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Recommandé
Collecting Data: Discourse Community Ethnography
The document provides guidance for conducting an ethnographic study of a discourse community. It instructs students to:
1) Observe the community in action for 30 minutes to 1 hour, taking notes on behaviors, language practices, and evidence of authority.
2) Collect texts used by the community such as emails, newsletters, and social media posts.
3) Interview community members, preparing questions about goals, expertise/participation, communication/genres used, and specialized terminology. Practice interviewing in small groups.
4) Bring all collected data to class to share results of observations, texts, and interview questions.
Portfolio
This document appears to be a portfolio created by Alfredo Torres to showcase his work and skills. It includes sections about his background, education, experience, skills, portfolio projects and contact information. The portfolio presents Alfredo as a graphic designer and photographer and provides examples of three projects along with details about his work history, vision, education and personal skills.
Présentation Emission TV En Mode Appart
Présentation Createmotions de la nouvelle émission EnModeAppart, l'émission TV qui parle d'immobilier aux 18-35ans sur les chaînes MCE et Demain à partir de Septembre chaque semaine, produite et animée par Bruno Waitzmann et Olivier Casado, des experts de l'immobilier.
Audit communication externe Vente Privée Avril 2014
Audit de communication réalisé en équipe projet dans le cadre du Master 1 Ingénierie des métiers de l'information. Auteurs : E; G. Heneman, L. Guillemaux, M. Provost, P. Kassa.
In It Together: Co-Creating Your Content Strategy
When I turned my web writing job into this “content strategy” thing back in 2008, I thought I’d hit the jackpot: Finally, I had the tools to solve the problems that plagued my projects. Content wasn’t left ’til last, projects weren’t delayed, concerns weren’t limited to design and development. Win, win, win.
But then some terrible someone always came along to spoil my party. I’d make a style guide; the authors would stop following it. I’d work out a content model; the designer would insist on an interface it couldn’t support. I’d go through the audit results; the client would smile, nod...and go back to business as usual. I wanted to make content meaningful. Instead, I was making documents. I was making fantasies. Sometimes, I was even making enemies.
I was overwhelmed, overworked, and disappointed—until I changed the way I saw my role. Instead of tying things up with a bow and delivering it to others’ doorsteps, I learned how to make the work theirs instead—to create strategy with them, not for them.
In this talk, I share the ways I overhauled how I work, and how that’s led to more successful projects and more satisfying client relationships.
Recommandé
Collecting Data: Discourse Community Ethnography
The document provides guidance for conducting an ethnographic study of a discourse community. It instructs students to:
1) Observe the community in action for 30 minutes to 1 hour, taking notes on behaviors, language practices, and evidence of authority.
2) Collect texts used by the community such as emails, newsletters, and social media posts.
3) Interview community members, preparing questions about goals, expertise/participation, communication/genres used, and specialized terminology. Practice interviewing in small groups.
4) Bring all collected data to class to share results of observations, texts, and interview questions.
Portfolio
This document appears to be a portfolio created by Alfredo Torres to showcase his work and skills. It includes sections about his background, education, experience, skills, portfolio projects and contact information. The portfolio presents Alfredo as a graphic designer and photographer and provides examples of three projects along with details about his work history, vision, education and personal skills.
Présentation Emission TV En Mode Appart
Présentation Createmotions de la nouvelle émission EnModeAppart, l'émission TV qui parle d'immobilier aux 18-35ans sur les chaînes MCE et Demain à partir de Septembre chaque semaine, produite et animée par Bruno Waitzmann et Olivier Casado, des experts de l'immobilier.
Audit communication externe Vente Privée Avril 2014
Audit de communication réalisé en équipe projet dans le cadre du Master 1 Ingénierie des métiers de l'information. Auteurs : E; G. Heneman, L. Guillemaux, M. Provost, P. Kassa.
In It Together: Co-Creating Your Content Strategy
When I turned my web writing job into this “content strategy” thing back in 2008, I thought I’d hit the jackpot: Finally, I had the tools to solve the problems that plagued my projects. Content wasn’t left ’til last, projects weren’t delayed, concerns weren’t limited to design and development. Win, win, win.
But then some terrible someone always came along to spoil my party. I’d make a style guide; the authors would stop following it. I’d work out a content model; the designer would insist on an interface it couldn’t support. I’d go through the audit results; the client would smile, nod...and go back to business as usual. I wanted to make content meaningful. Instead, I was making documents. I was making fantasies. Sometimes, I was even making enemies.
