point sur le réseau Integra et les perspectives en Espagne et au Portugal

1. Seamless Travel across the Atlantic area Regions using sustainable Transport
The Future of Integra
Spain & Portugal
La Rochelle, 23 May 2013

2. • CIVINET Spain & Portugal has been in charge of promoting Integra within the
Iberian peninsula.
• In a first step CIVINET has contacted its city members to let them know Integra.
• As a result several cities that have signed the Integra letter of commitment:
o Spain : Huesca, Sabadell, Palencia, Ponferrada, Pamplona, Madrid, Irún, Leon,
Murcia, San Sebastian-Donostia, Burgos and Santander.
o Portugal: Lisboa, Águeda, Entroncamento, Torres Vedras, Medio Tajo, Alcanena,
Funchal and Zezere.
There are also transport & technologic organizations, which are supporting Integra
(CIVINET, DBUS, Oramix, Public Transports of Portugal).
The Future of Integra
Spain & Portugal
Current situation

3. The Future of Integra
Spain & Portugal

4. The Future of Integra
Spain & Portugal
Which is the current context in Spain/Portugal?
•Lack of resources in public administrations (municipalities) – (W/O)
•Important weight of tourism in the national/local economies (S)
•Localized tourism fluxes (Algarve, Mediterranean Coast, Andalucia) –
(W/O)
•Price and transport fee (low-cost companies) reduction (S)
•Cooperation and association between cities required. (O)
•Lack of standardized information on transport (O)
•Lack of global and popular transport information sites (O)

5. The Future of Integra
Spain & Portugal
Why are cities interested in joining Integra?
•Integra is an attractive initiative as it proposes a concept of making a
city/town known from a sustainable and modern point of view at
European level.
•It places some non well-know small-medium size cities on the map
(Ex. Ryanair)
•It incentives working together in order to attract stable tourism in
wider areas
•Integra provides the tools to build an standardized tourism &
transport information to the visitor.

6. What could be the main barriers for Integra to
be accepted?
•Uncertainty about the costs and obligations of being a member.
•For cities which have invested in tourism resources and, as a result, can offer detailed
tourism information (advanced websites, booking services on-line, popular social
network sites, apps) Integra could not be the solution.
•Diversity of national/European networks with similar goals
•For well-known touristic destinations Integra could imply a loss of their differential
characteristics as they are compared to other spots. (Demand-split)
•Initial inconsistency of the journey planner which could lead to a lack of confidence in
the local information provided by members.
The Future of Integra
Spain & Portugal

7. The Future of Integra
Spain & Portugal
What should be the main actions to overcome
the barriers?
•Definition of a complete a clear list of responsibilities to be developed by members.
•Promotion of Integra not as a rival but as a complementary tool to existing local tourism
& transport information utilities.
•Integration and cooperation with existing national/European networks. Support by
national public bodies and transport & tourism lobbies.
•Further development and widespread usage of the Integra on-line resources (Integra
portal – facebook – social networks).
•Establish a clear and remarkable difference between Integra cities and non-integra
cities.

8. The Future of Integra
Spain & Portugal
Integra Promotion : a Real example in Spain

9. Thanks for your attention!!
The Future of Integra
Spain & Portugal

10. Thanks for your attention!!
The Future of Integra
Spain & Portugal