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© Ipsos 2021
ATTITUDES TO
COVID-19
VACCINES
Ben Page, Chief Executive
Ipsos MORI
January 2021
© Ipsos | World Economic Forum 2021 | Vaccines
2
THE PERCEIVED GLOBAL HEALTH AND FINANCIAL THREATS
REMAIN HIGH
“Thinking ahead to one month from now, how concerned are you about each of the following?”
[I will be diagnosed with COVID-19] (n=13817), [Ability to pay my bills] (n=14545), [I/ my household earner will have a job] (n=14545). Source: Ipsos Essential Report December 17th – 20th 2020
71%
73% 73% 73%
72% 72%
73%
74%
73%
74%
75%
66%
64%
66% 66% 66%
65%
66% 66%
65%
66%
65%
66%
64%
65%
66% 66%
64%
66% 66%
66%
66%
65%
Jul 17 -
Jul 19
Jul 31 -
Aug 2
Aug 12 -
Aug 16
Aug 27 -
Aug 30
Sept 10 -
Sept 13
Sept 24 -
Sept 27
Oct 8 -
Oct 13
Oct 22 -
Oct 25
Nov 5 -
Nov 8
Nov 19 -
Nov 22
Dec 17 -
Dec 20
I’ll be diagnosed
with COVID-19
Ability to pay my bills
Household income
earner(s) will have a job
Perceived Threats
(% Very / Somewhat Concerned)
© Ipsos | World Economic Forum 2021 | Vaccines
BUT THIS IS NOT JUST A GLOBAL HEALTH AND FINANCIAL
CRISIS, IT’S A CONTROL CRISIS
[I feel like things in my country are out of control right now] (n=14545), Source: Ipsos Essential Report December 17th – 20th 2020
54%
55% 55% 55%
54%
55%
57%
59%
61% 61%
Jul 17 -
Jul 19
Jul 31 -
Aug 2
Aug 12 -
Aug 16
Aug 27 -
Aug 30
Sept 10 -
Sept 13
Sept 24 -
Sept 27
Oct 8 -
Oct 13
Oct 22 -
Oct 25
Nov 5 -
Nov 8
Dec 17 -
Dec 20
“I feel like things in my country are out of control right now” (Top-2 Box Agreement)
3
© Ipsos | World Economic Forum 2021 | Vaccines
68%
66%
38%
61%
52%
53%
32%
49%
44%
42%
17%
42%
29%
27%
19%
18%
20%
45%
20%
27%
26%
47%
28%
32%
25%
47%
21%
25%
24%
27%
6%
7%
13%
13%
12%
12%
17%
14%
14%
18%
26%
16%
24%
22%
21%
8%
7%
3%
6%
9%
10%
3%
9%
10%
15%
10%
20%
21%
27%
33%
Brazil*
United Kingdom
China*
Mexico*
Italy
Canada
South Korea
Spain
Australia
Germany
Japan
US
France
South Africa*
Russia
Strongly agree Somewhat agree Somewhat disagree Strongly disagree
4 ‒
STRONG
AGREEMENT TO
GET THE
VACCINE HAS
SHOWN A
REMARKABLE
INCREASE THIS
MONTH
Total
Agree
86%
86%
83%
81%
80%
79%
79%
78%
76%
67%
64%
63%
55%
51%
46%
Change since Dec 20
16%
20%
11%
19%
26%
14%
12%
23%
6%
12%
6%
4%
17%
2%
5%
Strongly Agree
[If a vaccine for COVID-19 were available, I would get it] (n=12777 online adults aged 16-74 across 15 countries (excludes
those who report receiving the vaccine)) Source: Ipsos Global Advisor January 14th – 17th 2021
* Online samples in Brazil, China, Mexico, Russia, and South Africa tend to be more urban, educated, and/or affluent than
the general population
“If a vaccine for
COVID-19 were
available, I would get it”
© Ipsos | World Economic Forum 2021 | Vaccines
© Ipsos | World Economic Forum 2021 | Vaccines
5
BUT THERE ARE
ALSO SHARED
CONCERNS
ACROSS THE
WORLD
63%
62%
60%
59%
59%
12%
32%
37%
31%
33%
15%
23%
19%
20%
24%
9%
7%
20%
19%
17%
14%
18%
26%
11%
23%
5%
7%
3%
4%
1%
China
Japan
United States
Germany
Great Britain
“Which best describes why you
would not take a vaccine for
COVID-19?”
