1. Passport for Digital Economy in France
Developing economy in territories with the help of ICT
David BARTHE, CEFAC CEO
SMB ICT Forum - June 2010
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2. The CEFAC
• Founded in 1961, we are a para-governmental institution
reporting to the French Ministry of Economy and
Employment
• Our mission: SME development for economic competitivity
and employment through professional content creation and
training
• We work with Chambers of commerce and industry,
nationwide
• Passport program launch has put us on the digital
transformation rack
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3. CEFAC development areas
« 10 days to understand
digital economy » session
TRAINING
Business advisors training sessions
Passeport for digital economy program
DIGITAL ECONOMY
ONLINE CENTRE OF « EDUCATION »
ICT
PEDAGOGICAL Focus on Trade, Craft, Services & Tourism industries
RESSOURCES
SHOWROOM
“Le Comptoir”
Agoratech 2.0 website
4. The passport program
• Launched in early 2007, France’s Passport
initiative was implemented by French
government to drive economic growth and
employment by accelerating ICT
adoption among small businesses.
• Designed with assistance from the Intel World Ahead Program, it helps small
companies adopt technology and compete more effectively in giving them
access to free training sessions and purchase guide.
• A wide ecosystem is involved from institutions (Ministry of Economy, Chambers
of commerce, Chambers of trade, etc) to private companies (OEMs, ISVs,
banks, telcos, ect.).
• This is a nationwide program with more than 550 training locations and 750
SMB trainers.
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5. Vertical needs
through local
End to end solution through
prescriptors
« program » partnering
Chambers of commerce
Chambers of craftmen
Accountant associations
Local gvt Link: the local value adds,
Building syndicates
Resellers providing end to
end IT solutions and services
Financing bodies (CDC)
Highly vertical
Highly local
Low IT know how
Medium vertical Horizontal
Weak local IT Guidance
High IT know how depending on
usage level
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6. Passport Program - 2010 model
French Government
PROGRAM PROJECT
Training
TEAM
Intel teach
advanced Prescriptor
online - networks ICT Ecosystem
collaborative 530
tool for the training
Resellers
trainers locations directory
community
1600 labellised
750 resellers
trainers
Equipment
Credit
SMBs
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7. Passport for digital economy program -
Results
• Small enterprises trainings
• Local network creation to support and reach SMEs
• 40000€ equipment loan without guaranty
• Reseller Channel creation to simplify the purchase process
• Emergence of dedicated solutions and services
• Integration of 2 other governmental programs:
– Les Auto-entrepreneurs
– TIC-PME
• Engagement with Morocco, Belgium and other governments…
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8. Key takeaways
•Set-up a strong project team
-Relationship with Intel World Ahead – strong skills on project
methodologies, ICT ecosystem federation, local and international vision
(Moroccan project opportunity) and marketing & communication
•Bottom up approach
-Foster your local network - it is the best way to reach SMBs
-Do not re-invent the wheel
-Commit everyone to the project
•Content and collaborative tools are key
-Re-invent content to follow ICT evolution
- Involve trainers in the content creation process
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9. New advanced training modules…
Communicate with your customers
Communicate with your partners
Web presence
Management information system
From the setting up of a business to
its development
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