Intership report iwaydigital raja tiwari

An Internship Report on whole Digital Marketing
At Iwaydigital
An Internship Report On
IWAY DIGITAL
Submitted By: -

RAJA TIWARI
Report of internship for the period: -
ACKNOWLEDGEMENT
I wish to express my thankful gratitude to NDMIT for giving me an
opportunity to put all my knowledge in the practical workings.
I would like to express my special gratitude to MR. SHAHBAZ HASSAN
and MR. RAHUL PANDEY for their guidance during my internship. I am so
thankful to them for helping me and guiding me throughout my internship,
even for making me so capable & self-disciplined person and I also thanks
them for their kind support and corporation in authenticating this project.
I even express my gratitude towards my team and all my friends who
helped me in this project. I am grateful to all NDMIT team for their kind
support & respectful gesture towards me because of their corporation I was
capable to successfully capable this project. It was a great opportunity to
experience working with NDMIT team, through which I was able to
understand many new things about real life working in an organization.
Your Sincerely,
RAJA TIWARI

MR. SHAHBAZ HASSAN JAFFERY
INDEX
SR.NO. CONTENT PAGE NO.
1 Introduction of Internship 4-6
2 Introduction of Organization 7-11
3 Role of the Department 12-13
4. INTRODUCTION OF
SEO
14-18
5 Keyword analysis 19-31
6 Introduction of SMM 32-40
7 SOCIAL MEDIA OPTIMIZATIONS
&ADCREATIONS
41-53
8 Google Analytics 55-66

9 GOOGLE SEARCH
CONSOLE
67-79
11 Of page SEO 80-92
12 COPY WRITING 92-105
1.
INTRODUCTION OF
INTERNSHIP

1.Introduction of Internship
Internship is a professional learning experience that offers meaningful,
practical work related to a student's field of study or career interest.
An internship gives a student the opportunity for career exploration and
development, and to learn new skills. Internship helps students in putting
their knowledge in visible work experience. Internship helps the student to
develop and achieve learning goals.
It helps students to gain real work experience and provide meaningful
assistance to the company. It helps them to apply their course of study to the
real world and build a valuable experience that makes them stronger
candidates for jobs.
1.2. Purpose of Internship

Internships provide a great learning curve for students with an
experience of the professional world. It provides learning opportunity
and classroom activities. Internship opportunity enhances student’s
capabilities to apply their knowledge and theoretical skills in practical
work and real-world scenarios. It helps you to gain skills that can be
applied to future jobs.
From student’s perspectives, Internship helps with career
development in different kind of fields that you want to pursue. With the
help of their work experience it provide students to explore their area of
interest. It benefits students in work environment & build their
professional network.
From organization’s perspectives, Internship provide the ability to
develop & hone professional skills that promote growth. It gives the
opportunity to train new & unique talent of students. It helps in
developing their practical skills.
1.3. Benefits of Internship
 Through Internship students gain valuable work experience.
 In an internship, a student can practice and improve their industry skills
while also learning how to work.
 Internships are a great way for students to explore a career path.
 During an internship students can get to know about their strengths and
weaknesses.
 The benefit of an internship is that it helps you realize your abilities.
An internship can provide a student with paid professional work experience
in a safe and structured environment.
1.4. Internship Time and Duration
Start Date 22 MARCH 2021
End Date 22 JULY 2021

Total Duration 3 months
Internship Position SEO
Mentor Mr. Shahbaz Hassan
Office Hours 10:00am – 6:00pm
2.
INTRODUCTION OF
ORGANIZATION

NDMIT
NDMIT (Digital Marketing Training Institute) provides the best learning
techniques of how to learn the creativity and skills of digital marketing.
NDMIT is one of the leading digital marketing training institute in the
country
established in 2016.
NDMIT was founded with an
aim to impart better education
and training in digital marketing.
NDMIT provides training to everyone starting from fresh graduates to
business owners and to the ultimate marketing and sales professionals. The
main focus is to help people understand the role and significance of digital
marketing tools in our daily lives.
IWAYDIGITAL

Iway digital is one of the main
Digital marketing agencies in the
Nation built up in 2016, with the
Objective of empowering
E-associations and creating the
Most outrageous ROI with fruitful
Internet exhibiting courses of action. Iway digital offer services to every
industry from independent ventures to business people.
Contact Details-
-Phone no-9873603923
-Website-http://iwaydigital.com/
-Email-info@iwaydigital.com
- Facebook- https://mobile.facebook.com/iwaydigital/
- LinkedIn-https://in.linkedin.com/company/iway-digital
 Service of organization-
1. Search Engine Optimization
2. Social Media promotion
3. Content marketing
4. Paid marketing
5. Website designing
Roll in the department-
The Search Engine department is led by Mr. SHAHBAZ HASSAN director of
IWAYDIGITAL the major objective of the department is to improve the
visibility and reachability of client’s web projects.

The SEO department is responsible to optimize Webpages and its content
based on keyword that are relevant to the client’s business, primary aimed
at improving the overall presence on the Internet, mainly on the Search
Engine Optimization and SEO copywriters.
Search Engine Optimization performs various optimization techniques for
gaining better SERP ranking. These optimization techniques can be
categorized into two broad categories:
1. on page optimization
2. off page optimization
Major function of the departments-
1. Perform SEO audit of iwaydigital.
2. Develop SEO strategy according to the nature of the project.
3. Ensure that all website and internet properties under the influence
of SEO department at iwaydigital have been optimized.
4. Help set, and work to, performance indicator for SEO that everyone
understands and which complement overall marketing business
objective.
5. Promote both offsite and onsite activities and also the interaction
that build ranking, web presence and value-added traffic.
6. Develop SEO optimized content as required by the client.
7. Perform Social Media Optimization and Develop Social Media
Strategy as required.
DIGITAL MARETING AGENCY
Introduction to Organization:

Digital inform is the surpassing Digital Marketing Agency in India with
satisfied customer. Not only the reform but development his is guaranteed
here. Client gratification is the super t objective and it constitute us the
summit Digital Marketing in India. From short business to diplomatic we
offer gauge-able and advanced attributes Digital Marketing service multiple
industries.
From web development and web design to SEO and online brand popularity
management. For the all-Digital Marketing service, we have sappy and hand-
working team.
Contact Details:
Mobile No.: +91 9696693756
Website: http://digitalinform.in/
Email: rajkumar96966937@gmail.com
Facebook:
Instagram: /
Service of Organization:
1. SEARCH ENGINE OPTIMIZATION
2. SOCIAL MEDIA MARKETING
3. E-MAIL MARKETING
4. WEB DESIGN&DEVELOPMENT
5. CONTENT MARKETING
6. PAY PER CLICK SERVICE

3.1. Role in the Department
 SEO (Organic)
 Social Media (Organic & Paid)
 Creative Writing
 Google Analytics
 Google Ads
 Google Webmaster
 Other Tools and Software’s
3.2. Staff Scheduling
Office Hours 10:00am – 6:00pm
Weekly Hours 48hrs
Weekdays 4 days
Weekends 2 days
Shifts Day Shift

3.3. Functions of the Departments
 It helps in generating traffics on the website.
 It runs the Google Ads.
 It optimizes the online platform of the client’s business.
4.
INTRODUCTION OF
SEO

 What is Search Engine?
Search Engine- search engine is a program where you search using
particular keywords and the search engine provides all data who you
want to know about this. A search engine is a set of algorithms which is
designed forgive the quality and relevant information based on
keywords. “Search engine is an algorithm program that searches
databases and internet sites for the document containing keyword
specify by the user” Different types of search engines available such as
Google, Bing, Yahoo, MSN, Baidu, etc. Google search engine is the most
popular use by most of the users in the world.

What is Search Engine Optimization?
SEO stands for “search engine optimization.” In simple terms, it means the
process of improving your site to increase its visibility when people
search for products or services related to your business in Google, Bing,
and other search engines. The better visibility your pages have in search
results, the more likely you are to garner attention and attract
prospective and existing customers to your business.
What is the Aim of Search Engine?
The Aim of Search Engine Algorithm is to present a relevant set of
high-quality search results that will fulfill the user’s query as quickly as
possible. The search engine algorithm’s goal is to provide a relevant set of
high-quality search results for the users.
How do search engines work?
There are three key steps to how most search engines work:

 Crawling - search engines use programs, called spiders, bots or
crawlers, to scour the internet. They may do this every few days, so it is
possible for content to be out-of-date until they crawl your website
again.

 Indexing - the search engine will try to understand and categories
the content on a web page through 'keywords'. Following SEO best
practice will help the search engine understand your content so you
can rank for the right search queries.
 Ranking - search results are ranked based on a number of factors.
These may include keyword density, speed and links. The search
engine's aim is to provide the user with the most relevant result.
Although most search engines will provide tips on how to improve your
page ranking, the exact algorithms used are well guarded and change
frequently to avoid misuse. But by following search engine optimization
(SEO) best practice you can ensure that:
 Search engines can easily crawl your website. You can also prompt
them to crawl new content.
 Your content is indexed for the right keywords so it can appear for
relevant searches.
 Your content can rank highly on the SERP.