(multi-response possible)
I am worried about the side effects
I don't think it will be effective
I am against vaccines in general
Another reason
I don't have the time
I’m not enough at risk from COVID-19
[Which best describes why you would not take a vaccine for COVID-19] (n=4,860 online adults aged 16-74 across 27
countries) Source: Ipsos Global Advisor December 2020
* Online samples in Brazil, China, Mexico, Russia, and South Africa tend to be more urban, educated, and/or affluent than
the general population
© Ipsos | World Economic Forum 2021 | Vaccines
INCREASING GOVERNMENT SUPPORT WOULD BE A CRITICAL
FACTOR IN IMPROVING VACCINATION RATES
6
75%
said they would get
vaccinated if it was
available
59%
said they would get
vaccinated if it was
available
Among Citizens Rating Government
Performance as ‘Good’
Among Citizens Rating Government
Performance as ‘Poor’
[T2B: If a vaccine for COVID-19 were available, I would get it] (n=14544) | Source: Ipsos Essentials Report December 17th – 20th 2020
© Ipsos | World Economic Forum 2021 | Vaccines
69%
62% 62% 60%
43% 40%
36%
46%
35%
20%
40% 39%
US Italy Spain Japan Russia France
Intention to Get Vaccinated and Support for Government Performance
Top-2-Box Agreement
Would get Vaccinated Rate Government Performance as "Good"
INCREASE IN GOVERNMENT SUPPORT TO ENCOURAGE
VACCINATION WOULD BE MORE CRITICAL FOR COUNTRIES LIKE
THE U.S., ITALY, SPAIN, JAPAN, RUSSIA AND FRANCE
7
[T2B: If a vaccine for COVID-19 were available, I would get it] (n=14545) [How good or poor a job is (your government ) doing to help your country deal with recovery following the pandemic]
(n=13542) | Source: Ipsos Essentials Report December 17th – 20th 2020
© Ipsos | World Economic Forum 2021 | Vaccines
58%
saw these
messages on
Facebook
1 IN 3 PEOPLE
IN THE UK SAY
THEY’VE SEEN
OR HEARD
MESSAGES
DISCOURAGING
THE PUBLIC
FROM GETTING
A COVID-19
VACCINE
Base: 771 UK residents aged 16-75 who say they have seen messages encouraging the public to not get a COVID-19 vaccine.
Source: The Policy Institute November 20th – 24th 2020
© Ipsos | World Economic Forum 2021 | Vaccines
8
THANK YOU!
Ben Page
© Ipsos | World Economic Forum 2021 | Vaccines
Ben.Page@ipsos.com
@benatipsosmori

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Les intentions de vaccination des français ont augmenté de 15 points en un mois

  • 1. © Ipsos 2021 ATTITUDES TO COVID-19 VACCINES Ben Page, Chief Executive Ipsos MORI January 2021
  • 2. © Ipsos | World Economic Forum 2021 | Vaccines 2 THE PERCEIVED GLOBAL HEALTH AND FINANCIAL THREATS REMAIN HIGH “Thinking ahead to one month from now, how concerned are you about each of the following?” [I will be diagnosed with COVID-19] (n=13817), [Ability to pay my bills] (n=14545), [I/ my household earner will have a job] (n=14545). Source: Ipsos Essential Report December 17th – 20th 2020 71% 73% 73% 73% 72% 72% 73% 74% 73% 74% 75% 66% 64% 66% 66% 66% 65% 66% 66% 65% 66% 65% 66% 64% 65% 66% 66% 64% 66% 66% 66% 66% 65% Jul 17 - Jul 19 Jul 31 - Aug 2 Aug 12 - Aug 16 Aug 27 - Aug 30 Sept 10 - Sept 13 Sept 24 - Sept 27 Oct 8 - Oct 13 Oct 22 - Oct 25 Nov 5 - Nov 8 Nov 19 - Nov 22 Dec 17 - Dec 20 I’ll be diagnosed with COVID-19 Ability to pay my bills Household income earner(s) will have a job Perceived Threats (% Very / Somewhat Concerned)
  • 3. © Ipsos | World Economic Forum 2021 | Vaccines BUT THIS IS NOT JUST A GLOBAL HEALTH AND FINANCIAL CRISIS, IT’S A CONTROL CRISIS [I feel like things in my country are out of control right now] (n=14545), Source: Ipsos Essential Report December 17th – 20th 2020 54% 55% 55% 55% 54% 55% 57% 59% 61% 61% Jul 17 - Jul 19 Jul 31 - Aug 2 Aug 12 - Aug 16 Aug 27 - Aug 30 Sept 10 - Sept 13 Sept 24 - Sept 27 Oct 8 - Oct 13 Oct 22 - Oct 25 Nov 5 - Nov 8 Dec 17 - Dec 20 “I feel like things in my country are out of control right now” (Top-2 Box Agreement) 3
