EN 2011, google a donné aux internautes des informations sur sites d'informations commerciales qui proposaient des informations sur les bons plans, les réductions et les publicités du black friday. Amazon, Walmart, Best buy...font partie des enseignes qui ont particulièrement profité du black friday 2011 avec des ventes record
8. Amazon
This bloc probably
helped deals
hunters !
• Amazon ranks #1 among online retailers on black Friday!
« Amazon led the pack with 50% more visitors than any other retailer »
9. Best Buy
• Best buy, one of the leading brand on serps this year offered savings in a big
range of products
11. Queries group
• Roughly there are 5 groups of searchers!
www.francknlemba.com/2011/04/comment-google-va-determiner-le-but-dune-recherche
12. Searchers intents
This happens
every year
« Show me
product i could
buy »
People looking for
forecasts
• Searchers who used these 2 queries obviously had « commercial intent »
13. Type of products
It seems like electonics
searchers where very
active these 2 days
• Searchers who used these 2 queries obviously had « commercial intent »
14. Most trending keywords
• Searchers generally used « black Friday » in their queries
50 million americans visited online retail sites on Black friday
15. Twitter trends 1/2
• « black Friday » trends reported a higher volume of tweets vs. cyber
Monday’s
16. Twitter trends 2/2
• Twitter users started to talk about « cyber Monday » on Sunday and
conversation reached a pick early on tuesday
17. Social impact
Very interested
fans and potential
buyers!!!
• Best buy leverage their facebook skills by setting an event page to offer
advantages to fans first
22. Google results
• The links profile of top Black Friday websites is full of top domains pointing to them
(data from OSE showing linking root domains of www.blackfriday.info
24. Real time sales black friday
• Online consumers were most active on black Friday between 6 am to 2 pm
according to IBM
25. Online sales
November 1-25
$ 12.74
$ 13.00
$ 12.50
$ 12.00
$ 11.50 $ 11.09
$ 11.00
$ 10.50
$ 10.00
2010 2011
• $12,7 billion has been spent online making a 15% increase versus corresponding
days last year
source: comScrore, US retail e-commerce spending; first 25 days of november
26. Online sales
« Its clear that heavy
promotionnal activity had a
positive impact on both
channel » comScore
62%
chairman, Gian Fulgoni
38%
Online sales
Offline sales
Online channel influence on
retails sales is growing …
• 38% of black Friday sales came from online sales
source: NRF, december 2011 holyday season
27. Online sales
Black Friday (Nov 25)
$ 816.00
$ 900.00
$ 648.00
$ 800.00
$ 700.00
$ 600.00
$ 500.00
$ 400.00
$ 300.00
$ 200.00
$ 100.00
$-
2010 2011
• Online spending on Friday grew by 26% vs 2010 to over $800 million
Source: comScore