SlideShare une entreprise Scribd logo
1  sur  17
Télécharger pour lire hors ligne
2015/2016
The Shotfarm Product
Information Report
Executive Summary
Quality and completeness of product presentation in online retail has a quantifiable and direct impact on
product sales. But often, data is inaccurate, inconsistent, incomplete, and even outdated, leading to increased
returns, serious brand erosion, and lost sales—all of which have significant financial ramifications for both retailers
and manufacturers.
To better gauge the impact of product information on online retail sales, Shotfarm surveyed more than
1,500 consumers about their online shopping habits and the importance they place on content in making
purchase decisions.
The 2015/2016 Shotfarm Product Information Report shows that consumers place a significant value on
high-quality product content, regardless of product type, price, or purchasing channel. Retail trading partners can
maximize sales, minimize returns, optimize speed to market, and enhance their brands by improving the quality of
product information they provide to digital shoppers. To achieve this goal, retailers and manufacturers will need to
more efficiently develop, manage, and share this data—a decades-long problem that has proved difficult to solve.
3
Key Findings
Product information quality
is an important factor in the
success of online sales.
Seventy-eight percent of consumers say the
quality of product content is very important
when making purchase decisions.
Product information impacts
brand equity and future
purchase decisions.
Eighty-seven percent of consumers say they
would be unlikely to consider a retailer again
if they provided incorrect information for a
purchased product.
Product information can play
a significant role in reducing
shopping cart abandonment.
One in four consumers say they have
abandoned a purchase because of poor
product information.
Consumer electronics offer the
highest quality, most complete
product content.
Fifty-seven percent of respondents
rank consumer electronics as the industry
offering the best and most complete
product information.
1
2
3
4
4
Source: The 2015/2016 Shotfarm Product Information Report
Importance of Product Information to Online Sales
Product information plays a key role in online sales, according to the 2015/2016 Shotfarm Product Information
Report. Ninety-five percent of those surveyed say product information is important when making a purchase
decision, with nearly four in five indicating that it is very important.
78%
Very important
17%
Important
3%
Slightly important Not at all important
2%
The Importance of Product Information in Online Purchasing Decisions
5
Source: Shotfarm
In particular, product descriptions and images are critical, with the vast majority of consumers saying they are
important (30 percent) or very important (63 percent). While product reviews are also important in the sales process,
only 39 percent of consumers say they are very important, highlighting the value of information that comes directly
from the seller or manufacturer.
Product Information Quality and Completeness Impacts Product Sales
Overall the type of product information that matters most to consumers varies, as does the path shoppers take
in finding and consuming product content. In the end, products are purchased from retailers and brands whose
product information makes shoppers feel confident in doing so.
Item number
and price
-80%
Base
+35%
Conversion Rate
Content Completeness and Quality
+ + + + + +Product
description
Product specs 360° image VideoLow res image
High res
image
6
The Challenge for Manufacturers
While manufacturers may want to provide the highest quality and most complete content possible, they still face
significant challenges in doing so.
Historically, separate departments have dealt with product data, often resulting in discrepancies between in-store
and online inventories. In addition, many of these organizations did not have the right tools and processes in place
to ensure that data integrity and consistency were maintained.
Fast forward to today. Manufacturing organizations of all sizes and across industries have worked hard to weed
out inefficiencies, eliminate departmental siloes, and streamline processes. Yet within the realm of product content
development, management, and exchange, they remain saddled with meeting ever-increasing and significantly
varied retail partner requirements. Because of this, product content often remains inconsistent and incomplete,
negatively impacting every facet of brands’ online sales efforts, the survey demonstrates.
7
Product Information Impacts Return Levels
Forty-two percent of consumers have returned an online purchase in the past year specifically because of poor
product content. The clothing and apparel category sees the most returns as one in four consumers has returned an
item due to inaccurate product information. The costs associated with each return can be significant.
In addition to the hard costs of the actual returns, companies are also forced to overcome lower conversion rates
and sales numbers. The returns can also hamper productivity because resources are diverted from fulfilling new,
revenue-producing orders to processing revenue-killing returns for unhappy customers.
59%
N/A
4%
Office supplies
3%
Pet supplies
3%
Other
4%
Consumer
packaged goods
3%
Sporting goods
9%
Consumer
electronics
4%
Tools and home
improvement
7%
Household goods
25%
Clothing and
apparel
3%
Luxury goods
2%
Food/groceries
“I have returned something in the past year I purchased online in this category
because the product information did not match the product I received.”
Source: The 2015/2016 Shotfarm Product Information Report
8
Product Information Impacts Brand Trust
The most significant impact to manufacturers and retailers of poor product content is arguably the resulting brand
erosion. According to the survey, nothing directly impacts the experience of the individual customer like a product
that doesn’t meet expectations.
A single negative experience may not only result in a return, but it can cause long-term damage to the relationship
between the brand and the customer. Eighty-seven percent of consumers say they would be unlikely or very unlikely
to make a repeat purchase with a retailer that provided inaccurate product information, leaving just 13 percent who
would likely shop with that same company again.
Trust and loyalty are not built overnight, so this damage can take a long time to repair—if it can be
repaired at all. Whether the customer’s negative perception of a retailer or brand is temporary or permanent, it is
always costly. In many instances, say consumers, a less than optimal retail experience can be traced to poor
quality, inaccurate, or incomplete product information.
Very unlikely
53% 34%
Slightly unlikely
10%
Likely
4%
Very likely
“I would shop with a brand again after an experience with inaccurate
product information.”
Source: The 2015/2016 Shotfarm Product Information Report
9
Product Information Impacts Online Shopping
Cart Abandonment
Ninety percent of online shoppers report leaving a purchase behind at one time or another. And while consumers
list cost and delivery time as the top two reasons for not completing a purchase, poor product descriptions and
low-quality images follow close behind, with more than 25 percent citing them as reasons for abandoning carts.
In addition, a lack of quality content has a greater impact on whether a sale is made than a lack of product reviews.
61%
Cost
26%
Poor-quality
images/too few
images
30%
Poor product
description
25%
Lack of overall
trust of the
seller (brand or
retailer)
15%
Lack of overall
trust of the
seller (third-
party website)
33%
Delivery time
25%
Lack of reviews
Reasons Consumers Have Abandoned Shopping Carts
Source: The 2015/2016 Shotfarm Product Information Report
10
Product Information Expectations Vary
Consumers have different content expectations depending on the type of product being considered. The following
chart compares each industry for information quality, customer expectations, current sales, and percentage
of returns.
Percentage of
consumers who
have shopped
in this category
online
Product Category
	57%	 7	 2	 4	 7%Household goods
	18%	 4	 6	 3	 3%Luxury goods
	22%	 8	 7	 8	 4%Consumer packaged goods
	28%	 3	 5	 5	 4%Tools & home improvement
	29%	 6	 10	 7	 3%Pet supplies