Factors Affect Ranking-
1-Landing Page Content-Landing page content like your page text, image,
video. These things are decided your Google relevancy score and Google
provides your page ranking.
2-Authority-Authority plays important role in your website ranking. Let’s
suppose five pages of website relevancy score are same and ranking on the
same position so the Google will check your website authority and let’s take
a decision for which website will be rank on first No. on Google webpages. If
your connectivity with a high authority website that’s affects your webpage
ranking.
 If your authority would be more when you connect with good
authority website.
 If your authority would be less when you connect with less authority
website.
3-Bounce Rate - Percentage of visitors who enter the site and then
leave rather than continuing to view other pages within the same site. It
affects your webpage ranking.
What is SEO-?
SEO is the process where we optimize our website for ranking on
Google webpages. Where we optimized our website only for organic
form and we are not using any paid advertising to get the traffic. we
optimized the website only use for two modules that are called on -
page SEO and off- page SEO. These two types of strategies forget the
traffic in a website without any paid promotion.
1. ON-PAGE SEO- Content optimization (text, video, images), HTML etc.
2. OFF-PAGE SEO-Social signals, social citation, link building etc.
SEO Framework-

Journey of user- When the user search quarry in the search engine
retrieves the data and shows the relevant results and information in
front of the user. Lacks of pages show by the search engine.
But According to the research of Market – on average 65% of users
click the first results rather than 35% of users will be distributed in
other results on the first page of the search engine.
5.
KEYWORD ANALYSIS

 What is Keyword?
The keyword is the important word that user using for search engine
what they are looking for.
 Why keyword Research is important?
Right keyword selection is the foundation of getting started with SEO;
you should know what your prospects are searching for. If you want to
get the organic traffic in your pages and rank first on Google webpages
so firstly you find better keywords that relatable to your business.
Businesses find out maximum search volume to get the maximum
profit.

We use types of keyword planner tools such as ubbersuggest,
Quora, KPT, Google trends, Google suggest etc.
Let’s take example-
Let’s suppose I am a doctor specialist in dermatologist in Kanpur and I
have completed my website. I want to the business promotion that’s
our clients contact me through this website. so which type of quarry
users search through the search engine. In that case, keywords play an
important role. -Business point of view- best dermatologist in Kanpur
-User point of view-best skin specialist in Kanpur
 Your website should be optimized not according to your
terminology but it should be optimized according to the user point
of view.
 Strategies for researching keyword-
1-Drive traffic to your website
2-Understand your costumer behaviors or concern
3-Devlop content Ideas
4-Mazor the size of your potential costumer
5-Develop new revenue
Types of KeywordQueries:
1-Brand related quarry
2-Application based quarry
3-Geolocation
4-Purchase
5-Longtail quarries
1-Brand related Quarry-Some users use only for branded
products and they have trusted because of its quality and customer

review etc. so that is a more possible user search through the brand-
related quarry when they purchase any products. we can target pages
according to the brand-related quarry.
Example-1-When user purchase shoes-
User quarry- “Discounted Nike Shoes”
2- When User finds airdrops -
User quarry- “Discounted boat airdrops”
2-ApplicationBasedQuarry-These types of queries depending on the
user’s vantage. Users have to buy products through the use of particular
keywords. So, we can find a user who searches quarry according to the
vantage and we optimize our page for particular keywords. Let’s take an
example.
Example- 1- “Low ankle tennis shoes”
2- “Collar less t-shirt”
3- “Lycra jeans”
3-Geolocation based quarry-This kind of keyword has limited search
volume but this caters to the local area. We targeted our business only use
for the local market. So, we optimized our page according to the local market
only. We create a particular page on our website which targets only local
users. Nowadays many users buy products such as clothes, restaurants,
bakery shops, etc. So, they used a geo-location-based quarry for finding
some better results.
Example-1- “best clothes store near me”
2- “Restaurant near me”
3- “Digital marketing institutein Kanpur”
4-Purchase related quarry-This type of quarry is based on different
types of variations. when users buying any products and services while they
using two types of quarries first is brand-related and the second is geo-
location-based. In simple language, we can say purchase related quarry is
the variety of different types of quarries.

Example- Let’s suppose user buy a Peter England clothes
Search quarries- 1- “Peter England clothes shop”
2- “Peter England clothes shop in Kanpur”
3- “Peter England Clothes shop near me”
5-Longtail keywords-These types of keywords we use to gain any
type of information. When users find any types of quarries through the
search engine whether they use a long-tail keyword and these types of
information search engine provide him in the blogs forms. Some words
using through the user for finding any type of quarry.
Examples-1“Eardrops are good for ears or not”
2- “Which place is best in Kanpur city for roam?”
3- “What is SEO?”
“Every keyword tells you the behaviors of audience information “
What is keyword research?
Keyword research is the process of finding and analyzing search terms
that people enter into search engines with the goal of using that data for a
specific purpose, often for search engine optimization (SEO) or general
marketing. Keyword research can uncover queries to target, the popularity
of theses queries, their ranking difficulty, and more.
 How to select the right keywords –
1-Search Volume (soul of the business)
2-Retrival Data (Time period)
3-Competetion (buying behaviors)
4-Relevency (According your niche)
5-Profitable (How profitable your keywords)

1-Search Volume-A body without a soul and a keyword without
search volume are the same. You use only which type of keyword that’s
provides search volume in your business and you get the profit. The
number of users behind the keywords. If a keyword that has
maximum search volume fetch you the maximum business
2-Retrivel data- It’s tells a period of time that’s search engine
provides the position of your webpage and it’s based on your keyword
relevancy and authority.
123456789-1234567890 (8-9month)
12345678-1234567 (7-8month)
123456-12345(5-6month)
3-Competition-The competition uses only for ads. It's divided into
three forms first is high, the second is medium and the last one is low.
We use it only to know about the keyword relevancy that it’s high,
medium, or low. This is a process for analyzing the keyword's
purchasing power.
4- Relevancy– Relevancy is based on your page keyword content
such as text, image, video because the search engine (Google) provides
your page relevancy score if you follow these types of strategies.
5-Profitibility-It depends on the client's need. A client wants to
maximum users visit their pages and he got more profit. So that is
more important to find which types of the keyword are fulfilling our
client’s profitability.
DIGITAL MEARKETING AGENCY
Buyer Persona:

Audience Analysis & Buyer Persona of the Website
Agency- http://digitalinform.in/
1. Niche- Digital Marketing Agency (Digital marketing), Search Engine
Optimization (search engine optimization service), Google Ads (Google
ads), Social Media Marketing (social media marketing), Email Marketing
(email marketing), Content Creation (content creation), Website
development (website creation)
2. Target Location – National (India), Kanpur, Unnao
3. Price - According to services
4. Services – Search Engine Optimization, Google Ads, Social Media
Marketing, Email Marketing, Content Creation, website development
5. Demography – Age-25-40 |Income |Gender – Male/female
6. Background – Graduate, Post Graduate, Businessman, New Start-up
7. Religion – Any Religion
8. Area – Urban, semi urban
9. Goal – Grow client’s business, Trust build-up, and better service quality
10. Competition – other agencies, budget, unawareness, client Satisfied
 Seed keyword-
Seed Keyword – It allows where we decide our keyword that’s related
to our niche so firstly when you begin the keyword research process,
you need a starting point or several starting points. These are your seed
keywords. Seed keywords will be help to increase your webpage
relevancy. We will divide in two parts -
Example-
1-Home page (real niche)–
a) Digital Marketing Agency -Digital marketing (seed keyword)
2-Internal pages (sub niche) –

a) Search Engine Optimization service - search engine optimization (seed
keyword)
b) Google Ads service-Google ads (seed keyword)
c) Social Media Marketing service-social media marketing (seed
keyword)
d) Email Marketing-email marketing (seed keyword)
e) Content Creation service-content creation (seed keyword)
f) Website development service-website creation (seed keyword)
 Seed keyword research tool-
1. Google Trends
We can use these types of tools to find trend seed keywords
according to our niche.
Example-Compare between digital marketing, Internet marketing,
online marketing, web marketing, and this image is showing the
digital marketing keyword is the most treading compare to another
keyword so we select digital marketing as the seed keyword.
 Keyword Research Formula-

If we are not able to understand the different types of niches so we use
this formula.
[Formula]- Prefix + Seed keyword (most trending keyword) + suffix +
Location (local targeting)
Example-
User- fined a good company for digital marketing
We will use this formula and find results that which types of keywords
users use in search quarry
Prefix + Seed keyword (most trending keyword) + suffix + Location
(local targeting)
Top (Prefix) + Digital Marketing (seed keyword) + Agency,
Agencies (Suffix)
Best (Prefix) + Digital Marketing (seed keyword) +company,
companies (Suffix)
Affordable (Prefix) + Digital Marketing (seed keyword) +service,
services (Suffix)
You use these types of tools for finding some better results-
1. Google suggest – This is basically suggestion provided by Google
what People are mostly search related to our keyword.

1. 2-Google Ad Words Keyword Planner – Google Keyword
Planner tool is used for the purpose of performing Keyword
Research. With this tool, user can find keywords for SEO
campaign. Users can filter Keywords based on competition (low,
high and medium), average monthly searches and rate of bid. It
can also forecast traffic estimates for Pay per Click (pc)
campaigns.
2. Uber suggest – This tool helps you generate more keyword
ideas for your content and keyword research and it also helps you
to building a good content strategy.
3. Quora – We can also use Quora for keyword research because it
is a platform to ask questions you can write questions and see all
the suggested questions related to your questions it helps you on
optimize content according to users.
 Primary Keyword: It is the most trending keyword with the highest
search volume which will take 8-9 months to rank.

