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9-24-2013 Social Media and Web 2.0 for Fashion
1. Social Media and Web 2.0 for Fashion
FASH325 – Fall 2013
http://bit.ly/sm-fashion-f13
Mathieu Plourde, Educational Technologist
IT Academic Technology Services
2. Disclaimer
• This presentation is not a recipe for
success using web 2.0 technologies and
social media.
• Actual mileage may vary.
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3. Use of Technology
• Please, DO use any technology at your fingertips.
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6. Social Media and Web 2.0 for Fashion - M. Plourde 6
Credit: Khalid Albaih on Flickr
7. Social media presence
Do you have a _______ account?
• Yes.
• No.
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8. Social media usage
Your purpose for using social media is
mostly…
• Personal.
• Professional.
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9. Mobile devices
Do you own a smartphone, tablet, or another
web-enabled handheld device?
• Yes.
• No.
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11. How big is the problem?
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12. “It's not information
overload - it's filter failure”
– Clay Shirky
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13. Don’t be a slave to email!
• Apply the Getting Things Done process to your
inbox.
• Use filters, tags, and folders.
• Unsubscribe.
• Move messages you’re not
required to take action
upon to another space.
• Separate email account
• RSS reader
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14. Remember the day
the Internet almost died?
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http://www.cnn.com/2009/TECH/06/26/michael.jackson.internet/index.html
16. Finding relevant conversations
• Gurus in your discipline
and their entourage
• Books
• Blogs
• Professional associations
• Conference and event
backchannels
• #Hashtags and keywords
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19. Consume the social web
• Create a custom online newspaper that scouts the social
web for you: http://paper.li
• Multi-engine social search: http://addictomatic.com
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20. Flipboard and Pulse.me
• Mobile apps can push the news to you in a
magazine format
flipboard.com www.pulse.me
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21. Really Simple Syndication (RSS)
• Almost every web site generates an RSS feed.
• You get a notification when there is
something new.
• http://feedly.com
Attribution: jrhode on Flickr.com
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24. Storing and retrieving
I can retrieve relevant information I was
exposed to in the last month.
• Yes.
• No.
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25. Social bookmarking: Diigo
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Can you imagine having 7,000 bookmarks
in your browser?
Browser Add-
On
http://www.diigo.com
27. Evernote
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• Personal note-taking application.
• Syncs on multiple devices.
• http://www.evernote.com/
30. What is your first
reflex when you don’t
know something?
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31. What is your first
reflex when you don’t
know something?
(You Google it!)
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32. What is your first
reflex when you don’t
know something?
(You Google it!)
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33. Google yourself!
Can you find yourself when you Google your
name?
• Yes.
• No.
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34. Are you employable?
If someone found your social media profile,
would they consider you a potential
candidate?
• Yes.
• No.
• OMG, no way!
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36. Personal landing page
Do you have a personal landing page, a URL
you share to others so they can find out
about you and contact you?
• Yes.
• No.
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37. Your personal landing page
• Your professional self:
• Who’s your audience?
• Where should such a page be hosted?
• What do you expect from connections?
• What should they expect from you?
• Examples:
• http://about.me/mathplourde
• http://mathplourde.wordpress.com/about/
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38. danah boyd on her digital presence
“There is some crappy stuff concerning me on the
Internet— both stuff that I’ve produced and stuff
that’s been written about me by other people. […]
My way of coping with persistence is to create a
living presence, frame my own story in an ongoing
way, and creating a digital self that is constantly
evolving not to escape but to mature”
—danah boyd (From Rheingold, Howard; Weeks, Anthony (2012-02-24). Net Smart
(Kindle Locations 3085-3088). MIT Press. Kindle Edition.)
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40. Less Intrusive Than a Phone Call…
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Share your
identity in
the physical
world!
41. If Information Was Made of Light…
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EXTERNAL
INFORMATION
SOURCERECEIVED
INFORMATION
FORWARDED
INFORMATION
SHARED
INFORMATION
STORED
INFORMATION
42. If Information Was Made of Light…
Social Media and Web 2.0 for Fashion - M. Plourde 42
EXTERNAL
INFORMATION
SOURCERECEIVED
INFORMATION
FORWARDED
INFORMATION
SHARED
INFORMATION
STORED
INFORMATION
CURATION
46. The network effect
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Source: Jeff Bullas
Also: http://blog.digitalinsights.in/social-media-facts-and-statistics-2013/0560387.html
47. The role of reciprocity
Reciprocal
• Requires permission
from both participants.
Non-reciprocal
• You can follow someone
without them following
you back.
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Top dog
48. The role of reciprocity
Reciprocal
• Fosters relationship.
Non-reciprocal
• Fosters discovery.
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53. Your PLN to the rescue
http://youtu.be/IZ83x2hUCP4
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54. Collaboration
• Shared spaces:
• Pinterest boards
• Mindmapping
• Social bookmarking
• Google Tools
• Sites
• Docs
• G+ Communities
• Google Hangouts
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64. Tech-Enabling Fashion
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• http://www.agloves.com/about-our-products/
• http://www.ipadhacks.com/news/ipad-jeans-pocket/
65. Google Glass
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http://www.google.com/glass/start/
66. Samsung Galaxy Gear
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http://techcrunch.com/2013/09/04/samsung-galaxy-gear-official/
68. What’s Your Metric?
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Visitors
Hits on your
Website
Revenue/
Donations
Actions
69. The AIDA Model
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Awareness
Interest
Desire
Action
70. Web Presence and Metrics
• Web publishing platforms:
• Google Sites
• Wordpress, Drupal
• Youtube, Flickr, Slideshare, Ustream, etc.
• Metrics:
• URL shorteners (Bit.ly)
• Google Analytics
• Klout
• Surveys
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72. Web Site vs. Social Media
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Web Site
+ Social Media
+ Local
Jeremiah Owyang, Making your Corporate Website Relevant:
http://www.slideshare.net/jeremiah_owyang/making-your-corporate-website-relevant
Your brand is your
organizational
persona. Make it
consistent and
connected!
73. One Brand, Different Perspectives
Brand
Origin
History
ProximityMeaning
Personal
Stories
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74. More questions than answers…
• What kind of information are shoppers
interested in?
• How can you deliver an enhanced experience?
• Can you leverage in-store and client-owned
technology?
• How can your clients become the voice for your
brand?
• How is shopping in virtual spaces different?
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75. Thank You!
• Questions, Comments?
• Mathieu Plourde
Educational Technologist, LMS Project Leader
IT Academic Technology Services
mathieu@udel.edu
bit.ly/mathplourde
• All contents for this session: bit.ly/sm-fashion-f13
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