The document discusses the rise of tablets and their impact on business strategies and digital marketing approaches. It notes that tablets are projected to see tremendous sales growth and become ubiquitous. Several luxury brands have developed tablet applications to engage customers and showcase their products through personalized digital experiences. The document also addresses how enterprises can successfully transition to support mobile users through a user-centric methodology focused on continuous experience, innovation, and syncing digital platforms with cloud services and social media.

1. Smartphones
or
Tablets?
More
than
just
a
ma4er
of
user-­‐friendliness,
they
are
also
at
the
root
of
a
major
shake-­‐up
in
strategy
► BRAND
SUCCESS
&
DIGITAL
MARKETING
By
Sébas)en
Girard
–
Marke)ng
director,
LG
►
IMPACT
ON
IT
SERVICES
By
Michaël
Chaize
–
Enterprise
Mobile
Expert,
Adobe
►
METHODOLOGY
FOR
A
SUCCESSFUL
TRANSITION
By
Yohan
Founs
–
Director
of
Mobility
&
Rich
Apps,
Valtech

2. SUCCESSFUL
BRAND
BUILDING
► SUCCESSFUL
BRAND
BUILDING
Yesterday Tomorrow
•
Consumer
touch
Blogs
Webzines
points
changing
Instant
Brand
messaging drasGcally.
•
CommunicaGon
is
no
Forums
Agency Email/viral Brand´s longer
a
chain
reacGon
On -line
media
Official
website
but
a
sum
of
several
Partner
acGons.
Podcasts itess
Media
Newsgroups •
Brands
become
available
everywhere,
Audience Social at
every
Gme.
tagging Research engines &
RSS Other engines
Communications 1.0 Communications 2.0

3. ► 360°
DIGITAL
ASSETS
EG
DIOR
VIII

6. TABLETS ARE TO BECOME UBIQUITOUS
► TABLETS
ARE
TO
BECOME
UBIQUITOUS
•
About
20
million
tablets
sold
in
2010
•
55
million
tablets
to
be
sold
globally
in
2011
•
Of
which
35
Million
iPads
•
25%
will
be
bought
by
businesses
•
80
million
tablets
to
be
sold
in
2012
•
EsGmaGons
by
Goldman
Sachs

7. TABLETS APPLICATION BENEFITS
► TABLETS
APPLICATIONS
BENEFITS
•
Audience
with
solid
purchasing
power
•
Can
be
occasion
to
reinforce
interacGon
/
experience
•
Brand
associaGon
to
state-­‐of-­‐the-­‐art
technology
•
360°
markeGng
redefined

8. EXAMPLES OF LUXURY BRANDS’ APPLICATIONS
► EXAMPLES
OF
LUXURY
BRANDS’
APPLICATIONS
•
MulGplicaGon
of
tablet
applicaGons
•
Luxury
brands
in
parGcular
•
CarGer
Fine
Watchmaking
•
YSL
Rouge
Pur
Couture
•
Dior
Diary
•
Omega
LifeGme
Magazine

9. MY REVERSO APPLICATION
► MY
REVERSO
APPLICATION
•
Jaeger-­‐LeCoultre
•
Release
date:
June
2011
•
Online
personalisaGon
programme
for
its
iconic
wristwatch
Reverso
•
Parallels
with
Louis
Vuibon’s
“Mon
Monogram”
online
customizaGon
•
iPad
applicaGon
“My
Reverso”
remains
new
in
the
luxury
universe

10. MY REVERSO APPLICATION: HOW IT WORKS
► MY
REVERSO
APPLICATION
•
PromoGon
banners
on
their
official
website
and
Facebook
page.
•
Browse
through
all
different
personalisaGon
opGons
and
themes
•
First
select
your
favourite
Reverso
model
•
Test
different
engravings
and
enamellings
•
IniGals,
dates,
coats
of
arms,
signs
of
the
zodiac,
hearts,
flowers
or
territories
•
Various
fonts
and
colours

11. KEY LEARNINGS: PROMOTING YOUR APP
► KEY
LEARNINGS:
PROMOTING
YOUR
APP
•
Focus
on
the
applicaGon’s
visibility
•
Promote
it
on
Google,
iTunes,
Facebook,
Twiber
and
your
website

12. ► A
NEW
GENERATION
OF
DEVICES
FOR
ENTERPRISE
USERS

13. ► THE
ENTERPRISE
PROMISE
► Access
and
improve
the
Knowledge
of
my
company
«
AnyGme,
Anyywhere
»
► The
history
of
human
interacGons
with
the
Enterprise
knowledge
PHYSICAL
WORLD
DIGITAL
WORLD
HYBRID
WORLD

14. ► THE
USER-­‐EXPERIENCE
GAP
IT
SERVICES
END
USERS

15. ► YOU
CAN’T
TARGET
ONE
PLATFORM
AND
PREDICT
ITS
FUTURE
X-­‐plalorm
soluGons

16. ► SOFTWARE
ENGINEERING
&
DESIGN-­‐DRIVEN
DEVELOPMENT

17. ► METHODOLOGY
FOR
A
SUCCESSFUL
TRANSITION
►
INTRODUCE
A
USER
CENTRIC
APPROACH

18. ► METHODOLOGY
FOR
A
SUCCESSFUL
TRANSITION
►
DESIGN
FOR
INNOVATION

19. ► METHODOLOGY
FOR
A
SUCCESSFUL
TRANSITION
►
DON’T
FORGET
THE
DEVICE
SPECIFICS

20. ► METHODOLOGY
FOR
A
SUCCESSFUL
TRANSITION
►
ENSURE
A
CONTINUOUS
USER
EXPERIENCE

21. ► METHODOLOGY
FOR
A
SUCCESSFUL
TRANSITION
► SYNC
THE
DIG.
PLATFORM,
CLOUD
SERVICES
&
SOCIAL

22. Smartphones
or
Tablets?
More
than
just
a
ma4er
of
user-­‐friendliness,
they
are
also
at
the
root
of
a
major
shake-­‐up
in
strategy
► BRAND
SUCCESS
&
DIGITAL
MARKETING
By
Sébas)en
Girard
–
Marke)ng
director,
LG
►
IMPACT
ON
IT
SERVICES
By
Michaël
Chaize
–
Enterprise
Mobile
Expert,
Adobe
►
METHODOLOGY
FOR
A
SUCCESSFUL
TRANSITION
By
Yohan
Founs
–
Director
of
Mobility
&
Rich
Apps,
Valtech