MobiliteaTime #6 - #TravelXperience (ENGLISH VERSION)

TRAVELXPERIENCE
Step Aboard Now!
Destination: Future of Mobile Travel.
MOBILI 
 tea time
#6 
 
userADgents

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THE STUDY IN ONE SLIDE
Recent key figures about the Travel
market & travelers behaviors
More than 85 best cases to inspire you Travel experts’ interviews
A study made thanks to a user-
centric methodology
8 m-travel trends for 2016
A fully free study available in french &
english

3
PART 1
FIRST, LET’S TIME TRAVEL / P.4
PART 2
MOBILE IN THE #TRAVELXPERIENCE / P.12
PART 3
FURTHER DESTINATIONS? / P.80
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SUMMARY

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I 
FIRST, LET’S
TIME TRAVEL !

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POST-WAR YEARS, TRAVEL STARTS TO DEMOCRATIZE
Paid leave, the glorious thirty, aviation... travel democratizes &
becomes global.
The market concentrates and local travel actors become
multinational.
2000 2010 20201990

userADgents
THE TRIP AGENT IS AT THE HEART OF THE
EXPERIENCE
Before the Internet, organizing a trip alone was far too long and 
complicated!
2000 2010 20201990

userADgents
INTERNET REVOLUTIONIZES THE TRAVEL OFFER
DISTRIBUTION
Encouraged by the development of e-commerce, pure players
challenge traditional actors, increasing competition and offering a more
direct access to a multiplied offer (packages, comparators, discounts…).
Internet started a real price war
Internet made us physical agencies’ major competitors
2000 2010 20201990

userADgents
THE SOCIAL WEB MAKES OF EACH TRAVELER A
PRESCRIBER
The arrival of review sites and comparators deeply changes the
way people search and decide: recommendation becomes the
ﬁrst help for travelers to decide.
Social media started a real « opinion race »
2000 2010 20201990

userADgents
MOBILE BECOMES A NEW TRIP COMPANION
2000 2010 20201990
Mobile ﬁrst established on the booking phase, then with the
development of connection abroad (3G, 4G, WiFi and unlimited
packages), appeared as a real personal assistant during the trip.
Today, more than booking, mobile offers loads of
service apps to improve the experience on the go.

userADgents
MOBILE, AT THE HEART OF C2C TOURISM
2000 2010 20201990
The C2C economy challenges historical actors offering less
expensive alternatives to travelers and a new way of traveling,
more authentic and aiming towards hospitality and sharing.
Mobile fostered the democratization of this era, as most of its
services are mobile ﬁrst and even mobile only (Uber, Airbnb…)

userADgents
A JOURNEY TOWARDS THE 
AUGMENTED TRAVELER
Evolution of the networks (end of
roaming), democratization of wearables
and connected objets, connected
infrastructures (hotels, planes, smart
cities…): mobile and technology will
have an increasingly strong place in
the TravelXperience!
2000 2010 20201990

userADgents
II 
MOBILE IN THE
TRAVELXPERIENCE

#TravelXperience (n.f)
userADgents
All the interactions and emotions felt by the
traveler at each step of his trip.
SEARCHING BOOKING DEPARTURE ON SITEPREPARATION AFTER

userADgents
JOURNEY
MOBILITY
MOBILE!
A KEY DEVICE
TO PLAN A JOURNEY
& HELP THE TRAVELER
ON SITE!

userADgents
BOOKINGSEARCHING ON SITE
The smartphone is ﬁrstly used for inspiration before
actually organizing the trip.
And 77%* do this on their mobile during « snacking
moments », waiting for the bus, watching TV, eating,
etc.
*Google Travelers Study 2014
of travelers start their online
searching process on a mobile
device.
Source : Online Marketing Strategies in Travel,
Juin 2015.
69%
MOBILE, STARTING POINT OF THE
RESEARCH
x2,5
On liligo.com, mobile
researches have been
multiplied by 2,5 in 1 year.
Source : Liligo, 2014 vs 2013

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of last minute reservations on
Booking come from
smartphones, this is why they
launched Booking Now.
Source : Booking, 2015.
50%
54%
According to Kayak, 54%
of hotel reservations on
mobile are made on the
same day.
Source : Google, 2014.
Source : Criteo Flash Travel Report 2015
Observe the share of hotel reservations via mobile
increasing, as the check-in date approaches
Last minute booking occur more and more
on a mobile device.
Obvious phenomenon on the hotel business,
that we can explain notably with an offer (yield
management) and a usage (less organized)
pushing to last minute booking, on site & locally.
MOBILE, LAST MINUTE BOOKING

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Globally, mobile reservations have doubled in 1 year*,
showing that beyond the last minute purchase, the
rapidity of access to the smartphone, notably through
applications keeping infos stocked, makes the booking
easier.
Source : Criteo Flash Travel Report 2015
MOBILE, THE SIMPLER BOOKING

userADgents
Site or application, the booking experience on mobile
must be optimized in order to efﬁciently attract users in
purchase phase.
MOBILE, THE SIMPLER BOOKING
83%
20%
visited a competitor.
Source : Google 2014
of leisure travelers have
already come upon a non
optimized site for mobile and
only 23% pursued the
navigation.
13%complained on social
networks.

userADgents
During the journey : local search massively
increases!
The stakes: 1# provide the right information at the right
moment in the right context! 
2# develop its website or app in order to easily ﬁnd
information on this small screen!
+184%
84%
use a search engine on their
mobile to ﬁnd the right info
during their trip.
Source : Google, 2014
Local requests have jumped of
184% on mobile during summer
2015 vs summer 2014.
Source : Think With Google, 2015
MOBILE, ESSENTIAL FOR  
THE RESEARCH ON SITE
SEARCHING ON SITEBOOKING

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54% consult information on a
touristic place
Source : Tourisme & Mobile, CCM Benchmark, 02/2015
52% look for places to visit, path
ideas
36% share photos (social
networks…)
Orientation, information, photographing but
also sharing, mobile progressively turns itself
into a personalized travel guide facilitating the
traveler’s experience:
98% of travelers consider their
smartphone as a travel
companion during their trip.
Source : hotels.com 2014
of people use the Internet during
vacations and 64% through their
mobile
Source : Deloitte, 2015.
50%
MOBILE, NEW  
TRAVEL GUIDE
SEARCHING ON SITEBOOKING

userADgents
THE IMPORTANCE OF MOBILE  
FOR VOYAGES-SNCF.COM
« Our clients became Mobile First. For the first time, mobile
represents more than half of the audience and 1/4 of transactions.
We now create most of our services in mobile first. Mobile is still a
creativity zone which must enable to bring even more simplicity and
efficiency to our clients. If we think about business and conversion, it
is a hypersensitive channel with very different behaviors between
sites and mobile apps. »BENOIT BOUFFART
PRODUCTS, CUSTOMER EXPERIENCE  
& ACCELERATION DIRECTOR
@ VOYAGES-SNCF.COM
THE EXPERT’S POINT OF VIEW

userADgents
TO EACH
HIS OWN
TRIP
TO EACH
HIS OWN
MOBILE
MOBILE IS A REAL TRAVEL COMPANION
ENDORSING A DIFFERENT ROLE DEPENDING ON PROFILES

