2. Strate Collège
• Leading French Design
School
• Delivering a Post Grad
in « Industrial Design»
– Mobility & Tranportation
– Products
– Retail & Packaging
– Interaction Design
12. XXth Century: The Object of Desire
• Making the people the
consumers of their
own production
13. XXth Century: The Object of Desire
• Making the people the
consumers of their
own production
• In understanding the
mecanisms of desire
14. XXth Century: The Object of Desire
• Making the people the
consumers of their
own production
• In understanding the
mecanisms of desire
• And instrumentalizing
them for the sake of
the system
15. XXth Century: The Object of Desire
The promient
character is
the Marketer!
16. XXth Century: The Object of Desire
Is the famous
« Innovation Triangle »
(Engineer – Marketer –
Designer) victorious?
17. XXth Century: The Object of Desire
Is the famous
« Innovation Triangle »
(Engineer – Marketer –
Designer) victorious?
Or is Design a Marketing
« disguise »?
29. Let’s Be Metaphoric…
• In the XIXth Century we needed:
Your Energy!
• In the XXth Century we needed:
Your Desires!
30. Let’s Be Metaphoric…
• In the XIXth Century we needed:
Your Energy!
• In the XXth Century we needed:
Your Desires!
• In the XXIst Century we need:
Your Free Thinking!
69. Think and Create differently
• Forget about Marketing
• Forget About Technologies
• Forget About Reason !
• Sublimate Reason :
The New WishFull Thinking
is dreaming the usage first,
and knock together the
solutions after...