 Secondary Keyword: It is the less trending Keyword but it will be easy
to rank and within less spam of time we will be able to satisfy our
client.
Sheet creating of Keyword Analysis:
First, we have to segregate the Raw Keyword on the basis on Search
Volume & Retrieval Data.
Then after segregating all the Raw Keyword, we have to select/choose the
Max. Search Volume Keyword.
1. RAW KEYWORD SHEET:
PRIMARY KEYWORD:
Seeing the Primary Keyword table, we can figure out that ranking our
website on 31,00,00,000 will be easy as compare to Ranking our website on
2,15,00,00,000 will be tough.
SECONDARY KEYWORD:

Seeing the Secondary Keyword Table, we can Figure out that ranking our
website on 43,30,00,000 will be easy as compare to Ranking on
1,96,00,00,000 will not be easy.
Seeing the Primary & Secondary Table we figure out that Digital Marketing
is getting more Optimization as compare to Online Marketing.
So, ranking our website on 123456789 will be tough as it can take 8-
9months whereas ranking our website on 123456 will be easy as it will take
just 7-8months.
 Key Point: Though Online Marketing has less optimization but we can
gather more traffic and rank our website as it has less competition as
compare to Digital Marketing.
Primary Secondary Third
1234567890 -
12345678
8-9months 7-8months 5-7months
1234567 - 12345 6-8months 4-6months 3-5months
12345 - 1234 2-6months >4months >3months

2. SELECTED KEYWORD SHEET:
We have to segregate all the selected keyword and create a table called
“Selected Keyword”.
3. MAPPING SHEET:
After Segregating the Secondary Keyword Data, we have to make
Mapping sheet filling all those Selected Keyword.
____.....____.....____.....____.....____.....____.....____.....____

6.
INTRODUCTION OF
SMM
 What is social media?
Social media is a place where meet different type of communities in
virtual platforms and social media users crate our account and also, we
can share our thought, images, video, etc. Different types of social
media handle available in a virtual platform such as Facebook,
Instagram, Linked In, etc.

 Why people love social media?
Nowadays we are depending on social media platforms and waste our
precious time on these platforms and addicted also. So, what is the
reason that user was going on attract in social media platforms? It has
given these types of facility in our sites. Such as-
1. Transparent
2. Unpredictable
3. Vibrant
4. Authentic
5. Uncontrolled
1-Transparent- It is the process where we can know about the
person's behavior and his likes or dislike through checking his profile
on social media platforms as far as where we judge the transparency of
the user.
2-Unpredictable- It’s unpredictable because of new -new content
verity. That is the main point we all have attracted in social media
rather than another thing because we can share different types of posts
such as memes, political views, etc. These posts are unpredictable
because we don’t know what people post on our social media handles
and we are excited to know about this.
3-Vibrant - Social media handles provide us different types of
vibrant features in our platforms. Let’s we can take the example of
Facebook –they provide us the like, share, comments option to grab the
user's attention on our platforms. Other platforms like Instagram,
Twitter, LinkedIn, etc. Different type of platforms provides the
different vibrant option for grabbing the user attention.
4- Authentic-This time social media platforms are not providing the
proper authenticity because of different types of loopholes available in

these platforms. Sometimes these platforms don’t follow the guidelines
and grow unauthentic content which is not applicable for the users and
this because of only grow our audience. So nowadays we can’t believe
that they provide us authenticity.
5- Uncontrolled- When we use our social media handles so these
platforms Show branding ads and these types of ads are uncontrolled.
If we stop these ads but then we will see it because of some reason.
 Importance of social media for business –
If we want to start our business so we note this point to help grow your
business.
1- We should know about our niche wherefrom we can grow
business very easy form.
2- We have to decide the place where we find our business audience
and target very easily.
 Impact Entire business hierarchy –
There are four types of business management system in every business-
1-Human Resources department- This department is used for hiring the
people, Check the attendance, Collect the report, this department allows the
management system. The HR department can play ads for hiring the best
candidates in our agency.
2-Custmor care and retention – We are also known as online reputation
management. This department listening and managing positive and negative
feedback.
3- Sales and marketing department- When any type of business has
launched any product and services in the whole market then the business
needs sales and marketing who manage these things like branding,
marketing.

4-Top Management- This department used for influence the market.
 Impact Every Scale of business-
1-Social Media trust for small business.
2-Social Media build brand awareness for big brand.
 These are two types of businesses-
1- Small business
2- Big Brand
1- Small Businesses - it is called a local business because these
products are not available in the national market then that case when
we start any type of business-like product launching etc. So firstly, we
need to gain trust in the market and social media can helps to provide
trust in your product and services. It does not matter your business is
small or big whereas matters your product quality.
Example- Mother’s man
2- Big Brand-If your product has made already as a big brand and
everybody know about, you’re your product even you have gained
customer trust then you have to only build the brand awareness with
the help of social media handles. If we have launched many products in
the market so only with the help of social media, we can create brand
awareness of this product
3- Example-Audi, I phone, Hyundai, Tata etc.
Comparison Examples- Shoes (Puma –Another local brand)

Phone (I phone-phone-another local brand)
Cars (Audi – Local)
 Types of social media platforms-
1- Social Network
2- Social News and book marking
3- Media Sharing sites
4- Blogs and Micro blogs
5- Discussion Forms
1. Social Networks – Social networking sites where large numbers of
users are connected and he creates a profile, shares data, photos,
videos, and the main point is we can create a group in these platforms
and connect them.
a. Example – Facebook, Instagram, LinkedIn
2. Social news and bookmarking- Bookmarking Websites (also
called social bookmarking) allow users to save and share links to
websites or interesting articles with others and we also use this off-
page SEO purpose for create the backlinks and boost your website.
a. Example – Reddit, Pinterest. Stumble upon, Dribble, Pocket,
Digg, Slashdot.
3.Media Sharing - Media sharing platforms where we share our
social data like pictures, video, images, and most services have
additional social features.
Example- Facebook, you tube, SlideShare, Pinterest,
Instagram
4-Blogs – Blogs allow where we share our thoughts according to our
niche and it is called a discussion site where we share thought via post
and readers views via comments. Blogs are also used for link submission

sites. Let’s take an example of the tumbler which we can use for different
mediums like a social bookmarking, web directory, classified
Example- Blogger, word press, tumbler, Weebly
Micro blogs -This place is used only for short updates where we share
any relevant news post in a very short description.
Examples- Twitter, In shot
5-Discussion Forum - A place where different types of community’s
people ask quarry according to the related topic and get the answer. we also
used it for SEO.
Examples - Quora, Medium
Social media platforms can be used for SEO purpose –
1- Discussion forum
2- Blogs and micro blogs
3- Social News and book marketing
 Interruption Vs. Conversation
1-Interruption-When we go to the social media platforms only for
freshness our mind to see the memes, comedy video, etc. but some
video ads and other video have interrupted our mind to repeat again
and again whenever we don’t interest to see this. This is called an
interruption.
2-Conversation – It’s a process where we use only conversation-based
content so that our audience will not be interrupted and they engage
your posts. We can use political-based content, memes templates, etc.
its only use to increase the audience on social media platforms.
 Mask Marketing-
Mask Marketing -It’s called Bulked marketing. When we target our
audience in a form of bulk for promoting their brand. It does not
include Audience Interested based marketing, Generate ROI, Analytics.

We use this marketing only for brand awareness and this marketing use
only big scale companies.
Why to create Content –
On social media platforms, only one present user is creating new
content and 99% of the user only copies this content and paste our
posts so we need to content creator in social media platforms.
 Conversation Marketing Types -
1. Buzz and Viral Marketing
2. Influencer Marketing
3. Evangelism Marketing
4. Social Listening
1- Buzz And Viral Marketing- Viral marketing seeks to spread
information about a product or service from person to person by
word of mouth or sharing via the internet or email. The most
widespread example in recent times is the creation of emotional,
surprising, funny and unique video on YouTube, which are then
shared on Facebook, Twitter and other channels.
2- Influencer Marketing-Influencer Marketing is a form
of marketing that focuses on targeting key industry leaders to drive
brand message and awareness to a specific market of consumers.
Example-Brand: Paytm
Influencers: 50 Travel and lifestyle influencers
Paytm launched a new feature enabling users to book railway tickets
at the click of a button using their app and website. Using various
lifestyle and travel bloggers, Paytm wanted to promote the idea that
ticket bookings can be done very quickly in no time using your IRCTC
account credentials. About 50 lifestyle and travel bloggers used a wide

range of social media channels in order to promote this new ticketing
feature. For instance, one of the influencers, post witnessed a massive
reach of 23,000 users and an active engagement of 6325
3- Evangelism Marketing- An evangelist is the face and voice of
the company mission or its why. They narrate a compelling story,
engage via various channels, and build a community of
user/customer evangelists who help their product or cause
(providing the product has unique value) achieve a viral co-efficient
of.
4- Social Listening- Use social listening to monitor your brand
name. This is one of the first things you need to do with social
listening: monitor for any mentions of your brand name. That’s
because social media tools usually only notifying you about mentions
where the user actually tagged you.
Tools to use for Social Listening- hoot suite, Tweet deck.
 How to grow on social media social media platforms –
1- E - Explore
2- C - Create
3- L - Learn
4- P - Participate
5- C - Control
1 –Explore- Firstly you will find which platforms the best is for
related to your business that you can easily target your audience so
select social media platforms where you find your prospects.