	73%	 10	 3	 1	 26%Clothing & apparel
	23%	9	 4	 10	2%Food/groceries
	27%	 2	 9	 6	 3%Sporting goods
	32%	 5	 8	 9	 4%Office supplies
	49%	 1	 1	 2	 9%Consumer electronics
Product
content quality
rank
Importance
of product
content quality
rank
Importance
of images with
multiple angles
rank
Percentage of
returns in this
category due to
poor content
Source: The 2015/2016 Shotfarm Product Information Report
The Importance of Product Content by Industry
11
In no industry is the desire for quality product information greater than in consumer electronics. Not only did
respondents rank consumer electronics as the category where product information is most important, but they
also ranked the quality of product content as the highest of any industry. Clothing and apparel, on the other hand,
ranked last in the quality of information provided, which is especially noteworthy since these products are the items
consumers say they purchase online most often. Overall, the survey results indicate that manufacturers that improve
the quality and breadth of their product assets, regardless of industry, are likely to realize significant digital
business gains.
76% 24%
Yes No
87% 13%
Yes No
Percentage of Consumers Who Have
Noticed Inconsistent Product Content
for the Same Product Across Channels
(i.e. brand retailer or third-party websites such as
Amazon.com)
Percentage of Consumers’ Purchasing
Decisions Impacted by Inaccurate
Product Information Across Channels
Source: The 2015/2016 Shotfarm Product Information Report
12
In addition to differences in content from industry to industry, consumers also see disparities in the quality, accuracy,
and completeness of product information across retail channels. More than three in four consumers say they have
noticed inconsistent information for the same product across channels (e.g., brand retailers such as Target versus
third-party sellers such as Amazon). Eighty-seven percent of these consumers indicate that such discrepancies, at a
minimum, delayed their purchase. In some cases, it kept them from buying a product altogether.
47%
Manufacturer’s
website
51%
Manufacturer’s
website
7.07%
In-store sales
person
9%
In-store product
box
9%
Retailer’s
website
17%
Third-party
retailer’s website
8%
In-store sales
person
11%
Retailer’s
website
10%
In-store product
box
17%
Third-party
retailer’s website
5%
Other
3%
Marketing, ads
and commercials
3%
Marketing, ads
and commercials
5%
Other
Channels Offering the Most Complete Product Content, According to Consumers
Channels Offering the Most Accurate Product Content, According to Consumers
Source: The 2015/2016 Shotfarm Product Information Report
13
A Significant Opportunity for Grocers
With gross sales reaching $600 billion, the grocery industry is by far the largest retail sector in the country. But only
one in four consumers (23 percent) currently shops for groceries online, and the industry ranks next to last for
quality of digital content. Additionally, nearly 40 percent of consumers say they are uncomfortable shopping online
for groceries.
19%
Comfortable—I have
done so in the past
21%
Would think about it
14%
Comfortable—but have
not yet done so
37%
Not comfortable
10%
Comfortable only with
consumer packaged
goods/products, not
fresh food
How Comfortable are Consumers with Online Grocery Shopping?
Source: The 2015/2016 Shotfarm Product Information Report
14
Companies such as Amazon and Google seek to
dominate this retail channel and are working to address
well-documented hurdles that have historically kept
grocery shoppers overwhelmingly inside traditional
stores. These challenges run the gamut, from
significant logistical and supply chain issues, to
product pricing and delivery fee structures, to concerns
about the delivery of perishable items, to creating value
for the customer who lives just up the street from a
grocery store.
What has largely been missing from this digital
distribution conversation, however, is another piece of
the supply chain puzzle. In addition to moving physical
products from the manufacturer into the hands of the
consumer, retailers are challenged with getting the
manufacturers’ product information in front of the
consumer so an online sale can be made.
According to survey respondents, product data
attributes play an important role in fostering the kind
of positive shopping experience that will help grocers
secure the revenue and margin levels necessary to
make this channel a winning proposition.
When asked specifically why they do not shop for
groceries online, 46 percent cite product content
availability or a lack of trust in the content provided.
First impressions mean a great deal, and nowhere is
this more true than in the manner in which grocery
products are presented and viewed, especially in the
online world of food commerce that consumers have
largely been reluctant to embrace to date.
20%
Price difference
34%
Delivery
17%
Lack of product
information
29%
Lack of trust for
product information
27%
Other
Consumer Barriers to Online Grocery Shopping
Source: The 2015/2016 Shotfarm Product Information Report
15
Consist of a cloud-based content network that
allows any number of trade partners to begin
requesting, sending, and receiving original
product information and assets from a simple,
low-cost, and centralized platform.
Have the ability for all product information to
come directly from the manufacturer so that
trading partners always have access to data
that is accurate, complete, and consistent.
Provide a high adoption and participation
rate among all trading partners—retailers and
manufacturers, alike—that far exceeds the
success rates of in-house solutions.
Provide high data collection speeds that reduce
time to market and opportunity costs.
Have the ability for manufacturers, regardless
of industry, to automatically deliver a perfectly
formatted product feed directly to retailers.
For example, the solution would support a
CPG company that needs Universal Product
Code (UPC) barcodes, the Global Trade Item
Numbers (GTINs) and nutritional information a
grocer requires, as well as item sizes, colors,
and materials used in manufacturing that an
apparel retailer desires.
Offer a significant reduction in inefficiencies in
the collection, management, and distribution of
product information.
Summary
The quality of product data impacts all facets of the online retail business. In the eyes of the digital consumer, a
product is only as good as the information associated with it. If that information is incomplete in any way, purchases
are delayed, products are returned, and brand equity is lost. All are very costly propositions.
Manufacturers have made great strides in streamlining processes that had historically hindered their content
development and distribution efforts. Still, retailers’ desire for more and more product assets can offset gains made
with these improvements.
To meet the ever-growing requirements of their trading partners, to offer higher-quality content across channels, to
provide a better online shopping experience to consumers, and to realize more digital sales, manufacturers need
to address the shortcomings inherent in their current processes. One way is to employ a content management and
distribution solution that moves product information from Point A to Point B in the simplest, most efficient, and most
affordable way possible. Such a solution would:
1 5
2
63
4
16
Methodology
In August 2015, Shotfarm surveyed 1,542 consumers about their online shopping habits and product information
preferences. The survey, which was conducted online, has a 2.5 percent margin of error at a 95 percent confidence
level. The audience breakdown is as follows:
Gender
Online Shopping Frequency
Age
47% 53%
Male Female
18%	 36–45
6%	 18–21
28%	 46–60
25%	 22–35
24%	 61+
31%
Once or more
per month
9%
More than twice
per week
15%
Once or twice
per week
12%
1–3 times
per year
13%
4–6 times
per year
17%
7–12 times
per year
About Shotfarm
Shotfarm’s Product Content Network is the first end-to-end solution for the
management and exchange of product information that meets the demands of
the entire ecommerce industry. Free and simple core functionality, combined
with a suite of affordable and powerful upgrade options, makes Shotfarm
instantly useful and infinitely scalable. One system, any format, thousands
of retailers and manufacturers. Shotfarm just makes sense.

