2013 Data analysis of the queries of the international Journey Planner Rome2Rio Michael CAMERON CEO www.rome2rio.com, Melbourne, Australia - Veronique SEEL, EIGSI For the second year, the EIGSI General Engineering School organizes in La Rochelle, France, a high quality forum focused on interregional mobility in the Atlantic Area. La Rochelle Mobility Forum is part of a 4 high quality forum cycle. Climatlantic is a project co‐funded by INTERREG IVB ATLANTIC AREA Programme,aimed at developing an Atlantic Strategic Agenda for Sustainable Urban Development and the reduction of the Carbon Footprint covering four main pillars: mobility, energy, territorial management and social behavior.

2. Dark blue = train
Green = bus
Light blue = ferry

3. Dark blue = train
Green = bus
Light blue = ferry

4. Dark blue = train
Green = bus
Light blue = ferry

6. A huge mix of DATA
collection
×
10% manual collection, which is
used in 50% of queries
×
Information for TOA (transport
organiser authorities) who are on
Google Transit : rome2rio also
hosts GTFS data…
×
Integra network : Data extraction
for Funchal -> Rome2rio

7. Rome2rio traffic
Unique Visitors during July – December 2013 : 4.24 million
In the last month: 1.02 million unique visitors, 2.78 million searches

8. “Major city is a place like Melbourne
or Paris that has a major airport,
and you typically fly into”
Airport / station / stop
« Neighbourhood is a region of
a large urban area, such as Bellevue
2%
Island
Country / region (within Seattle area)
1%
or Box Hill (within Melbourne area) »
4%
Neighbourhood
4%
Mountain / Ski resort
4%
Attraction / landmark
6%
Major City
44%
Small City
14%
Town
21%
« Small city is place like Ghent
that does not have
a major airport, you typically
get to by train / bus / car
from nearby city »
« Town is a place
like Riomaggiore or Cambridge »

9. 2nd Mobility Forum, 2nd collaboration
Exploration of a dataset of searchs of Rome2rio database
×
Testing a data set over a month, Last month / 31 days, Dec 23 - Jan 22
888 150 searches vs 2.78 million searches
Country level
“Atlantic area” = Ireland + GB + France + Spain + Portugal
×
Searches :
Origin A
Destination B
AB segment = From A country to B country
BA segment = From B country to A country
×
3 types of journeys, regarding each country :
INTRA NAT : A=B=Country
EXT to Country : the country is the destination
Country to EXT : the country is the origin but not the destination

10. Destination Heat map… international
and the winner is… ???

13. The most popular
destination is… Italy
×
Premium of the name of the Journey
Planner, Rome2rio ?
×
69% searches having a destination
Italy, have a starting point Italy : INTRA
NATIONAL
×
The remainder of incoming and
outgoing searches are balanced, there
are as many queries to Italy as from
Italy

14. TOP 10 DESTINATIONS
3
2
1
Destination Nbre requetes
1
2
3
4
5
6
7
8
9
10
IT
FR
GB
DE
US
ES
CH
IN
AT
NL
113358
80084
64127
61413
59297
53874
40487
29711
25515
23983
70% of searches concern Europe
35% concern the Atlantic area (country level)

15. A very important part of Intra-national searches (INTRA NAT)
On a global level, the highest flow between countries concerned was that of
France <-> Italy

16. Focus on the Atlantic area (country level/1 month)
Significant weight in global searches
INSIDE Atlantic Area :
134 148 searches
Outside of Atlantic Area:
87 656 searches
Atlantic Area as a Destination:
81 209 searches
Net migration Atlantic Area : - 6 447

17. Focus on the Atlantic area (country level/1 month)
Non-homogeneous space in terms of paths
Example of indicators to observe and
structure the flow of information requests
for the territories
Focusing on “Attractiveness” of
Destinations,
× Position of the country as a Destination
× Net migration
Atlantic Area : 3 groups
Example of indicators to Monitor the behavior of
travelers
Focusing on usage of Journey planners :
× Penetration rate (searches vs nb of
inhabitants)
× Amount of INTRA National queries
Atlantic Area : 3 groups

18. Thank you ;-)
Veronique SEEL
Integrated mobility projects coordinator at EIGSI
veronique.seel@eigsi.fr
Special thanks to CEO’s Rome2rio, Michael Cameron
and Rod Cuthbert
Save the date :
Rod Cuthbert is making one of the keynote
presentations at the upcoming ITB to be held in
Berlin on March 5th. Titled “Multi-Modal Travel
Search Has Arrived… Now What?” the presentation
will offer a wide-ranging overview of the
marketplace, including the key players in the space
and the various challenges they face in promoting
industry-wide adoption of multi-modal search.