I was overwhelmed, overworked, and disappointed—until I changed the way I saw my role. Instead of tying things up with a bow and delivering it to others’ doorsteps, I learned how to make the work theirs instead—to create strategy with them, not for them.
In this talk, I share the ways I overhauled how I work, and how that’s led to more successful projects and more satisfying client relationships.
Milward Brown/IAB Efficacité digitale : impact des formats et de la création
Milward Brown/IAB Efficacité digitale : impact des formats et de la création Kantar Millward Brown France
Depuis 1994, date à laquelle la première bannière a vu le jour sur Internet, la publicité digitale n'a cessé d'évoluer. De nombreux formats et de nouvelles technologies apparaissent sans cesse. Les communications s'étendent à de nouvelles plateformes : les téléphones mobiles mais désormais aussi les médias sociaux ou les consoles de jeux.
Les annonceurs ont donc accès à de nombreuses opportunités pour bâtir leurs communications digitales. Qu'ils offrent une couverture plus ou moins forte, qu'ils délivrent un contenu sur la marque plus ou moins riche, les formats et les plateformes présentent des performances différentes. Quels sont donc les options à privilégier au regard des objectifs de communication ?
Si les formats publicitaires influencent l'efficacité des communications digitales, la force de l'idée créative reste comme pour les médias traditionnels un levier prépondérant. Quels sont, dans ce contexte, les types de créations publicitaires qui offrent le plus de garantie d'efficacité ?How to Change Text to Diagrams (infodiagram visualization)
The document discusses using diagrams to replace text in presentations. It provides examples of different types of diagrams including three-tier systems, graphs, and flow charts. The benefits of using diagrams are that they are fast to read and understand and simple to create while also clearly showing context. Recommendations are provided for resources to learn more about creating diagrams.
social media analytics.pdf
1. Social media analytics involves gathering data from social media channels to support business decisions and measure the performance of actions.
2. It uses specifically designed software to retrieve and analyze keywords, topics, and other data across social media platforms through search and web crawling.
3. Social media analytics provides insights into trends, conversations, customer sentiment, and competitors that can be used to make strategic business decisions regarding product development, customer experience, branding, and more.
Stakeholder Engagement: Simple Steps to Better Public Consultation
What is stakeholder engagement? Why on earth would you want to engage with the negative nellies and nimby's who just want to oppose what you're doing? And how might you go about conducting a stakeholder engagement or public consultation program?
Communication digitale vu par une passionnée...
Ce livre blanc est le fruit d'années d'expérience et de passion...
Internal Communication Strategy PowerPoint Presentation Slides
Presenting this set of slides with name - Internal Communication Strategy Powerpoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of twenty four slides. Our tailor made Internal Communication Strategy Powerpoint Presentation Slides editable deck assists planners to segment and expound the topic with brevity. The advantageous slides on Internal Communication Strategy Powerpoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.
Community Management - Exposé
Exposé : le Community Management;
Cours : E-Marketing.
ENCG Settat, 9ème semestre;
Option Marketing & Actions Commerciales;
Promotion 2017/2018.
Travail réalisé par:
RANIA Abounasr
BELBACHA Abdelali
CHAKLY Mohamed
EL ASSAD Yahya
EL HAJJAMI Asmaâ
GUERNI Mariam
Encadré par:
M. Smail OUIDDAD
Design des slides:
EL HAJJAMI Asmaâ
How to Build an End-to-End Digital Marketing Plan
Are you looking to increase sales? Do you want to implement the lowest-cost, highest-ROI strategies to do so? Then you need an end-to-end digital marketing plan.
In this webinar, you'll learn:
You'll see how we build roadmaps to get you from point A to point B.
You'll also understand the technologies that are required for implementation.
You'll learn how to launch and sustain ongoing digital marketing campaigns.
Marketing d'Influence
En matière d’influence, l’enjeu pour les marques n’est plus une question de taille (de communauté). Aujourd’hui, l’influence est distribuée et les micro-influenceurs réinventent la relation de proximité avec leurs audiences. Qui sont-ils ? Comment travailler ensemble ? Le point sur ce qu’il faut savoir.
