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Mbrand3 - Model Case - Banque

Le document présente des cas de marketing mobile pour des banques, mettant en avant une nouvelle offre commerciale et une application. Les formats utilisés sont des publicités interstitielles et des bannières, avec différents supports médiatiques. Les résultats montrent des taux de redirection significatifs, avec des interstitiels atteignant jusqu'à 12% et des bannières dépassant 1%.

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Mobile - Marketing - Media Model Case : Banques
Banques
Contexte: Mise en avant d’une nouvelle offre commercial Format: Interstitiel Support: Les Echos Spécificité: 100% PDV Redirection: Clic to site Résultat: Bannière > 1% Interstitiel > 12%
Contexte: Promotion nouvelle application Société General Format: Interstitiel & Bannière Support: TomsHardware, TomsGuide, Closer, News Rep, Gizmodo, Brief Me Spécificité: 75% PDV Redirection: Clic to store Résultat: Bannière > 1% Interstitiel > 11%
Mbrand3 - Model Case - Banque

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Mbrand3 - Model Case - Banque

  • 1.
    Mobile - Marketing- Media Model Case : Banques
  • 2.
  • 3.
    Contexte: Mise enavant d’une nouvelle offre commercial Format: Interstitiel Support: Les Echos Spécificité: 100% PDV Redirection: Clic to site Résultat: Bannière > 1% Interstitiel > 12%
  • 5.
    Contexte: Promotion nouvelleapplication Société General Format: Interstitiel & Bannière Support: TomsHardware, TomsGuide, Closer, News Rep, Gizmodo, Brief Me Spécificité: 75% PDV Redirection: Clic to store Résultat: Bannière > 1% Interstitiel > 11%