IN THE 2.0 GLOBE TROTTER’S MOBILE
userADgents
Maps to ﬁnd his way anywhere, anytime!
Everalbum to take 250 photos a day
WhatsApp to keep in touch
TripAdvisor to gather opinions and advice
Google Traduction to understand / be understood
A currency converter not to be ripped off
The Alarm Clock app to know the time difference with friends & family
Kayak to compare ﬂights’ prices
Backpackr to encounter other globe trotters sharing
same passions!
« My mobile is a bit like Jim, my perfect copilote »
ORIENTATION
IMMERSIVE 
EXPERIENCE
SHARE
SOUVENIRS

IN THE BUSINESS TRAVELER’S MOBILE
userADgents
MyMail to gather all his emails
Uber to move easily in town
Google Maps to ﬁnd his way
Mes notes de frais an app to evaluate his professional expenses
Google for the local search
Skype for conference calls & seing his family
Accorhotels to smooth the check-in / check-out & services in the hotel
Thalys e-Press&More to entertain himself during the ﬂight
« My mobile is a bit like Marc, my personal assistant »
ORIENTATION
& EASE OF  
MOBILITY
SPEED OF 
SERVICES
EFFECTIVE
CONNECTIVITY
LOYALTY
Wallet to gather his boarding passes, tickets etc.

IN THE FRIENDS TRIP’S MOBILE
userADgents
Doodle so that they all agree on the dates
Skyscanner to ﬁnd & book cheap ﬂights
Airbnb to check houses, more affordable than a hotel when we’re many
Les bons comptes entre amis an app to manage accounts between friends
Google Doc to gather their activity ideas
Time Out to schedule activities, restaurants, bars, exhibitions
Lydia to refund friends, because good accounts make good friends
Hyperlapse to create fun time lapse videos
« My mobile is a bit like Marine, my leader friend »
TRAVEL 
SMART
FUN 
EXPERIENCE
ORGANIZATION
& ADAPTABILITY

IN THE FAMILY TRIP’S MOBILE
userADgents
Expedia to book ﬂights, hotels, activities
Hotels.com to search hotels
HouseTrip to book a house rather than a hotel
Marmara for the ease of an all inclusive club, its services, activities
The app Reminders not to forget anything before traveling
Monument Tracker Family to discover the city in an interactive way
Currency not to be ripped off with the local currency
Cewe to create a photo album, smartphone cases, postcards & calendars
« My mobile is a bit like Anne, our super nanny »
ORGANIZATION
PLANNING
DISCOVERY
SOUVENIRS
ACCOMPANIMENT
MédicamentsAZ to know what to do if the kids get sick or anything

IN THE LOVING COUPLE’S MOBILE
userADgents
Voyage Privé for the all inclusive trip of next summer!
Voyages-Sncf.com to spend weekends away
Airbnb when these weekends envies get real
Booking to check hotels comparing to Airbnb’s apartments
Trip Advisor to be sure to make the right choice
Time Out to plan activities, restaurants, bars, exhibitions!
City Mapper not to get lost in the city
VSCO to improve photos before publishing them on Instagram
« My mobile is a bit like Hitch, my Love Guru »
QUALITY
& COMFORT
UNFORGETTABLE 
EXPERIENCE
Hyperlapse to create cute time lapse videos
OUTSTANDING 
DELIVERY

ALL ALONG THE TRAVELER’S « USER JOURNEY », FRICTIONS REMAIN…
userADgents
TOO MANY PAPERSCOMPLEXITY OF BOOKING &
FEAR TO HAVE MISSED THE
GOOD DEAL
DIFFICULTY TO FIND A
PERSONALIZED TRIP THAT
LOOKS LIKE US
TOO MUCH WAITING TIMEFEAR TO BE POORLY
PREPARED / NOT
ACCLIMATIZED
STRESS OF DEPARTURE  
& TRIP

LET’S SEE HOW MOBILE CAN BE A REAL ALLY OF
A SEAMLESS EXPERIENCE

8
userADgents
M - T R A V E L T R E N D S F O R 2 0 1 6
ME MYSELF MY TRIP
SMART BOOKING
EXPERIENCE BEFORE BOOKING
ZERO EFFORT PLANNING
NO STRESS TRAVEL
LIKE A NATIVE
PIMP MY TRIP
MY TRIP MY STORY
1
2
3
4
5
6
7
8

RESEARCH
BOOKING
PREPARATION
ON SITE
POST-TRIP
LA  
#TRAVELXPERIENCE
MAP
I want a trip that
looks like me!
I want to go but I
don’t know where
ME MYSELF MY TRIP
I don’t know what to
choose, too many choices
I want to make sure I’m
booking the cheapest
Too lazy to compare, I’ll take
a package
SMART BOOKING
I’m afraid of being
ripped off by the
pictures!
How does the city
look like?
ZERO EFFORT
PLANNING
So many things to plan, I’m
afraid to forget something!
What can I do there?
I’m anxious to miss my flight!
I’m afraid to lose my
luggage!
Too many papers &
documents!
There’s no wi-fi!
I hate waiting!
NO STRESS TRAVEL
How can I go to my hotel?
How can I find my way?
What if I had an accident?
LIKE A NATIVE
PIMP MY TRIP
I want service
I want promptness
I want little extras
I share my photos on the
moment
MY TRIP MY STORY
I want to hang out where locals
are spending time!
I share all my photos on
Facebook & Instagram after
image editing!
I give my opinion on my hotel
and this museum
I grade this restaurant 5 stars
DEPARTURE
P. 34
P. 34
P. 34 P. 34
P. 34
P. 34
P. 34P. 34
I must be on time at this
meeting!

userADgents
ME, MYSELF, MY TRIP
1The mobile or personal & contextual research

userADgents
ME, MYSELF, MY TRIP1 The mobile or personal & contextual research
personalized offers
increase from 10 to 15%
each year on a market that
globally stagnates.
Les Echos, 2015
10-15%
Travelers organize everything, by themselves.
Wrong idea!
Travelers gather information thanks to the Internet,
thanks to close relatives, by reading travel guides…
But face to the multiplicity of offers and platforms,
they really need personalized advice to help them
choosing the « perfect trip » in a couple of clicks.
What is more legitimate for personalization than the
most intimate device we own: our mobile?