Contenu connexe

Tendances

Digital 2022: Essential Facebook Stats for Q1 2022 v01
Digital 2022: Essential Facebook Stats for Q1 2022 v01Digital 2022: Essential Facebook Stats for Q1 2022 v01
Digital 2022: Essential Facebook Stats for Q1 2022 v01DataReportal
 
Digital 2022 The Bahamas (February 2022) v01
Digital 2022 The Bahamas (February 2022) v01Digital 2022 The Bahamas (February 2022) v01
Digital 2022 The Bahamas (February 2022) v01DataReportal
 
Digital 2022 South Korea (February 2022) v01
Digital 2022 South Korea (February 2022) v01Digital 2022 South Korea (February 2022) v01
Digital 2022 South Korea (February 2022) v01DataReportal
 
Digital 2022 Estonia (February 2022) v01
Digital 2022 Estonia (February 2022) v01Digital 2022 Estonia (February 2022) v01
Digital 2022 Estonia (February 2022) v01DataReportal
 
Digital 2022 Suriname (February 2022) v01
Digital 2022 Suriname (February 2022) v01Digital 2022 Suriname (February 2022) v01
Digital 2022 Suriname (February 2022) v01DataReportal
 
TALKWALKER - Social Media Trends 2023.pdf
TALKWALKER - Social Media Trends 2023.pdfTALKWALKER - Social Media Trends 2023.pdf
TALKWALKER - Social Media Trends 2023.pdfdigitalinasia
 
Digital 2022 United Kingdom (February 2022) v02
Digital 2022 United Kingdom (February 2022) v02Digital 2022 United Kingdom (February 2022) v02
Digital 2022 United Kingdom (February 2022) v02DataReportal
 
Digital 2022 Sierra Leone (February 2022) v01
Digital 2022 Sierra Leone (February 2022) v01Digital 2022 Sierra Leone (February 2022) v01
Digital 2022 Sierra Leone (February 2022) v01DataReportal
 
Digital 2022 Mozambique (February 2022) v01
Digital 2022 Mozambique (February 2022) v01Digital 2022 Mozambique (February 2022) v01
Digital 2022 Mozambique (February 2022) v01DataReportal
 
Digital 2022 Tanzania (February 2022) v01
Digital 2022 Tanzania (February 2022) v01Digital 2022 Tanzania (February 2022) v01
Digital 2022 Tanzania (February 2022) v01DataReportal
 
Digital 2022 Turkey (February 2022) v01
Digital 2022 Turkey (February 2022) v01Digital 2022 Turkey (February 2022) v01
Digital 2022 Turkey (February 2022) v01DataReportal
 
Digital 2022 Guinea-Bissau (February 2022) v01
Digital 2022 Guinea-Bissau (February 2022) v01Digital 2022 Guinea-Bissau (February 2022) v01
Digital 2022 Guinea-Bissau (February 2022) v01DataReportal
 
Digital 2022 Guinea (February 2022) v01
Digital 2022 Guinea (February 2022) v01Digital 2022 Guinea (February 2022) v01
Digital 2022 Guinea (February 2022) v01DataReportal
 
Digital 2022 Japan (February 2022) v01
Digital 2022 Japan (February 2022) v01Digital 2022 Japan (February 2022) v01
Digital 2022 Japan (February 2022) v01DataReportal
 
Digital 2022 Israel (February 2022) v01
Digital 2022 Israel (February 2022) v01Digital 2022 Israel (February 2022) v01
Digital 2022 Israel (February 2022) v01DataReportal
 
Digital 2022 Madagascar (February 2022) v01
Digital 2022 Madagascar (February 2022) v01Digital 2022 Madagascar (February 2022) v01
Digital 2022 Madagascar (February 2022) v01DataReportal
 
Digital 2022 Malawi (February 2022) v01
Digital 2022 Malawi (February 2022) v01Digital 2022 Malawi (February 2022) v01
Digital 2022 Malawi (February 2022) v01DataReportal
 
Digital 2022 Western Sahara (February 2022) v01
Digital 2022 Western Sahara (February 2022) v01Digital 2022 Western Sahara (February 2022) v01
Digital 2022 Western Sahara (February 2022) v01DataReportal
 
Digital 2022 Burkina Faso (February 2022) v01
Digital 2022 Burkina Faso (February 2022) v01Digital 2022 Burkina Faso (February 2022) v01
Digital 2022 Burkina Faso (February 2022) v01DataReportal
 
China - State of Influencers 2023.pdf
China - State of Influencers 2023.pdfChina - State of Influencers 2023.pdf
China - State of Influencers 2023.pdfdigitalinasia
 

Tendances (20)

Digital 2022: Essential Facebook Stats for Q1 2022 v01
Digital 2022: Essential Facebook Stats for Q1 2022 v01Digital 2022: Essential Facebook Stats for Q1 2022 v01
Digital 2022: Essential Facebook Stats for Q1 2022 v01
 
Digital 2022 The Bahamas (February 2022) v01
Digital 2022 The Bahamas (February 2022) v01Digital 2022 The Bahamas (February 2022) v01
Digital 2022 The Bahamas (February 2022) v01
 
Digital 2022 South Korea (February 2022) v01
Digital 2022 South Korea (February 2022) v01Digital 2022 South Korea (February 2022) v01
Digital 2022 South Korea (February 2022) v01
 
Digital 2022 Estonia (February 2022) v01
Digital 2022 Estonia (February 2022) v01Digital 2022 Estonia (February 2022) v01
Digital 2022 Estonia (February 2022) v01
 
Digital 2022 Suriname (February 2022) v01
Digital 2022 Suriname (February 2022) v01Digital 2022 Suriname (February 2022) v01
Digital 2022 Suriname (February 2022) v01
 
TALKWALKER - Social Media Trends 2023.pdf
TALKWALKER - Social Media Trends 2023.pdfTALKWALKER - Social Media Trends 2023.pdf
TALKWALKER - Social Media Trends 2023.pdf
 
Digital 2022 United Kingdom (February 2022) v02
Digital 2022 United Kingdom (February 2022) v02Digital 2022 United Kingdom (February 2022) v02
Digital 2022 United Kingdom (February 2022) v02
 
Digital 2022 Sierra Leone (February 2022) v01
Digital 2022 Sierra Leone (February 2022) v01Digital 2022 Sierra Leone (February 2022) v01
Digital 2022 Sierra Leone (February 2022) v01
 
Digital 2022 Mozambique (February 2022) v01
Digital 2022 Mozambique (February 2022) v01Digital 2022 Mozambique (February 2022) v01
Digital 2022 Mozambique (February 2022) v01
 
Digital 2022 Tanzania (February 2022) v01
Digital 2022 Tanzania (February 2022) v01Digital 2022 Tanzania (February 2022) v01
Digital 2022 Tanzania (February 2022) v01
 
Digital 2022 Turkey (February 2022) v01
Digital 2022 Turkey (February 2022) v01Digital 2022 Turkey (February 2022) v01
Digital 2022 Turkey (February 2022) v01
 