  • 4. © Ipsos | World Economic Forum 2021 | Vaccines 68% 66% 38% 61% 52% 53% 32% 49% 44% 42% 17% 42% 29% 27% 19% 18% 20% 45% 20% 27% 26% 47% 28% 32% 25% 47% 21% 25% 24% 27% 6% 7% 13% 13% 12% 12% 17% 14% 14% 18% 26% 16% 24% 22% 21% 8% 7% 3% 6% 9% 10% 3% 9% 10% 15% 10% 20% 21% 27% 33% Brazil* United Kingdom China* Mexico* Italy Canada South Korea Spain Australia Germany Japan US France South Africa* Russia Strongly agree Somewhat agree Somewhat disagree Strongly disagree 4 ‒ STRONG AGREEMENT TO GET THE VACCINE HAS SHOWN A REMARKABLE INCREASE THIS MONTH Total Agree 86% 86% 83% 81% 80% 79% 79% 78% 76% 67% 64% 63% 55% 51% 46% Change since Dec 20 16% 20% 11% 19% 26% 14% 12% 23% 6% 12% 6% 4% 17% 2% 5% Strongly Agree [If a vaccine for COVID-19 were available, I would get it] (n=12777 online adults aged 16-74 across 15 countries (excludes those who report receiving the vaccine)) Source: Ipsos Global Advisor January 14th – 17th 2021 * Online samples in Brazil, China, Mexico, Russia, and South Africa tend to be more urban, educated, and/or affluent than the general population “If a vaccine for COVID-19 were available, I would get it” © Ipsos | World Economic Forum 2021 | Vaccines
  • 5. © Ipsos | World Economic Forum 2021 | Vaccines 5 BUT THERE ARE ALSO SHARED CONCERNS ACROSS THE WORLD 63% 62% 60% 59% 59% 12% 32% 37% 31% 33% 15% 23% 19% 20% 24% 9% 7% 20% 19% 17% 14% 18% 26% 11% 23% 5% 7% 3% 4% 1% China Japan United States Germany Great Britain “Which best describes why you would not take a vaccine for COVID-19?” (multi-response possible) I am worried about the side effects I don't think it will be effective I am against vaccines in general Another reason I don't have the time I’m not enough at risk from COVID-19 [Which best describes why you would not take a vaccine for COVID-19] (n=4,860 online adults aged 16-74 across 27 countries) Source: Ipsos Global Advisor December 2020 * Online samples in Brazil, China, Mexico, Russia, and South Africa tend to be more urban, educated, and/or affluent than the general population
  • 6. © Ipsos | World Economic Forum 2021 | Vaccines INCREASING GOVERNMENT SUPPORT WOULD BE A CRITICAL FACTOR IN IMPROVING VACCINATION RATES 6 75% said they would get vaccinated if it was available 59% said they would get vaccinated if it was available Among Citizens Rating Government Performance as ‘Good’ Among Citizens Rating Government Performance as ‘Poor’ [T2B: If a vaccine for COVID-19 were available, I would get it] (n=14544) | Source: Ipsos Essentials Report December 17th – 20th 2020
  • 7. © Ipsos | World Economic Forum 2021 | Vaccines 69% 62% 62% 60% 43% 40% 36% 46% 35% 20% 40% 39% US Italy Spain Japan Russia France Intention to Get Vaccinated and Support for Government Performance Top-2-Box Agreement Would get Vaccinated Rate Government Performance as "Good" INCREASE IN GOVERNMENT SUPPORT TO ENCOURAGE VACCINATION WOULD BE MORE CRITICAL FOR COUNTRIES LIKE THE U.S., ITALY, SPAIN, JAPAN, RUSSIA AND FRANCE 7 [T2B: If a vaccine for COVID-19 were available, I would get it] (n=14545) [How good or poor a job is (your government ) doing to help your country deal with recovery following the pandemic] (n=13542) | Source: Ipsos Essentials Report December 17th – 20th 2020
  • 8. © Ipsos | World Economic Forum 2021 | Vaccines 58% saw these messages on Facebook 1 IN 3 PEOPLE IN THE UK SAY THEY’VE SEEN OR HEARD MESSAGES DISCOURAGING THE PUBLIC FROM GETTING A COVID-19 VACCINE Base: 771 UK residents aged 16-75 who say they have seen messages encouraging the public to not get a COVID-19 vaccine. Source: The Policy Institute November 20th – 24th 2020 © Ipsos | World Economic Forum 2021 | Vaccines 8
  • 9. THANK YOU! Ben Page © Ipsos | World Economic Forum 2021 | Vaccines Ben.Page@ipsos.com @benatipsosmori