A Roadmap for Success: How to Plan and Build a Content Marketing Strategy
The document provides guidance on building an effective content marketing strategy in 3 steps:
1. Plan the strategy by understanding audiences, setting goals, conducting audits, and allocating budgets.
2. Create and publish content by mapping it to the customer journey, balancing formats, and increasing frequency.
3. Measure performance using metrics like traffic, engagement, conversions and share of voice to optimize the strategy.
Modernisasi dan perubahan sosial budaya
Dokumen tersebut membahas tentang modernisasi dan perubahan sosial budaya. Modernisasi mencakup perubahan sistem nilai, cara berpikir, dan teknologi untuk menyesuaikan dengan zaman. Modernisasi telah membawa pengaruh positif seperti perkembangan ilmu dan teknologi, namun juga pengaruh negatif seperti westernisasi dan kesenjangan sosial. Kenakalan remaja dipengaruhi faktor internal dan eksternal, serta dapat dicegah melalui p
Building an Integrated Content Strategy
What is content strategy and what do content strategists do? Isn’t content strategy just copywriting? And why is content strategy so focused on people and systems?
In this presentation, we take a look at content strategy and learn how it can help you build and design better experiences and bring them to market. Content strategy, UX, and product design can work hand in hand to create delight while driving business growth. And when you’re doing it right, it’s hard to tell where content ends and design begins.
By focusing on the entire system and workflow from the beginning, you’ll create better content—which means a better experience for the people using your products or web site.
You’ll learn about:
● What content strategy is (and isn’t!)
● Why “content” means more than just words
● The 8 core components of content strategy
● The 5 key impacts of a strong content strategy
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Les objectifs de la communication
Quels sont les 3 objectifs généraux de la communication ?
Faire savoir, faire aimer, faire agir. Il s'agit des objectifs dits cognitifs, affectifs et conatifs.
Comment construire une stratégie
de marketing de contenu efficace ?
Conférence sur le marketing de contenu qui a eu lieu au WAQ 2014, présenté par @j_poliquin
Les 10 Bonnes Pratiques du Marketing d'Influence
L'intérêt du marketing d'influence n'est plus à démontrer. 80% des internautes affirment avoir déjà fait un achat suite à une recommandation d’un influenceur et 89% des professionnels du marketing estiment que le Retour sur Investissement du marketing d’influence est supérieur ou égal à celui des autres leviers !
Mais de l'identification des bons influenceurs jusqu'à la mesure de la performance, le marketing d'influence reste une stratégie parfois complexe à mettre en place et qui demande de nouvelles compétences.
Quelles sont les 10 meilleures pratiques du marketing d'influence ?
Durant cette présentation, Sophie Benarab, Vice Présidente de l'agence Made In, et Cyril Azevedo de Meltwater vous présenteront :
- Les conseils pour réussir vos collaborations avec les influenceurs
- Les leviers efficaces pour convaincre un influenceur
- Les tendances à prendre en compte pour votre marketing d'influence
Sophie Benarab, Vice Présidente de l'agence Made In, a développé une expertise en influence et en contenu qui lui permet de vivre la réalité du marché et d’être aux avant-garde de son évolution. Made in est une agence de marketing de contenu et d'influence multiplateformes, accompagnant des clients internationaux dans toutes industries (L'Oréal, Danone, Lancôme, Doritos, Universal, Wiko, Lacoste, Air Transat, MAIF, ING, etc.).
Digital marketing strategy_guide_intermediate_level
This document provides a guide to optimizing digital marketing strategies at an intermediate level. It discusses setting goals in a hierarchy aligned with business objectives. It also covers conducting in-depth market analysis through audience personas and customer segmentation to better understand needs. The guide recommends benchmarking competitors to identify strengths and gaps. It prompts analyzing one's own digital assets and paid, earned, and owned media to improve strategy and tactics for growing conversions and business. The overall aim is to take a more strategic view of digital marketing by leveraging audience insights.
Contenu connexe
Tendances
Milward Brown/IAB Efficacité digitale : impact des formats et de la création
Milward Brown/IAB Efficacité digitale : impact des formats et de la création Kantar Millward Brown France
Depuis 1994, date à laquelle la première bannière a vu le jour sur Internet, la publicité digitale n'a cessé d'évoluer. De nombreux formats et de nouvelles technologies apparaissent sans cesse. Les communications s'étendent à de nouvelles plateformes : les téléphones mobiles mais désormais aussi les médias sociaux ou les consoles de jeux.