1. ME, MYSELF, MY TRIP
Sites and apps want to add more
advice to counterbalance the
« dehumanized » aspect of their
platforms. More and more actors
imagine performing algorithms to offer
contextualized and personalized
information. Therefore, rather than
starting with a basic search engine,
some of them propose a research
based on profiles, tastes, while others
analyze the users’ navigation to
personalize in real time.
MOBILE APPS ARE GETTING
« SMART »
Flykt, we tell him what we like and he finds an
adapted destination! It’s also a tool to look for
flights and hotels.  
http://bit.ly/1SQizEo
Utrip proposes a personalized trip and an
itinerary established according to the
preferences and criterias of the person.
http://bit.ly/1qqC4pR
Launched by IBM, Wayblazer is an intelligent
system for professionals that delivers
p e r s o n a l i z e d a n d c o n t e x t u a l i z e d
recommendations to travelers, working with
Watson, the cognitive informatics system.  
http://bit.ly/1D69Sb8
A last minute booking app with a navigation
similar to Tinder and a good usage of data. The
more the user goes on the app, the more the
recommendation is personalized.  
http://bit.ly/1PBOnsD
UTRIP FLYKT
BOOKING NOW WAYBLAZER

1. ME, MYSELF, MY TRIP | THE EXPERT’S POINT OF VIEW
« The main advantage of mobile for the traveler is to easily and
quickly access to the information, but mostly a contextualized
access and extra services. Travel actors must ﬁgure out how to use
t h e d a t a g a t h e r e d i n o r d e r t o p u s h p e r s o n a l i z e d ,
contextualized and even predictive services. The traveler will
accept to share his datas only if he accesses useful and different
services. »
DATA FOR MORE PERSONALIZATION /
CONTEXTUALIZATION
GUILLAUME POULAIN
MANAGING EDITOR
@ TOM

userADgents
2The mobile or experience as the best criteria to choose

userADgents
The mobile or experience as the best criteria to choose
2
Nowadays, the best way to have a « real preview »
of a hotel or destination is to look for travelers’ photos
on TripAdvisor and other review sites.
Tomorrow, the guides written by travelers
themselves will be even more popular. 
 
And to project always more in the future trip and
be reassured before booking, travelers will watch
immersive 360° videos through virtual reality
headsets or their smartphone, these technologies
democratize more and more.
prefer social media, video
and photo sites to get
inspiration.
Google Travelers Study 2014
83%

2. EXPERIENCE BEFORE BOOKING
Reviews are very consulted to make a
choice but travelers need more of it,
they now seek for advice given by
travelers themselves or local people.
Collaborative guides where travelers
build their path for others, share their
photos, give their tips to travel
« smart » and immerse in the culture
are going to be even more successful
in the future than traditional guides.
COLLABORATIVE GUIDES
ARE SPREADING
Minube is an app providing inspirational
guides based on the experiences of the
members themself: their advice,
recommendations of visits, restaurants,
housing.
http://bit.ly/1TnxLsc
An app that gathers itineraries with photos
from travelers and local people and
explanations from the creator of the
itinerary. 
http://bit.ly/1Tny3iK
MINUBE ROUTES.GUIDE

« The stake on recommendation is mostly to evolve from quantity to
quality! What worth 1000 reviews from unknown people if you don’t
know each other? Are they even « real reviews »? Then, 3 opinions
from close relatives are better because they know if the destination
will suit you or not. This is what companies like Recommend, who
position on hyper-prescription, stand for. In this « reviews war »
hitting travel, I think that we’re going to move towards experts'
reviews and close relatives' opinions. »
THE RECOMMENDATION:
CLOSE RELATIVES’ REVIEWS AND EXPERTS MATTER
GUILLAUME POULAIN
MANAGING EDITOR
@ TOM
2. EXPERIENCE BEFORE BOOKING | THE EXPERT’S POINT OF VIEW

From the airline to the hotel company,
brands invest in augmented reality to
project clients and future clients in their
universe and attract them.
Drones will also be used to immerse
travelers into a destination, like
Travelbydrones website, enabling to
visit different places around the world
through a drone’s camera.
VIRTUAL REALITY TO
BETTER DISCOVER
The Val d’Oise department used virtual reality
via Oculus Rift to seduce Chinese tour operators
through an immersive ﬁlm.  
http://bit.ly/1TkXYGJ
Thomas Cook equipped its agencies in England,
Belgium and Germany with Oculus Rift to
inspire clients and enable them to virtually visit
hotels before booking.  
http://bit.ly/1vMzSv9
Marriott equipped its hotels in virtual reality
headsets enabling to travel in 4 destinations
where Marriott is implanted, but also
teleportation cabins with Oculus Rifts for a
complete immersion.  
http://bit.ly/1LrcQwB
The airline company developed an app in
augmented reality to discover the advantages of
its new Premium Economy class.  
http://apple.co/1R5V5r4
THOMAS COOK VAL D’OISE
LUFHTANSA MARRIOTT

« According to me, virtual reality is at the same development level as
Google Glasses. We’re still at the beginning but we will be able to
do beautiful things with it. For the travel market, I see a real interest in
the inspiration phase for travelers. I imagine an inspiration cabin in
which you’ll be able to visualize a country in augmented reality, but
also use all your senses to better immerse: lights, smells, air humidity,
heat, touch… »
VIRTUAL & AUGMENTED REALITY
FOR MORE INSPIRATION
GUILLAUME POULAIN
MANAGING EDITOR
@ TOM
2. EXPERIENCE BEFORE BOOKING | THE EXPERT’S POINT OF VIEW

