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Le Jeux des 7 familles - Vaincre l'Autisme

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Proposition d'une stratégie de communication et marketing 360 pour l'association Vaincre l'Autisme dans le cadre d'un projet à HETIC.

Équipe : Yohan Atlan / Camille Alvarez de Jésus / Nicolas Castells / Vanessa Chaddouk / Clément Saulnier

Publié dans : Santé & Médecine
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Le Jeux des 7 familles - Vaincre l'Autisme

  1. 1. MEC - H4 P2019 - E05 Vaincre l’Autisme Yohan Atlan - Camille Alvarez de Jesus - Nicolas Castells - Vanessa Chaddouk - Clément Saulnier
  2. 2. U N D E R S TA N D I N G T H E T O P I C Autism in different countries Canada ! Belgium " Israel # Sweden $ Autism in France 1% of the population Only 20% go to school Psychiatric illness Lack of informations and supports
  3. 3. D E S C R I P T I O N O F T H E O R G A N I Z AT I O N Strengths 1st positioning in SERP for « autisme » Diversity of missions 15 years old Weaknesses Lack of visibility Lack of budget Lack of notoriety Opportunities Strong community of parents Openness to innovation Threats Autism is stigmatized Continuous growth of autistic cases Futuroschool closing "The association is driven by the deep conviction that autism is not incurable, it is possible to heal."
  4. 4. C O M P E T I T I O N A N A L Y S I S
  5. 5. O B S E R V AT I O N S French people think… Ideal solutions Still classify the autism as a psychiatric illness… Do not realize the expenses related to the treatment for it… Do not know how to interact with autism… Do not know how to diagnosis autism… … We need to support research and motivate people for donations … We need to illustrate the situation by case study, testimony, storytelling …We need to educate the reactions, promote the understanding … We need to raise awareness of a systematic test done by pediatrician
  6. 6. P R O B L E M AT I C A N D O B J E C T I V E S How to raise awareness around the organization Vaincre l’Autisme and the importance of its actions? With few resources
  7. 7. P E R S O N A S David, 20 years old Bernard, 54 years old Engaged around autism Invest in the fight against the autism Search for gratitude from government Objectives : Advocacy, Reach, Conversion Search for ways to diagnose her child Needs to inquire for taken care of her child Objectives : Engagement, Acquisition, Awareness, Visibility  Does not know the subject  Happy to donate and participate for a cause Objectives : Reach, Conversion Cécile, 31 years old
  8. 8. Famille d’exception B I G I D E A
  9. 9. K E Y V I S U A L
  10. 10. C R E AT I V E C O N C E P T Cards Family names La famille Sportif La famille Intellectuel La famille Chanteur La famille Pâtissiers La famille Musicien La famille Geek La famille Exceptionnelle
  11. 11. C R E AT I V E C O N C E P T Collaboration with Yvon Roy
  12. 12. C R E AT I V E C O N C E P T
  13. 13. T H E E M P T Y C A R D
  14. 14. D O N AT I O N
  15. 15. G U E R I L L A M A R K E T I N G Goal Talk about the association Receive donations Earnings Attract the attention of people in the street Word-to-mouth Email harvest Budget Staff : 0€ Production of the cards : 4€ for 1000 cards Terminals : 50€ for a day
  16. 16. S O C I A L M E D I A S Goal Increase the online presence Convert and convince people around the cause Earnings Buzz Viral campaign Mediatization Email harvest Conversion Budget Staff : 0€
  17. 17. I N F L U E N C E U R S Gaming youtuber Squeezie Dr. Nozman Scientist youtuber
  18. 18. C O N S U M E R J O U R N E Y
  19. 19. Advocacy Share on social medias Reach Click rate Conversion New donations New volunteers, new leads K P I Engagement / Acquisition Awareness / Visibility Audience on the website, aids from government
  20. 20. C O N C L U S I O N Learning through games is the playful way to understand realities.
  21. 21. T H A N K Y O U !