Digital 2022 Guinea-Bissau (February 2022) v01
Digital 2022 Guinea-Bissau (February 2022) v01Digital 2022 Guinea-Bissau (February 2022) v01
Digital 2022 Guinea-Bissau (February 2022) v01
 
Digital 2022 Guinea (February 2022) v01
Digital 2022 Guinea (February 2022) v01Digital 2022 Guinea (February 2022) v01
Digital 2022 Guinea (February 2022) v01
 
Digital 2022 Japan (February 2022) v01
Digital 2022 Japan (February 2022) v01Digital 2022 Japan (February 2022) v01
Digital 2022 Japan (February 2022) v01
 
Digital 2022 Israel (February 2022) v01
Digital 2022 Israel (February 2022) v01Digital 2022 Israel (February 2022) v01
Digital 2022 Israel (February 2022) v01
 
Digital 2022 Madagascar (February 2022) v01
Digital 2022 Madagascar (February 2022) v01Digital 2022 Madagascar (February 2022) v01
Digital 2022 Madagascar (February 2022) v01
 
Digital 2022 Malawi (February 2022) v01
Digital 2022 Malawi (February 2022) v01Digital 2022 Malawi (February 2022) v01
Digital 2022 Malawi (February 2022) v01
 
Digital 2022 Western Sahara (February 2022) v01
Digital 2022 Western Sahara (February 2022) v01Digital 2022 Western Sahara (February 2022) v01
Digital 2022 Western Sahara (February 2022) v01
 
Digital 2022 Burkina Faso (February 2022) v01
Digital 2022 Burkina Faso (February 2022) v01Digital 2022 Burkina Faso (February 2022) v01
Digital 2022 Burkina Faso (February 2022) v01
 
China - State of Influencers 2023.pdf
China - State of Influencers 2023.pdfChina - State of Influencers 2023.pdf
China - State of Influencers 2023.pdf
 

Similaire à The Shotfarm Product Information Report

The Future of the Physical Retail Store
The Future of the Physical Retail StoreThe Future of the Physical Retail Store
The Future of the Physical Retail StoreBen Gilchriest
 
The commerce shortfall report.pdf
The commerce shortfall report.pdfThe commerce shortfall report.pdf
The commerce shortfall report.pdfDimaSemiriazhko
 
Achats B2B : l'étude d'Accenture (2014)
Achats B2B : l'étude d'Accenture (2014)Achats B2B : l'étude d'Accenture (2014)
Achats B2B : l'étude d'Accenture (2014)Steve Campioni
 
Accenture b2 b-procurement-study 2014
Accenture b2 b-procurement-study 2014Accenture b2 b-procurement-study 2014
Accenture b2 b-procurement-study 2014rahulp9999
 
Is The IT B2B Market Broken?
Is The IT B2B Market Broken? Is The IT B2B Market Broken?
Is The IT B2B Market Broken? Probrand
 
CommBank Retail Insights Edition 1
CommBank Retail Insights Edition 1CommBank Retail Insights Edition 1
CommBank Retail Insights Edition 1Dan O'Rourke
 
2019 Global Shopper Study White Paper
2019 Global Shopper Study White Paper2019 Global Shopper Study White Paper
2019 Global Shopper Study White PaperDon Talend
 
Infosys: Reinventing Retail Report 2014
Infosys: Reinventing Retail Report 2014Infosys: Reinventing Retail Report 2014
Infosys: Reinventing Retail Report 2014Brian Crotty
 
Lauren Freedman E-Tailing Group Study On Consumer Alerting
Lauren Freedman E-Tailing Group Study On Consumer AlertingLauren Freedman E-Tailing Group Study On Consumer Alerting
Lauren Freedman E-Tailing Group Study On Consumer AlertingZAPinfo.io
 
AGC-Changing-Consumer-Shopping-Experience-Jan-2015
AGC-Changing-Consumer-Shopping-Experience-Jan-2015AGC-Changing-Consumer-Shopping-Experience-Jan-2015
AGC-Changing-Consumer-Shopping-Experience-Jan-2015Linda Gridley
 
Consumer Packaged Goods (CPG) - The New Consumer Shopping Journey
Consumer Packaged Goods (CPG) - The New Consumer Shopping JourneyConsumer Packaged Goods (CPG) - The New Consumer Shopping Journey
Consumer Packaged Goods (CPG) - The New Consumer Shopping JourneyLaunchfire
 
Product Data Must Haves
Product Data Must HavesProduct Data Must Haves
Product Data Must HavesDavid Anderson
 
Individual Primary Data Project
Individual Primary Data ProjectIndividual Primary Data Project
Individual Primary Data ProjectEllie Long
 
Consumers Demand Digital Experience In Store
Consumers Demand Digital Experience In StoreConsumers Demand Digital Experience In Store
Consumers Demand Digital Experience In StoreDemandware
 
retail-insights-report-edition-2
retail-insights-report-edition-2retail-insights-report-edition-2
retail-insights-report-edition-2Ian Sheppard
 
The 2015 Reality of Retail Report
The 2015 Reality of Retail ReportThe 2015 Reality of Retail Report
The 2015 Reality of Retail ReportInReality
 
E commerce with consumer behaviour
E commerce with consumer behaviourE commerce with consumer behaviour
E commerce with consumer behaviourNisha Thakur
 

Similaire à The Shotfarm Product Information Report (20)

The Future of the Physical Retail Store
The Future of the Physical Retail StoreThe Future of the Physical Retail Store
The Future of the Physical Retail Store
 
The commerce shortfall report.pdf
The commerce shortfall report.pdfThe commerce shortfall report.pdf
The commerce shortfall report.pdf
 
UPS Industrial Buying Dynamics
UPS Industrial Buying DynamicsUPS Industrial Buying Dynamics
UPS Industrial Buying Dynamics
 
Achats B2B : l'étude d'Accenture (2014)
Achats B2B : l'étude d'Accenture (2014)Achats B2B : l'étude d'Accenture (2014)
Achats B2B : l'étude d'Accenture (2014)
 
Accenture b2 b-procurement-study 2014
Accenture b2 b-procurement-study 2014Accenture b2 b-procurement-study 2014
Accenture b2 b-procurement-study 2014
 
Is The IT B2B Market Broken?
Is The IT B2B Market Broken? Is The IT B2B Market Broken?
Is The IT B2B Market Broken?
 