360° VIDEO
DEMOCRATIZES
Facebook and Youtube enable to watch
360° videos, Google proposes to
experience virtual reality without
spending all its money on a headset,
headsets thelmseves will soon become
less expensive and cameras ﬁlming in
360° diversify. All those tools are going
te democratize 360° video and it is
pretty easy to imagine that tomorrow,
travelers will watch these videos to
immerse before actually traveling.
Youtube can now read 360° videos on its
platform. The number of videos available is
increasing day by day. 
http://bit.ly/20QTgDT
Facebook announces the launch of 360° videos
to read in the feed. The users will be able to see
them directly on their smartphone.  
http://bit.ly/1RCnAPP
Several equipments enabling to ﬁlm in 360° and
less expensive alternatives than cameras
providing a correct quality are developing. Some
lenses also exist for smartphones.
Google democratized videos in virtual reality
with its Cardboard. For a very low price, user
can read all 360° videos on Youtube through
their smartphone.  
http://bit.ly/16tD4kp
FACEBOOK YOUTUBE
GOOGLE

userADgents
SMART BOOKING
3The mobile or the fast & intelligent reservation

userADgents
SMART BOOKING3 The mobile or the fast & intelligent reservation
After choosing the destination, the traveler reserves
it. But he is face to many offers and platforms. What
to choose? How to ﬁnd the cheapest? How to avoid
spending hours comparing?
Mobile can be the best ally for the traveler during this
step, offering tools to compare, platforms of
prediction to book smart and technologies managing
the research and booking for him.
In 42% of cases, the mobile
traveler uses his
smartphone to search
prices. 
Ipsos Moments that Matter Research, 2015
42%

3. SMART BOOKING
FROM THE MULTI-PLATFORM
RESEARCH TO THE
MULTIMODAL PLATFORMS
Rather than searching for the best offer
on many different platforms, new tools
offer a full and multimodal experience.
The stake of theses applications?
Their ability to gather multiple data
ﬂux and APIs to show the traveler all
the possible options and actors of the
market.
An app that indicates to the traveler its itinerary
taking into account all modes of transportation for
a door-to-door journey.  
http://bit.ly/1RITt8V
Pana is a team that manages everything for you
through a simple chat on the app. For a
subscription, travel agents answer all your needs
and book your perfect trip.  
http://bit.ly/1U5hJme
ROME2RIO PANA
ACCORHOTELS
Accorhotels created a search engine on Twitter working with
emojis. You just have to tweet to @AccorHotels_Fr with the
hashtag #EmojiSearch and the emojis corresponding to what
you’re looking for, then AccorHotels suggests a proposition or
several destinations adapted to your envies.  
http://bit.ly/22VxfVx

3. SMART BOOKING | THE EXPERT’S POINT OF VIEW
« The « door to door » is a strategic direction for us, even if it doesn’t concern 100% of
our clients. The train is next door, this is one of the Door to door stakes. Offering clients
door to door journeys also means that the train can bring you anywhere (Mont St Michel,
ski station…). It consists in reassuring the client on the simplicity and accessibility
of his journey, to make him prefer the train. This is a very challenging issue notably in
terms of customer experience because it requires to propose many information on a
mobile screen. It involves to create chronoresponsive and georesponsive services to
deliver the right information at the right time. Today, the traveler can access information
at the 1st and last kilometer, book a cab, rent vehicles on site through our website, he
knows how to go from the train station to his hotel… Very soon, our priority will be to
propose « address to address » for a complete research from the beginning. We want
to make the user experience the most ﬂuid possible, enable the traveler to know how to
handle transfers, how to go from a mode of transport to another (the train to the bus for
example). All this will be part of « My Journey » space where the client will ﬁnd all his
information to accompany him before and during his trip. »
THE DOOR TO DOOR STAKE
BENOIT BOUFFART
@ VOYAGES-SNCF.COM

3. SMART BOOKING
PREDICTIVE BOOKING
Many platforms arrive to help us, with
algorithms, to foresee the decrease or
increase of prices and buy in
consequence, visualize the best
moment to purchase and even book
for us!
Other services will be able to identify
for us the best moment to go on a trip
based on our preferences and profile.
A startup specialized in data and predictive to
determine the best moment to buy your tickets.  
http://bit.ly/1QFAM17
An app with a super UI, on which we can see
the cheapest destinations depending on the
periods thanks to data visualization.  
http://bit.ly/1okmuMu
A new startup comparator. We ask for a flight at
X price, and if one day a flight is found, Option
Way buys it immediately for you.  
http://bit.ly/1QjoXgC
An app that alerts you if the price for a flight
decreases. If you’ve already bought your tickets,
they can exchange if the modification fees are
below the decrease of the flight.  
http://bit.ly/20BaiDi
SKYSCANNER FLYR
YAPTA OPTION WAY

3. SMART BOOKING
LAST MINUTE BOOKING
& ON-THE-GO
Travelers don’t necessarily book their
hotel in advance as the offer is large
and varies and prices can drop at the
last minute (unlike the place or train).
Last-minute offers are becoming smart
alternatives for a less expensive
housing.
Roomer Travel puts private individuals in
touch so that those who want to sell a non
refundable hotel room and those who are
looking for great deals can do business! A
good alternative to book smart and save
money during the trip.  
http://bit.ly/1oVl3SJ
50% of last minute reservations are made
through mobile on booking.com, so they
decided to launch an app dedicated to this
use, Booking Now. To stick to users’
behaviors, they adopted a navigation similar
to Tinder where the user can see the
housing close to him and swipe to ignore or
add to favorites.  
http://bit.ly/1PBOnsD
ROOMER TRAVEL BOOKING NOW

« Ceetiz was originally developed for the laptop, answering to travelers who need to
plan carefully their journey, such as family trips or schools, associations… But the way
of consuming travel do evolve and mobile enables to meet other needs of « carefree »
travelers who prefer booking activities at the last minute (a couple of days or hours
before departure, or on site), very simply: identification of nearby activities, easy
access to entries thanks to the dematerialization of tickets… A mobile app also
enables to push activities when the booking is directly influenced by local factors
(weather forecast, location) or even the current mood (no shopping in Budapest today,
I’m tired I’d rather need a massage at the Gellért Thermal Bath). The notifications from a
mobile app are an efficient relay in order to offer last minute deals, real time alerts
about the destination or reminders on reservations! »
MOBILE FOR LAST MINUTE  
ACTIVITY BOOKING
3. SMART BOOKING | THE EXPERT’S POINT OF VIEW
DAMIEN BELLON
COO & MANAGING DIRECTOR
@ CEETIZ

userADgents
ZERO EFFORT PLANNING
4The mobile or the new travel planner

of connected travelers need
their smartphone during
vacations to organize their
trip more efﬁciently. 
Trip Advisor, 2015
44%
userADgents
ZERO EFFORT PLANNING4 The mobile or the new travel planner
« There is an app for this ». Mobile has
transformed our way to plan things. To-do lists,
reminders on its agenda, applications to manage
tasks… Yes, but the traveler wants to be helped
even more than with those tools, he needs
someone to tell him what to bring in his luggage,
what to do on site, for a simple and quick
organization and preparation.

