A brief intro to Decathelon

1. "Making the pleasure and benefits of
sports accessible to all"
D Mario Allen Clement – 14059
P. Mahesh Shenoy – 14065
Gabriela - 14052
Jude Jacob - 14042
Tamara Kearny - 14077
Team 8

2.  Decathlon is a French sports equipment and sportswear
company founded in 1976.
 Sell sports products in more than 700 stores in 18
countries around the world .
 Develop own products under the flagship brand “Oxylane”.
 One goal in mind: make the pleasure and benefits of sports
accessible to all.

3.  3 stores in Punjab.
 1 Store in Delhi.
 1 Store in Gujarat.
 3 stores in Maharashtra.
 1 store in Andhra Pradesh.
 4 stores in Karnataka.
 2 Stores in Kerala.
Locations
in India

4.  Make the pleasure and benefits of sports accessible to all
 To produce and sell under the brand.
 Sell high quality sporting products under one roof.
 Prices so low that a maximum number can afford them.

5.  A team of 650 members who share the same dream and
plan to be 2,700 people at the end of 2017.
 Globally have over 600 stores in 19 countries and counting.
 In India, dream is to open 1,000 stores.

6.  To satisfy Customer and their needs.
 Strive to provide with a unique retail experience
 Satisfaction with range, quality and price of products.
 High level customer service.

7.  Low prices in stores, not just during sales season.
 Find simple solutions and save on non-essential costs.
 To provide the best technology at the lowest price.

8.  Customers today like smaller stores.
 Closer to the heart if the city.
 Must target on specifically closer to sporting center of the
city.

9.  Indians depend on television for choosing a product
 Use television to attract customer.
 Make it Indian friendly.

10.  They should diversify into other fields.
 Health drinks are slowly becoming popular in India.
 If successful, these will give the best results.