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BCG Application

La matrice BCG permet d'analyser simultanément le portefeuille d'activités d'une entreprise en utilisant deux dimensions : la part de marché relative et le taux de croissance. Cette analyse aide à positionner les différentes activités stratégiques en fonction de leur attractivité sur le marché et de leurs besoins en liquidités. Elle fournit ainsi un aperçu des atouts de l'entreprise et de la compétitivité de ses différents domaines d'activité.

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