New Fiat 500

What is Fiat? ,[object Object],[object Object],[object Object],[object Object],[object Object]

The story of a myth ,[object Object],[object Object],[object Object],[object Object],[object Object]

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The new fiat’s bet ,[object Object],[object Object],[object Object]

Internet Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object]

Collaborative Innovation ,[object Object],[object Object],[object Object],[object Object],[object Object]

Ideas’ Creation ,[object Object],[object Object],[object Object],Fiat has engineered a way to get customers engaged online and offline.

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[object Object],Ideas’ Selection

Product’s Developing FIAT, with the collaboration of more than 3,700,000 potential customers, has developed the new 500. It was the first to be built with a shared social and design typical of Web 2.0.

Product’s Launch ,[object Object],[object Object],[object Object]

Emotional Marketing ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Street Marketing Street marketing is a form of communication that takes place in the street and tries to entertain the audience in order to make the public the actor of the promotion.

Price ,[object Object],[object Object],[object Object],[object Object],[object Object]

Placement ,[object Object],[object Object]

Customers’ Response ,[object Object],[object Object],[object Object],[object Object],[object Object]

New Fiat 500

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New Fiat 500