This document summarizes an organization called Vaincre l'Autisme that helps people with autism in France. It discusses autism rates in different countries and notes that in France, only 20% of autistic people go to school and autism is seen as a psychiatric illness. It describes Vaincre l'Autisme's strengths like its positioning for autism searches, but also weaknesses like lack of visibility and budget. Potential opportunities and threats are listed. The document proposes using storytelling and case studies to raise awareness, educate people on autism, and promote testing. It develops a concept using playing cards depicting exceptional families to help people understand autism. Metrics and budgets for guerrilla marketing, social media

1. MEC - H4 P2019 - E05
Vaincre l’Autisme
Yohan Atlan - Camille Alvarez de Jesus - Nicolas Castells - Vanessa Chaddouk - Clément Saulnier

2. U N D E R S TA N D I N G
T H E T O P I C
Autism in
different countries
Canada !
Belgium "
Israel #
Sweden $
Autism in
France
1% of the population
Only 20% go to school
Psychiatric illness
Lack of informations and supports

3. D E S C R I P T I O N O F
T H E O R G A N I Z AT I O N
Strengths
1st positioning in SERP
for « autisme »
Diversity of missions
15 years old
Weaknesses
Lack of visibility
Lack of budget
Lack of notoriety
Opportunities
Strong community of parents
Openness to innovation
Threats
Autism is stigmatized
Continuous growth of autistic cases
Futuroschool closing
"The association is driven by the deep conviction that autism is not incurable, it is possible to heal."

4. C O M P E T I T I O N
A N A L Y S I S

5. O B S E R V AT I O N S
French people think… Ideal solutions
Still classify the autism as a
psychiatric illness…
Do not realize the expenses related
to the treatment for it…
Do not know how to interact
with autism…
Do not know how to diagnosis
autism…
… We need to support research and
motivate people for donations
… We need to illustrate the situation by
case study, testimony, storytelling
…We need to educate the reactions,
promote the understanding
… We need to raise awareness of
a systematic test done by pediatrician

6. P R O B L E M AT I C
A N D O B J E C T I V E S
How to raise awareness around the organization Vaincre l’Autisme and the importance of its actions?
With few resources

7. P E R S O N A S
David, 20 years old Bernard, 54 years old
Engaged around autism
Invest in the fight
against the autism
Search for gratitude
from government
Objectives : Advocacy, Reach,
Conversion
Search for ways to
diagnose her child
Needs to inquire for
taken care of her child
Objectives : Engagement,
Acquisition, Awareness, Visibility
Does not know the subject
Happy to donate
and participate for a cause
Objectives : Reach, Conversion
Cécile, 31 years old

8. Famille d’exception
B I G I D E A

9. K E Y V I S U A L

10. C R E AT I V E
C O N C E P T
Cards Family names
La famille Sportif
La famille Intellectuel
La famille Chanteur
La famille Pâtissiers
La famille Musicien
La famille Geek
La famille Exceptionnelle

11. C R E AT I V E
C O N C E P T
Collaboration with
Yvon Roy

12. C R E AT I V E
C O N C E P T

13. T H E E M P T Y C A R D

14. D O N AT I O N

15. G U E R I L L A
M A R K E T I N G
Goal
Talk about the association
Receive donations
Earnings
Attract the attention of
people in the street
Word-to-mouth
Email harvest
Budget
Staff : 0€
Production of the cards : 4€ for 1000 cards
Terminals : 50€ for a day

16. S O C I A L M E D I A S
Goal
Increase the online presence
Convert and convince people
around the cause
Earnings
Buzz
Viral campaign
Mediatization
Email harvest
Conversion
Budget
Staff : 0€

17. I N F L U E N C E U R S
Gaming youtuber
Squeezie
Dr. Nozman
Scientist youtuber

18. C O N S U M E R J O U R N E Y

19. Advocacy
Share on social medias
Reach
Click rate
Conversion
New donations New volunteers, new leads
K P I
Engagement / Acquisition
Awareness / Visibility
Audience on the website,
aids from government

20. C O N C L U S I O N
Learning through games is the playful way to understand realities.

21. T H A N K Y O U !