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Square melon About Online Video
1. Online Video
Brussels March 29th 2011
Bert Van Wassenhove - Chief Digital O cer Square Melon
@ibert
Square Melon #digital
zondag 27 maart 2011
2. Attract, Be found, Engage & Build a relationship
by means of internet video
Square Melon #digital
zondag 27 maart 2011
3. What are we going to discuss today
•A brief history of video
•Video input/output
•How can we use video to reach our goals
•Attract
•Be found
•Engage
•Build a relationship
•Making video
Square Melon #digital
zondag 27 maart 2011
4. A brief history of video
Square Melon #digital
zondag 27 maart 2011
5. A brief history of video
Square Melon #digital
zondag 27 maart 2011
6. A brief history of video
Square Melon #digital
zondag 27 maart 2011
7. A brief history of video
Square Melon #digital
zondag 27 maart 2011
8. A brief history of video
Square Melon #digital
zondag 27 maart 2011
9. A brief history of video
Square Melon #digital
zondag 27 maart 2011
10. A brief history of video
Square Melon #digital
zondag 27 maart 2011
11. A brief history of video
Square Melon #digital
zondag 27 maart 2011
12. A brief history of video
Square Melon #digital
zondag 27 maart 2011
13. A brief history of video
Square Melon #digital
zondag 27 maart 2011
14. A brief history of video
Square Melon #digital
zondag 27 maart 2011
15. A brief history of video
Square Melon #digital
zondag 27 maart 2011
16. A brief history of video
Square Melon #digital
zondag 27 maart 2011
17. A brief history of video
Square Melon #digital
zondag 27 maart 2011
18. A brief history of video
Square Melon #digital
zondag 27 maart 2011
20. A brief history of video
Input / Output Move Theatre Large screen / TV Computer Screen Mobile screen
Movies
TV Series /
Documentaries
Commercials /
Infomercials
Web video / Content
Consumer Content
Personal live streaming
h"p://www.youtube.com/view_play_list?p=BBBBDD21A8BC17BF Square Melon #digital
zondag 27 maart 2011
21. A brief history of video
Input / Output Move Theatre Large screen / TV Computer Screen Mobile screen
Movies
Profe
ssion
TV Series / to sm al Content
aller
scree goes
Documentaries ns
Commercials /
Infomercials
Web video / Content
Consumer Content
Personal live streaming
h"p://www.youtube.com/view_play_list?p=BBBBDD21A8BC17BF Square Melon #digital
zondag 27 maart 2011
22. A brief history of video
Input / Output Move Theatre Large screen / TV Computer Screen Mobile screen
Movies
Profe
ssion
TV Series / to sm al Content
aller
scree goes
Documentaries ns
Commercials /
Infomercials
Consu
Web video / Content mer C
to big ontent g
ger sc oes
reens
Consumer Content
Personal live streaming
h"p://www.youtube.com/view_play_list?p=BBBBDD21A8BC17BF Square Melon #digital
zondag 27 maart 2011
23. TIME
FOR
A
BREAK
Square Melon #digital
zondag 27 maart 2011
24. How can we use video to reach our goals
Square Melon #digital
zondag 27 maart 2011
25. Reaching Goals: Attract
Video integrated
in a game.
Square Melon #digital
zondag 27 maart 2011
26. Reaching Goals: Attract
Projection for “De Post”.
Square Melon #digital
zondag 27 maart 2011
27. Reaching Goals: Be found
YouTube is the
second biggest
search engine, so
it’s as important
to have a YouTube
presence as it is
to have a
website.
h"p://www.youtube.com/watch?v=bHVOxhEpjp0 Square Melon #digital
zondag 27 maart 2011
28. Reaching Goals: Engage
BMW Films, if you
were not a BMW
fan before you
will be now ...
h"p://www.youtube.com/watch?v=PKYUtUw-‐8ig
Square Melon #digital
zondag 27 maart 2011
29. Reaching Goals: Build a relationship
Build your own
TV channel
online. Relevant
content is key.
But remember,
making good
video does not
come for ee.
h"p://www.youtube.com/user/BrianSolisTV Square Melon #digital
zondag 27 maart 2011
31. Making Good Video
•Video is not cheap, but doesn’t cost a fortune either
•Work with professionals, all talents are available as eelancers (avoid overhead)
•Famous directors/actors may not be as “unreachable” as you think
•Think about the delivery platform:
•Bandwidth
•Speed (uninterrupted experience)
•Multi-platform (including mobile)
•Social sharing (YouTube, Facebook, ...)
Square Melon #digital
zondag 27 maart 2011
32. Thank you for your attention
Bert Van Wassenhove - Chief Digital O cer Square Melon- @ibert Square Melon #digital
zondag 27 maart 2011