4. ZERO EFFORT PLANNING
An app to plan activities day by day, ﬁlled with
suggestions, maps, photos, guides available
ofﬂine.  
http://bit.ly/1LrnLXc
The app edits traveling lists not to forget
anything before the departure, according to the
type of trip, the activities, the climate… and the
traveler can personalize the lists.  
http://bit.ly/1p0aiJf
Taylor Bot uses Telegram, the micro-messaging
app on which it is possible to create bots. This is
an account managed by an informatics program
which enables to answer automatically to
travelers’ requests during their trip.  
http://bit.ly/1VjyMQ2
PACK POINT TRIPOMATIC
TRIPCAKE TAYLOR BOT
A service that brings your luggages to the hotel,
clothes cleaned and ironed, so that business
travelers don’t have to take a luggage, and
facilitate the preparation.  
http://bit.ly/1Q43MRf
PACK NADA
A platform that enables to
easily plan a trip with
friends through shared
calendars, and encourages
exchange and decision-
making.  
http://bit.ly/1PYJg73
Sam is a virtual assistant enabling business
travelers to handle all the inconveniences and
able to anticipate their needs. It adapts to the
user’s behaviors and adopts its codes of
langage.  
http://bit.ly/1B9m8Oe
SAM DE PATH

« The « cross device » stake is major on mobile. Let me draw you an
example of the usual customer journey: the traveler starts with consulting his
smartphone at the café and selects of couple of activities thanks to the
wishlists. Then, he continues or ﬁnishes its booking process on his
computer or tablet comfortably sitting on the sofa, and accesses his
reservations on his mobile app (potentially ofﬂine) on site. We see here the
importance of mobile to meet travelers’ expectations anytime. There’s also a
stake, beyond devices, on « cross people »: sharing its activity wishlist and
reservations when we organize a trip with friends in order to simplify the
organization of the trip. »
CROSS DEVICE & CROSS PEOPLE, TWO
MAJOR SYNCHRONIZATION STAKES
4. ZERO EFFORT PLANNING | THE EXPERT’S POINT OF VIEW
DAMIEN BELLON
@ CEETIZ

userADgents
NO STRESS TRAVEL
5The mobile to keep calm while traveling

userADgents
NO STRESS TRAVEL5 The mobile to keep calm while traveling
The big Day is coming! Do I have everything I need in my
luggages? My ID card, my vouchers…? Will the plane be
late? Which terminal is it? How do we go from the airport
to the hotel? Where is this museum? How much do you
owe me? So many questions before and during the
journey that make you anxious! And what do you want
when you go on vacations? No stress! You don’t want to
deal with logistic, organization and unexpected
complications… A lot of travel actors already imagine
services to make traveling easier.
of travelers have at least one
fear when they travel
userADgents
100%

5. NO STRESS TRAVEL
SYNCHRONIZATION
& REAL TIME ALERTS
To avoid being late, waiting in line,
m i s s i n g s o m e t h i n g , a l o t o f
applications synchronise reservations
and give all the useful information via
real time alerts and easy check-lists to
travel without stress.
The app gives all the information about flights
and airports, to manage your trip. The app sends
notifications if there is a delay, a change of
boarding gate. It also contains the boarding pass
and tells you the waiting time at the security, the
services in the airport, restaurants…  
http://bit.ly/1KCWSQm
Wipolo is an app that gathers in a unique place
your reservations (plane, restaurant,
activities…) and works with more than 3.000
providers. Wipolo connects automatically to the
email box and synchronizes everything.  
http://bit.ly/1PCbCTq  
Thalys sends a text message to its members
TheCard to let them know if the traffic is disturbed
and informs in real time. Thalys also proposes an
extra for business travelers, members Platinium
and Platinium+ : the booking of a meal and favorite
newspaper on-board.
http://bit.ly/1VjB95l
WIPOLO GATE GURU
THALYS

5. NO STRESS TRAVEL
AVOID WAITING
Vacations are not made for waiting.
Business travelers have even less time
to wait and queue! People, wherever
they are, want tools, mobile apps,
services that help them enjoying their
trip in peace without losing time
waiting.
The electronic bracelet enables to enter the
parc, open its bedroom, buy some food and
stuff, but most of all it provides a Fast Pass
access to each attraction selected online.  
http://bit.ly/1eiGjLU
Expedia offers to book activities, and for the
very touristic ones, no-queue tickets! 
http://bit.ly/1U5uFso
EXPEDIA DISNEY MAGIC BAND
This app enables to know exactly how to move
from an airport to another place, rent a car
without waiting and offers the best itineraries to
get to your place in the shortest time.  
http://bit.ly/1SuYDGz
This app tells you how long the waiting line is at
the security. It works a bit like Waze, users help
evaluate the waiting time.  
http://apple.co/1TlgOxr
MIFLIGHT AIRPORT TRANSIT GUIDE

5. NO STRESS TRAVEL
BE REASSURED
Other things that stress people out: the
fear of losing their luggages, of a
plane being canceled, of someone
getting sick…Mobile is a travel
assistant, here to reassure travelers,
for a no stress journey!
A smart luggage that gives you information on
where it is, if it has been opened, its weight and
can also charge your mobile.  
http://bit.ly/1Mawo7U
It is a luggage tracker that uses GSM, GPS &
Bluetooth and works with an e-track, e-tag and
the app Eviate to reassure the traveler.  
http://bit.ly/216nCBE
EVIATE DESLEY
A service of legal expertise for passengers in
case of problem on a ﬂight, to help them on their
procedure. 
http://bit.ly/1QiMJzF
A service to know if your credit card and your
bank cover up your trip, car rental, Ski trip… not
to pay a second insurance from providers.  
http://bit.ly/1tvqdqH
FLUO AIRHELP

5. NO STRESS TRAVEL
EASILY ADAPT LOCALLY
Going on a trip is, most of the time,
visiting a foreign place where you
don’t know the culture, the language,
people’s habits and tricks… Mobile can
become our personal translator and
assistant to help us blend into the
masses.
A mobile app to translate
i n r e a l t i m e , a l s o
available for the Apple
Watch. 
http://apple.co/1XvcxrN
IHG
LLI
An app using augmented reality to translate in
real time, thanks to your camera.  
http://apple.co/1aol8mx
An app to be understood by anyone when you
don’t speak the language, through images. 
http://apple.co/1okxGbL
POINT IT
GOOGLE TRANSLATE
Thanks to this app, you know where to convert
your currency in order to beneﬁt from the most
favorable exchange rate.  
http://bit.ly/1mMpUU8
TRAVELMONEYMAX
A connected translator prized at CES 2016
offering translations in 3 languages for now. It
can be worn around the neck and translates in
real time without Wi-Fi or 4G connections. 
http://bit.ly/1TJ2ZqL

userADgents
PIMP MY TRIP
6The mobile to enhance the trip

userADgents
PIMP MY TRIP6 The mobile to enhance the trip
Travelers want to live an unforgettable
experience, they want to be surprised all
along the way.
They want faster services, advice, guidance,
entertainment…
They want all the little extras that make a big
difference.
of travelers want their
accommodation to propose
mobile check-in. 
TripAdvisor, 2015
34%