2-Create-Next, we create a profile and pages on particular social
media platforms where we can target our audience. Complete your
details (description, profile pic, mess, contact details).
3-Learn- In this process, we learn competitor analysis. In that case,
we follow the users who use these platforms for a long time and try to
know about which type of post they are posting on our social media
handles, learn about the gaudiness and monthly target.
5- Participate-It allows you to build a community where you grow
your followers and connect with maximum people who are related to
your business. Create content and post on regular basis. It allows you
to build a community where you grow your followers and connect
with maximum people who are related to your business. Create
content and post on regular basis.
6- 5-Control-Control the responses and reviews which you get from
your customers and monitor their activities.
 Social Media Marketing-
1. Social Media Optimization
a) Nature of the platforms
b) Base Of marketing
c) Profile optimization
d) Content Optimization
e) Content Calendar
f) Strategy-Hooks and Jabs
a)- Nature of the Platforms-
1-Facebook-And the platform, as is all social media, is more popular with
younger adults. Roughly 80% of 18- to 49-year-olds have an account. But
older Americans are still represented. In the 50 to 64 age group, 65% are
on Facebook, as are 41% of those 65 and older. Facebook has quite a lot
of features but its main features are the Newsfeed where the users see

contents from his Facebook friends and pages he follows; Messenger for
messaging
2-Instagram- According to one study, 17% of teenagers say
that Instagram is the most important social media platform to them and
90% of users are under 35 years old. Instagram is an image-based social-
media platform on which users share photographs and short videos (of up
to one minute) with optional written captions, and interact with other users
by liking and commenting on the content they share.
3-Twitter-More than 80% of Twitter's global population is less than
50 years old. 44% of adults age 18-24 use Twitter. Twitter is a 'micro
blogging' system that allows you to send and receive short posts
called tweets. Tweets can be up to 140 characters long and can include
links to relevant websites and resources. Twitter users follow other users. If
you follow someone you can see their tweets in your twitter 'timeline'.
4-LinkedIn -The breakdown of demographics by age include: 17% of 18–
24-year-old use LinkedIn. 44% of 25–30-year-old use LinkedIn. 37% of 30–
49-year-old use LinkedIn. While individuals use LinkedIn for professional
networking, connecting, and job searching, companies use it for recruiting
and for sharing company information with prospective employees. It's a
terrific site for job searching, as well.
5-YouTube-You can’t segregate the audience on you tube.
b) - Base of Marketing-
1. User point of view
a) Jab’s content
b) Relation based
c) Engagement Increase
2. Business point of view

a) Hook’s content
b) Promotion Based
c) Brings Generate Lead
80%user-based content + 20% Business base content (Respective
Platforms
7.
SOCIAL MEDIA
OPTIMIZATIONS
&ADCREATIONS

FACEBOOK
What is Facebook?
Facebook is a website which allows users, who sign-up for free profiles, to
connect with friends, work colleagues or people they don't know, online. It
allows users to share pictures, music, videos, and articles, as well as their
own thoughts and opinions with however many people they like.
Facebook Optimization
Facebook Optimization helps our business to grow as per our niche and get
more reach for lead generation.
Facebook Bio. Your Facebook profile bio is the information that you
share in the static parts of your Facebook Page. It's going to convey key
business information that users need to know.
For e.g.: Digital Marketing Practitioner, Having core expertise in SEO,
social media, Email Marketing etc.
1. Facebook Profile: A Facebook Profile is a place where you can share
information about yourself such as your interest, photos, videos, current
city.
Facebook Page.A Facebook page is a public profile specifically created
for businesses, brands, celebrities, causes, and other organizations. Unlike
personal profiles, pages do not gain "friends," but "fans" - which are
people who choose to "like" a page.

Optimizationon FacebookPage:
While going to Facebook Page settings we Optimize the following points:
i. Setting Automated Response: An
automated response is a pre-designed reply that is
generated by a software program for
incoming messages.
ii. Service Areas: Services Areas helps outer
people to also look out what all services your website is
providing within those areas.
iii. Hours: Hours help others to know when we are
available and when we are not available. It is set
according to the user point of
views.
iv. Privacy Policy: It’s a legal statement that specifies what we will and
will not do with the data we collected from our users.
v. Impressed: Impressed is a statement of authority and ownership. It
shows whether a content is allowed to copyright, sponsored or
organized or not.

Page Templates have default tabs & buttons designed for different
kinds of pages.
vii. Tabs help to design our page by selecting the option given.
viii. Facebook Offers: Facebook Offers are Page post about a
special discount or promotion that can be
created from the sharing tool of your Page.
ix. Facebook Services: Facebook Services is a tool that manages
different it allows professional service
business to create service tab from the Service section of your
Facebook Page.
x. Facebook Shop: Facebook Shop can display and
sell items on Facebook. Shop gives us the
ability to inspire our customer and help them to find
the products they wish for.

INSTAGRAM
WHAT An INSTGRAM?
Instagram is a free, online photo-sharing application and social
network platform that was acquired by Facebook in
2012. Instagram allows users to edit and upload photos and short
videos through a mobile app. ... Users also have the option of making
their profile private so that only their followers can view their posts.
Instagram Optimization
Instagram Optimization helps our
business profile to grow and get more
reach for further lead generation.
So, by Login/Signing up our Instagram Account we can optimize the
following steps:
i. Profile Name: The display name on your profile below your avatar
needs to be unique and it can contain emoji and special characters.
For e.g.: Digital Farm

ii. Profile Username: A username is the name a person uses on
Instagram to define their profile address. Through username people
can recognize us on Instagram. For e.g.: farheen._.1215
iii. Profile Bio: An Instagram Bio is the small area under your username
where you can share some details about yourself or about your
brands.
For e.g.: Digital Marketing Specialist having 1+yr of experience.
We can also add hash tag according to your niche. For e.g.:
#advertising #marketing
iv. Professional Account: It will allow you to view “Insight” into your
content, activity and audience. Through Professional Account you’ll
be able to see your Reach, Impression & Interaction.
v. Creator Option is for public figure, content producers, artists and
influencers whereas, Business Option is for those
who are retailers,
vi. having local businesses, organizations, brands
and service providers.
vii. Then in Search option, we got to know it has Top Account, Tags and
Place’s categories.
a. Top: The first category in Search option is “Top”, which means the
closest result to your search. If someone looks for something, it’s
for sure they will choose the first result that will appear on the
TOP section of Instagram Search.
b. Tag: Tag take a form of clickable
name or username that will notify a
person that you have been referred
to them in a post or photo.
Instagram hashtag search will
display the pages showing all the
post tagged with that hashtag.
c. Places: Adding a location to your post or story, we can stand a
better chance to appear in the search result of place option. If
someone taps on the Place option on the Search Page, your post

may appear on the top of the search depending on the popularity
and timeline of your post.
LINKEDIN
What a LinkedIn?
LinkedIn is an online platform that connects the world's professionals.
... A complete LinkedIn profile will summarize your professional
experience to your connections, current and future employers, and
recruiters. Through your profile, you can showcase your professional
life, milestones, skills and interests.

1: LinkedIn Is an American Business & employments- oriented online
platform. Launched On 5th May 2003,
this platform is mainly used for Professional networking, and allows job
seekers to post there
CVs & employer to post jobs.
-------------------------------------------------------------------------------------------------
You can create presence on LinkedIn by 2 Ways
1: Create Account- Personal-Job Oriented
2: Crate Page- Business -B2B modal
Ways TO Get rich..........
1: Search: Depend on Optimize profile
(a): Based on self-network (mutual connection)
2: News feed:
(a) (Network)
(b) (interest)
--------------------------------------------------------------------------------------------------
-
How to OptimizeLinkedIn.......
1: Sign up on LinkedIn, choose Your cover image in size off 1584*396, then
choose Profile with size of 400*400
2: Go to your Profile and edit it choose your name without any keyword,
choose your headline base on what
kind of job you want like SEO executive, Social Media Executive choose
Only one field.

in education you should fill max like Courses, Diplomas, collage education
etc.
3: Come to Profile go to add profile section - Intro is complete, Work
Experience - fill your all work experience in all fields
if you’re not working before then you fill Digital Marketing Intern, In
Employment section select intern, company name NDMIT, choose your
headline & description
select Location.
4: Add license & certificate add if you have, in volunteer section you can fill
your skill your role, Skills _ Choose Your Skills related Your business max 40
5: Publication: if you have any e-book add that or you can add your website
in a frame of e-book, in course section fill your courses,
6: Projects: Write your projects details if you have not then written your
friends website name and share details.
7: Honors & awards: Share your Awards what you win in your carrier, in
language choose with your skills.
8: Organizations: Fill up if you ever work with any NGO or Any trust.
9: Support Language: You want to create new profile with other language
choose your language fill up your name and more then create.
10: Go to your profile edit then contact info add your details, for instant
messenger add google hangout.
11: About: Write Your About with max words write that thing that you want
to show on your profile.
12: Make your connection in weekly base you can send max 50 connection
limit min 500 max 30000.
Topic-LinkedIn Page Optimization

____________
How linked is helpful for us?
1.You can know goodwill, management, status of your competitor in the
market. So, you can improve yourself.
2.It saves our time. You can get best clients or customer for your company
without wandering from here & there. You just need share a post based on
your requirement on your LinkedIn profile. Ex-Freelancing HR. Overall
LinkedIn is very helpful for a business to reach its customer & employee to
employer.
_______________
How to create & optimize linked page
Steps
1.To create page there is a work option right side on your profile.
click on it.
2.Name-Your Name
3.Linked Public URL-Your name with keyword for more reach.
4.Website- URL of your website
5.Industry-according to your niche
6.Company Size-According to you.
7.Company type- category of your company
8.Tagline-You have to write unique tagline with keyword for better
impression and reach.

Now click on verify button and submit, your page will be created.
some more options are there
Home
Content-Here trending content will show. Content is most important part for
the reach of your page.
Analytics
Activity-It show activity of page like followers and other notifications.
Description-describe yourself using 200 characters
Location-your location
And now your first post
On left side there is admin tool, you can manage your page from here more
efficiently.
On left side of your profile, your page will appear.
You can access your page from here.
Recap (what we have studied till now)
Social Media Principle

TWITTER
WHATIS A TEITTER
Twitter is a 'micro blogging' system that allows you to send and receive
short posts called tweets. ... Twitter users follow other users. If you follow
someone you can see their tweets in your twitter 'timeline'. You can choose
to follow people and organizations with similar academic and personal
interests to you.
What is the purpose of twitter?
Twitter is a social media site, and its primary purpose is to connect people
and allow people to share their thoughts with a big audience.

Twitter Optimization
In order to have a Twitter account Optimize it we first have to create a
Twitter Account.
Creating a Twitter Account:
 We first have to Sign Up, and Create an Account by
filling our details, then write the OTP code and
then set a password up to 8 character or more.
 Then we can upload a Profile Picture, we can even
describe about our self.
 Then we can select those language which we speak and through this
language we can able to see the Tweets, people and trends.
Optimizing Twitter Account:
 We can set up our profile by adding Profile
Picture, Header Picture.
 Twitter Bio: Twitter bio is one component of setting up your twitter
profile. It appears under our name and the
Twitter handle our profile. It is use to give
others a short introduction about who you are, list
your interest and by adding hash tag it helps our
profile to get more reach.
 We can edit our Profile by updating our location, adding our website
name.

