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Whether it’s a question of fashion,
design, or gender, this season
is about finding more optimism
and harmony.
In a complex world in the process
of being totally redefined,
the quest for softness continues,
and the spirit of rebellion quiets
down. Fashion and its codes evolve
to respond to these new needs.
The world of tech and
the metaverse are filled with poetry.
Circularity, simplicity and
generosity are necessary aspects
of a responsible future connected
to nature. Once heavily coded,
virility is now associated with
freedom and inclusivity…
Agender sensuality and unbridled
fantasy break free and become
an integral part of menswear.
It was imperative that we express
this evolution, which we developed
in four “all gender capsules”.
A world with multiple and divergent
forms of masculinity has emerged,
making way for more diversity
and tolerance.
Que ce soit dans la mode,
le design, le genre, on tend
cette saison vers plus
d’optimisme et d’harmonie.
Face à un monde complexe
en pleine redéfinition,
on est en quête de douceur,
l’esprit de rébellion s’apaise.
La mode et ses codes
évoluent pour répondre à ces
nouveaux besoins.
On insuffle de la poésie
dans l’univers de la tech
et du métavers. Circularité,
simplicité et générosité
s’imposent pour un
avenir responsable connecté
avec la nature. Liberté
et inclusivité permettent
une virilité jusqu’alors très
normée… Sensualité agender
et fantaisie débridée
s’émancipent et s’introduisent
dans le vestiaire masculin.
Cette évolution nous a paru
indispensable à exprimer,
ce que nous avons développé
dans quatre « capsules
all gender ».
Un monde aux masculinités
divergentes et plurielles
s’ouvre pour plus de diversité
et de tolérance.
EDITORIAL
The paper and cardboard
used in the making of this
book come from sustainably
managed forests.
Les papiers et cartons utilisés
pour la fabrication de ce
cahier sont issus de forêts
gérées durablement.
008 009
PECLERS PARIS MEN'S FASHION SS24
Vintage 2000 in bleached denim and pastels
Vintage 2000 en denim bleached et pastels
Tender pastels
COULEURS & HARMONIES PASTELS TENDRES
KEY COLORS & HARMONIES
Pinks, blues and marshmallow hues are ageless pastels that soften daily life,
floating ambiguously between masculine and feminine.
Roses, bleus et guimauve, des pastels sans âge pour adoucir le quotidien,
qui surfent sur l’ambiguïté masculin féminin.
Soft graphic city mood in black and pastels
City soft graphique en noir et pastels
COFFEE CAFÉ
HALO HALO
Tender casual in beige and pinks
Casual tendre en beige et roses
GODDESS DÉESSE
BLUSH FARD
SCULPTURE SCULPTURE
HALO HALO
THERMAL THERMAL
MOSAIC MOSAÏQUE
PANTONE® 19-1018 TPG / 440 C
COLORO® 015-23-05
PANTONE® 15-3720 TPG* / 2071 C*
COLORO® 134-77-18
PANTONE® 14-2304 TPG / 502 C*
COLORO® 154-81-12
PANTONE® 14-3207 TPG* / 686 C
COLORO® 150-65-16
PANTONE® 15-1116 TPG / 4250 C*
COLORO® 032-68-08
PANTONE® 15-3720 TPG* / 2071 C*
COLORO® 134-77-18
PANTONE® 14-4112 TPG / 2127 C*
COLORO® 120-76-08*
PANTONE® 17-3936 TPG / 7682 C*
COLORO® 120-55-21*
PANTONE® 14-4112 TPG / 2127 C*
COLORO® 120-76-08*
NO TPG / NO PANTONE C
COLORO® 109-98-01
THERMAL THERMAL
SUGAR SUCRE
HALO HALO
PANTONE® 15-3720 TPG* / 2071 C*
COLORO® 134-77-18
BLUSH FARD
PANTONE® 14-3207 TPG* / 686 C
COLORO® 150-65-16
GODDESS DÉESSE
PANTONE® 14-2304 TPG / 502 C*
COLORO® 154-81-12
THERMAL THERMAL
PANTONE® 14-4112 TPG / 2127 C*
COLORO® 120-76-08*
AMPHORA AMPHORE
PANTONE® 12-4108 TPG* / 9380 C*
COLORO® 133-82-03
1
2
8
3
7
6
5
4
9 11
10
13
12 14 15
Meta-
sensorial
	 Navigate from one world
to the next, between real and
virtual, where sensorial elements
are mixed with innovation.
