The document discusses best practices for developing online tools to support small and medium-sized enterprises (SMEs) in implementing occupational safety and health (OSH). It identifies the target audience of SME owners and managers as having needs for accessible, easy-to-use, specific and relevant tools due to lack of concern, competences and time regarding OSH compliance. Success requires considering user needs, technology dimensions, legal issues, roles of various actors, priorities of simplicity and credibility, effective promotion, and monitoring usage.
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Online tools: good practices support implementation of OSH in MSEs
1. Online tools : good practices to
support implementation of OSH in
MSEs
Workshop 3.5, USE2015, Groningen, The Netherlands
22 october 2015
2. Introduction
A lot of OSH institutes use e-tools (online tools)
E-tools can be an interesting way to provide support to MSEs on OSH issues
The purpose of this workshop is :
> To share experiences with 3 examples
> To identify some key success factors
> To spot challenges and how to overcome them
Exchange (practices, information, tips, …)
Share on twitter : #OSH #etools #USE2015 @EU_OSHA @INRSFrance
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3. Target Audience / User needs
Because of the large number of MSEs and the current trend to move towards goal-
setting legislation, there is an increased need to support companies
Taking into account the specificities / needs of MSEs, we must focus on the
employer/owner (our target audience)
> Lack of concern
> Lack of competences
> Lack of time
A need for accessible, easy-to-use, specific and relevant tools to help comply with the
relevant legislation
4. Target Audience / User needs
Tools for MSEs to facilitate compliance should be free (or at least have a free version
for end-users).
Need for specific tools (by topic, …) targeted to specific end-users (a sector, …)
Need to clearly define the target audience and learn how they behave
User testing needed at workplace level before launching a tool (ensure the tool is
userfriendly and it meets the needs of the target audience)
5. Technology dimension
New technologies are producing new opportunities for tools to support MSEs
Technological change will probably increase the importance of tools to achieve
prevention and compliance
Important technical considerations to consider at a very early stage of the
development/planning of any e-tool : Hosting, Maintenance, Multiple devices,
Operating systems, ..
Development and maintenance costs
> Development costs are generally low (e.g. compared to printing, distributing and storing
books)
> Costs linked to new functionalities identified in the development process should be taken into
account
> Maintenance and updating costs must be foreseen
Web application versus mobile application
6. Legal / copyright issues
Often implies the use of new types of contractors (with the related difficulties for
setting / defining the technical specifications / the contract)
Copyright issues (software, content, photos, …) to be cleared
> The fact that we have the rights to use photos on paper materials doesn´t mean that we have
them to upload / display the same photos on the Web
> Very usually lawyers have to be consulted to help clarify these issues
7.
“Content developers” – those who have expert knowledge that can be used by
“technology developers” to transmit to end users
“Technology developers” – experts in the technology that is the vehicle for the
transmission of solutions
Publishers and disseminators – those who may publish, host or disseminate tools
Institutions / organisations developing e-tools for the first time may have to deal with
new actors and / or empower / train their staff so they are able to assume new tasks.
The development of such tools is often associated with change (managing change)
and innovation in those institutions
> Involves a shift from traditional channels to more innovative ones
> Innovative culture not always present in the organisation
Institutions / organisations investing in e-tools could share experience (lessons learnt,
pitfalls, challenges, …)
Actors in tool development
8. Simplicity – User friendliness versus exhaustivity
(fulfilling legal requirements?)
How to maintain tools simple and avoid superficiality when tackling
complicated topics ?