What a Google analytics?
Google Analytics is a web analytics service that provides statistics
and basic analytical tools for search engine optimization (SEO) and
marketing purposes. ... Google Analytics is used to track website
performance and collect visitor insights.
Google Analytics Benefits
 Track Online Traffic
 Understand User Behavior
 Offline to Online Tracking
 Data Reports and Customization
 Improve Online Advertising with Marketing Analytics
 Improve Search Engine Optimization and Content Marketing
 Google Analytics Conversion Tracking
 Find Your Target Audience
 Google Analytics Cost
 Google Analytics Improves Websites
 Getting Started Is Easy
 New Ideas for Business
 eCommerce Performance
Google Analytics Structure
Users
Users
VIEW
PROPERTY
ACCOUNT

Account -
An Analytics account is a way to name and organize
how you track one or more properties using
Analytics.You can create a maximum of 100 accounts
with each Gmail account.
Property -
A property can be a website, mobile application, blog, etc. that is
associatedwithauniquetrackingID.AGoogleAnalyticsaccountcancontai
noneormoreproperties. You can create maximum of 100 properties
within each account.
View –
The view is a defined way of viewing the property's data. A reporting view is
a level in an
Analyticsaccountwhereyoucanaccessreportsandanalysistools.Youcancreatea
maximum of 25 views within each property.
User -
We add users to an account. We can assign three different permissions
to a user (Manage Users, Edit, or View), incensing different permission
account, property, and view levels. The permissions will decide which
actions users are allowed to take and whether they have access to
reports.
Types of Analytics Reports
Real-Time Report
The real-time report offers real-time data about who is on your site and
what they are doing.
 Locations - You can view active users with their location.
 Traffic Sources - Traffic Sources tells you how users found your
site.

 Content - This section provides insight into where users are
landing on your site and how long they are staying there. You
can see the active page ’stilted the percent of active users on
a specific page.
 Event - In real-time, events allow you to track customizable
interactions between users and your site.
 Conversion - This report gives you that data in real-time. You
can view top goals and goals hits in real-time or in the last
30minutes.
Audience Report
In Audience reports, we can view data of users, new users, sessions,
number of sessions per user, page view, average session duration,
bounce rate, etc.
 ActiveUsers-
Thissectionoftheaudiencereportletsyoutrackuserswhohavev
isited your site in the last 1,7, 14, or 30 days. This information
helps you measure audience inter est

Lifetime Value - The Lifetime Value report calculates the long-term
value of users acquired through a variety of methods including social,
direct, organic, and referrals. Lifetime Value can be determined
through the defined metric. Lifetime Value metric can be classified into
Goal Completions Per User, Page View Per User, Revenue Per User,
Session Duration Per User, Session Per User and Transaction Per User.
Cohort Analysis - A cohort is a group of users bound by a shared
characteristic, for example, users acquired on a specific day. This
report allows you to analyze a variety of data about cohorts.
User Explorer - This report analyzes the behavior of specific users,
rather than providing a broad overview of user behavior.
o Demographics
o Interests
o Geo
o Behavior
o Technology
o Mobile
o Cross-Device
o Custom
o Benchmarking
Users Flow - This report provides a visual representation of how
users move through your site and can be sorted by user type.
Acquisition Report
The Acquisition Report provides detailed data on how your audience
finds your site, what they do once they get there, and if they completed
specific actions, such as filling out a form.
 All Traffic - The All-Traffic section shows which sites send
you the most traffic. The data can be divided down into
subcategories that include Channels, Tree maps,
Source/Medium, and Referrals Traffic.
 Google Ads- If you are investing in Google Ads, this data
standing how you are performing. Firstly, we need to link
your Google Ads and Google Analytics accounts.

o Campaigns
o Keywords.
o Search queries
o The hour of the day
o Final URLs
 Search Console - This report helps to understand how your
site performs in organic search.
o Landing Pages
o Countries
o Devices

o Queries
 Social - The Social tab shows how people are interacting
with your content on social media.
o Network Referrals
o Landing Pages
o Conversions
o Plug-in
o User Flow
 Campaign-
Thecampaignreportshowshowpaidcampaignsareperforming
andhow they compare to other initiatives.
o Paid Keywords
o Organic Keywords
o Cost Analysis
Behaviour Report
The Behavior Reports provide data about the action users take on
your site, including using site search, the content they view, how
fast pages to loaded.
 Behavior-Flow-It shows you how many people visit your
website, the path of where and how they navigate through
your pages, and which ones they are on when they leave.
 SiteContent-
SiteContenthelpsyoudeterminewhetheraspecificpieceofcont
entis performing well.
 SiteSpeed-
TheSiteSpeedreportshowshowfastcontentloadsandcanbesor
tedby traffic source, showing, for example, if mobile
customers experience a higher load time.
 Site Search - This report shows how site visitors use the search
function on your site.
 Publisher - The Publisher Report gives you access to data
about how your site is monetized, including impressions and
clicks.

 Experiments - The Experiment function lets you test variations of
your site.
Conversions Report
The Conversion Report provides data about the completed actions taken
by users.
 Goals-
Thisreportgivesinformationaboutuseractionsbasedonthegoalsy
oucreateand track them. Goals measure how well your site or
app fulfils your target objectives, Ex- subscribing to your email
newsletter, submitting an inquiry or making a purchase. Types
of Goals
(i) Destination
(ii) Event
(iii) Duration
(iv) Pages per session
We can create goals in View Settings.
o The Goal URL

o Reverse Goal Path
o Funnel Visualization - Funnel Visualization reports
come into play when you push users through a specific
flow on purpose i.e., the oh-so-popular checkout
process. From here, you'll be able to see how many
people have one through each individual step, and how
many bands owned.
o Goal Flow
E-Commerce-
An eCommerce Website service is a type of digital marketing strategy that
involves the process of Selling and Buying Products and Services online.
Through E-commerce Website service, you can get a masterful system that will
serve as your platform to either sell or buy products and services online.
Every brand is a little different. Every e-commerce store built on its own. As one
of the leading e-commerce, consulting firms, we know that your website should
have a well-thought-out marketing strategy, which needs to be refined and
updated as you progress, but the result will always be the same. Our team is
going to continue the status quo, and the coordination of all marketing objectives
and achieving their goals. And, if that is done, you can Increase brand
Awareness, generate more Website Traffic, Increase Sales, and Increase
Revenue.

o Product Performance
o Sales Performance
o Transaction
o Times to Purchase
 Multi-Channel Funnels - This report tracks into how different
channels feed into your funnel.
o Assisted Conversions
o Top Conversion Paths
o Time Lag

o Pathlength
o Model Comparison Tool
UTM (Urchin Tracking Mode)
UTM parameter can provide additional information about the
source of the traffic coming from a link and track the performance
of online campaigns. Five different UTM parameters are as follows:
(a)outsource - Identifies which site is sending traffic through the URL.
Ex: outsource=google
(b)outcampaign - Identifies a specific product promotion or strategic
campaign.
Ex: outcampaign=May sale
(c)ammonium - Identifies what type of link was used, such as cost per
click or email.
Ex: ammonium=pc
(d)utter - Identifies search terms used in an ad campaign and
identify the anchor of the link. Exhumer=summer dress
(e) unmounting - Identifies what specifically was clicked to bring
the user to the site, such as a banner ad or a text link. Ex:
unmounting=logo link outmounting=text link
Multi-Channel Funnels
The Multi-Channel Funnels reports are generated from conversion
paths, the sequences of interactions (i.e., clicks/referrals from
channels) that led up to each conversion and transaction. View
conversions count based on different channel attribution models
i.e., first

touch, last touch, and other models. It calculates
conversion/sales and gives credit to the channel which is
responsible for conversion.
Types of Channels
Organic Search
Paid Search
Social Media
Email
Display
Affiliate
Referral
Attribution Model
Attribution modeling subframe work for a laying which
touchpoint, or marketing channels, receive credit for a
conversion. Each attribution model distributes the value of
conversion across each touchpoint differently.
Linear
(Distributecreditfortheconversionequallyacrossallth
eadinteractiononthe path)
First Interaction (Give credit for the conversion to the
first interaction)
Last Interaction (Give credit for the conversion to the last
interaction)
Time Decay (Distribute more credit to the ad
interaction that happens closer to conversion)
Position Based (Give 40% to first and last interaction and
20% in betweenanes)
Bounce Rate and Exit Rate
Bounce Rate: Thepercentageofsingle-
pagesessionsinwhichthevisitorleftthepagewithout any

interaction. A “bounce” occurs when someone visits your
website and leaves without interacting further with your
site. Your bounce rate shows you the percentage of your
visitors who bounce off of your site.
Exit Rate: Exit Rate is the percentage (number of exits) /
(number of page views) for a page or set of pages. An exit
is the metric referring to the number of times visitors have
left a site from a single page. The page's exit rate indicates
how often visitors exit from it after visiting any number of
pages on the site.

