Samoa Agritourism Policy Setting Worskhop 2016 Linking Agriculture and Tourism through Policy setting: Strengthening the local agrifood sector and promoting agritourism Workshop organised by the Government of Samoa and CTA in collaboration with PIPSO

1. TourismProductDevelopment :
“Linkingagriculture: enhancingvisitor experience”
Samoa AgritourismPolicy Setting Forum
TATTEConferenceCentre,December 14th – 16th 2016
Faamatuainu Lenata’i Suifua
ACEO – Planning & Development

2. Outline
• Introduction
• Vision
• Planning&Development Division – Responsibilities/Development &compliance
• Samoa Tourism Product?
• InternationalVisitor Survey12-13
• Stock and potential
• Initiatives
• Challenges
• Wayforward

3. Introduction

4. By2019Samoawillhaveagrowingtourism
sector,whichengagesourvisitorsandpeople
andisrecognizedastheleadingPacific
destinationforsustainabletourism’.
VISION

5. PlanningandDevelopment Division
• Encourage development of our tourism product;
• Investment Committee; - Duty concession, tax credits.
• Ensuring compliance; standards & licensing;
• Business advisory, product inspection and monitoring;
• Tourism sector training coordination;
• Tourism awareness and Complaints;
• Focal point for all environment, renewable energy & agriculture
related projects
• Etc.

6. TourismProduct?

7. Samoa International Visitors Survey – 2012-2013

8. SAMOA
Value for money ratings 1 = Poor – 5 = Excellent
Over all visit 4.1
Tours/sightseeing 4.1
Accommodation 4.0
Activities 4.0
Handicrafts 4.0
Food and Beverage 3.9
Shopping 3.8
Car Rentals 3.7
Source: Samoa International Visitor Survey 2012-2013

9. SUMMARY:
COMMERCIALISED ACCOMMODATIONS:
Accommodations Category
# of
Propertie
s
Operating
#
Rooms
# Beds
DELUXE 13 712 1171
SUPERIOR STANDARD 14 296 575
STANDARD 33 654 1303
BUDGET 40 470 1046
HOLIDAY HOMES 3 18 25
Total Commercialised
Accommodations 103 2150 4120
SPECIALISED ACCOMMODATIONS:
BEACH FALES OVERNIGHT STAY 22 317 859
BEACH FALES DAY VISITS 14 85 0
OCEANVIEW OVERNIGHT STAY 3 10 36
OCEANVIEW DAY VISIT ONLY 3 14 0
RIVER FALES OVERNIGHT STAY 1 7 28
Total Specialised Accommodation 43 433 923
Over All Total 146 2583 5043
Growth of Support Services from
2011 to date:
Support
Service 2011 2012 2013 2014 2015 2016
Atrraction
Sites 57 57 59 59 60 63
Car Rental 38 25 25 25 30 37
Restaurants /
Cafe 41 51 51 53 60 69
Tour
Operators 23 23 23 21 25 31
Growth of Room Numbers since 2009 to date:
Accommodation
Categories
2009 2010 2011 2012 2013 2014 2015 2016 Percenta
ge
Growth
Room
s
Room
s
Room
s
Room
s
Room
s
Room
s
Room
s
Room
s
Deluxe Category 154 375 475 494 493 360 433 712 362.34
Superior Category 144 170 253 253 248 257 266 296 105.56
Standard
Category 331 388 486 494 427 589 696 654 97.58
Budget Category 398 368 406 424 428 489 475 480 20.60
Holiday Homes 0 0 3 10 10 8 18 18 500.00
Beach Fales
Overnight 249 210 340 320 256 291 320 323 29.72
Beach Fales Day
Visit 138 90 33 53 96 81 84 85 -38.41
Accommodations
Not comply with
Accommodation
Standards 0 0 113 0 0 0 0 0
Ocean View Fales
Overnight 0 0 0 0 0 14 14 14 0.00
Ocean View Fales
Day Visit 0 0 0 0 0 14 14 14 0.00
River Fales
Overnight Stay 0 0 0 0 0 5 7 7 40.00
Total 1414 1601 2109 2048 1958 2108 2327 2603
Percentage
Growth 13.22 31.73 -2.89 -4.39 7.66 10.39 11.86
Percentage
Growth 09/16 84.09

10. Type Property 2012/13 2013/14 2014/15 2015/16
Deluxe 49.4 58.7 59 60.7 1.7
Superior 54 57.8 57.2 56.8 -0.4
Standard 23.8 25.7 27.7 29.5 1.8
Budget 19.2 22.9 22.1 26.3 4.2
AVG 36.6 41.3 41.5 43.3 1.83
Beach Fales 15.4 14.8 13.7 15.6 1.90
% Change
over 14/15
AVERAGE OCCUPANCYRATES
Occupancy Rates

11. Attractionsites

12. Food Tourism in Samoa
• Tourism industry continue to evolve for the past 2 decades;
• Travelers for new experiences and environmentalist – organic preferences;
• Very health conscious; well being life style; and wants to experience the local culture
when he goes on holiday.
• Food is a significant aspect of the tourist’s experience of a destination, driven by
growing trends of authenticity/ originality/ creativity/passionate and the need to
have a high-quality experience.

13. • Support, encourage and promote community
vegetable gardens for hotels, beach fales etc.
• Ensure sustainable tourism activities do not
adversely impact upon fragile vegetation and
wildlife including mangrove and coral reefs
• Ensure reduction of pollution and waste
generation
Sustainable Food tourism

14. Local food;
• tastes better
• better for you
• Local food preserves genetic diversity
• Local food is safe
• Local food supports local families
• Local food builds community
• Local food keeps taxes down
• Local food benefits the environment and wildlife
• is an investment in the future

15. • Meaai Samoa Cook Book;
• SPTO sponsored culinary training;
• MOH – Safety guidelines;
• APTC Cooking training;
• Samoa Culinary Association partnership;
• SHA/SSTA/ATA partnership
• Technical Standards Committee
Initiatives….

16. • Supply chain inconsistency/quality/seasonality;
• Limited infrastructure to support grading, storage and
distribution
• Limited knowledge/experience/awareness of some
hotels/restaurants cooks
challenges….

17. Continue to work closely with the Samoa
Culinary Association (SCA) and SHA & SSTA
“Contemporary & Authentic Samoa
Cuisine”
Support MAF, MWTI, and WIBDI organic
farming
Increase use of local food items in menus
& ride on the success of Meaai Samoa
Improve link between agriculture,
education & tourism ministries
Introduce new tropical fruit & vegetable
lines to farmers
Resorts/hotels to adopt a farm
Way Forward

18. • Tourism excellence awards – January 2017
• Local food utilization related awards to be included and
include for the best hotel and 1 for restaurant serving a
minimum 75-80% threshold local food.
• Tourism excellence awards to include a prize for best village
farmer supplying resorts fresh produce - MWSCD,MAF &
WIBDI
• MAF to seek overseas counterparts for local farmers to train
young women and men in resort land owner villages
• MAF, MESC, SQA, NUS to raise the profile of cooks and
farmers in Samoa

19. Farming of micro greens, sea
prawns, tilapia, nama, oysters,
soya beans, garlic, spices,
bamboo shoot, baby corn,
mushrooms, coffee, asparagus,
berrys, mangosteen, rambutan,
rose apple
Research????

20. Merry Christmas
&
Lets work harder for a better
2017