This document provides a summary of key SEO facts in 40 brief questions and answers. Some key points covered include: - The <strong> and <bold> tags, meta descriptions, titles and keywords are important onsite elements that need to follow best practices - Technical elements like URL structure, loading times and redirects also impact rankings - Offsite factors like backlink quality rather than just quantity are important for reputation and trust signals The document aims to give tips and reminders about effective SEO strategies based on the author's experience.

1. SEO
Bible
v1.0
All
you
have
ever
wanted
to
know
about
SEO
40
key
facts

2. Before
reading
this
Bible
In
this
presenta9on,
you ll
find
our
best
prac9ces
from
our
several
experiences.
This
bible
does
not
reflect
official
guidelines
but
gives
you
good
9ps
to
know
about
SEO

3. Reminder
:
good
ways
to
increase
traffic
from
search
engines

4. Content

5. Concerning
content
Is
the
strong
or
bold
tag
relevant?

6. Concerning
content
Is
the
strong
or
bold
tag
relevant?
Yes!

7. Concerning
content
Is
the
size
of
the
meta
descripHon
unlimited?

8. Concerning
content
Is
the
size
of
the
meta
descripHon
unlimited?
No!

9. Concerning
content
So,
what’s
the
limit?

10. Concerning
content
So,
what’s
the
limit?
160
characters

11. Concerning
content
Is
the
density
of
keywords
important?

12. Concerning
content
Is
the
density
of
keywords
important?
Yes!

13. Concerning
content
What’s
the
size
limit
for
meta
Htles?

14. Concerning
content
What’s
the
size
limit
for
meta
Htles?
70
characters

15. Concerning
content
Are
the
meta
Htles
already
used
by
Search
Engines?

16. Concerning
content
Are
the
meta
Htles
already
used
by
Search
Engines?
Yes!

17. Concerning
content
Is
it
good
to
share
content
for
SEO?

18. Concerning
content
Is
it
good
to
share
content
for
SEO?
No!

19. Concerning
content
BUT

20. Concerning
content
Using
this
tag
on
partners’
pages
is
a
good
way
to
proceed
to
idenHfy
source
of
content
<meta
name=’original-­‐source’
content=’hIp://www.url-­‐de-­‐votre-­‐page-­‐
source.html’>