CommBank Retail Insights Edition 1
CommBank Retail Insights Edition 1CommBank Retail Insights Edition 1
CommBank Retail Insights Edition 1
 
2019 Global Shopper Study White Paper
2019 Global Shopper Study White Paper2019 Global Shopper Study White Paper
2019 Global Shopper Study White Paper
 
Infosys: Reinventing Retail Report 2014
Infosys: Reinventing Retail Report 2014Infosys: Reinventing Retail Report 2014
Infosys: Reinventing Retail Report 2014
 
Lauren Freedman E-Tailing Group Study On Consumer Alerting
Lauren Freedman E-Tailing Group Study On Consumer AlertingLauren Freedman E-Tailing Group Study On Consumer Alerting
Lauren Freedman E-Tailing Group Study On Consumer Alerting
 
AGC-Changing-Consumer-Shopping-Experience-Jan-2015
AGC-Changing-Consumer-Shopping-Experience-Jan-2015AGC-Changing-Consumer-Shopping-Experience-Jan-2015
AGC-Changing-Consumer-Shopping-Experience-Jan-2015
 
Consumer Packaged Goods (CPG) - The New Consumer Shopping Journey
Consumer Packaged Goods (CPG) - The New Consumer Shopping JourneyConsumer Packaged Goods (CPG) - The New Consumer Shopping Journey
Consumer Packaged Goods (CPG) - The New Consumer Shopping Journey
 
Product Data Must Haves
Product Data Must HavesProduct Data Must Haves
Product Data Must Haves
 
Individual Primary Data Project
Individual Primary Data ProjectIndividual Primary Data Project
Individual Primary Data Project
 
Consumers Demand Digital Experience In Store
Consumers Demand Digital Experience In StoreConsumers Demand Digital Experience In Store
Consumers Demand Digital Experience In Store
 
retail-insights-report-edition-2
retail-insights-report-edition-2retail-insights-report-edition-2
retail-insights-report-edition-2
 
Эра эмпатии
Эра эмпатииЭра эмпатии
Эра эмпатии
 
The 2015 Reality of Retail Report
The 2015 Reality of Retail ReportThe 2015 Reality of Retail Report
The 2015 Reality of Retail Report
 
Creating a seamless customer experience
Creating a seamless customer experienceCreating a seamless customer experience
Creating a seamless customer experience
 
E commerce with consumer behaviour
E commerce with consumer behaviourE commerce with consumer behaviour
E commerce with consumer behaviour
 

Plus de FrenchWeb.fr

FW500, découvrez les 500 entreprises de la tech françaises du classement 2023
FW500, découvrez les 500 entreprises de la tech françaises du classement 2023 FW500, découvrez les 500 entreprises de la tech françaises du classement 2023
FW500, découvrez les 500 entreprises de la tech françaises du classement 2023 FrenchWeb.fr
 
FrenchWeb 500 2020
FrenchWeb 500 2020FrenchWeb 500 2020
FrenchWeb 500 2020FrenchWeb.fr
 
Decode Invest mars 2020
Decode Invest mars 2020Decode Invest mars 2020
Decode Invest mars 2020FrenchWeb.fr
 
Top 2020 des ESN et Agences qui recrutent dans le numérique
Top 2020 des ESN et Agences qui recrutent dans le numériqueTop 2020 des ESN et Agences qui recrutent dans le numérique
Top 2020 des ESN et Agences qui recrutent dans le numériqueFrenchWeb.fr
 
DECODE INVEST février 2020
DECODE INVEST février 2020DECODE INVEST février 2020
DECODE INVEST février 2020FrenchWeb.fr
 
Top 2020 des ESN et Agences qui recrutent dans le numérique
Top 2020 des ESN et Agences qui recrutent dans le numériqueTop 2020 des ESN et Agences qui recrutent dans le numérique
Top 2020 des ESN et Agences qui recrutent dans le numériqueFrenchWeb.fr
 
Top 100 des Entreprises qui recrutent dans le numérique
Top 100 des Entreprises qui recrutent dans le numériqueTop 100 des Entreprises qui recrutent dans le numérique
Top 100 des Entreprises qui recrutent dans le numériqueFrenchWeb.fr
 
Creative book 2020 spécial Retail
Creative book 2020 spécial Retail Creative book 2020 spécial Retail
Creative book 2020 spécial Retail FrenchWeb.fr
 
Classement FW500 2019
Classement FW500 2019Classement FW500 2019
Classement FW500 2019FrenchWeb.fr
 
Classement FW500 des sociétés de Marketing Performance
Classement FW500 des sociétés de Marketing PerformanceClassement FW500 des sociétés de Marketing Performance
Classement FW500 des sociétés de Marketing PerformanceFrenchWeb.fr
 
Top100 des ESN et agences qui recrutent dans le numérique
Top100 des ESN et agences qui recrutent dans le numériqueTop100 des ESN et agences qui recrutent dans le numérique
Top100 des ESN et agences qui recrutent dans le numériqueFrenchWeb.fr
 
Top 200 des entreprises qui recrutent dans le numérique
Top 200 des entreprises qui recrutent dans le numériqueTop 200 des entreprises qui recrutent dans le numérique
Top 200 des entreprises qui recrutent dans le numériqueFrenchWeb.fr
 
FW500, le classement des entreprises françaises dans la Tech
FW500, le classement des entreprises françaises dans la TechFW500, le classement des entreprises françaises dans la Tech
FW500, le classement des entreprises françaises dans la TechFrenchWeb.fr
 
FW500, le classement des entreprises françaises dans la Tech
FW500, le classement des entreprises françaises dans la TechFW500, le classement des entreprises françaises dans la Tech
FW500, le classement des entreprises françaises dans la TechFrenchWeb.fr
 
FW500, le classement des entreprises françaises dans la Tech
FW500, le classement des entreprises françaises dans la TechFW500, le classement des entreprises françaises dans la Tech
FW500, le classement des entreprises françaises dans la TechFrenchWeb.fr
 
The augmented infrastructure by fabernovel & Ardian
The augmented infrastructure  by fabernovel & ArdianThe augmented infrastructure  by fabernovel & Ardian
The augmented infrastructure by fabernovel & ArdianFrenchWeb.fr
 
[FW Invest] 1,16 milliard d’euros investis dans la Tech au premier semestre, ...
[FW Invest] 1,16 milliard d’euros investis dans la Tech au premier semestre, ...[FW Invest] 1,16 milliard d’euros investis dans la Tech au premier semestre, ...
[FW Invest] 1,16 milliard d’euros investis dans la Tech au premier semestre, ...FrenchWeb.fr
 
Fourth State of Marketing - Salesforce
Fourth State of Marketing - SalesforceFourth State of Marketing - Salesforce
Fourth State of Marketing - SalesforceFrenchWeb.fr
 
[FW Invest Mai] Près de 187 millions d’euros levés dans la Tech en mai, l’amo...
[FW Invest Mai] Près de 187 millions d’euros levés dans la Tech en mai, l’amo...[FW Invest Mai] Près de 187 millions d’euros levés dans la Tech en mai, l’amo...
[FW Invest Mai] Près de 187 millions d’euros levés dans la Tech en mai, l’amo...FrenchWeb.fr
 
Shopper Observer 2
Shopper Observer 2Shopper Observer 2
Shopper Observer 2FrenchWeb.fr
 

Plus de FrenchWeb.fr (20)

FW500, découvrez les 500 entreprises de la tech françaises du classement 2023
FW500, découvrez les 500 entreprises de la tech françaises du classement 2023 FW500, découvrez les 500 entreprises de la tech françaises du classement 2023
FW500, découvrez les 500 entreprises de la tech françaises du classement 2023
 
