CSX operates the largest rail network in the eastern United States, covering over 23,000 route miles. It serves all major eastern markets and more ports than any other railroad. Earnings improvement stalled in 2003 as the operating ratio reached 88%. CSX is driving revenue growth and cost reductions in three key areas: revenue impacts, operating improvements, and organizational effectiveness. The Surface Transportation management reorganization reduced 900 positions for estimated annual savings of $90 million.
Case Bear Sterns: Stakeholders and NegotiationGabriel Porlan
The document summarizes the evolution of stakeholder analysis theories and their application in negotiations, using the Bear Stearns case as an example. It discusses early stakeholder analysis models from the 1930s to the 1980s and how later theorists combined these approaches. When applying the theories to the Bear Stearns negotiations in 2008, key stakeholders included Bear Stearns management, potential buyers, shareholders, and the government. A qualitative analysis of stakeholders' interests and emotions was most important when seeking an agreement to sell Bear Stearns to JPMorgan Chase.
CONTRAT DE JOINT VENTURE INTERNACIONALE - Modèle de Contrat et ExempleGlobal Negotiator
Dans le CONTRAT DE JOINT VENTURE INTERNACIONALE deux sociétés implantées dans des pays différents créent une société, généralement dans le pays de résidence de l’une d’entre elles.
Negotiation Case Value: Decision Trees in MediationJohn DeGroote
The document discusses using decision trees in mediation to help parties evaluate different outcomes of a lawsuit. It defines a decision tree as an illustration showing possible outcomes and helps parties assess costs, risks, and benefits. Decision trees provide an alternative perspective on a case by considering events, contingencies, probabilities, timelines, and costs. They can help parties, counsel, mediators, and others evaluate what "unlikely" outcomes might mean. The document outlines how to create a decision tree and responds to potential criticisms of using them.
Nokia began as a paper manufacturing company in 1865 and eventually expanded into electronics. It entered the Indian market in 1994 but faced competition from other global players. Nokia succeeded due to its focus on distribution, manufacturing investments, and building its brand. By 2011, facing threats from Android and iPhone, Nokia partnered strategically with Microsoft to develop new smartphones and drive the Windows platform forward in exchange for billions of dollars, combining their complementary assets.
Reflections On Doing Business In China A Case StudyChristianFanning
The document summarizes a case study about doing business in China. It discusses China's rapidly growing economy and changing culture with young decision makers. It reflects on Chinese attitudes like having "no problem" and emphasizing individual initiative and strong work ethic. It then compares the concepts in the case study to course materials on negotiation techniques and managing cross-cultural differences when dealing with Chinese business partners. It discusses strengths and weaknesses of only having the perspective of a small business CEO and notes potential biases. It highlights the importance of formal and informal relationships, Chinese social etiquette, and use of smiling and laughter in business.
Corporate Strategy: A Business Case On Roy Rogers AcquisitionKenoma Agbamu
IMASCO Limited acquired Roy Rogers restaurants in 1990 as part of its diversification strategy. By 1990, IMASCO had diversified away from its original tobacco business and had four main business segments: tobacco, finance, fast food, and drugs. The acquisition of Roy Rogers, a major U.S. hamburger chain, allowed IMASCO to expand further into the fast food industry in line with its goal of becoming a broadly based North American consumer products and services company.
CSX operates the largest rail network in the eastern United States, covering over 23,000 route miles. It serves all major eastern markets and more ports than any other railroad. Earnings improvement stalled in 2003 as the operating ratio reached 88%. CSX is driving revenue growth and cost reductions in three key areas: revenue impacts, operating improvements, and organizational effectiveness. The Surface Transportation management reorganization reduced 900 positions for estimated annual savings of $90 million.
Case Bear Sterns: Stakeholders and NegotiationGabriel Porlan
The document summarizes the evolution of stakeholder analysis theories and their application in negotiations, using the Bear Stearns case as an example. It discusses early stakeholder analysis models from the 1930s to the 1980s and how later theorists combined these approaches. When applying the theories to the Bear Stearns negotiations in 2008, key stakeholders included Bear Stearns management, potential buyers, shareholders, and the government. A qualitative analysis of stakeholders' interests and emotions was most important when seeking an agreement to sell Bear Stearns to JPMorgan Chase.
