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MS&L Brandbassador Webinar

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Activating Employee Brandbassadors
Today’s Presenters ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Today’s Agenda ,[object Object],[object Object],[object Object],[object Object],[object Object]
What Employees Can Do for Your Brand ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Value of Social Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The Value of Social Media ,[object Object],[object Object]
Social Media Today Social Media Today Newsweek, July 26, 2010
Social Media Today From Hubspot, developed by Oversocialized
Social Media Today
Social Media Today
 
Five Steps to Build and Manage an Ambassador Program
Five Steps to Build and Manage an Ambassador Program ,[object Object],[object Object],[object Object],[object Object],[object Object]
1) Create Program Purpose and Role Definition ,[object Object],[object Object],[object Object],[object Object]
PROGRAM PURPOSE ,[object Object],[object Object],[object Object],[object Object],Create Program Purpose
Role Definition ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
2) Identify Ambassadors ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
3) Define Rules of Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
4) Establish Reporting and Metrics ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Ambassadors should report and track their actions to get credit for their good work and to help the marketing and communications teams see which Ambassadors generate the most activity.
5) Recognize Your Ambassadors ,[object Object],[object Object],[object Object],[object Object],[object Object]
ROI and Measurement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q&A
Thank You! For more information, contact Melanie or Jason [email_address] [email_address]
Activating Employee Brandbassadors 1170 Peachtree Street NE Suite 400 Atlanta, GA 30309 www.mslworldwide.com

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