This document provides a presentation on building thought leadership through curation in the age of curation. It defines curation and differentiates it from simple aggregation. It then outlines key steps to becoming a successful curator, including finding content sources, selecting quality content, editorializing by adding context and perspective, arranging content, deciding on a format, sharing curated content with the target audience, engaging in discussion, and tracking results to improve over time. Examples of curation from journalism are also discussed.
3. cu • ra • tor
Someone who plans and oversees the
arrangement, cataloguing, and exhibition
of collections. S/he describes and
analyzes valuable objects for the benefit
of researchers and the public.
11. sper•ma•lo•gos - a bird picking up seeds here and there.
A loafer in the marketplace who picks up scraps of learning
& then parades them around without first digesting them.
12. An aggregator simply bundles together pieces of info
without providing a frame or contextualizing them.
13. An aggregator simply bundles together pieces of info
without providing a frame or contextualizing them.
14. Is bundling tweets and repackaging them in
newspaper style format really curation?
15. Is bundling tweets and repackaging them in
newspaper style format really curation?
16. A curator adds a point of view and contextualizes the info
s/he is culling together thereby framing the message
17. “ Anyone can collect links, and algorithms
can aggregate. But only trained
editors have the skills to select and
collect the best information and build a “
loyal audience. - Mark Briggs, Journalism Next
25. 1.
FIND
• Identify your niche
• Find content sources
- set up a network (PLN)
26. 1.
FIND
• Identify your niche
• Find content sources
- set up a network (PLN)
• Aggregate what you discover
27. “ The summation of human experience is
being expanded at a prodigious rate, and
the means we use for threading through
the consequent maze to the momentarily“
important item is the same as was used
in the days of square-rigged ships.
28. “ The summation of human experience is
being expanded at a prodigious rate, and
the means we use for threading through
the consequent maze to the momentarily
important item is the same as was used
in the days of square-rigged ships.
“
Vannevar Bush, 1945
39. A retweet with no comment of your own can easily be seen
as a sign of approval of what you’re relaying. For instance:
RT @jonescampaign smith’s policies would destroy our
schools
Unadorned retweets must be avoided. Use colons &
quote marks to make clear you’re simply retweeting
opinionated material.
RT Jones campaign now denouncing smith on education:
@jonescampaign smith’s policies would destroy our schools
45. INFO MOLECULES
“A curator is an information chemist. He or she mixes atoms together in a
way to build an info-molecule. Then adds value to that molecule.” - Scoble
46. INFO MOLECULES
“A curator is an information chemist. He or she mixes atoms together in a
way to build an info-molecule. Then adds value to that molecule.” - Scoble