CONTRAT DE JOINT VENTURE INTERNACIONALE - Modèle de Contrat et ExempleGlobal Negotiator
Dans le CONTRAT DE JOINT VENTURE INTERNACIONALE deux sociétés implantées dans des pays différents créent une société, généralement dans le pays de résidence de l’une d’entre elles.
Negotiation Case Value: Decision Trees in MediationJohn DeGroote
The document discusses using decision trees in mediation to help parties evaluate different outcomes of a lawsuit. It defines a decision tree as an illustration showing possible outcomes and helps parties assess costs, risks, and benefits. Decision trees provide an alternative perspective on a case by considering events, contingencies, probabilities, timelines, and costs. They can help parties, counsel, mediators, and others evaluate what "unlikely" outcomes might mean. The document outlines how to create a decision tree and responds to potential criticisms of using them.
Nokia began as a paper manufacturing company in 1865 and eventually expanded into electronics. It entered the Indian market in 1994 but faced competition from other global players. Nokia succeeded due to its focus on distribution, manufacturing investments, and building its brand. By 2011, facing threats from Android and iPhone, Nokia partnered strategically with Microsoft to develop new smartphones and drive the Windows platform forward in exchange for billions of dollars, combining their complementary assets.
Reflections On Doing Business In China A Case StudyChristianFanning
The document summarizes a case study about doing business in China. It discusses China's rapidly growing economy and changing culture with young decision makers. It reflects on Chinese attitudes like having "no problem" and emphasizing individual initiative and strong work ethic. It then compares the concepts in the case study to course materials on negotiation techniques and managing cross-cultural differences when dealing with Chinese business partners. It discusses strengths and weaknesses of only having the perspective of a small business CEO and notes potential biases. It highlights the importance of formal and informal relationships, Chinese social etiquette, and use of smiling and laughter in business.
Corporate Strategy: A Business Case On Roy Rogers AcquisitionKenoma Agbamu
IMASCO Limited acquired Roy Rogers restaurants in 1990 as part of its diversification strategy. By 1990, IMASCO had diversified away from its original tobacco business and had four main business segments: tobacco, finance, fast food, and drugs. The acquisition of Roy Rogers, a major U.S. hamburger chain, allowed IMASCO to expand further into the fast food industry in line with its goal of becoming a broadly based North American consumer products and services company.
Part of the CIBC Presents Entrpreneurship 101 lecture series. For more information including a session webcast, visit: http://www.marsdd.com/Events/Event-Calendar/Ent101/2008/negotiations-11052008.html
The art of effective negotiation; how to build lasting agreements without becoming either a bully or a wimp. The art of negotiation touches every aspect of our lives -- we routinely negotiate with our spouses, our children, our landlord, our employer, and so on. It is equally important in business -- we negotiate with our customers, our suppliers and our investors. This lecture, \"Negotiation for Fun and Profit,\" is given by Michael Erdle, managing partner of Deeth Williams Wall. Michael is a specialist in mediation and arbitration and gives a thorough grounding in the basics of negotiating skills.
Case studies focus on issues situations most entrepreneurs will face: research projects, starting a business venture, obtaining investors and licensing a product or invention.
Case study international bussiness negotiationLaura Sotelo
This case study provides an opportunity for students to conduct an international business negotiation simulation. It involves negotiations between a Japanese automobile manufacturer called Nippon Automobile Corporation (NAC) and a US shipping company called US Shipping Lines (USSL) to transport NAC's vehicles from Japan to various locations in North America. Students are assigned roles on the negotiating teams for both companies. The case study aims to highlight cross-cultural considerations and teach negotiation skills. It requires students to research cultural factors, participate in negotiation sessions, and produce a signed contract outlining the agreement between the companies.
Unit1 International Negotiations and Transactionszuleidaramirez
This document discusses key topics in international and cross-cultural negotiation including:
- The impact of globalization on international negotiations and changing world economics.
- The differences between international negotiations and domestic negotiations, and how cultural factors are more influential.
- Frameworks for understanding cultural dimensions and their influence on negotiation strategies, including Hofstede's cultural dimensions model and Schwartz's 10 cultural values.
- The importance of developing culturally responsive negotiation strategies that account for familiarity with the other party's culture.
Negotiation Strategies: Using Game Theory and Decision Tree Analysis to Deter...brucelb
A detailed case study of how to use Negotiation Strategies, an application of Game Theory and Decision Tree Analysis to develop an optimum strategy for negotiating a settlement in litigation. We demonstrate a process that can: identify and assess negotiation risks; know whether th current Negotiation Strategy will fail in time to change it;
and execute the most effective strategy to get the best possible outcome.