21. Concerning
content
Are
the
Hn
Htles
good?

22. Concerning
content
Are
the
Hn
Htles
good?
Yes!

23. Concerning
content
Is
it
a
good
thing
to
index
lisHng
pages?

24. Concerning
content
Is
it
a
good
thing
to
index
lisHng
pages?
No!

25. Concerning
content
How
can
you
correct
this
problem?

26. Concerning
content
How
can
you
correct
this
problem?
Using
canonical
tag!

27. Concerning
content
Is
the
number
of
links
in
a
same
page
unlimited?

28. Concerning
content
Is
the
number
of
links
in
a
same
page
unlimited?
No!

29. Concerning
content
What’s
the
limit?

30. Concerning
content
What’s
the
limit?
100
links

31. Technical

32. Concerning
the
technical
Is
there
a
limit
to
size
of
Url?

33. Concerning
the
technical
Is
there
a
limit
to
size
of
Url?
Yes

34. Concerning
the
technical
What’s
the
limit?

35. Concerning
the
technical
What’s
the
limit?
<
115
characters

36. Concerning
the
technical
Are
4XX
(client
error)
&
5XX
(server
error)
penalizing
?

37. Concerning
the
technical
Are
4XX
(client
error)
&
5XX
(server
error)
penalizing
?
Yes!

38. Concerning
the
technical
Are
duplicate
Htles
penalizing
?

39. Concerning
the
technical
Are
duplicate
Htles
penalizing
?
Yes!

40. Concerning
the
technical
Is
the
Url
rewriHng
a
main
issue?

41. Concerning
the
technical
Is
the
Url
rewriHng
a
main
issue?
Yes!

42. Concerning
the
technical
Shoud
I
use
repertories
in
my
Url?

43. Concerning
the
technical
Shoud
I
use
repertories
in
my
Url?
Yes!
Place
keywords
into
your
URLs

44. Concerning
the
technical
Can
I
use
dynamic
URL?

45. Concerning
the
technical
Can
I
use
dynamic
URL?
No!

46. Concerning
the
technical
Should
I
take
care
of
the
loding
Hme
of
my
website?

47. Concerning
the
technical
Should
I
take
care
of
the
loding
Hme
of
my
website?
Yes!

48. Concerning
the
technical
Can
Search
Engine
detect
what
is
hidden
by
CSS
?

49. Concerning
the
technical
Can
Search
Engine
detect
what
is
hidden
by
CSS
?
Not
Yet!

50. Concerning
the
technical
Is
it
possible
to
index
correctly
a
flash
website?

51. Concerning
the
technical
Is
it
possible
to
index
correctly
a
flash
website?
Newbie!

52. Concerning
the
technical
Can
I
index
correctly
my
website
if
all
pages
are
created
from
my
root
domain?

53. Concerning
the
technical
Can
I
index
correctly
my
website
if
all
pages
are
created
from
my
root
domain?
No
way!

54. Concerning
the
technical
Is
it
a
good
idea
to
index
all
my
search
results?

55. Concerning
the
technical
Is
it
a
good
idea
to
index
all
my
search
results?
No!
PenalHes
on
your
domain
are
coming
…

56. ReputaHon

57. Concerning
the
reputaHon
Is
the
number
of
incoming
links
important?

58. Concerning
the
reputaHon
Is
the
number
of
incoming
links
important?
Yes!
but
…

59. Concerning
the
reputaHon
Is
the
quality
of
incoming
links
vital?

60. Concerning
the
reputaHon
Is
the
quality
of
incoming
links
vital?
Yes!

61. Concerning
the
reputaHon
Is
the
Trustrank
exisHng?

62. Concerning
the
reputaHon
Is
the
Trustrank
exisHng?
Yes!
ScepHc?
What
about
the
Christ?

63. Concerning
the
reputaHon
Are
the
link
exchange
interesHng
for
your
SEO?

64. Concerning
the
reputaHon
Are
the
link
exchange
interesHng
for
your
SEO?
No!
Too
easy
to
detect…

65. Concerning
the
reputaHon
What’s
the
best
way
to
display
your
link
on
another
website?

66. Concerning
the
reputaHon
What’s
the
best
way
to
display
your
link
on
another
website?
Picture
with
alt
parameter,
anchor
and
real
text!

67. PosiHoning

68. Concerning
the
posiHoning
Shoud
I
select
all
high
traffic
keywords
?

69. Concerning
the
posiHoning
Shoud
I
select
all
high
traffic
keywords
?
No!
Long
tail
is
the
way

70. Concerning
the
posiHoning
How
analyze
the
compeHtors?

71. Concerning
the
posiHoning
How
analyze
the
compeHtors?
1. The
nomber
of
incoming
links
2. The
quality
of
theses
links
3. Anchors
4. Density
of
keywords
5. Their
ranking

72. Concerning
the
posiHoning
Is
it
a
good
idea
to
start
a
backlink
campaign?

73. Concerning
the
posiHoning
Is
it
a
good
idea
to
start
a
backlink
campaign?
Yes!
But…

74. Concerning
the
posiHoning
How
many
links
should
I
have
per
day
at
the
beginning?

75. Concerning
the
posiHoning
How
many
links
should
I
have
per
day
at
the
beginning?
10
More
is
fantasHc!

76. Concerning
the
posiHoning
How
can
I
increase
my
ranking
on
a
keyword
selecHon?

77. Concerning
the
posiHoning
How
can
I
increase
my
ranking
on
a
keyword
selecHon?
WriHng
original
content
with
a
high
density
of
keywords
you’ve
selected

78. Concerning
the
posiHoning
Is
Google
considering
links
from
social
media
plateforms?

79. Concerning
the
posiHoning
Is
Google
considering
links
from
social
media
plateforms?
Yes
!

80. User
experience

81. User
experience
Is
it
important
to
consider
the
bounce
rate?

82. User
experience
Is
it
important
to
consider
the
bounce
rate?
Yes
!

83. User
experience
Why
?

84. User
experience
Why
?
If
it
is
high,
the
user
don’t
find
the
content
he’s
looking
for
and
you
can
be
penalized!

85. User
experience
Does
a
human
program
to
qualify
content
exist?

86. User
experience
Does
a
human
program
to
qualify
content
exist?
Yes
!

87. User
experience
Is
Google
storing
your
behaviours
on
its
search
engine?

88. User
experience
Is
Google
storing
your
behaviours
on
its
search
engine?
Yes!
And
more
with
the
google
toolbar

89. To
go
further…
Damien
Anfroy
–
29
years
old
/
DAWA
Agency
MA
Usability
and
webdesign
2003
-­‐
CANADA
World
Wide
Product
Manager
Tom’s
Guide
&
Tom’s
Hardware
(2006-­‐2009)
Founder
of
DAWA
(since
Februar
2010)
Blog
:
hIp://blog.dawa.fr
www.facebook.com/agencedawa
TwiIer
:
@DamienAnfroy