6. PIMP MY TRIP
TECHNOLOGY FOR A MORE
COMFORTABLE JOURNEY
What makes the ride painful: waiting
in the airport lobby, a plane with no
entertainment, heavy luggages to
carry… What if mobile could tackle
these issues?
An app to ﬁnd an available space to chill, work,
eat… in airports and train stations.  
http://bit.ly/1Sv0ZVW
The app alerts you when a more comfortable seat
is available in the plane. 
http://bit.ly/1WpmmX3
LOUNGE BUDDY SEAT ALERTS
PORTR
Portr handles your luggages for any journey so that you don’t
need to deal with them anymore. 
http://bit.ly/1omwl50

6. PIMP MY TRIP
TECHNOLOGY FOR A MORE COMFORTABLE JOURNEY
The low-cost company launched an
entertainment service on-board, on tablets,
offering recent movies, cartoons, games
and magazines.  
http://bit.ly/1MfnOIb
The app enables passengers to download
magazines, 30 hours before the ﬂight.  
http://bit.ly/1eRxe9N
XL AIRWAYS AIR FRANCE PRESSETIHAD AIRWAYS
ITABLET
I-Tablet created partnership with car rental companies
to replace GPS and enable a better experience of
mobility thanks to a connected tablet with several
practical tools.  
http://bit.ly/1mFerIQ
Etihad Airways has been elected best airline
company of the year 2016, notably for its
innovations in the cabins: gaming, shopping &
entertainment solutions, mobile 3D cards,
softwares, HD screens, tactile remotes…
passengers can even share contents with others.  
http://bit.ly/1QiP6lO

6. PIMP MY TRIP
TECHNOLOGY FOR MORE
SERVICES AT THE HOTEL
Accessing to more services without
having to get out of your hotel bed,
checking-in in 1 minute, feeling at
home in a hotel… this is what travelers
want.
An app for smartphone and Apple Watch
enabling to book but also gives information
on the reservation, includes mobile check-
in, integrated apps (Uber for instance), and
the Press Reader offer available during the
trip. A real partner during the whole journey. 
http://bit.ly/1R69MKY
Maisons & Hotels Sibuet, Choice Hotels,
Novotel invest on e-concierge services such
as ordering room-service, book the
restaurant, a music playlist etc…
ACCORHOTELS M-CONCIERGERIE
ENSEO
An entertaining experience in hotel rooms offering to
connect on TV to your streaming accounts (Netﬂix,
YouTube, Pandora…).  
http://ti.me/1YPWvaS

6. PIMP MY TRIP
TECHNOLOGY FOR MORE SERVICES AT THE HOTEL
The ﬁrst Virgin hotel in Chicago developed Lucy, a
virtual personal assistant to manage temperature in
the room, access the menu, order etc.  
http://bit.ly/1LiMY8n
An app for small hotels who don’t need
their own app, in order to book all the
services of the hotel. Alice also proposes
templates of apps for hotels who want their
own.  
http://bit.ly/247sUiL
August SmartLock partnered with Airbnb to
propose temporary keys through an app
and the famous connected lock for a safer
check-in & check-out.  
http://bit.ly/1O5MHGA
ALICE BY EXPEDIA AUGUST + AIRBNBLUCY HOTEL VIRGIN

« According to me, innovative hotel business actors understood everything, they capitalized
on their core business: hospitality. They want to innovate in service, welcoming,
accompanying, helping during the stay. They try to reinvent the experience within their
hotel. But there still is some way to go. According to me, the perfect hotelier would be the
one who’ll know what you do when you’re not in the hotel, and offer you adapted services
when you come back depending on what you did. You don’t have the same envies after
a long day visiting or a beach day! People want to « sleep smartly », they don’t choose a
hotel only to sleep but also for its services. The advisory role of the hotel needs to develop
and mobile concierge services tend to his: you connect to the app of the hotel and you
access many activities, place around you. We can even imagine monetizing this with a
commission for the hotel for any reservation for example. There’s a lot to do with Hospitality
and I think mobile and customer data analysis are a good starting point. »
CAPITALIZE ON THEIR CORE BUSINESS:
HOSPITALITY
GUILLAUME POULAIN
MANAGING EDITOR
@ TOM
6. PIMP MY TRIP | THE EXPERT’S POINT OF VIEW

6. PIMP MY TRIP
THE MOBILE AS YOUR
PERSONAL TOURISTIC GUIDE
The mobile phone is also a great ally to
discover a new city in a more original,
interactive or fun way. Push
notiﬁcations telling you must-see
places, scavenger hunts to visit while
having fun, virtual reality at the
museum to know more about the
exhibition...
The exhibition « Le Grand Atelier du
Midi » used geolocation and augmented
reality to make people discover
landscapes with a 360° vision. 
http://bit.ly/20XSNCy
MARSEILLE & AIX
The museum used augmented reality for
an exhibition that can’t be seen
otherwise.
After « Chateau de Versailles » and
« Jardins de Versailles », a new
application « Chateaux et Jardins de
Trianon ».  
http://bit.ly/1pkigOZ
VERSAILLES MOMA

6. PIMP MY TRIP
A mobile touristic guide that allows you to discover the
city in a fun and interactive way. Push notiﬁcations tell
you monuments to see next to you, augmented reality,
cultural calendar... 
http://bit.ly/20Bk34g
MONUMENT TRACKER
THE MOBILE AS YOUR PERSONAL TOURISTIC GUIDE
A Parisian mobile touristic guide you can use by ﬁlters
(budget, number of travelers, interests…) so that you
can receive personalized suggestions. It also has
scavengers hunts programs to visit while having fun.  
http://bit.ly/1QFMM2v
SMARTER PARIS