The study on success factors in strategic corporate venturing is based on extensive qualitative and quantitative market research among corporate venturing units and independent venture capitalists. The research project was established in close collaboration with Berlin Institute of Technology and the Steinbeis University Berlin.
Diversas e cada vez mais frequentes são as iniciativas de grandes corporações para se aproximarem do mundo das startups: programas de aceleração, investimentos em empresas nascentes, espaços de co-working patrocinados, são algumas dessas iniciativas de busca das corporações pela aproximação com o mundo empreendedor.
A oportunidade do Corporate Venturing como um meio de renovação, diversificação, enfim, um instrumento de inovação de corporações bem estabelecidas enfrenta desafios tais como: diferenças culturais e estruturais entre os mundos corporativo e empreendedor, baixo apetite ao risco, desconhecimento dos veículos e processos de investimento e baixa visibilidade de casos de sucesso.
A prática ainda é recente no Brasil e os diversos atores envolvidos na sua experimentação já começam a colher aprendizados que disseminados ajudarão a promover o importante papel que o Corporate Venturing cumpre em ecossistemas maduros de inovação.
Conheça a visão da Inventta & Inseed sobre o tema.
Developing a Corporate Acquisition StrategyKenny Ong
The document discusses developing a corporate acquisition strategy. It covers M&A trends, rationales for M&As including growth and cost reduction strategies, and considerations for structuring and optimizing value in M&As. It outlines different M&A deal types and a three-stage process for evaluating deals that involves strategy approval, approval to negotiate, and final deal approval. Key risks and pitfalls of M&As include regulatory issues, accounting standards, and differing risk tolerances between acquirer and target companies.
The document provides an overview of the history and growth strategy of The Walt Disney Company from 1923 to the present. It discusses key events and milestones in the company's history during different time periods, from the founding of the Disney Brothers Studio in 1923 to expansions into television, theme parks, and acquisitions. The summary then outlines Disney's diversification strategy, including related diversification through cross-selling across business units and integrating vertically through ownership of distribution channels. Finally, it discusses Disney's use of the SCARF model to reduce threats to employees' status, certainty, autonomy, relatedness, and fairness.
The document discusses mergers and acquisitions, providing definitions and examples. It describes the typical stages in an M&A deal including preliminary assessment, proposal, exit planning, and integration. Key factors driving M&A activity in India are also summarized such as increasing competition and globalization.
Atelier animé par Rémy Balangué et Jérémy Castan, Consultants Senior Digital Analytics lors du Digital Analytics Forum du jeudi 11 juin 2015 à Paris.
Découvrez comment vos actions marketing fidélisent vos utilisateurs avec l’analyse des cohortes. Analysez également les comportements de visiteurs (recherches de produits, partages d’articles) avant l’atteinte de votre objectif (souscription, achat) afin d’optimiser les parcours de conversion.
Part of the CIBC Presents Entrpreneurship 101 lecture series. For more information including a session webcast, visit: http://www.marsdd.com/Events/Event-Calendar/Ent101/2008/negotiations-11052008.html
The art of effective negotiation; how to build lasting agreements without becoming either a bully or a wimp. The art of negotiation touches every aspect of our lives -- we routinely negotiate with our spouses, our children, our landlord, our employer, and so on. It is equally important in business -- we negotiate with our customers, our suppliers and our investors. This lecture, \"Negotiation for Fun and Profit,\" is given by Michael Erdle, managing partner of Deeth Williams Wall. Michael is a specialist in mediation and arbitration and gives a thorough grounding in the basics of negotiating skills.
Case studies focus on issues situations most entrepreneurs will face: research projects, starting a business venture, obtaining investors and licensing a product or invention.
Case study international bussiness negotiationLaura Sotelo
This case study provides an opportunity for students to conduct an international business negotiation simulation. It involves negotiations between a Japanese automobile manufacturer called Nippon Automobile Corporation (NAC) and a US shipping company called US Shipping Lines (USSL) to transport NAC's vehicles from Japan to various locations in North America. Students are assigned roles on the negotiating teams for both companies. The case study aims to highlight cross-cultural considerations and teach negotiation skills. It requires students to research cultural factors, participate in negotiation sessions, and produce a signed contract outlining the agreement between the companies.