Les annonceurs ont donc accès à de nombreuses opportunités pour bâtir leurs communications digitales. Qu'ils offrent une couverture plus ou moins forte, qu'ils délivrent un contenu sur la marque plus ou moins riche, les formats et les plateformes présentent des performances différentes. Quels sont donc les options à privilégier au regard des objectifs de communication ?
Si les formats publicitaires influencent l'efficacité des communications digitales, la force de l'idée créative reste comme pour les médias traditionnels un levier prépondérant. Quels sont, dans ce contexte, les types de créations publicitaires qui offrent le plus de garantie d'efficacité ?How to Change Text to Diagrams (infodiagram visualization)
The document discusses using diagrams to replace text in presentations. It provides examples of different types of diagrams including three-tier systems, graphs, and flow charts. The benefits of using diagrams are that they are fast to read and understand and simple to create while also clearly showing context. Recommendations are provided for resources to learn more about creating diagrams.
social media analytics.pdf
1. Social media analytics involves gathering data from social media channels to support business decisions and measure the performance of actions.
2. It uses specifically designed software to retrieve and analyze keywords, topics, and other data across social media platforms through search and web crawling.
3. Social media analytics provides insights into trends, conversations, customer sentiment, and competitors that can be used to make strategic business decisions regarding product development, customer experience, branding, and more.
Stakeholder Engagement: Simple Steps to Better Public Consultation
What is stakeholder engagement? Why on earth would you want to engage with the negative nellies and nimby's who just want to oppose what you're doing? And how might you go about conducting a stakeholder engagement or public consultation program?
Communication digitale vu par une passionnée...
Ce livre blanc est le fruit d'années d'expérience et de passion...
Internal Communication Strategy PowerPoint Presentation Slides
Presenting this set of slides with name - Internal Communication Strategy Powerpoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of twenty four slides. Our tailor made Internal Communication Strategy Powerpoint Presentation Slides editable deck assists planners to segment and expound the topic with brevity. The advantageous slides on Internal Communication Strategy Powerpoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.
Community Management - Exposé
Exposé : le Community Management;
Cours : E-Marketing.
ENCG Settat, 9ème semestre;
Option Marketing & Actions Commerciales;
Promotion 2017/2018.
Travail réalisé par:
RANIA Abounasr
BELBACHA Abdelali
CHAKLY Mohamed
EL ASSAD Yahya
EL HAJJAMI Asmaâ
GUERNI Mariam
Encadré par:
M. Smail OUIDDAD
Design des slides:
EL HAJJAMI Asmaâ
How to Build an End-to-End Digital Marketing Plan
Are you looking to increase sales? Do you want to implement the lowest-cost, highest-ROI strategies to do so? Then you need an end-to-end digital marketing plan.
In this webinar, you'll learn:
You'll see how we build roadmaps to get you from point A to point B.
You'll also understand the technologies that are required for implementation.
You'll learn how to launch and sustain ongoing digital marketing campaigns.
Marketing d'Influence
En matière d’influence, l’enjeu pour les marques n’est plus une question de taille (de communauté). Aujourd’hui, l’influence est distribuée et les micro-influenceurs réinventent la relation de proximité avec leurs audiences. Qui sont-ils ? Comment travailler ensemble ? Le point sur ce qu’il faut savoir.
A Roadmap for Success: How to Plan and Build a Content Marketing Strategy
The document provides guidance on building an effective content marketing strategy in 3 steps:
1. Plan the strategy by understanding audiences, setting goals, conducting audits, and allocating budgets.
2. Create and publish content by mapping it to the customer journey, balancing formats, and increasing frequency.
3. Measure performance using metrics like traffic, engagement, conversions and share of voice to optimize the strategy.
Modernisasi dan perubahan sosial budaya
Dokumen tersebut membahas tentang modernisasi dan perubahan sosial budaya. Modernisasi mencakup perubahan sistem nilai, cara berpikir, dan teknologi untuk menyesuaikan dengan zaman. Modernisasi telah membawa pengaruh positif seperti perkembangan ilmu dan teknologi, namun juga pengaruh negatif seperti westernisasi dan kesenjangan sosial. Kenakalan remaja dipengaruhi faktor internal dan eksternal, serta dapat dicegah melalui p
Building an Integrated Content Strategy
What is content strategy and what do content strategists do? Isn’t content strategy just copywriting? And why is content strategy so focused on people and systems?