Keeping it simple whilst complying with regulation
Use of simple language and graphics because of the need for universitality
Tools to be presented as part of a bigger project / scheme (for instance more
(accurate) Info / complement of Info is available in a related website, …)
Tools must be clear in their purposes and limitations and have to properly
“branded – promoted” (importance of the disclaimers)
9. Quality tools / assurance & Credibility
Need for quality / reliable tools
Credibility of tools is guaranteed by the organisations developing them
> Labour Inspectorates / Ministries
> OSH national institutes or equivalent
> International organisations (ILO, ..) / Large enterprises
> …
Guarantee that the organisation developing the tool has sufficient resources
to maintain the quality (over the years)
Any tool can be misused by the end-users, no form of quality assurance can
prevent this
Ensuring credibility will need to be considered at the start of the project
10. Promotion / Communication
There is often a need to promote the tools internally (especially when they are
innovative within the organisation) as well as externally
When it comes to promotion, it is important to maintain a mix of new and
traditional communication channels
New channels: added valued of social Media (twitter, facebook, LinkedIn)
Organisations have to be prepared to manage negative feedback as well as
positive feedback
Include the tool as part of a wider package (training, awareness raising, etc,)
Involve stakeholders that companies trust and have direct contact with
Possibility to be used as branding for organisations – improve the image
Ensure uptake / participation
> Maintaining interest in the tool
11.
Monitor action with indicators
> Benefits of e-tools => it provides data
• Example: number of new sessions in OiRA tools
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E-TOOLS – MOBILE APPS APPLICATIONS
Preliminary conclusions
1 User needs
• There is a range of target audiences, that can be broken down into:
o Users, especially managers, in MSEs and SMEs
o OSH experts and users in OSH institutions
o Non-OSH actors who influence OSH activities
Maintenance staff, procurement and HR professionals
• With the changing patterns of employment – in particular the large number of MSEs and the move to goal-setting legislation, there is an increased need for support to enterprises
• The end-user needs accessible, easy-to-use, specific and relevant tools to help them comply with the relevant legislation
• Tools for MSEs to facilitate compliance should have a version free to end-users.
2 Technology dimension
• New technologies – particularly relating to the use of mobile technologies – are producing new opportunities for tools to support MSEs
• There is no real division between “desktop” and “mobile” apps
o Some apps use mobile devises to collect data, other use mobile devices to share information
• With planning, technology can be designed so that a tool can reach the greatest possible audience
• By tool, we mean an “app” that through the input of work-environment or other data allow the identification of targeted potential solutions. (Communication platforms are not tools) This may include identification of issues through analysis of individual issues or the use of metadata to identify issues in the workplace. Data input may include:
o Noise or light readings
o Health data (e.g. heartrate)
o GPS data
o Vehicle performance data
o Substances in use in the workplace
o Exposure data
3 Costs and benefits
• Tools can be expensive to develop, but by shared knowledge and use of common approaches, costs can be minimised
• There is a range of income generation approaches that now exist, these include:
o Subscription
o In-app purchase
o Differentiated target audience (e.g. free to MSEs, priced for larger enterprises)
o Freeware and premium ware
o Training / support for purchase
4 Actors in tool development (These roles are not mutually exclusive)
• “Content developers” – those who have expert knowledge that can be used by technology to transmit to end users
• “Technology developer” – experts in the technology that is the vehicle for the transmission of solutions
• Funding sources
• Publishers and disseminators – Those who may publish, host, or disseminate tools
5 EU-OSHA role
• EU-OSHA can have a dual role:
o The stimulation of tool development through the networking
o Support for the promotion and dissemination of tools.
E-TOOLS – MOBILE APPS APPLICATIONS
Preliminary conclusions
1 User needs
• There is a range of target audiences, that can be broken down into:
o Users, especially managers, in MSEs and SMEs
o OSH experts and users in OSH institutions
o Non-OSH actors who influence OSH activities
Maintenance staff, procurement and HR professionals
• With the changing patterns of employment – in particular the large number of MSEs and the move to goal-setting legislation, there is an increased need for support to enterprises
• The end-user needs accessible, easy-to-use, specific and relevant tools to help them comply with the relevant legislation
• Tools for MSEs to facilitate compliance should have a version free to end-users.