Unit1 International Negotiations and Transactionszuleidaramirez
This document discusses key topics in international and cross-cultural negotiation including:
- The impact of globalization on international negotiations and changing world economics.
- The differences between international negotiations and domestic negotiations, and how cultural factors are more influential.
- Frameworks for understanding cultural dimensions and their influence on negotiation strategies, including Hofstede's cultural dimensions model and Schwartz's 10 cultural values.
- The importance of developing culturally responsive negotiation strategies that account for familiarity with the other party's culture.
Negotiation Strategies: Using Game Theory and Decision Tree Analysis to Deter...brucelb
A detailed case study of how to use Negotiation Strategies, an application of Game Theory and Decision Tree Analysis to develop an optimum strategy for negotiating a settlement in litigation. We demonstrate a process that can: identify and assess negotiation risks; know whether th current Negotiation Strategy will fail in time to change it;
and execute the most effective strategy to get the best possible outcome.
The study on success factors in strategic corporate venturing is based on extensive qualitative and quantitative market research among corporate venturing units and independent venture capitalists. The research project was established in close collaboration with Berlin Institute of Technology and the Steinbeis University Berlin.
Diversas e cada vez mais frequentes são as iniciativas de grandes corporações para se aproximarem do mundo das startups: programas de aceleração, investimentos em empresas nascentes, espaços de co-working patrocinados, são algumas dessas iniciativas de busca das corporações pela aproximação com o mundo empreendedor.
A oportunidade do Corporate Venturing como um meio de renovação, diversificação, enfim, um instrumento de inovação de corporações bem estabelecidas enfrenta desafios tais como: diferenças culturais e estruturais entre os mundos corporativo e empreendedor, baixo apetite ao risco, desconhecimento dos veículos e processos de investimento e baixa visibilidade de casos de sucesso.
A prática ainda é recente no Brasil e os diversos atores envolvidos na sua experimentação já começam a colher aprendizados que disseminados ajudarão a promover o importante papel que o Corporate Venturing cumpre em ecossistemas maduros de inovação.
Conheça a visão da Inventta & Inseed sobre o tema.
Developing a Corporate Acquisition StrategyKenny Ong
The document discusses developing a corporate acquisition strategy. It covers M&A trends, rationales for M&As including growth and cost reduction strategies, and considerations for structuring and optimizing value in M&As. It outlines different M&A deal types and a three-stage process for evaluating deals that involves strategy approval, approval to negotiate, and final deal approval. Key risks and pitfalls of M&As include regulatory issues, accounting standards, and differing risk tolerances between acquirer and target companies.
The document provides an overview of the history and growth strategy of The Walt Disney Company from 1923 to the present. It discusses key events and milestones in the company's history during different time periods, from the founding of the Disney Brothers Studio in 1923 to expansions into television, theme parks, and acquisitions. The summary then outlines Disney's diversification strategy, including related diversification through cross-selling across business units and integrating vertically through ownership of distribution channels. Finally, it discusses Disney's use of the SCARF model to reduce threats to employees' status, certainty, autonomy, relatedness, and fairness.
The document discusses mergers and acquisitions, providing definitions and examples. It describes the typical stages in an M&A deal including preliminary assessment, proposal, exit planning, and integration. Key factors driving M&A activity in India are also summarized such as increasing competition and globalization.
Atelier animé par Rémy Balangué et Jérémy Castan, Consultants Senior Digital Analytics lors du Digital Analytics Forum du jeudi 11 juin 2015 à Paris.
Découvrez comment vos actions marketing fidélisent vos utilisateurs avec l’analyse des cohortes. Analysez également les comportements de visiteurs (recherches de produits, partages d’articles) avant l’atteinte de votre objectif (souscription, achat) afin d’optimiser les parcours de conversion.
« Levées de fonds, mode d’emploi », pour tout savoir sur comment mener à bien un tour de table. Vous pourrez y retrouver notamment des témoignages de chefs d’entreprise qui vous livrent leurs précieux conseils …
Le guide sur la levée de fonds : Ebook Business Road TripMyexperteam
Myexperteam vous propose une présentation inspirée de l'Ebook "Business Road Trip : Direction la levée de fonds", 90 pages d'outils et conseils d'experts pour vous aider dans votre recherche de financements.
Besoin d’aller dans le détail ?