FrenchWeb 500 2020
FrenchWeb 500 2020FrenchWeb 500 2020
FrenchWeb 500 2020
 
Decode Invest mars 2020
Decode Invest mars 2020Decode Invest mars 2020
Decode Invest mars 2020
 
Top 2020 des ESN et Agences qui recrutent dans le numérique
Top 2020 des ESN et Agences qui recrutent dans le numériqueTop 2020 des ESN et Agences qui recrutent dans le numérique
Top 2020 des ESN et Agences qui recrutent dans le numérique
 
DECODE INVEST février 2020
DECODE INVEST février 2020DECODE INVEST février 2020
DECODE INVEST février 2020
 
Top 2020 des ESN et Agences qui recrutent dans le numérique
Top 2020 des ESN et Agences qui recrutent dans le numériqueTop 2020 des ESN et Agences qui recrutent dans le numérique
Top 2020 des ESN et Agences qui recrutent dans le numérique
 
Top 100 des Entreprises qui recrutent dans le numérique
Top 100 des Entreprises qui recrutent dans le numériqueTop 100 des Entreprises qui recrutent dans le numérique
Top 100 des Entreprises qui recrutent dans le numérique
 
Creative book 2020 spécial Retail
Creative book 2020 spécial Retail Creative book 2020 spécial Retail
Creative book 2020 spécial Retail
 
Classement FW500 2019
Classement FW500 2019Classement FW500 2019
Classement FW500 2019
 
Classement FW500 des sociétés de Marketing Performance
Classement FW500 des sociétés de Marketing PerformanceClassement FW500 des sociétés de Marketing Performance
Classement FW500 des sociétés de Marketing Performance
 
Top100 des ESN et agences qui recrutent dans le numérique
Top100 des ESN et agences qui recrutent dans le numériqueTop100 des ESN et agences qui recrutent dans le numérique
Top100 des ESN et agences qui recrutent dans le numérique
 
Top 200 des entreprises qui recrutent dans le numérique
Top 200 des entreprises qui recrutent dans le numériqueTop 200 des entreprises qui recrutent dans le numérique
Top 200 des entreprises qui recrutent dans le numérique
 
FW500, le classement des entreprises françaises dans la Tech
FW500, le classement des entreprises françaises dans la TechFW500, le classement des entreprises françaises dans la Tech
FW500, le classement des entreprises françaises dans la Tech
 
FW500, le classement des entreprises françaises dans la Tech
FW500, le classement des entreprises françaises dans la TechFW500, le classement des entreprises françaises dans la Tech
FW500, le classement des entreprises françaises dans la Tech
 
FW500, le classement des entreprises françaises dans la Tech
FW500, le classement des entreprises françaises dans la TechFW500, le classement des entreprises françaises dans la Tech
FW500, le classement des entreprises françaises dans la Tech
 
The augmented infrastructure by fabernovel & Ardian
The augmented infrastructure  by fabernovel & ArdianThe augmented infrastructure  by fabernovel & Ardian
The augmented infrastructure by fabernovel & Ardian
 
[FW Invest] 1,16 milliard d’euros investis dans la Tech au premier semestre, ...
[FW Invest] 1,16 milliard d’euros investis dans la Tech au premier semestre, ...[FW Invest] 1,16 milliard d’euros investis dans la Tech au premier semestre, ...
[FW Invest] 1,16 milliard d’euros investis dans la Tech au premier semestre, ...
 
Fourth State of Marketing - Salesforce
Fourth State of Marketing - SalesforceFourth State of Marketing - Salesforce
Fourth State of Marketing - Salesforce
 
[FW Invest Mai] Près de 187 millions d’euros levés dans la Tech en mai, l’amo...
[FW Invest Mai] Près de 187 millions d’euros levés dans la Tech en mai, l’amo...[FW Invest Mai] Près de 187 millions d’euros levés dans la Tech en mai, l’amo...
[FW Invest Mai] Près de 187 millions d’euros levés dans la Tech en mai, l’amo...
 
Shopper Observer 2
Shopper Observer 2Shopper Observer 2
Shopper Observer 2
 

Dernier

Engaging Sensory Activities for 5-10 Year Olds
Engaging Sensory Activities for 5-10 Year OldsEngaging Sensory Activities for 5-10 Year Olds
Engaging Sensory Activities for 5-10 Year OldsKate Brownell
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnerstejaswinisahyadreeso
 
The BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfThe BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfhannahcrump4
 
Flyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptxFlyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptxChristabelTelewa1
 
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsFantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsCricket Betting Online
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptxdeepushah1687
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di SampangWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampanginfoobataborsi24
 
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀Victoria Olsina
 
youtube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionyoutube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionbzznbyd
 
Passive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless EarningsPassive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless Earningsabdullahspz0428
 
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdfGenerating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdfShawnNewman13
 
Intelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership AreaIntelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership Areaabdullahspz0428
 
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfThe Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfDIGGIT
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di PasuruanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruaninfoobataborsi24
 
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfRhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfDIGGIT
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniSurya Prasath
 
obat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyaobat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyainfoobataborsi24
 
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineBeyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineSearch Engine Journal
 
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdfTea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdfDIGGIT
 
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdfGlobal Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdfMROC Japan
 

Dernier (20)

Engaging Sensory Activities for 5-10 Year Olds
Engaging Sensory Activities for 5-10 Year OldsEngaging Sensory Activities for 5-10 Year Olds
Engaging Sensory Activities for 5-10 Year Olds
 
Digital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginnersDigital marketing guide complete guide for beginners
Digital marketing guide complete guide for beginners
 
The BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdfThe BoF Brand Magic Index Volume Two — Preview.pdf
The BoF Brand Magic Index Volume Two — Preview.pdf
 
Flyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptxFlyers, posters, booklets and brochures-3 (6).pptx
Flyers, posters, booklets and brochures-3 (6).pptx
 
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting AppsFantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
Fantasy Cricket Apps: A New Viewpoint for Online Cricket Betting Apps
 
5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx5 Benefits Of Using Digital Marketing.pptx
5 Benefits Of Using Digital Marketing.pptx
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di SampangWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Sampang
 
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
How To Structure Your Web3 Website For Max Visibility In The Bull Market🚀
 
youtube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introductionyoutube_marketing_partner_vling_service_introduction
youtube_marketing_partner_vling_service_introduction
 
Passive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless EarningsPassive Income System 2.0 Digital: Effortless Earnings
Passive Income System 2.0 Digital: Effortless Earnings
 
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdfGenerating Leads with Analyst Content Webinar Slides_SJN Final.pdf
Generating Leads with Analyst Content Webinar Slides_SJN Final.pdf
 
Intelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership AreaIntelligent Cryptocurrency VIP Digital - Membership Area
Intelligent Cryptocurrency VIP Digital - Membership Area
 
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdfThe Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
The Future Normal - DIGGIT - Henry Coutinho-Mason.pdf
 
