Adding online video to your site is the intersection of performance and brand advertising. Retargeted video advertising ‘out performs’ brand advertising and ‘out brands’ performance advertising. At the most basic level, Glabex Video brings back those users who have abandoned the site. Video Advertising solutions can play a key role in supporting strategic customer acquisition and engagement initiatives. Here are four additional ways in which Glabex Video can drive customer acquisition and support engagement initiatives: #1. Push sales performance Once a customer has purchased your products on the Glabex marketplace, it’s the beginning of a long-lasting relationship. Drive further revenue by supporting your customer with informative customized videos. It could be video instructions, how to use the product the customer has already bought, or a video presentation of supplementary products or product accessories. By retargeting videos, which are based on recent purchases, you can drive repeat orders and ultimately increase brand loyalty. When the customer completes a purchase, they receive an order confirmation and their products are tracked and a pre-roll customized video ad will be presented to him or her. Prepare different videos, attach these videos to your product/service and send them automatically once the purchase is made. #2. Boost customer lifetime value Use retargeted video ads to promote your loyalty programs and rewards to your customers. Send these videos to the customer according to their purchase history. These video ads will encourage further customer loyalty and brand recognition. Some examples we’ve seen include “Sign-up for preferred customer status,” “Recommend us, and get a free coupon” and “Your order has been shipped, take a look at the video with instructions on how to use this gadget. Please accept your complimentary coupon with a 35% discount on your future purchases. ” #3. Nurture prospects Customize your Glabex Video by adapting and modifying the video ads for those customers who have already viewed them. Leverage visitor frequency attributes based on customer activity on site and video ads viewed in order to modify the video content. If a visitor has already seen a retargeted ad for the last product viewed and did not take targeted action, then a different ad can be generated for that visitor. Or play the same ad, but include a special promotion. #4. Drive new visitor traffic Bring new visitors to the site by preparing targeted videos. By reproducing the same attributes as previously successful retargeted video campaigns. Those successful attributes can be used to target prospects that have not yet visited the site. Nowadays, online video advertising is no longer an extension of TV advertising. It no longer serves only brand objectives, but delivers on performance marketing, too. Some of the world’s largest and most innovative brands recognize this and have adopted a video advertising strat

1. Video Retargeted Advertising

2. Video Retargeted Advertising
Adding online video to your site is the
intersection of performance and brand
advertising.
Retargeted video advertising ‘out performs’
brand advertising and ‘out brands’ performance
advertising.

3. What is Glabex Video
At the most basic level, Glabex Video brings
back those users who have abandoned the site
Video Advertising solutions can play a key role in
supporting strategic customer acquisition and
engagement initiatives

4. Here are four additional ways in which
Glabex Video can drive customer
acquisition and support engagement
initiatives

5. #1. Push sales performance
• Once a customer has purchased your products on the Glabex marketplace,
it’s the beginning of a long-lasting relationship.
• Drive further revenue by supporting your customer with informative customized
videos.
• It could be video instructions, how to use the product the customer has already
bought, or a video presentation of supplementary products or product accessories.
• By retargeting videos, which are based on recent purchases, you can drive repeat
orders and ultimately increase brand loyalty.
• When the customer completes a purchase, they receive an order confirmation and
their products are tracked and a pre-roll customized video ad will be presented to
him or her.
• Prepare different videos, attach these videos to your product/service and send
them automatically once the purchase is made
Click to Start Selling on Glabex >

6. #2 Boost customer lifetime value
Use retargeted video ads to promote your
loyalty programs and rewards to your
customers.
Send these videos to the customer according to
their purchase history.
These video ads will encourage further customer
loyalty and brand recognition.

7. EXAMPLES
Some examples we’ve seen include
“Sign-up for preferred customer status”
or
“Recommend us, and get a free coupon”
or
“Your order has been shipped, take a look at the
video with instructions on how to use this gadget.
Please accept your complimentary coupon with a
35% discount on your future purchases ”

8. #3 Nurture prospects
Customize your Glabex Video by adapting and
modifying the video ads for those customers
who have already viewed them.
Create Business Profile and add your
business video

9. #4 Leverage
Leverage visitor frequency attributes based on
customer activity on site and video ads viewed
in order to modify the video content.

10. #5 Way around
If a visitor has already seen a retargeted ad for
the last product viewed and did not take
targeted action, then a different ad can be
generated for that visitor. Or play the same ad,
but include a special promotion.

11. #4. Drive new visitor traffic
Bring new visitors to the site by preparing
targeted videos. By reproducing the same
attributes as previously successful retargeted
video campaigns. Those successful attributes
can be used to target prospects that have not
yet visited the site.
Click to LIST your PRODUCT on GLABEX
Bring more customers by listing your products on Glabex

12. Nowadays, online video advertising is
no longer an extension of TV
advertising
It no longer serves only brand objectives, but
delivers on performance marketing, too.
Some of the world’s largest and most innovative
brands recognize this and have adopted a video
advertising strategy to deliver engaging and
effective experiences throughout the customer’s
lifecycle.

13. Bringing consumers back
Execution of these strategies commonly begins
with a retargeted advertising program focused
on bringing consumers back to the site with
personalized pre-roll ads.

14. The result
True business impact that is
consistent and can be
effectively measured and
continually optimized to
serve both performance and
brand promotion and
consumer satisfaction.

15. IT IS FREE
Create YOUR BUSINESS PROFILE
Start SELLING ON GLABEX
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