Téléchargez gratuitement le Livre Blanc à cette adresse :
www.businessroadtrip.com
Democratie actionnariale en France - Ca evolue ...lentement Viviane de Beaufort
La manière dont s’organise la gouvernance publique dépend de la maturité du système dans son rapport à la société civile (acceptation d’éléments de démocratie participative) ; la manière dont s’organise le gouvernement d’entreprise reflète l’idée du pays que se fait de la place et de la responsabilité de l’entreprise dans la communauté (démocratie actionnariale). Dans les deux cas, des principes et des mécanismes interviennent pour organiser et réguler les relations entre acteurs , au -delà la culture de la gouvernance joue un rôle majeur- Celle-ci change-t -elle en France ?
Les occasions à saisir avec la réglementation : Une perspective de Deloitte s...Deloitte Canada
Les institutions financières qui savent tirer profit du processus de conformité peuvent se positionner avantageusement face à la concurrence. L’énergie déployée pour comprendre l’incidence de la nouvelle réglementation sur leur entreprise, leurs clients et leurs risques peut être utilisée pour stimuler des changements opérationnels.
This document outlines the key points from a presentation on anti-corruption compliance given by Iohann Le Frapper. It discusses the basics of anti-corruption standards and definitions, the importance of risk assessment to identify high risk areas, how to conduct due diligence on business partners, and guidance on adequate anti-corruption procedures from the UK Bribery Act.
Introduction of Deferred Prosecution Agreements in the UK in 2014iohann Le Frapper
Introduction of deferred prosecution agreements in the United Kingdom in 2014 ; regulatory background and timeline; features of the DPAs ; differences with US DPAs.
ICC ethics and compliance training handbook chapter 13 resisting solicitationiohann Le Frapper
I have contributed to the chapter on the topic of solicitation and how to resist solicitation of the ICC Ethics and Compliance Training Handbook released on December 9th by the International Chamber of Commerce. It can be purchased on-line at http://iccbooks.com/Product/ProductInfo.aspx?id=698
Hiring and retaining legal staff in Asia-Pacific Businessesiohann Le Frapper
This article co-written by Randall Lewis and myself describes the importance of hiring and retaining the right staff that could be useful for GCs,HR heads and headhunters to read.
What you-need-to-know-about-doing-business-in-asia reprintiohann Le Frapper
This article co-written by Randall Lewis and myself provides practical tips for Western companies doing business or investing in Asia, in particular China.
Co-Operation and Competition: Antitrust Pitfalls in R&D Alliances and Other S...iohann Le Frapper
Practical tips for in-house counsel on the assessment and management of key risks, ie. antitrust and intellectual property associated with strategic partnership opportunities (printed in International In-house Counsel Journal-Issue of April 2012)
Social media presents both opportunities and risks for companies. It allows new ways to interact with stakeholders through marketing and recruitment. However, it also risks sensitive information leaks and legal/IP issues. In-house counsel should understand new technologies and provide early legal advice to address reputational, security and compliance risks. Companies need social media policies and employee training to mitigate risks while leveraging opportunities.
The document discusses RESIST, a training tool to help companies resist extortion and solicitation in international business transactions. RESIST was created through a partnership between 4 major anti-corruption organizations (ICC, Transparency International, PACI, UN Global Compact). It provides real-life scenarios and recommendations for how to handle solicitation attempts during business development and project implementation. RESIST is available free online from the partner organizations. Future plans include translations and expanding the training materials.
Les clefs de la réussite d’une joint-venture, Fusion-acquisition - Les Echos Business
1. 15/1/2016 Les clefs de la réussite d’une jointventure, Fusionacquisition Les Echos Business
http://business.lesechos.fr/directionsjuridiques/droitdesaffaires/fusionacquisition/021617125787lesclefsdelareussitedunejointventure206191.php# 1/2
Les clefs de la réussite d’une joint-
venture
VINCENT BOUQUET | LE 15/01/2016 À 06:30
Pour permettre aux sociétés locales de se développer,
certains pays émergents réglementent les investissements étrangers
et poussent les groupes à monter des coentreprises. Passage en revue
des pièges à éviter avec Iohann Le Frapper, directeur juridique de Gulf
Bridge International, vice-président de l’Association of Corporate
Counsel et membre du Cercle Montesquieu.
Dans le cadre d’une joint-venture, quel est le profil du partenaire idéal ?