2 Technology dimension
• New technologies – particularly relating to the use of mobile technologies – are producing new opportunities for tools to support MSEs
• There is no real division between “desktop” and “mobile” apps
o Some apps use mobile devises to collect data, other use mobile devices to share information
• With planning, technology can be designed so that a tool can reach the greatest possible audience
• By tool, we mean an “app” that through the input of work-environment or other data allow the identification of targeted potential solutions. (Communication platforms are not tools) This may include identification of issues through analysis of individual issues or the use of metadata to identify issues in the workplace. Data input may include:
o Noise or light readings
o Health data (e.g. heartrate)
o GPS data
o Vehicle performance data
o Substances in use in the workplace
o Exposure data
3 Costs and benefits
• Tools can be expensive to develop, but by shared knowledge and use of common approaches, costs can be minimised
• There is a range of income generation approaches that now exist, these include:
o Subscription
o In-app purchase
o Differentiated target audience (e.g. free to MSEs, priced for larger enterprises)
o Freeware and premium ware
o Training / support for purchase
4 Actors in tool development (These roles are not mutually exclusive)
• “Content developers” – those who have expert knowledge that can be used by technology to transmit to end users
• “Technology developer” – experts in the technology that is the vehicle for the transmission of solutions
• Funding sources
• Publishers and disseminators – Those who may publish, host, or disseminate tools
5 EU-OSHA role
• EU-OSHA can have a dual role:
o The stimulation of tool development through the networking
o Support for the promotion and dissemination of tools.
E-TOOLS – MOBILE APPS APPLICATIONS
Preliminary conclusions
1 User needs
• There is a range of target audiences, that can be broken down into:
o Users, especially managers, in MSEs and SMEs
o OSH experts and users in OSH institutions
o Non-OSH actors who influence OSH activities
Maintenance staff, procurement and HR professionals
• With the changing patterns of employment – in particular the large number of MSEs and the move to goal-setting legislation, there is an increased need for support to enterprises
• The end-user needs accessible, easy-to-use, specific and relevant tools to help them comply with the relevant legislation
• Tools for MSEs to facilitate compliance should have a version free to end-users.
2 Technology dimension
• New technologies – particularly relating to the use of mobile technologies – are producing new opportunities for tools to support MSEs
• There is no real division between “desktop” and “mobile” apps
o Some apps use mobile devises to collect data, other use mobile devices to share information
• With planning, technology can be designed so that a tool can reach the greatest possible audience
• By tool, we mean an “app” that through the input of work-environment or other data allow the identification of targeted potential solutions. (Communication platforms are not tools) This may include identification of issues through analysis of individual issues or the use of metadata to identify issues in the workplace. Data input may include:
o Noise or light readings
o Health data (e.g. heartrate)
o GPS data
o Vehicle performance data
o Substances in use in the workplace
o Exposure data
3 Costs and benefits
• Tools can be expensive to develop, but by shared knowledge and use of common approaches, costs can be minimised
• There is a range of income generation approaches that now exist, these include:
o Subscription
o In-app purchase
o Differentiated target audience (e.g. free to MSEs, priced for larger enterprises)
o Freeware and premium ware
o Training / support for purchase
4 Actors in tool development (These roles are not mutually exclusive)
• “Content developers” – those who have expert knowledge that can be used by technology to transmit to end users
• “Technology developer” – experts in the technology that is the vehicle for the transmission of solutions
• Funding sources
• Publishers and disseminators – Those who may publish, host, or disseminate tools
5 EU-OSHA role
• EU-OSHA can have a dual role:
o The stimulation of tool development through the networking
o Support for the promotion and dissemination of tools.
E-TOOLS – MOBILE APPS APPLICATIONS
Preliminary conclusions
1 User needs
• There is a range of target audiences, that can be broken down into:
o Users, especially managers, in MSEs and SMEs
o OSH experts and users in OSH institutions
o Non-OSH actors who influence OSH activities
Maintenance staff, procurement and HR professionals
• With the changing patterns of employment – in particular the large number of MSEs and the move to goal-setting legislation, there is an increased need for support to enterprises
• The end-user needs accessible, easy-to-use, specific and relevant tools to help them comply with the relevant legislation
• Tools for MSEs to facilitate compliance should have a version free to end-users.