Faced with the quickly developing
digital world, new imaginary
terrains are laid out
to reinvent tomorrow’s tech
universe.
Naviguer d’un monde à l’autre, entre réel et virtuel,
où sensorialité et innovation se mêlent.
Face au monde digital en plein développement,
de nouveaux imaginaires se créent et réinventent
l’univers tech de demain.
026 027
PECLERS PARIS MEN'S FASHION SS24
1 Choreographer Saul Nash,
winner of the 2022 Woolmark prize,
poetic tech sportswear tech that
provides freedom of movement.
2 Immersive dance performance,
Saul Nash by Elgar Johnson
3 Materials that imitate digital
effects, Instagram @mona_thomas
4 Paradise for e-surfing,
Architectural Project by CRA-Carlo
Ratti Associati 5 Meditation and
VR, Headset by Layer x Resonate
6 Anti-pollution cosmetics,
Defense System by Susanne
Kaufmann 7 Innovation in dealy
meals, cookbook of the future
by Ikea 8 Fantastic and immersive
voyage, architecting metaverse,
Seoul design museum, by ZHA
9 Minimalistic tech, desk by
Cagatay Afsar  Add a touch of
magic to daily life, Turntable by
Brian Eno  Inspired by nature,
Airpod Project by Laura Winter
 Organic refinement, Campaign
Mainline rus/fr.ca/de, SS22
 Solar-Powered ship, designed
by Michelangelo Pistoletto
Sensitive tech
Seamlessly shifting
between the real world
and the metaverse,
taking parts in
e-sports or silently and
weightlessly drifting
along, driven by solar
energy, this pragmatic
dreamer embraces
sensitive and poetic
innovation centered
on well-being…
Oscillant avec volupté entre
réel et métavers, surfant en
e-sport ou voguant léger
et silencieux grâce à l’énergie
solaire, ce rêveur pragmatique
propose de l’innovation
sensible et poétique tournée
vers le bien-être…
🡢 Portrait
BEYOND FRONTIERS/
BEYOND REALITY
The Innovator
The Adventurer
The Dreamer
14
INNOVATIVE,
PRAGMATIC & SENSORIAL
ORGANIC
& CONNECTED
BEAUTY
1
FLUIDITY
AND ECOMOBILITY
7
6
5
4
3
8
12
13
10
11
9
2
AUGMENTED EMOTION
STORY META-SENSORIAL THÈME MÉTA SENSORIEL 🡢 PORTRAIT SENSITIVE TECH

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SS24 Men's Fashion trend book

  • 1.
  • 2. Whether it’s a question of fashion, design, or gender, this season is about finding more optimism and harmony. In a complex world in the process of being totally redefined, the quest for softness continues, and the spirit of rebellion quiets down. Fashion and its codes evolve to respond to these new needs. The world of tech and the metaverse are filled with poetry. Circularity, simplicity and generosity are necessary aspects of a responsible future connected to nature. Once heavily coded, virility is now associated with freedom and inclusivity… Agender sensuality and unbridled fantasy break free and become an integral part of menswear. It was imperative that we express this evolution, which we developed in four “all gender capsules”. A world with multiple and divergent forms of masculinity has emerged, making way for more diversity and tolerance. Que ce soit dans la mode, le design, le genre, on tend cette saison vers plus d’optimisme et d’harmonie. Face à un monde complexe en pleine redéfinition, on est en quête de douceur, l’esprit de rébellion s’apaise. La mode et ses codes évoluent pour répondre à ces nouveaux besoins. On insuffle de la poésie dans l’univers de la tech et du métavers. Circularité, simplicité et générosité s’imposent pour un avenir responsable connecté avec la nature. Liberté et inclusivité permettent une virilité jusqu’alors très normée… Sensualité agender et fantaisie débridée s’émancipent et s’introduisent dans le vestiaire masculin. Cette évolution nous a paru indispensable à exprimer, ce que nous avons développé dans quatre « capsules all gender ». Un monde aux masculinités divergentes et plurielles s’ouvre pour plus de diversité et de tolérance. EDITORIAL The paper and cardboard used in the making of this book come from sustainably managed forests. Les papiers et cartons utilisés pour la fabrication de ce cahier sont issus de forêts gérées durablement.