In this presentation, we take a look at content strategy and learn how it can help you build and design better experiences and bring them to market. Content strategy, UX, and product design can work hand in hand to create delight while driving business growth. And when you’re doing it right, it’s hard to tell where content ends and design begins.
By focusing on the entire system and workflow from the beginning, you’ll create better content—which means a better experience for the people using your products or web site.
You’ll learn about:
● What content strategy is (and isn’t!)
● Why “content” means more than just words
● The 8 core components of content strategy
● The 5 key impacts of a strong content strategy
You can learn more about Jonathon Colman at http://www.jonathoncolman.org/ and follow him on Twitter at http://twitter.com/jcolman
Also see 200+ free Content Strategy resources at http://www.jonathoncolman.org/2013/02/04/content-strategy-resources/
Les objectifs de la communication
Quels sont les 3 objectifs généraux de la communication ?
Faire savoir, faire aimer, faire agir. Il s'agit des objectifs dits cognitifs, affectifs et conatifs.
Comment construire une stratégie
de marketing de contenu efficace ?
Conférence sur le marketing de contenu qui a eu lieu au WAQ 2014, présenté par @j_poliquin
Les 10 Bonnes Pratiques du Marketing d'Influence
L'intérêt du marketing d'influence n'est plus à démontrer. 80% des internautes affirment avoir déjà fait un achat suite à une recommandation d’un influenceur et 89% des professionnels du marketing estiment que le Retour sur Investissement du marketing d’influence est supérieur ou égal à celui des autres leviers !
Mais de l'identification des bons influenceurs jusqu'à la mesure de la performance, le marketing d'influence reste une stratégie parfois complexe à mettre en place et qui demande de nouvelles compétences.
Quelles sont les 10 meilleures pratiques du marketing d'influence ?
Durant cette présentation, Sophie Benarab, Vice Présidente de l'agence Made In, et Cyril Azevedo de Meltwater vous présenteront :
- Les conseils pour réussir vos collaborations avec les influenceurs
- Les leviers efficaces pour convaincre un influenceur
- Les tendances à prendre en compte pour votre marketing d'influence
Sophie Benarab, Vice Présidente de l'agence Made In, a développé une expertise en influence et en contenu qui lui permet de vivre la réalité du marché et d’être aux avant-garde de son évolution. Made in est une agence de marketing de contenu et d'influence multiplateformes, accompagnant des clients internationaux dans toutes industries (L'Oréal, Danone, Lancôme, Doritos, Universal, Wiko, Lacoste, Air Transat, MAIF, ING, etc.).
Digital marketing strategy_guide_intermediate_level
This document provides a guide to optimizing digital marketing strategies at an intermediate level. It discusses setting goals in a hierarchy aligned with business objectives. It also covers conducting in-depth market analysis through audience personas and customer segmentation to better understand needs. The guide recommends benchmarking competitors to identify strengths and gaps. It prompts analyzing one's own digital assets and paid, earned, and owned media to improve strategy and tactics for growing conversions and business. The overall aim is to take a more strategic view of digital marketing by leveraging audience insights.
Tendances (18)
Milward Brown/IAB Efficacité digitale : impact des formats et de la création
Milward Brown/IAB Efficacité digitale : impact des formats et de la création
How to Change Text to Diagrams (infodiagram visualization)
How to Change Text to Diagrams (infodiagram visualization)
Stakeholder Engagement: Simple Steps to Better Public Consultation
Stakeholder Engagement: Simple Steps to Better Public Consultation
Internal Communication Strategy PowerPoint Presentation Slides
Internal Communication Strategy PowerPoint Presentation Slides
A Roadmap for Success: How to Plan and Build a Content Marketing Strategy
A Roadmap for Success: How to Plan and Build a Content Marketing Strategy
Leitfaden zur Entwicklung einer Kommunikationsstrategie
Leitfaden zur Entwicklung einer Kommunikationsstrategie
Comment construire une stratégie
de marketing de contenu efficace ?
Comment construire une stratégie
de marketing de contenu efficace ?
Digital marketing strategy_guide_intermediate_level
Digital marketing strategy_guide_intermediate_level