Acting as a social compass, @wherenext
reads the pulse of a city by using real-
time location-based social activity to
show hot places and guide urbanites
towards new adventures off their beaten
track.  
http://bit.ly/1oXAZ33
HEINEKEN
6. PIMP MY TRIP
REAL TIME POWERED BY
MOBILE
Snapchat, Twitter, real time news…
m o b i l e t r a v e l e r s a r e u s e d t o
immediacy. They like to know what is
trendy but they LOVE to know what is
trendy right now! To get to know
better a city, mobile is the perfect tool
to give them real time feedbacks.
Yelp app has an « Activities » tab that
shows which places are popular in real
time.
YELP

6. PIMP MY TRIP
TECHNOLOGY
AS A SOCIAL LINK
For some people, traveling is spending
time with the loved one or family but for
others it means meeting new people,
and it’s not always easy. What if mobile
could connect us to other travelers
sharing the same interests? What if
mobile helped us keeping in touch after
the trip?
Find a travel buddy, get some local
advice… If you both choose to connect
you can talk within the app (Tinder like). 
http://bit.ly/1mFgkW5
Discover travel buddies and connect with
other like-minded travelers across the
globe. 
bit.ly/1mFgjBf
BACKPACKR TRIPR
Tomorrowland festival launched
connected bands so that you can add
people on Facebook really easily. 
http://bit.ly/1Wpqdn2
TOMORROWLAND

WHEN THE CITY BECOMES
SMART
6. PIMP MY TRIP
In order to reduce costs and improve
the quality of urban infrastructures,
cities use technology to become
« smart ». Travelers can enjoy these
new improvements, they can connect
to free Wi-Fi, be better guided, learn
more about the city...

In 2012, Lisbon placed QR codes in
cobblestones. When scanned with a
smartphone, it led to content around
Portugal's history and culture.
Mexico has the largest bus system in the
world. As there is no official route
maps, a group of collaborators achieved
it by creating a citywide participatory
mobile app game. 
http://bit.ly/1UQkXsw
MEXICO | MAPATHON LISBONNE |QR CODES
Virtual Warsaw project is the world’s first
navigation system for citizens of Warsaw,
including those with vision impairment. It is to
be implemented in public offices, public
transportation, within cultural locations and
sites visited by tourists. 
http://bit.ly/1UQkXsw
WARSAW | BEACONS

6. PIMP MY TRIP
Apps4Bcn is an app portal created by the city of
Barcelona that gathers all the useful apps a tourist
needs in the city. 
http://bit.ly/1LrxRaw
BARCELONE | APPS4BCN
WHEN THE CITY BECOMES SMART
New York City is building a public, free Wi-Fi network
that will eventually cover up all ﬁve boroughs with as
many as 10 000 Internet-providing kiosks called Links. 
http://bit.ly/1VjNOoJ
NEW YORK | LINK NYC

userADgents
LIKE A NATIVE
7The mobile to be closer to locals

userADgents
7 LIKE A NATIVE
The mobile to be closer to locals
In this globalized world, authenticity has never
been so much wanted. More than good deals,
people want local deals. They want to live like a
native, understand the local culture to go back
home with a real vision and authentic things to
tell.
of travelers who have
already rented a CtoC
housing want to do it again. 
Fevad, 2014
86%

7. LIKE A NATIVE
With Vizeat, you can eat in privates homes to
discover local food and live a different
experience. 
http://bit.ly/1mFj31D
Book local, well-connected party Fixers around
the world to guide you through authentic
nightlife experiences, tailor-made to you. 
http://bit.ly/1QFQbOW
ZOOLA FIX
VIZEAT
Airbnb tests a new service called Journeys: full
three-to-ﬁve-day travel plans imagined by locals
including a daily free meal, planned excursions,
agent-selected rooms and a Lyft ride from the
airport.  
http://bit.ly/1Knq0zZ
Spend a few hours with a London artist, cooking
chef, fashion designer and your travel will
combine the truly memorable with the out of the
ordinary. 
http://bit.ly/1omFx9p
AIRBNB JOURNEYS
SIDE STORY LONDON
BubbleGlobe allows you to book an activity with
a local or to submit one. It connects people in a
same city around local experiences. 
http://bit.ly/1NMssiS
BUBBLE GLOBE
MeetnGreetMe is a global personal concierge
service for everyone. You can ask a concierge to
drive you, show you the city, book a restaurant
for you, help you shopping…  
http://bit.ly/1oGxgwY
MEETNGREETME

userADgents
MY TRIP, MY STORY
8The mobile or the new travel diary

userADgents
8
of mobile users have used
their phone to share
pictures on social networks
during their last trip. 
Tourisme & Mobile CCM Benchmark, 2015
36%
MY TRIP MY STORY
The mobile or the new travel diary
The best part of a trip is when you tell it to your friends and
family. You share your experiences on-the-go and when
you come back. Sharing pictures on social networks,
recommending places to see with a 5 stars rate, post a
review on a hotel… travelers like to share, and more and
more to share during the trip, not only after. The real
stake for travelers actors is to encourage them to give their
opinion because recommendation is the ﬁrst motivation
factor.

DAMIEN BELLON
@ CEETIZ
8. MY TRIP, MY STORY | THE EXPERT’S POINT OF VIEW
« To book an activity, travelers take into account two factors: popularity and
recommendation. No need of reviews when you plan to visit the Empire State
Building and the Louvre Museum, everybody know they are inescapable
activities. But for other ones, reviews will definitely help the final decision. A
major role for distributors like Ceetiz consists in encouraging to give a review
right after their activity, because travelers are more likely to give feedback
at that time. The push notification system must be thought to encourage and
remind them. We believe the review return rate will be superior this way. »
COLLECT THE CUSTOMER FEEDBACK  
RIGHT AFTER THE ACTIVITY

8. MY TRIP, MY STORY
Tripcast allows travelers to privately share their
photos with their friends back home. It lets you
create a travel journal with photos, plotting them
on maps, and inviting fellow travelers to build
albums with you. 
http://bit.ly/1RJxcrz
The app visualizes the visited countries both as
a list, along with a ratio for each continent, and
as a world map. The list is synced across
devices using iCloud. The map can be shared
on social networks. 
http://apple.co/1R6euZ9
TRIPCAST
BEEN
A travel diary that allows you to save all your
photos and memories. They are available
without connection and you can print them after. 
http://bit.ly/1KU3BKy
MEMOTRIPS
SHARE YOUR TRIP
AS A REAL STORYTELLER
More than sharing a photo album on
Facebook, travelers want tools to help
them telling their trip as a real story,
in an interactive way. From online
travel diary with an easy-to-use
interface to app that use GPS to sum
up your whole trip without having to do
anything, a lot of solutions exist to
make you a real storyteller.
LiveTrekker lets you record events of interest
and share places, in real-time, and in their
geographical context. Tracking your location with
the iPhone's GPS, it recreates your whole
journey automatically. 
http://bit.ly/1SQz57o
LIVE TREKKER