--
9.
GOOGLE SEARCH CONSOLE
What is Google Search Console?
Google Search Console is a free tool that helps users measure their
site’s traffic, see keyword performance, fix issues, and receive
messages from Google about their website. It provides insight on
how a website is doing in organic search as well as ways to make
adjustments to the site in the Google index. (Unlike Google Analytics
though, Search Console only provides info on traffic that comes from
web search – not other segments like direct traffic, traffic from ads,
or traffic from site referrals).
~ Google search console is one of google service that help
us to monitor and maintain our website presence in google
search result, it finds our website and crawl.
Google search console go through our website and tell us
the problems in our website and troubleshoot it.
when it became 10-15 days and crawler hasn't arrived on
our website, it is the google search console through which
we can solve this issue and make the crawler to visit to our
website.
-----------------------------
There are many pages in the website but some of them are

important pages among all like Home Page, Service Page
and Blog Page. Out of these three Blog pages is the most
important, some of the reason why blog page is important
is that: -
1- you are posting your Blog Daily.
2- you are using relevant and fresh content in your blog.
all these reasons are helpful in calling the crawler at your
site.
-----------------------
~ Some reasons why sometime crawler is not coming to
your site: -
1- No updating has been done in your website.
2- And of your content also matter, like if your website is of
poor quality then crawler will not be visiting your site for
sure.
------------------
~ You can visit 10-15 websites of your niche read out all
the content of those websites and try to curate from it.
Google Search Console also known by other names like
Google Webmaster tool, Google Search and the latest name
f Google Search is 'Google Search Central'.
----------------
Google Search Console confirms that whether google is
finding our page or not means whether crawler is visiting
to our site or not.
sometimes google does not index some of the pages of our
website, it is google search console which fix the indexing
problem.
Also, sometimes some updating is done in Home Page but
no indexing has been done of that page then its Google
search console that helps inn making it reindexing.

Our website receives traffic through images, videos, text
and also from external linking like when you add external
links of blog to your website whenever you find that blog
interesting.
-------------------------
Now telling you some steps for linking google console with
your website: -
1- search for google search console, then in URL Prefix
section paste the website of your URL and tap continue.
2- then come to HTML Tag section and the copy the link
written over there.
3- now in your WordPress dashboard in your "Insert
Header & Footer " Plugin (if not install it) paste that copied
link in the header section go the plugin.
4- Now after pasting come to Google Search Console and
tap verify button and hence the verification is done and
your website has been linked up.
Note: -
1- In google search console you can add more than one
website and subdomain.
2- for image optimization you can use Image optimizer
plugin (EWWW)
-------------------------------------
the problems in our website and troubleshoot it.
when it became 10-15 days and crawler hasn't arrived on

our website, it is the google search console through which
we can solve this issue and make the crawler to visit to our
website.
-----------------------------
There are many pages in the website but some of them are
important pages among all like Home Page, Service Page
and Blog Page. Out of these three Blog pages is the most
important, some of the reason why blog page is important
is that: -
1- you are posting your Blog Daily.
2- you are using relevant and fresh content in your blog.
all these reasons are helpful in calling the crawler at your
site.
-----------------------
~ Some reasons why sometime crawler is not coming to
your site: -
1- No updating has been done in your website.
2- And of your content also matter, like if your website is of
poor quality then crawler will not be visiting your site for
sure.
------------------
~ You can visit 10-15 websites of your niche read out all
the content of those websites and try to curate from it.
Google Search Console also known by other names like
Google Webmaster tool, Google Search and the latest name
f Google Search is 'Google Search Central'.
----------------
Google Search Console confirms that whether google is
finding our page or not means whether crawler is visiting
to our site or not.
sometimes google does not index some of the pages of our

website, it is googling search console which fix the indexing
problem.
Also, sometimes some updating is done in Home Page but
no indexing has been done of that page then its Google
search console that helps inn making it reindexing.
Our website receives traffic through images, videos, text
and also from external linking like when you add external
links of blog to your website whenever you find that blog
interesting.
-------------------------
Now telling you some steps for linking google console with
your website: -
1- search for google search console, then in URL Prefix
section paste the website of your URL and tap continue.
2- then come to HTML Tag section and the copy the link
written over there.
3- now in your WordPress dashboard in your "Insert
Header & Footer " Plugin (if not install it) paste that copied
link in the header section go the plugin.
4- Now after pasting come to Google Search Console and
tap verify button and hence the verification is done and
your website has been linked up.
Note: -
1- In google search console you can add more than one
website and subdomain.
2- for image optimization you can use Image optimizer

plugin (EWWW)
-------------------------------------
Google search console:
It is a free service offered by GOOGLE that help you monitor,
maintain and troubleshoot your website presence in GOOGLE search
results. Search console helps you understand and improve how
GOOGLE see your site.
Search console report:
After GOOGLE has processed and indexed your sitemap, it will
appear in the sitemap report and you will be able to see when
GOOGLE Last read your sitemap and how many URL it’s indexed.
Overview report in Google search console covered three main
important aspects of report:
1. Performance: you will see the search results under
performance section.
2. Coverage:in the Google search console (ask), the coverage
reports also display all your indexed pages.
3. Enhancement: You can use the enchainment section in
Google search console to do a lot. But if your website is new
then this option is not showing, when your website is old then
this category will enable for you.

Overview:The overview page shows a summary of your
performance on Google search. You can visit the particular page to
see a summary of your metrics and notification, including search
performance, index coverage and mobile usability metrics.
There are two types of searches:
1) Direct search (with URL)
2) Web search (through keywords)
Every report has separate widget in detail:
Performance
Total Clicks: it shows the total number of times that people have
clicked through to your website from the search result.
Total Impressions: the total number of times your website has
been included in the search results. This number includes people
who did and did not click through to your website

Average CTR: It stands for (click –through rate) and it shows you
how engaging your website is when it’s displayed in your search
results.
Average Position: It is where your website was displayed
within the search result.
(Above the table there is two types of filters in which you can select
search type like web, image, video and news. You can also compare
search type given options web and image. Many filters are given
there.)
(Second filter in which you can select the date like last 3 months, 6
months, 12 months, you can also select custom date. You can
compare between the previous period of time and days over year)
Scroll down the page there is various options under the
performance
Queries: Queries are the how many keywords peoples are
searching far on Google when they click through to your website.
Pages: The pages on your website that visitors are clicking from
the search results.
Countries: From which countries people are searching your
website. Its show the geographic details.
Devices: Show from which devices the website is opening. Like
desktop, mobile or tab.
Search Appearance: It includes details about how website is
appeared in search results.

Dates: In dates you can see on which date there is no. of clicks and
impressions.
Coverage
It provides information on which pages on your site have been
indexed and list URL that has presented any problem. The coverage
report is also the crawl error report.
Enhancement
You can use the enhancements section in Google search console to
do a lot.
AMP: Accelerated mobile pages it is for creating fast loading pages
that look good on mobile devices.
LOGO: the logo enhancement report will show you the
performance and errors associated with that mark-up.
Sitelink search box: this will show you the performance and
error associated with that mark-up.
Google URL inspection
The URL inspection tool provides detailed crawls, index, and serving
information about your pages, directly from the Google index. Enter
a URL that you own to learn the last crawls date and status, any
crawling or indexing error.
How to do URL Inspection
1) Search Google console tool then login with your registered
account in GSC.

2) On another tab open your website.
3) Clicked on URL inspection then go to your website select the
page which you want to inspect.
4) Copy URL of your website page and paste it on search
console tool.
You can also use the second method
Open a new tab in browser and search (SITE: and your website
name)
e.g.-site: xyz.com remove the http. // and then press enter.
Retrieving data from Google index. After that you know about
which page is indexed.
If the URL of web page (URL is not showing on Google) is not
showing there you can request indexing.
H.W: Index every page of your website in search console.
Read the ppt
1) website creation
2) affiliate and ad-sense
What is Sitemap?
A Sitemap is a file on your site that tells Google which pages your
site should know about. Search engines like Google have read this
file to crawl your site with great ingenuity.
Here, you can submit your web page URL and see the result that
sitemap will done or having any issue, but it takes few days to
submit.

What are Removals?
Removal’s tab is used to remove our indexing URL on google. On our
website, there are some pages which we don't want to index. but
sometimes google crawler makes an index of those pages so we can
remove them Through the removal app.
Process: –Go to NEW REQUEST and Submit URL
Page Experience
The Page Experience Report provides a summary of the user
experience for visitors to your website. Google tests page experience
metrics for individual URLs on your site and will use them as a
signal to place a URL in Google search results on mobile devices.
What about Core Web Vitals?
In 2020 Google has released a Core web vitals report to the Google
search console at the core of the vitals report designed to show you
the quality of information a user has on your site.
 GT Metrix Tool is use to speed up your website: Visit Easily -
https://gtmetrix.com/
OR
 Tool Pingdom is also use for speed up your website: Visit
Easily - https://tools.pingdom.com/

What is Mobile Usability?
This tab gives you information about mobile usability issues. That
your website has any issue on the mobile phone to access your
website.
Accelerated Mobile Pages (AMP)
Accelerated Mobile Pages (AMP) is a standard for creating fast-
loaded pages that look great on mobile devices. You can use the AMP
Test to check the authenticity of the AMP page and make sure it has
the correct correction to appear in Google Search results.
What is Logos?
If you use Logon mark this logo development report will show you
the functionality and errors associated with that logo.
Sitelink search box?
The sitelink search box is a quick way for people to search your site
or app quickly for a search results page.
Google Search can automatically display a search box visited by your
website when it appears as a result of a search, unless you have
done anything extra to make this happen.
What about Manual Action?
Manual action tab is made to give you information of action which it
may or should take on you. If you break Google guidelines and are
caught on allegation violence then google takes strict action upon
your website.

For example: -If you have a lot of traffic on your website and you
making money from google ads. But if violent google guidelines, then
Google not going to forgive you google ban your a/c and maybe say
get lost. So, make sure no issue dedicates in this tab.
What is Security issue?
This tab is to inform you, that your website was hacked by someone
or google found malware on your site.
Note: -Google never wants to show their user unauthorized things,
which may harm their user's data. So, whenever you implement a
plugin form outside first you should check it is virus-free or not then
put it on your website.
Legacy Tools and Reports
There are a few legacy tools and reports that Google has not
announced that it will replace and here are the classification reports.
1. International Targeting
2. Messages
3. URL Parameters
1. International Targeting-Allows you to contact Google to
determine if your site is highly relevant to a particular region. Gary
Ill yes from Google told Reddit that this is powerful counsel “that
might help a little in that particular region, but it won't affect your
site in other regions."
2. Messages-This is your main communication channel with Google
it is like your email inbox to Google search central.