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di PasuruanWA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
WA | 0821-8888-6412 | Apotik Jual Obat Aborsi Cytotec Asli Di Pasuruan
 
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdfRhys Cater, Precis, The future of media buying with Generative AI.pdf
Rhys Cater, Precis, The future of media buying with Generative AI.pdf
 
The seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert CialdiniThe seven principles of persuasion by Dr. Robert Cialdini
The seven principles of persuasion by Dr. Robert Cialdini
 
obat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganyaobat pelancar haid di apotik dan harganya
obat pelancar haid di apotik dan harganya
 
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives PipelineBeyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
Beyond Silos: How Holistic B2B Digital Strategy Drives Pipeline
 
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdfTea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
Tea Gobec, Kako pluti po morju tehnoloških sprememb, Innovatif.pdf
 
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdfGlobal Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
Global Trends in Market Reserch & Insights - Ray Poynter - May 2023.pdf
 

The Shotfarm Product Information Report

  • 2. Executive Summary Quality and completeness of product presentation in online retail has a quantifiable and direct impact on product sales. But often, data is inaccurate, inconsistent, incomplete, and even outdated, leading to increased returns, serious brand erosion, and lost sales—all of which have significant financial ramifications for both retailers and manufacturers. To better gauge the impact of product information on online retail sales, Shotfarm surveyed more than 1,500 consumers about their online shopping habits and the importance they place on content in making purchase decisions. The 2015/2016 Shotfarm Product Information Report shows that consumers place a significant value on high-quality product content, regardless of product type, price, or purchasing channel. Retail trading partners can maximize sales, minimize returns, optimize speed to market, and enhance their brands by improving the quality of product information they provide to digital shoppers. To achieve this goal, retailers and manufacturers will need to more efficiently develop, manage, and share this data—a decades-long problem that has proved difficult to solve.
  • 3. 3 Key Findings Product information quality is an important factor in the success of online sales. Seventy-eight percent of consumers say the quality of product content is very important when making purchase decisions. Product information impacts brand equity and future purchase decisions. Eighty-seven percent of consumers say they would be unlikely to consider a retailer again if they provided incorrect information for a purchased product. Product information can play a significant role in reducing shopping cart abandonment. One in four consumers say they have abandoned a purchase because of poor product information. Consumer electronics offer the highest quality, most complete product content. Fifty-seven percent of respondents rank consumer electronics as the industry offering the best and most complete product information. 1 2 3 4
  • 4. 4 Source: The 2015/2016 Shotfarm Product Information Report Importance of Product Information to Online Sales Product information plays a key role in online sales, according to the 2015/2016 Shotfarm Product Information Report. Ninety-five percent of those surveyed say product information is important when making a purchase decision, with nearly four in five indicating that it is very important. 78% Very important 17% Important 3% Slightly important Not at all important 2% The Importance of Product Information in Online Purchasing Decisions
  • 5. 5 Source: Shotfarm In particular, product descriptions and images are critical, with the vast majority of consumers saying they are important (30 percent) or very important (63 percent). While product reviews are also important in the sales process, only 39 percent of consumers say they are very important, highlighting the value of information that comes directly from the seller or manufacturer. Product Information Quality and Completeness Impacts Product Sales Overall the type of product information that matters most to consumers varies, as does the path shoppers take in finding and consuming product content. In the end, products are purchased from retailers and brands whose product information makes shoppers feel confident in doing so. Item number and price -80% Base +35% Conversion Rate Content Completeness and Quality + + + + + +Product description Product specs 360° image VideoLow res image High res image
  • 6. 6 The Challenge for Manufacturers While manufacturers may want to provide the highest quality and most complete content possible, they still face significant challenges in doing so. Historically, separate departments have dealt with product data, often resulting in discrepancies between in-store and online inventories. In addition, many of these organizations did not have the right tools and processes in place to ensure that data integrity and consistency were maintained. Fast forward to today. Manufacturing organizations of all sizes and across industries have worked hard to weed out inefficiencies, eliminate departmental siloes, and streamline processes. Yet within the realm of product content development, management, and exchange, they remain saddled with meeting ever-increasing and significantly varied retail partner requirements. Because of this, product content often remains inconsistent and incomplete, negatively impacting every facet of brands’ online sales efforts, the survey demonstrates.
  • 7. 7 Product Information Impacts Return Levels Forty-two percent of consumers have returned an online purchase in the past year specifically because of poor product content. The clothing and apparel category sees the most returns as one in four consumers has returned an item due to inaccurate product information. The costs associated with each return can be significant. In addition to the hard costs of the actual returns, companies are also forced to overcome lower conversion rates and sales numbers. The returns can also hamper productivity because resources are diverted from fulfilling new, revenue-producing orders to processing revenue-killing returns for unhappy customers. 59% N/A 4% Office supplies 3% Pet supplies 3% Other 4% Consumer packaged goods 3% Sporting goods 9% Consumer electronics 4% Tools and home improvement 7% Household goods 25% Clothing and apparel 3% Luxury goods 2% Food/groceries “I have returned something in the past year I purchased online in this category because the product information did not match the product I received.” Source: The 2015/2016 Shotfarm Product Information Report
  • 8. 8 Product Information Impacts Brand Trust The most significant impact to manufacturers and retailers of poor product content is arguably the resulting brand erosion. According to the survey, nothing directly impacts the experience of the individual customer like a product that doesn’t meet expectations. A single negative experience may not only result in a return, but it can cause long-term damage to the relationship between the brand and the customer. Eighty-seven percent of consumers say they would be unlikely or very unlikely to make a repeat purchase with a retailer that provided inaccurate product information, leaving just 13 percent who would likely shop with that same company again. Trust and loyalty are not built overnight, so this damage can take a long time to repair—if it can be repaired at all. Whether the customer’s negative perception of a retailer or brand is temporary or permanent, it is always costly. In many instances, say consumers, a less than optimal retail experience can be traced to poor quality, inaccurate, or incomplete product information. Very unlikely 53% 34% Slightly unlikely 10% Likely 4% Very likely “I would shop with a brand again after an experience with inaccurate product information.” Source: The 2015/2016 Shotfarm Product Information Report
  • 9. 9 Product Information Impacts Online Shopping Cart Abandonment Ninety percent of online shoppers report leaving a purchase behind at one time or another. And while consumers list cost and delivery time as the top two reasons for not completing a purchase, poor product descriptions and low-quality images follow close behind, with more than 25 percent citing them as reasons for abandoning carts. In addition, a lack of quality content has a greater impact on whether a sale is made than a lack of product reviews. 61% Cost 26% Poor-quality images/too few images 30% Poor product description 25% Lack of overall trust of the seller (brand or retailer) 15% Lack of overall trust of the seller (third- party website) 33% Delivery time 25% Lack of reviews Reasons Consumers Have Abandoned Shopping Carts Source: The 2015/2016 Shotfarm Product Information Report
