The Wisdom of Giving

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Why most customer-based initiatives fail, and how to solve the problem. http://www.linkedin.com/today/post/article/20130718122906-36792-how-to-get-ahead-lie-cheat-and-steal

Business Formation

Givers

Takers

Matchers

Takers put
their own
interests
above the
needs of
others.
Givers pay the most
attention to what
others need from
them.
Matchers protect
themselves by
seeking reciprocity.
Many would like to be
givers but feel too
vulnerable.

Created by Bruce Kasanoff, based on conversations
with Adam Grant and Dane Barnes.
Bruce Kasanoff, Now Possible
(203) 341-9448 bruce@nowpossible.com

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