2 Technology dimension
• New technologies – particularly relating to the use of mobile technologies – are producing new opportunities for tools to support MSEs
• There is no real division between “desktop” and “mobile” apps
o Some apps use mobile devises to collect data, other use mobile devices to share information
• With planning, technology can be designed so that a tool can reach the greatest possible audience
• By tool, we mean an “app” that through the input of work-environment or other data allow the identification of targeted potential solutions. (Communication platforms are not tools) This may include identification of issues through analysis of individual issues or the use of metadata to identify issues in the workplace. Data input may include:
o Noise or light readings
o Health data (e.g. heartrate)
o GPS data
o Vehicle performance data
o Substances in use in the workplace
o Exposure data
3 Costs and benefits
• Tools can be expensive to develop, but by shared knowledge and use of common approaches, costs can be minimised
• There is a range of income generation approaches that now exist, these include:
o Subscription
o In-app purchase
o Differentiated target audience (e.g. free to MSEs, priced for larger enterprises)
o Freeware and premium ware
o Training / support for purchase
4 Actors in tool development (These roles are not mutually exclusive)
• “Content developers” – those who have expert knowledge that can be used by technology to transmit to end users
• “Technology developer” – experts in the technology that is the vehicle for the transmission of solutions
• Funding sources
• Publishers and disseminators – Those who may publish, host, or disseminate tools
5 EU-OSHA role
• EU-OSHA can have a dual role:
o The stimulation of tool development through the networking
o Support for the promotion and dissemination of tools.
E-TOOLS – MOBILE APPS APPLICATIONS
Preliminary conclusions
1 User needs
• There is a range of target audiences, that can be broken down into:
o Users, especially managers, in MSEs and SMEs
o OSH experts and users in OSH institutions
o Non-OSH actors who influence OSH activities
Maintenance staff, procurement and HR professionals
• With the changing patterns of employment – in particular the large number of MSEs and the move to goal-setting legislation, there is an increased need for support to enterprises
• The end-user needs accessible, easy-to-use, specific and relevant tools to help them comply with the relevant legislation
• Tools for MSEs to facilitate compliance should have a version free to end-users.
2 Technology dimension
• New technologies – particularly relating to the use of mobile technologies – are producing new opportunities for tools to support MSEs
• There is no real division between “desktop” and “mobile” apps
o Some apps use mobile devises to collect data, other use mobile devices to share information
• With planning, technology can be designed so that a tool can reach the greatest possible audience
• By tool, we mean an “app” that through the input of work-environment or other data allow the identification of targeted potential solutions. (Communication platforms are not tools) This may include identification of issues through analysis of individual issues or the use of metadata to identify issues in the workplace. Data input may include:
o Noise or light readings
o Health data (e.g. heartrate)
o GPS data
o Vehicle performance data
o Substances in use in the workplace
o Exposure data
3 Costs and benefits
• Tools can be expensive to develop, but by shared knowledge and use of common approaches, costs can be minimised
• There is a range of income generation approaches that now exist, these include:
o Subscription
o In-app purchase
o Differentiated target audience (e.g. free to MSEs, priced for larger enterprises)
o Freeware and premium ware
o Training / support for purchase
4 Actors in tool development (These roles are not mutually exclusive)
• “Content developers” – those who have expert knowledge that can be used by technology to transmit to end users
• “Technology developer” – experts in the technology that is the vehicle for the transmission of solutions
• Funding sources
• Publishers and disseminators – Those who may publish, host, or disseminate tools
5 EU-OSHA role
• EU-OSHA can have a dual role:
o The stimulation of tool development through the networking
o Support for the promotion and dissemination of tools.