This document proposes a new concept for a social networking service based on augmented reality. It would allow users to communicate and interact with each other and share content in the real world via virtual objects. The document outlines how the service would work, potential features for users like exploring places or enriching the world with advertisements. It provides an example user case and surveys interest among campus users. Finally, it discusses the business model, potential revenue sources from services and advertisements, as well as costs and potential partners.

1. e title
48 pt
ubtitle
30 pt
Sha Zhou, Han Shuo, Na Yinan
@Tsinghua University

2. de title
32 pt
2 rows What’s Hello World?
evel 1
24 pt
el 2-5
20 pt
Z[]
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×ØÙÚÛÜÝÞ
āĂăąĆćĊċČ
ŅņŇňŌŐőŒ
ŹźŻżŽžƒȘșˆˇ
fifl
ĠĠĢĢĪĪĮĮİĶĶ
ŢŢŤŤŪŪŮŮŰ
ΦΧΨΪΫΆΈΉΊ
НОПРСТУФ
НОПРСТУФХ
ѢѲѲѴѴҐҐəә
cts or Tsinghua University | 2011-02-14 | Page 2
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3. de title
32 pt
2 rows What’s Hello World?
evel 1
24 pt
el 2-5
Social Networking Service
20 pt
based on augmented real world
Z[]
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×ØÙÚÛÜÝÞ
āĂăąĆćĊċČ
ŅņŇňŌŐőŒ
ŹźŻżŽžƒȘșˆˇ
fifl
ĠĠĢĢĪĪĮĮİĶĶ
ŢŢŤŤŪŪŮŮŰ
ΦΧΨΪΫΆΈΉΊ
НОПРСТУФ
НОПРСТУФХ
ѢѲѲѴѴҐҐəә
Location User Augmented
Based Generated Reality
Service Content
cts or Tsinghua University | 2011-02-14 | Page 3
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4. de title
32 pt
2 rows New concept World? networking
What’s Hello of social
evel 1
24 pt
el 2-5
Users communicate with each other by mutual
20 pt
connection with the augmented real world
Z[]
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×ØÙÚÛÜÝÞ
āĂăąĆćĊċČ
ŅņŇňŌŐőŒ
ŹźŻżŽžƒȘșˆˇ
fifl
ĠĠĢĢĪĪĮĮİĶĶ
ŢŢŤŤŪŪŮŮŰ
ΦΧΨΪΫΆΈΉΊ
НОПРСТУФ
НОПРСТУФХ
ѢѲѲѴѴҐҐəә
cts or Tsinghua University | 2011-02-14 | Page 4
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5. de title
32 pt
2 rows How it works?
evel 1
24 pt
el 2-5
20 pt
Z[]
¦§¨©ª«¬®¯°
×ØÙÚÛÜÝÞ
āĂăąĆćĊċČ
ŅņŇňŌŐőŒ
ŹźŻżŽžƒȘșˆˇ
fifl
ĠĠĢĢĪĪĮĮİĶĶ
ŢŢŤŤŪŪŮŮŰ
ΦΧΨΪΫΆΈΉΊ
НОПРСТУФ
НОПРСТУФХ
ѢѲѲѴѴҐҐəә
cts or Tsinghua University | 2011-02-14 | Page 5
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6. de title
32 pt
2 rows Features for users
evel 1
24 pt › Explore the world
el 2-5 – Direct and instant information in unfamiliar places
20 pt
Z[]
¦§¨©ª«¬®¯°
› Enrich the world
– Virtual objects could be everywhere
×ØÙÚÛÜÝÞ
āĂăąĆćĊċČ
ŅņŇňŌŐőŒ
ŹźŻżŽžƒȘșˆˇ
fifl
ĠĠĢĢĪĪĮĮİĶĶ
ŢŢŤŤŪŪŮŮŰ – Accurate and eye-catching form of advertisement
ΦΧΨΪΫΆΈΉΊ
НОПРСТУФ
НОПРСТУФХ
ѢѲѲѴѴҐҐəә
cts or Tsinghua University | 2011-02-14 | Page 6
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7. de title
32 pt
2 rows User Case
evel 1
24 pt
el 2-5
20 pt
Z[]
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×ØÙÚÛÜÝÞ
āĂăąĆćĊċČ
ŅņŇňŌŐőŒ
ŹźŻżŽžƒȘșˆˇ
fifl
ĠĠĢĢĪĪĮĮİĶĶ
ŢŢŤŤŪŪŮŮŰ
ΦΧΨΪΫΆΈΉΊ
НОПРСТУФ
НОПРСТУФХ
ѢѲѲѴѴҐҐəә
› Our solution
– Virtual “Home” for every club
– Relevant information at specific place
– Community service
cts or Tsinghua University | 2011-02-14 | Page 7
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8. de title
32 pt
2 rows User Survey
evel 1
24 pt › Target market: campus users
el 2-5
20 pt
No 33%
Z[]
Willing to use this app?
¦§¨©ª«¬®¯°
×ØÙÚÛÜÝÞ
āĂăąĆćĊċČ
ŅņŇňŌŐőŒ
ŹźŻżŽžƒȘșˆˇ No 15%
What if your friends do?
fifl
ĠĠĢĢĪĪĮĮİĶĶ
ŢŢŤŤŪŪŮŮŰ
ΦΧΨΪΫΆΈΉΊ
НОПРСТУФ
НОПРСТУФХ
ѢѲѲѴѴҐҐəә
Willing to use this app for No 16%
publicity of the club?
cts or Tsinghua University | 2011-02-14 | Page 8
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9. de title
32 pt
2 rows Long-term Business Model
evel 1
24 pt › Revenue source
el 2-5 – Value added service
20 pt
– Advertisement
Z[]
willingness to post ads on our
¦§¨©ª«¬®¯°
×ØÙÚÛÜÝÞ
āĂăąĆćĊċČ
platform on an annual fees basis?
ŅņŇňŌŐőŒ
ŹźŻżŽžƒȘșˆˇ
fifl
ĠĠĢĢĪĪĮĮİĶĶ
ŢŢŤŤŪŪŮŮŰ
5000 advertisers in Beijing * No 37%
ΦΧΨΪΫΆΈΉΊ (RMB 9000/yr)=RMB 45M/yr
НОПРСТУФ
НОПРСТУФХ
ѢѲѲѴѴҐҐəә
› Potential partners
Dianping.com (biggest rating website in China)
› Cost structure
– Software development and maintenance
– Internet server resource
cts or Tsinghua University | 2011-02-14 | Page 9
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10. de title
32 pt
2 rows Advisors
evel 1
Mark Kuo Ikhlaq Sidhu Wei Deng
24 pt
el 2-5
20 pt
Z[]
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×ØÙÚÛÜÝÞ
āĂăąĆćĊċČ
ŅņŇňŌŐőŒ
ŹźŻżŽžƒȘșˆˇ
fifl
ĠĠĢĢĪĪĮĮİĶĶ
ŢŢŤŤŪŪŮŮŰ
ΦΧΨΪΫΆΈΉΊ
НОПРСТУФ
Evan Liu Bill Lee
НОПРСТУФХ
ѢѲѲѴѴҐҐəә
ZhiSheng Niu
Tsinghua
cts or Tsinghua University | 2011-02-14 | Page 10
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