3. URL Parameters-URL parameters are parameters with values set
in force within a page URL. This enables one page to display an
infinite number of different views.
10.
Off Page
Optimization
Off-Page SEO is that the list of activities performed far away
from the web site to enhance the ranking and visibility of the
web site. Optimizing for off-site ranking factors involves
improving program and user perception of a site's popularity,
relevance, trustworthiness, and authority. We do Off-Page SEO
to increase website ranking and authority.
Factors of Off Page SEO
There are three primary factors of Off-Page SEO are
as follows:
1. Link Building

2. Local Citation
3. Social Presence
. Category of website
1. Blogging website
2. e-commerce website
3. Social media website
4. Portfolio website
5. Cooperative website
 Link Building—
A backlink is a link created when one website links to another.
Backlinks are also called inbound links or incoming links.
Backlinks are an important SEO ranking factor. When a web
page gets multiple relevant backlinks from authority sites,
Google and other search engines consider the page to be more
relevant to the search query, thus improving the rank of the
web page. The number of backlinks is not always important
but the quality and relevancy make a big impact. Building
backlinks is at the heart of off-page SEO. Search engines use
backlinks as indications of the linked-to content's quality, so a
site with many high-value backlinks will usually rank better
than an otherwise another site with fewer backlinks.
Domain Authority (DA) is a search engine ranking score that
predicts how likely a website is to rank on search engine result
pages (SERPs). It determines how much that particular website
popular and has traffic on it. A Domain Authority score ranges

from one to 100, with higher scores corresponding to a greater
ability to rank.
Page Authority(PA) is a score that predicts how well a
specific page will rank on search engine result pages (SERP).
Page Authority scores range from one to 100, with higher
scores corresponding to a greater ability to rank.
Alexa rank is a measure of website popularity. It ranks
millions of websites in order of popularity, with an Alexa Rank
of 1 being the most popular. Alexa Rank reveals how a website
is doing relative to all other sites, which makes it a great KPI
for benchmarking and competitive analysis.
Reason of doing classified submissions: -
It is basically a process by which you can increase your ranking in
search engine by submit ads and doing promotion in classified
submission sites. It can also enhance your visibility and presence in
search engine, through this, the world comes to know about your
business and services that you are offering to others.
Factor we need to take care while choosing Submission
sites: -
1) Domain authority
This is basically a score from 1 to 100 which depends upon three
components: -
● Popularity – It means that how much your website is popular
among the visitors.
● Traffic – It states that how much traffic your website gain in a
day.

● Backlinks – It shows how many other websites promotes you
on internet.
For submission, you should choose those websites which has
highest domain authority and the minimum score could be 30 below
than 30 domain authority websites is not profitable for you.
2) Spam Score
From spam score you got to know that a website you are choosing
for submission has done any unnatural activity to get ranked in
search engine, a spam score is an effective strategy to identify the
company’s online reputation.
Note- The website you are choosing for submission it’s spam score
shouldn’t has more than 5% to 10%.
Ways to check Domain Authority and Spam Score: -
There are three websites to check DA and SS: -
1) Madchester – It provides tools to perform SEO and multiple
events.
Search MOZ da checker in search bar and click on first organic
result, now in the search bar of the website type the domain
name of the site you had choose for submission and click on
analyse domain.

It shows you the domain authority and spam score right away.
2) Small SEO tools- This is also a domain authority checker tool.
Search Small SEO tools in tab and click on Domain authority
checker.
Here you have to check DA of 10 websites in a single time to
get result.

3) Website SEO Checker- This tool again provides you the way
to check domain authority and spam score but other than that
it gives the overview of other scores and ranking too like Alexa,
TC, TF etc.
Search website SEO checker and after that click on domain
authority checker, now type your preferred domain name and
click on check.
It gives you all the score and ranking relate to that domain.
Points to remember: -
1) Domain Authority score should be more than 30.
2) Spam Score should lie between 5% to 10%.
Imp points: -
● Alexa rank- It is a ranking which is given on the basis of traffic
we acquire in our website, the one thing that we need to keep
in our mind is that it is not a score it is rank so it should be less.

Generally, those websites which has Alexa ranking under 4
lakhs considered as good.
● You can any classified submission website whether it is related
to your niche or not.
● Domain authority matters when you looking for AdSense
approval from Google.
● For the blogging website you need to do article submission, we
will study about it in our further classes.
What we need to do –
We need to create our own 50 classified submission website list by
taking care of above criteria. Every SEO manager has its own list, so
it will help us in future.
Search TOP 100 CLASSIFIED SITES IN INDIA and make a list of 50
classified sites according to your preference
Website URL Domain Authority Spam Score
At last, when we done our whole process, our framework will look
like this: -

 Local Citation-
A local citation is any online mention of the name, address, and
phone number for a local business. Local Citations can occur on
local business directories such as websites, apps, and social
platforms. Local Citations help Internet users to discover local
businesses and can also impact local search engine rankings.
Citations are one of the key factors in local SEO.
Citations are useful for two main things:
1. Ranking higher for local search queries (maybe)

2. helping people discover your business online
There are 2 types of websites comes under it-
1. Business listing
2. Classified
Business Listing Websites –
The business directory website lists different businesses or
companies. A business listing is an online version of the Yellow
Pages. Each business listing contains an index of companies
listed alphabetically by industry. Each Individual entries are
linked to the corresponding company website. Some of the
business listing websites are as follow:
 https://www.crunchbase.com/
 https://www.tradeindia.com/
 https://www.indiamart.com/
 https://www.sulekha.com/
 https://e27.co/
 https://www.justdial.com/
 https://www.hotfrog.com/
 https://www.grotal.com/
 https://www.freelistingindia.in/
Classified Websites –

A classified website is one of the platforms for online
advertising to promote products or services connecting both
buyers and sellers in one single entity. The classified portal is
customized and distinguished to allow the users to search for
relevant categories and subcategories. Classified websites
generally list advertisements of products and services offered
by any company or people
OLX
 Facebook Marketplace
 Amazon
There are many businesses website, some of them of them are
as follows.
1.GMB- Google my business
2.Yelp for business
3.Bing place business
4.Just dial
so first we have to know about the JMB how will you add list
your business on
to list Your Business on Google my business, followthe
steps given below.
1. Open Your Google and Search Google My Business
2. Sign-up with Pure Google Account in Enter All the Details.
3. Write Business Name!
4. Add Category of the Business!
5. Search and select area you serve
6. Add URL of the website
7. Add business hours [days you are on work]
8. Add business description
9. Add photos

Some Special Point.
-You Have to Write Result Full Address of Our Business
-if you add I Multiple Areas Where You Serve Your -
Business, it creates an Impressive among Customer
-If Business Don't Have Any Website still your business
can register on GMB
- Google takes 12 days to verify address
Social Presence-
Social signals refer to a webpage's collective shares, likes and
overall social media visibility as perceived by search engines.
These activities contribute to a page's organic search ranking
and are seen as another form of citation, similar to backlinks.
Off-Page Activities-
Off page activities are one of the important parts for website
promotion. There are different types of SEO off-page activities
that can be used for promoting a website are as follows:
https://www.prurgent.com
http://prsync.com/

 Press Release Submission - Press release submission refers
to writing about new events, products, or services of the
company and submitting it to PR sites. It is an off-page SEO
strategy the helps to popularize your events, products, or
services on the web to improve the SEO of your site.
Article Submission - Article Submission is a content marketing
practice that belongs to an Off-Page SEO technique that includes
publishing of content on third party websites/blogs to generate
inbound links for
personal/client's website
with a motive to increase search
engine rankings of the
website. The links
generated through article
submissions can be in the form of a do-follow backlink or a no-
follow backlink.
https://onlineprnews.com
hubpages.com/
https://www.ehow.com/
https://ezinearticles.com/
https://www.livejournal.com/
https://www.buzzle.com/

Image or Info graphic Submission - Image submission
in SEO involves leaving images related to your website in
different image sharing or submission sites. It entails choosing
the right image, alt text, file format, and description. When you
submit images to certain websites, it can help your website get
better online exposure. Online visitors interested in images
usually do an image search they prefer to visit image
submission sites where they can find better and
relevant images.
Pintrest.com
 Social Bookmarking website - Social bookmarking
websites are sites on which users share their web pages,
videos, articles, blog posts, and images. It is a way for people to
search, discover, collect, and organize webpages of interest
using virtual “bookmarks.” The web pages we bookmarked on
social bookmarking sites are considered as quality back links
in the eyes of search engines.
 tumblr.com
 reddit.com
 Mix.com
 plurk.com
 digg.com

Copywriting is the art of selling potential customers an idea, ideology or
brand. It Combine ideas and products together to pitch the customers the
emotions tied with the product or services. Copywriting services are
advertorial in nature and its purpose is to reveal what your concerned
brand is all about. The only objective is Selling a Unique idea.
Copywriters simply write copy. Their work is to write down marketing
materials for a living. They are professionally involved in the writing
business only.
Few examples of copywriting comprise of marketing and viral
promotion channels, like Ads, web pages content, slogans and tag-lines,
television or radio commercial, email campaigns etc.
Process of Copywriting-
Define Buyer Persona (According to your Niche)
Buyer persona is a term that comes from the marketing world. We
translate it as ideal customer. It’s that portrait we create by imagining
who our ideal customer is based on data and experience.
In that portrait we will include his personal and professional situation as
well as his dreams and aspirations, what they think but above all his
fears.
Why Buyer Personas Are Important for Your Business?
1. Identify needs and wants
2. Understand purchasing decisions
3. Behavioral insight
4. Targeted content

