiser vos produits ou solutions au niveau international.
In this article, we will discuss the choice of the first commercial target related to foreign markets development. Choosing a country whose language and culture are familiar to us, does not always equal a simplified access to the market or a sure hit.
Ce document a pour but de fournir une approche permettant d'effectuer un lancement de nouveau produit ou de solution à partir d'une méthode éprouvée inspirée de concepts modernes.
This short article aimes the entrepreneur and the decision maker in the SME environment in order to help them valued their new product or solution and then fix a selling price consequently
This technical paper describes the development of an inline foam analysis system to detect foreign matter in beer bottles during the bottling process. The system aims to automate the human "foampicking" process of visually inspecting foam collars. Through laboratory and field testing, the system was able to accurately measure foam collar parameters and detect bottles containing foreign matter, rejecting fewer good bottles than human inspectors while catching more bottles with issues. The system was successfully installed in several breweries.
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