  • 3. 008 009 PECLERS PARIS MEN'S FASHION SS24 Vintage 2000 in bleached denim and pastels Vintage 2000 en denim bleached et pastels Tender pastels COULEURS & HARMONIES PASTELS TENDRES KEY COLORS & HARMONIES Pinks, blues and marshmallow hues are ageless pastels that soften daily life, floating ambiguously between masculine and feminine. Roses, bleus et guimauve, des pastels sans âge pour adoucir le quotidien, qui surfent sur l’ambiguïté masculin féminin. Soft graphic city mood in black and pastels City soft graphique en noir et pastels COFFEE CAFÉ HALO HALO Tender casual in beige and pinks Casual tendre en beige et roses GODDESS DÉESSE BLUSH FARD SCULPTURE SCULPTURE HALO HALO THERMAL THERMAL MOSAIC MOSAÏQUE PANTONE® 19-1018 TPG / 440 C COLORO® 015-23-05 PANTONE® 15-3720 TPG* / 2071 C* COLORO® 134-77-18 PANTONE® 14-2304 TPG / 502 C* COLORO® 154-81-12 PANTONE® 14-3207 TPG* / 686 C COLORO® 150-65-16 PANTONE® 15-1116 TPG / 4250 C* COLORO® 032-68-08 PANTONE® 15-3720 TPG* / 2071 C* COLORO® 134-77-18 PANTONE® 14-4112 TPG / 2127 C* COLORO® 120-76-08* PANTONE® 17-3936 TPG / 7682 C* COLORO® 120-55-21* PANTONE® 14-4112 TPG / 2127 C* COLORO® 120-76-08* NO TPG / NO PANTONE C COLORO® 109-98-01 THERMAL THERMAL SUGAR SUCRE HALO HALO PANTONE® 15-3720 TPG* / 2071 C* COLORO® 134-77-18 BLUSH FARD PANTONE® 14-3207 TPG* / 686 C COLORO® 150-65-16 GODDESS DÉESSE PANTONE® 14-2304 TPG / 502 C* COLORO® 154-81-12 THERMAL THERMAL PANTONE® 14-4112 TPG / 2127 C* COLORO® 120-76-08* AMPHORA AMPHORE PANTONE® 12-4108 TPG* / 9380 C* COLORO® 133-82-03 1 2 8 3 7 6 5 4 9 11 10 13 12 14 15
  • 4. Meta- sensorial Navigate from one world to the next, between real and virtual, where sensorial elements are mixed with innovation. Faced with the quickly developing digital world, new imaginary terrains are laid out to reinvent tomorrow’s tech universe. Naviguer d’un monde à l’autre, entre réel et virtuel, où sensorialité et innovation se mêlent. Face au monde digital en plein développement, de nouveaux imaginaires se créent et réinventent l’univers tech de demain.
  • 5. 026 027 PECLERS PARIS MEN'S FASHION SS24 1 Choreographer Saul Nash, winner of the 2022 Woolmark prize, poetic tech sportswear tech that provides freedom of movement. 2 Immersive dance performance, Saul Nash by Elgar Johnson 3 Materials that imitate digital effects, Instagram @mona_thomas 4 Paradise for e-surfing, Architectural Project by CRA-Carlo Ratti Associati 5 Meditation and VR, Headset by Layer x Resonate 6 Anti-pollution cosmetics, Defense System by Susanne Kaufmann 7 Innovation in dealy meals, cookbook of the future by Ikea 8 Fantastic and immersive voyage, architecting metaverse, Seoul design museum, by ZHA 9 Minimalistic tech, desk by Cagatay Afsar  Add a touch of magic to daily life, Turntable by Brian Eno  Inspired by nature, Airpod Project by Laura Winter  Organic refinement, Campaign Mainline rus/fr.ca/de, SS22  Solar-Powered ship, designed by Michelangelo Pistoletto Sensitive tech Seamlessly shifting between the real world and the metaverse, taking parts in e-sports or silently and weightlessly drifting along, driven by solar energy, this pragmatic dreamer embraces sensitive and poetic innovation centered on well-being… Oscillant avec volupté entre réel et métavers, surfant en e-sport ou voguant léger et silencieux grâce à l’énergie solaire, ce rêveur pragmatique propose de l’innovation sensible et poétique tournée vers le bien-être… 🡢 Portrait BEYOND FRONTIERS/ BEYOND REALITY The Innovator The Adventurer The Dreamer 14 INNOVATIVE, PRAGMATIC & SENSORIAL ORGANIC & CONNECTED BEAUTY 1 FLUIDITY AND ECOMOBILITY 7 6 5 4 3 8 12 13 10 11 9 2 AUGMENTED EMOTION STORY META-SENSORIAL THÈME MÉTA SENSORIEL 🡢 PORTRAIT SENSITIVE TECH