  • 10. 10 Product Information Expectations Vary Consumers have different content expectations depending on the type of product being considered. The following chart compares each industry for information quality, customer expectations, current sales, and percentage of returns. Percentage of consumers who have shopped in this category online Product Category 57% 7 2 4 7%Household goods 18% 4 6 3 3%Luxury goods 22% 8 7 8 4%Consumer packaged goods 28% 3 5 5 4%Tools & home improvement 29% 6 10 7 3%Pet supplies 73% 10 3 1 26%Clothing & apparel 23% 9 4 10 2%Food/groceries 27% 2 9 6 3%Sporting goods 32% 5 8 9 4%Office supplies 49% 1 1 2 9%Consumer electronics Product content quality rank Importance of product content quality rank Importance of images with multiple angles rank Percentage of returns in this category due to poor content Source: The 2015/2016 Shotfarm Product Information Report The Importance of Product Content by Industry
  • 11. 11 In no industry is the desire for quality product information greater than in consumer electronics. Not only did respondents rank consumer electronics as the category where product information is most important, but they also ranked the quality of product content as the highest of any industry. Clothing and apparel, on the other hand, ranked last in the quality of information provided, which is especially noteworthy since these products are the items consumers say they purchase online most often. Overall, the survey results indicate that manufacturers that improve the quality and breadth of their product assets, regardless of industry, are likely to realize significant digital business gains. 76% 24% Yes No 87% 13% Yes No Percentage of Consumers Who Have Noticed Inconsistent Product Content for the Same Product Across Channels (i.e. brand retailer or third-party websites such as Amazon.com) Percentage of Consumers’ Purchasing Decisions Impacted by Inaccurate Product Information Across Channels Source: The 2015/2016 Shotfarm Product Information Report
  • 12. 12 In addition to differences in content from industry to industry, consumers also see disparities in the quality, accuracy, and completeness of product information across retail channels. More than three in four consumers say they have noticed inconsistent information for the same product across channels (e.g., brand retailers such as Target versus third-party sellers such as Amazon). Eighty-seven percent of these consumers indicate that such discrepancies, at a minimum, delayed their purchase. In some cases, it kept them from buying a product altogether. 47% Manufacturer’s website 51% Manufacturer’s website 7.07% In-store sales person 9% In-store product box 9% Retailer’s website 17% Third-party retailer’s website 8% In-store sales person 11% Retailer’s website 10% In-store product box 17% Third-party retailer’s website 5% Other 3% Marketing, ads and commercials 3% Marketing, ads and commercials 5% Other Channels Offering the Most Complete Product Content, According to Consumers Channels Offering the Most Accurate Product Content, According to Consumers Source: The 2015/2016 Shotfarm Product Information Report
  • 13. 13 A Significant Opportunity for Grocers With gross sales reaching $600 billion, the grocery industry is by far the largest retail sector in the country. But only one in four consumers (23 percent) currently shops for groceries online, and the industry ranks next to last for quality of digital content. Additionally, nearly 40 percent of consumers say they are uncomfortable shopping online for groceries. 19% Comfortable—I have done so in the past 21% Would think about it 14% Comfortable—but have not yet done so 37% Not comfortable 10% Comfortable only with consumer packaged goods/products, not fresh food How Comfortable are Consumers with Online Grocery Shopping? Source: The 2015/2016 Shotfarm Product Information Report
  • 14. 14 Companies such as Amazon and Google seek to dominate this retail channel and are working to address well-documented hurdles that have historically kept grocery shoppers overwhelmingly inside traditional stores. These challenges run the gamut, from significant logistical and supply chain issues, to product pricing and delivery fee structures, to concerns about the delivery of perishable items, to creating value for the customer who lives just up the street from a grocery store. What has largely been missing from this digital distribution conversation, however, is another piece of the supply chain puzzle. In addition to moving physical products from the manufacturer into the hands of the consumer, retailers are challenged with getting the manufacturers’ product information in front of the consumer so an online sale can be made. According to survey respondents, product data attributes play an important role in fostering the kind of positive shopping experience that will help grocers secure the revenue and margin levels necessary to make this channel a winning proposition. When asked specifically why they do not shop for groceries online, 46 percent cite product content availability or a lack of trust in the content provided. First impressions mean a great deal, and nowhere is this more true than in the manner in which grocery products are presented and viewed, especially in the online world of food commerce that consumers have largely been reluctant to embrace to date. 20% Price difference 34% Delivery 17% Lack of product information 29% Lack of trust for product information 27% Other Consumer Barriers to Online Grocery Shopping Source: The 2015/2016 Shotfarm Product Information Report
  • 15. 15 Consist of a cloud-based content network that allows any number of trade partners to begin requesting, sending, and receiving original product information and assets from a simple, low-cost, and centralized platform. Have the ability for all product information to come directly from the manufacturer so that trading partners always have access to data that is accurate, complete, and consistent. Provide a high adoption and participation rate among all trading partners—retailers and manufacturers, alike—that far exceeds the success rates of in-house solutions. Provide high data collection speeds that reduce time to market and opportunity costs. Have the ability for manufacturers, regardless of industry, to automatically deliver a perfectly formatted product feed directly to retailers. For example, the solution would support a CPG company that needs Universal Product Code (UPC) barcodes, the Global Trade Item Numbers (GTINs) and nutritional information a grocer requires, as well as item sizes, colors, and materials used in manufacturing that an apparel retailer desires. Offer a significant reduction in inefficiencies in the collection, management, and distribution of product information. Summary The quality of product data impacts all facets of the online retail business. In the eyes of the digital consumer, a product is only as good as the information associated with it. If that information is incomplete in any way, purchases are delayed, products are returned, and brand equity is lost. All are very costly propositions. Manufacturers have made great strides in streamlining processes that had historically hindered their content development and distribution efforts. Still, retailers’ desire for more and more product assets can offset gains made with these improvements. To meet the ever-growing requirements of their trading partners, to offer higher-quality content across channels, to provide a better online shopping experience to consumers, and to realize more digital sales, manufacturers need to address the shortcomings inherent in their current processes. One way is to employ a content management and distribution solution that moves product information from Point A to Point B in the simplest, most efficient, and most affordable way possible. Such a solution would: 1 5 2 63 4
  • 16. 16 Methodology In August 2015, Shotfarm surveyed 1,542 consumers about their online shopping habits and product information preferences. The survey, which was conducted online, has a 2.5 percent margin of error at a 95 percent confidence level. The audience breakdown is as follows: Gender Online Shopping Frequency Age 47% 53% Male Female 18% 36–45 6% 18–21 28% 46–60 25% 22–35 24% 61+ 31% Once or more per month 9% More than twice per week 15% Once or twice per week 12% 1–3 times per year 13% 4–6 times per year 17% 7–12 times per year
  • 17. About Shotfarm Shotfarm’s Product Content Network is the first end-to-end solution for the management and exchange of product information that meets the demands of the entire ecommerce industry. Free and simple core functionality, combined with a suite of affordable and powerful upgrade options, makes Shotfarm instantly useful and infinitely scalable. One system, any format, thousands of retailers and manufacturers. Shotfarm just makes sense.