This document discusses marketing strategies for educational institutions. It begins by defining education and the need for educational institutions to market their services due to increasing competition. It then discusses important questions institutions should consider like what business they are in and who their customers are. Next, it outlines criteria students use to evaluate institutions and the 4 P's of the marketing mix - product, price, place and promotion. Finally, it provides examples of marketing strategies educational institutions can use like creating brand value through student satisfaction and corporate social responsibility initiatives.

1. Marketing of Educational
Services

2. Education
• Education is the process by which society
deliberately transmits its accumulated
knowledge, skills and values from one
generation to another through institutions.
• The act or process of imparting or acquiring
general knowledge and of developing the
powers of reasoning and judgment.

3. Need for Marketing
Educational services
• Need to “market” their services has not really
been felt by the educational sector
• This is because there is always Demand>Supply
• But in the recent years, there is a shift in trends
• Large number of institutions for specialized fields
have been set up in the recent years for fields like
Management and computer education
• This has lead to increase in competition

4. Marketing Strategies
Before Deciding on the Marketing Mix,
Educational Institutes should answer certain
basic Questions::::
• What Business are we in?
• Who are our customers and What benefits
they seek?

5. :-
Criteria that students expect
• Reputation of the institute
• Number of applicants keen to enroll in the course
• Past success rate of placement
• Faculty expertise
• Width of specialization offered
• Infrastructural facilities
• Fees

6. Educational Marketing Mix
ADULT
EDUCATION
HIGHER ELEMENTARY
EDUCATION EDUCATION
MARKETING
MIX
VOCATIONAL SECONDARY
EDUCATION EDUCATION

7. 4 P’s of Marketing
Product Place
• Range • Location
• Quality Level • Accessibility
• Brand Name • Distribution Channels
Price • Distribution Coverage
• Level Promotion
• Discounts (Scholarships) • Advertising
• Allowances • Personal selling
• Commissions • Sales promotion
• Payment Terms • Publicity
• Consumers perceived value • Public relations
• Quality/price relationship

8. What is Marketing?
• In simple - impressing a person to buy the
product.
• Detail - understand the needs of customer
by way of making him to talk and we
analysis whether his requirement match
with our products and impress the
customer to buy the product.

9. How will you create customer
satisfaction
• Through employee satisfaction
• Understanding the requirement of the students based on giving
them the guidelines.
How your institution does for corporate
social responsibility
• Free material on updates on educational
• For every 10 students 1 student is free

10. Vision of institution
• To bring the institute the website as world top 10
website and No.1 as educational website.
Mission of institution
1.) Quality educational videos on all public
website.(e.g. you tube)
2.) Free educational materials in website.
3.) Website designed based on search engine
optimization.

11. Group opinion
• Marketing for educational institution can be
done by creating brand value through student
satisfaction.

12. References
Director : Mr. Balaji

13. Thank you