Cela dépend des entreprises mais le choix du partenaire est toujours capital. Pour certains, il sera «
dormant » et l’on préférera qu’il ne prenne pas part à la stratégie, servant simplement de vecteur pour
satisfaire aux contraintes réglementaires imposées par la législation du pays d’investissement ; pour
d’autres, le partenaire local devra être très actif et apporter une valeur ajoutée à l’implantation locale du
groupe. Grâce à son carnet d’adresses, sa capacité d’investissement financier ou d’apports de terrains,
de permis ou d’infrastructures et à sa connaissance pointue de la culture et des acteursclé du pays, il
peut permettre de booster le business, de mutualiser la prise de risques et de réduire le temps
d’adaptation et du retour d’investissement du groupe étranger qui arrive sur ce nouveau marché .
DROIT DES
AFFAIRES
› Contrats et clauses › Fusion-acquisition › Fiscalité
› Statuts des sociétés › Brevets et marques › Contentieux
› Responsabilité - Assurances
FUSION-ACQUISITIONACCUEIL BUSINESS DIRECTIONS
JURIDIQUES
DROIT DES AFFAIRES
Mode d'emploi |
Dès la phase des pourparlers, il faut mettre en place un protocole d’accord. - Shutterstock / stockyimages
2. 15/1/2016 Les clefs de la réussite d’une jointventure, Fusionacquisition Les Echos Business
http://business.lesechos.fr/directionsjuridiques/droitdesaffaires/fusionacquisition/021617125787lesclefsdelareussitedunejointventure206191.php# 2/2
Dans tous les cas, il faut s’assurer que les intérêts respectifs des partenaires restent alignés pour
un certain nombre d’années, sinon la jointventure n’aura pas grand sens et n’apportera pas
d’opportunités majeures de développement. Et tout cela doit être fixé dès les prémices de la relation...
Comme pour un contrat de mariage ?
Effectivement, cette alliance doit être très encadrée. Dès la phase des pourparlers, il faut mettre en
place un protocole d’accord. Devront y être tranchés, notamment, la question des apports respectifs
de chacun – potentiels transferts de technologies, apport de cash, etc. –, de la répartition des bénéfices
– qui ne se fera pas forcément en fonction du pourcentage de capital détenu –, mais aussi de la
propriété intellectuelle pour savoir, en cas d’échec du partenariat, quel sort sera réservé aux marques,
noms de domaines et aux brevets concédés en license ou développés ensemble, le cas échéant.
Car, paradoxalement, alors que la coentreprise n’est pas encore née, il est nécessaire de déjà penser
au divorce éventuel, donc à conclure une sorte de contrat de mariage. Il faut, par exemple, élaborer
différents scénarios de sortie de crise à adopter en cas de problème : la jointventure devratelle tout
simplement prendre fin ou l’un des deux partenaires pourratil racheter les parts de l’autre et à quel prix
? Idem pour le lieu de règlement des éventuels litiges qui devra, de préférence, être en terrain neutre
(arbitrage typiquement) plutôt que situé dans le pays d’investissement. Toutes ces précautions évitent
bien des années d’impasse sur le plan commercial et de procès si jamais la jointventure ne fonctionnait
pas.
Cela se produit-il si souvent ?
Beaucoup de coentreprises ne réussissent pas. Souvent, le facteur culturel est responsable de cet
échec, notamment si le budget d’intégration a été sousestimé. Par exemple, lors du rachat des
activités télévision de Thomson par TCL il y a 10 ans, les Chinois se sont appuyés sur le management
européen. Or, ces nouveaux actionnaires ne comprenaient pas leurs méthodes à l’européenne, et
inversement, ce qui a précipité la chute de l’ensemble.
Des attentes externes trop élevées ou à court terme dans le business plan de la coentreprise en
matière de chiffre d’affaires ou de rentabilité, mais aussi des divergences quant au pilotage de la joint
venture, peuvent venir en gripper le fonctionnement. Pour mettre toutes les chances de son côté, il faut,
audelà des aspects pratiques, avoir un mariage entre des partenaires complémentaires, avec une
stratégie bien définie et des intérêts convergents sur le long terme. Les deux associés doivent aussi être
capables d’accepter de faire évoluer leur partenariat et les règles du jeu initiales pour préserver l’intérêt
commun (« win/win »). Comme c’est le cas, d’ailleurs, dans toute relation.