Let your event do the talking with a solid Instagram marketing strategy. Craft experiences around your event that's worth a shot or two on Instagram and you'll be able to leverage on your attendee's social reach. Read on for 6 awesome photo-ops at your next event. Get the ultimate toolkit to crafting engaging events for your community at http://ptix.co/2bX60nb Follow us for more event marketing #peatips and #eventhacks.

1. Event Marketing 101:
6 Instagram-worthy
photo moments for your
next event

2. 300
million

3. That’s the number of active users
Instagram has each month!
Impressive.

4. Out of which, 41% are aged 16-24
and 35% aged 24-34, indicating a
fairly young user base.

5. If your event’s demographic lies
within those age ranges, you will
want to leverage Instagram to get
the word out about your event.

6. Furthermore, the average user
spends 21 minutes a day on the
platform!

7. This is unsurprising considering
the visual nature of Instagram
which makes it a lot easier to
consume and engage with as
opposed to text.

8. All this bodes well for the savvy
organizer that purposefully
creates Instagram-worthy photo
moments.

9. Here are 6 ways you could
experiment with for your next
event.

10. SET THE SCENE
#1

11. The venue design, ambience, and
good lighting are all your key
ingredients for a space that will
tempt your eventgoers whip out
their phones and go filter-happy.

12. This may involve leaving props
around the venue and surveying
the site to consider if it is entirely
photogenic enough.

13. If you are short on time and still
want an Instagram-worthy setting
for your guests, just host your
event at a quirky cafe with lots of
natural light.

14. More often than not, these spaces
already have Instagram accounts
that demonstrate how irresistibly
photogenic they are.

15. ENABLE PHOTO
BOOTH ACTION
#2

16. More fun than red-carpets,
especially with the right handful of
props, a glitzy backdrop, and
permission for your guests to take
multiple photos!

17. Who wouldn’t want to post a well-
lit fun photo of themselves with
their friends?

18. If you’re not confident that they’ll
use the hashtags, find a way to
incorporate them into signs and
placards they could hold up.

19. PROJECT AN
INSTAGRAM
PHOTO WALL#3

20. Pull up all photos under your
event’s hashtag on Instagram and
project a live feed of it onto blank
walls, preferably white so the
photos do not discolour.

21. This provides attendees with a
snapshot of each person’s take on
your event.

22. Be it that awesome swag you
gave out, the delectable cocktails
served, an inspiring speaker with
quotable quotes, and the list could
go on.

23. All you need is some extra wall
space to harness and utilise
Instagram live during events.

24. PRINT IT
INSTANTLY#4

25. If an instant Instagram printing
service is available for hire in your
city, you could offer to print photos
off your attendees’ Instagram
accounts live at your event.

26. Grey Goose’s event at Toronto’s Thompson Hotel
saw some 365 images printed out on-site – but with
the hashtag #cherrynoir, guests created over
131,000 social media impressions that evening.
Photo © George Pimentel

27. Alternatively, you could invest in a
portable photo printer and print
the photos off Instagram yourself.

28. Oddly enough, sometimes an
effective way to get more online
engagement with your hashtag
with Instagram-worthy photo
moments is to go offline in
printing photos.

29. PHOTO
SCAVENGER
HUNT
#5

30. Make good use of Instagram’s
newest feature - Stories!

31. Turn attendees into inquisitive
detectives with their mobile
phone’s camera.

32. Have them capture specific
moments, objects, spaces, and
quirky things present at your
event.

33. Make it a contest to give event-
goers an additional boost of
adventure.

34. ENCOURAGE
SELF EXPRESSION
#6

35. Does your event stand for a cause
or passion? Create an inclusive
space to allow for self-expression.

36. Provide a simple but thought
provoking question or sentence
for attendees to fill-in-the-blanks
with with their personal opinions.
People like it when their thoughts
matter and are acknowledged.

37. You could provide post-its for
attendees to write their thoughts
on and stick it up on a dedicated
wall at your event with someone
on your organizing team ready to
take an Instagram shot for them.

38. In USA Network’s #IWontStandFor campaign,
attendees fill their thoughts on blank tees with
fabric markers which doubles up as awesome swag
of which when they wear helps to spread the word
about your event.

39. And remember, attendees need
enough battery juice!

40. If your attendees’ phones are
running low throughout your event,
they won’t feel comfortable enough
to Instagram your event at all.

41. Remember that Instagram-
worthy moments are only as
good as their phone’s current
battery life.

42. Set-up a recharging station or
rent out power banks throughout
your event, especially if you
expect it to run long.

43. Got your own event management
tools and tips to share with fellow
event organizers?
Tell us in the comments below!

44. DOWNLOAD
FREE EBOOK
This 30-page ebook is packed with tips and
tools to help you plan and market your event
like a pro in no time.

45. Suling Wong
Produced by
Claire Ding
Original article by
Liyana Dizzy

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6 ways you can create Instagram-worthy photo moments at your events,
workshops, talks, parties, business conferences, and more.