8. MY TRIP, MY STORY
According to the NPS (Net Promoter
Score), only people having an
excellent experience (rated 9 or 10 out
of ten) want to recommend
spontaneously your services!  
http://bit.ly/1QGfUqD

NPS
REVIEW AS A TRIGGER
People see photos of vacationers
everyday on Facebook, Instagram and
all over the web that make them want
to go on a trip. Word-of-mouth often
create excitement. The big stake for
travel actors is to encourage people
to give their opinion in real time,
when they are more likely to share. But
before implementing tablets in hotels
to ask people’s opinions, focus on the
user experience you provide. It has to
be memorable.
Instant Insight collects consumers’
reviews thanks to tablets installed inside
hotels at different locations. 
http://bit.ly/20BCvcY
INSTANT INSIGHT

userADgents
III 
FURTHER
DESTINATIONS?

userADgents
Waiting for the end of roaming,
data still is the traveler’s drug!
All these mobile services are useless if he can’t go on the Internet,
how can we change this?
FURTHER DESTINATIONS?

userADgents
Think about the digitalization of
infrastructures and free wifi & think smart
cities!
Think about the offline availability
function without a network connection!
Like Spotify or TripAdvisor
Spotify proposes to download
playlists we would like to listen
without the Internet
TripAdvisor enables to download offline
maps keeping your bookmarks so that
you can visit the city without connection
Waiting for the end of data roaming
and democratization of 4G/5G
mobile plans, travelers will have the
Internet thanks to infrastructures
they frequent:
hotels, cafés, restaurants or even
bus shelters should connect in order
to improve their service quality and
push their offers.

userADgents
Too many apps, kills apps!
The future of apps are APIs!

userADgents
Prioritize APIs to integrate your service
in others’ apps to multiply touchpoints
and selling points like Uber who’s
everywhere!
Uber in TimeOut… Uber in CityMapper… TripAdvisor in Accorhotels

BENOIT BOUFFART
@ VOYAGES-SNCF.COM
THE EXPERT’S POINT OF VIEW
« Client power is our approach. It’s up to us to adapt our mobile services to the client,
not him to adapt his usage. We have to enable him to come the way he is, to inform,
order the way he prefers, recognize him and offer him adapted services. We are
currently working on several manners to order: voice-controlled research, semantic
search, rather than through the nowadays’ usual « form » approach. Already active on
Android, we’ll integrate the voice control in the next iOS update. We have to provide him
a personalized and unique experience according to his desires and tastes. We also
have a presence stake on the different audience bases of our clients, such as social
networks, touristic websites etc. We have to « APIfy » our services to make them
exposable and improvable in a open initiative. Giving power to the client also means
enabling him to give his opinion and share his trip. We’ll work on this this year to make it
more ﬂuid. And of course, UX and UI are at the heart of our concerns, we continuously
work with our clients to improve the experience and keep their preference. »
UPCOMING INNOVATIONS 
AT VOYAGES-SNCF.COM

userADgents
The future of apps is  
their invisibility!
Think Push rather than Pull
Tomorrow, Operating Systems or a
giant in the mobile industry will agregate
apps in order to directly push
something to the user, when he needs it
(and even anticipate the need).

userADgents
We no longer talk about the Travel
market, we talk about the Hospitality
market
It must be Human-centered
Find the right balance in the customer
experience between automated self-
service and tailor-made concierge
service thanks to perfect teams
Automate little tasks to focus on bigger
one to one attentions
Too much technology
kills the service?

userADgents
Obviously, ordering a Uber is made
within the app and so is the payment
But the service proposed during the
ride is imagined to be high end: water
bottle, candies, battery charger and a
thoughtful driver

userADgents
mCitizen promises the « 1 minute
check-in » and « 30 seconds check-
out » through interactive terminals
But relies on a multitask team hired on
human qualities, for a single
interlocutor during the stay

userADgents
The chocolate on the pillow in the
hotel, the « little extra » nowadays
(Who cares?)
The « little extra » tomorrow
Thanks to data and a digitalization of
information, all the waiters know how
you like your coffee, the food you’re
allergic to, etc. (only if you accept ;))

92
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the industrialization.

userADgents
AGENCIES
TOO
COMPLEMENTARY
Yesterday, the aim was to adapt to mobile web,
but today & tomorrow it will be to embrace the
new ultra connected world where mobile devices
& objects communicate.
Our synergy enables us to imagine transversal
experiences to those systems and to satisfy
brands’ new problematics.
1
ST
1
SHAPINGTOGETHER:
USERADGENTS & JOSHFIRE
FACTORY  
OF DIGITAL INNOVATIVE 
SYSTEMS

userADgents
Behavior analysis
Ideation workshops
Innovative concept
research
User journey
Ergonomics
Usability tests
Co-creation workshops
Interfaces design
Industrial design
Connected objects
Natives applications
(iOS/Android/Windows)
Responsive & Adaptive
Design
Back-end & APIs
Arduino / Raspberry Pi
Virtual Reality
Chat bots
Mobile Advertising
Couponing
SMS/Push Notif
App Store
Optimization
Mobile-to-store
In-store interactions
Beacons
Video
Functional analysis
Prototyping
Speciﬁcations
Industrialization &
production monitoring
Trends studies
Brand audits
Benchmarks
Strategic
recommendations
Research &
Innovation
DESIGN
PROMOTION
CRM
UX / IDEATION DEVELOPMENT
PROTOTYPING &
INDUSTRIALIZATION
CONSULTING
…FROM CONSULTING TO PROMOTION…

userADgents
BE USEFUL 
& RELEVANT
MARK YOUR
TERRITORY
Your customers and the digital world
they live in, change constantly! We wish
to make things move forwards
and challenge ourselves all the time,
trying not to be stuck in pre-existing
thoughts.
SENSE
EFFERVESCENCE
ESSENCE
In a more and more competitive
environment, where customers are
over-exposed to brands, each one of
them needs to claim its difference and
spread its DNA and values.
We believe digital should not be gadget!
We want to create things that matter and
make sense to your customers.
KEEP YOUR EYES  
WIDE OPEN
… SHARING A COMMON VISION & METHODOLOGY

MobiliteaTime #6 - #TravelXperience (ENGLISH VERSION)

MobiliteaTime #6 - #TravelXperience (ENGLISH VERSION)

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MobiliteaTime #6 - #TravelXperience (ENGLISH VERSION)