5. List segmentation
2. Crafting your message (Content)-
In this we have to create and craft message or content according to our
need of buyer persona. So that can be convinced and they get interested
in buying our idea of selling them our product and services.
3.To target audience (Traffic)-
In this section we will target, in the way where our massages will reach
only where we want it to reach and to target audience and bring traffic. It
involves targeting audiences in such a way that defines only Buyer
Persona Like their attitude, behaviors, how they are thinking, what they
want so we have to target them on this basis.
Whatis the difference between ContentWriting and
Copywriting–
Copywriting is sales-driven; content writing is engagement-driven.
While both are written for marketing purposes, copywriting has a clearer
sales objective, whereas content writing is for branding.
Content writing is specialized content written for a business that’s
less sales and more informative and friendly, designed to help and
entertain to promote brand loyalty.
The purpose of copywriting is to sell or convert, so it follows a clear
direction.
As the purpose of content writing is to engage, it can veer in multiple
directions and have a variety of links, because it’s not there to directly
sell to you.
 Every Copywriting is always Content writing

But not every Content writing is Copywriting.
What are the roles and responsibilities of Content Writers?
1. Draft content ideas, ready for approval.
2. Creating brand awareness.
3. Generate landing page copy for pages across the website.
4. Write print marketing material that will be distributed to customers in
a variety of formats.
5. Create strategic content marketing ideas and strategies.
What are the roles and responsibilities of Copywriters?
1. Creative copywriters write to sell ideas, products, and websites,
writing in a conversational voice using easy-to-understand and
compelling language.
2. Every piece of writing a creative copywriter submits must be letter-
perfect, all copy carefully proofread and edited to make certain there are
no mistakes.
3. Writing is only part of a creative copywriter’s job. To make their
words even more appealing, they add visual elements to their copy,
including images, videos, and links to all their writing.
4.In addition to writing, creative copywriters are expected to promote
their work through social media channels to gain more readers and more
attention for their content.

Content writing makes audience and users unaware to aware.
Example- making a government job aspirant aware and interested in
Digital marketing course by telling them about Plan-B and asking him
what if you failed in UPSE exams?
-Then we will convince him to attend our seminar on digital marketing
6 months course and getting 100% job guaranteed, so in this way he
will become interested and fill form for attending seminar and it will
create leads and from leads it will convert into sales.
-Copywriting aim is to target audience.
Example- Telling an MBA aspirant to get admission in an IIM college
without clearing cat exam by telling them how to get the backdoor
admission in IIM or want to do executive MBA.
- In this way he will get interested to know more about it and will
become our lead than we will tell them about getting admission in IIM
Calcutta for Executive MBA after doing digital marketing and then
after 2 years of work experience in digital marketing get admission in
IIM Calcutta.
Whatis a difference between Headlineand tagline?
Headlines are the headings for various communication channels
(newspapers, magazines, ads, etc.), while Taglines are like slogans that
sum up the vision behind your brand/company/product/service.
Let’s talk about how Market is dividedis 3 segments?
1. 3% BUY NOW
2. 17% INFORMATION GETTING
3. 20% PROBLEM AWARE

4. 60% NOT AWARE PROBLEM
We have to make our buyer persona that how many people can buy your
product or services.
When we show our ads or website on google. Then you should think
only 3% people searches for buying.
Whatsays PARETO Principle?
The 80-20 rule, also known as the pareto principle, is an aphorism
which asserts that 80% of outcomes (or outputs) result.
From 20% of all causes (or inputs) for any given event. In business, a
goal of the 80-20 rule is to identify inputs that are potentially the most
productive and make them the priority.
For instance, once managers identify factors that are Critical to their
company's success, they should give those factors the most focus.
Although the 80-20 axiom is Frequently used in business and
economics, you can apply the concept to any field—such as wealth
distribution, persona.
Finance, spending habits, and even infidelity in personal relationships.
Example- 20% customer represent revenue 80%
Now again apply this rule in this 20%also again 20% customer are
generating 64% revenue
20% of 20%=4%
80% of 80% = 64%
Now you’re powers 4% this 4% customer bring lots of amount.
How to make Headline

Hurdle =how to
Price = goal
Prize = 20 kg
Time = 10 days
Eliminator = without
Example - how to lose 10 kg weight in 10 days without going gym.
 How to gain weight 10 kg weight in 30 days without using any
supplement.
 How to get 6 app body shape in 35 days without going gym
Headlinedone 60% work “That is the main pointin
Copy Writing”
For Example- Niche- Digital Marketing Agency
GRABING HEADLINE: -
1. Alarming things you must know before you create your website
design planner.
2. Shocking things you must to do before you launch your Ads
campaign.
SPICY HEADLINE: -

3. Horror things: Digital Marketer you must know before you
Accessing your SEO On-Page plan.
4. Money Murder mistakes that no SEO Marketer would dare to
tell you.
WARNING HEADLINES: -
5. Warning: Hurry Up Digital Marketers!5 things must have to be
kept in your mind before making your strategy to build your
Dream Business.
6. Warning: Don’t even think for giving project to SMM
Professional without knowing these points.
Why your persona wants to buy
You need to know this first. and for this we have 10 points to focus on
and these are: -
1 - Made Money
2 - Save Money
3 - Save Time
4 - Avoid Efforts
5 - Escape Mental & Physical Pain
6 - Get more comfort
7 - Achieve Greater cleanliness to attain better health
8 - Gain Praise
9 - Feel more loved
10 - Increase social status
Now taking an example of "Protein Shake" by considering above
points so that we can understand it in better way: -

1 - Make Money: - If you are taking protein shake on daily basis then
you have healthy body and mind and you can focus more on your
business and can make out more profit from it.
2- Save Money: - when you are taking protein daily you are free from
every kind of disease so in this case you are not visiting doctor for any
health issues, apart from it you are saving money that you are pending
on your one-time meal as well.
3- Save Time: - when you are taking the protein shake you are free from
making the food for that particular time so in this way you are saving
your time.
4- Avoid: - like if you are taking protein shake you can just avoid
making food.
5- Mental and physical pain: - so you are giving your body the
adequate amount of protein that your body required for proper
functioning in this way your body and mind is physically fit and free
from any type of disease.
6- Get more comfort: - like if you have eaten any type of junk or oily
food it become heavy but if you have taken protein shake it will be light
weight and you will be in your comfort as well.
7- Achieve Greater cleanliness to attain better health: - suppose you
have eaten something like any food or like onion or something than in
that case a bad odor will be coming from your mouth but in case of
protein shake there is nothing like bad smell or anything and pure
cleanliness has been maintained.
8- Gain Praise: - when you are fit and healthy you will get appraisal in
your office, between your friends and family etc.

9- Feelmore loved: - when everyone is praising you, you will be
getting more loved with the people around you.
10- Increase Social Status: - when you are fit you show regularity
towards your work, your responsibilities and this way you getting
appraises and your social status is also increasing.
WIIFM- What’s in it for Me
This formula tells us that when we talk to our users to get more
information about their benefits, then they can most attract to our
content.
Example-We talked about the NDMIT's website, after then sir visit the
about us page of NDMIT and discuss about some issues like uses of
we/our....
× We provide placements to MNC’s, corporate houses and reputed
firms.
✓You will get placed to MNC’s, corporate houses and reputed firms.
× Our candidates are motivated to indulge themselves on how to
captivate the learning techniques of digital marketing.
✓You will get motivated when you enrolled with, you will our
marketing program open the great persecuting of digital marketing.
× We groom our candidates according to the needs of the current digital
era.
✓You will get groom according to the niche of digital ERA.

After then sir discussed about some students doubts. like that If our
audience convinced then we talk about some information of our
business.
 We should use You/Your instead of We/Ours. after this
discussion sir visited the Parity’s website and check out the about
us page
 We praise for using 'You' in the headline. then sir scrolled and
talking about in the paragraph section, sir noticed some
grammatical errors and also find out the 'WE/OUR' words.
Differencebetween Need and Want
Need – require something because it is essential or very important rather
than just desirable.
Want – have a desire to possess or do something which wish for.
Example- Makes Ambani needs is our want.
How to make Offer Headline
Old - Buy cosmetics & beauty products online from Myntra,
the online shopping beauty store. Browse makeup, health products &
more from top beauty brands. Free.
Improved – Shop Now and avail 40% off on all top cosmetics & beauty
brands plus get a free advice from our skincare specialist | Get your
Products delivery to you within 24 hours with real time shipment
delivery.
Interesting Headline by PAS Formula
Niche- Digital Marketing Agency

PAS Formula (For cold audience)
Problem- Don't you want to earn money sitting comfortably in your
business? You don’t have enough money to build your own business or
launch your Company. This is something you need to do for your
business.
Agitate- Are you afraid that your business will go insolvent? No
company wants to drown itself. If you are not able to sell your
company's product or you don't want your company to shut down
completely.
Solution –Well luckily for you, there’s now a solution. Your sinking
company will get immediate support. We will increase your business for
ranking on the first page in the Google platform too fast that your sale
will start growing on their own through SEO.
3X Benefits (Hot & Warm Audience)
You can build your own business and increase your sale, then you need
to know that digital marketing is the only one option to build your dream
business or to grow your sale. Your business on the top of the world.
The Before/After Bridge (For All Audience)
Before-Your business till getting decreased sale almost, you have no
other option to increase your sale, so what you are waiting for. You are
losing your business day by day.
After- Yes, you will make your company’s convert into Brand. Your
company will be ranked through SEO. Your sale increases instant. You
will definitely set your foot in the market and get a number one business
ranked. Every Business needs this digital Marketing. Without Digital
Marketing, you are nothing in Market.

Bridge- Well luckily for you! Your sinking company will get immediate
support. Digital Marketing Agency is help you to build your business or
increase your company brand, Connect with Millions of Users, Large
Level of Segmentation in Order to Find Ideal Client, Reduce Cost of
Business Operations, Procurement, and Material Costs, Establishes
Consistent Brand Identity. You choose us only for making.
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