Management interculturel - Cas "Auchan"Tarek Haress
Lorsqu’une entreprise souhaite développer son activité à l'internationale, il lui est souvent indispensable de délocaliser ses activités de production, de gestion RH, marketing… Pour ce faire, l’entreprise développe des filiales à l’étranger, c’est dans cette phase où le problème des différences culturelles s'impose...
Lors de sa publication, un livre voit bien souvent certains de ses passages être coupés, quelques uns de ses chapitres retirés, le plus souvent en raison de contraintes éditoriales, comme un nombre de pages à respecter. Ces coupes ne signifient pas que les pages écartées soient de moindre intérêt ou mauvaises.
L’ouvrage Le Journal de BJ au bureau, publié en 2003 aux éditions Maxima, 320 pages, traduit en chinois et en coréen, n’a pas échappé à cette règle.
Ce document est l’un de ces passages.
Pour acheter Le Journal de BJ au bureau, cliquez ici.
une réflexion analytique a été menée au sein du Groupe OCP sa sur le management interculturel appliqué pour unifier la culture du groupe, le comment faire est la problématique traitée dans ce Projet de Fin d'Etude .
Memoire Management interculturel France Mexique Ludovic Jolly
Mémoire de fin d'étude BAC +4.
Vous vous intéressez de près ou de loin au Mexique ou vous vous expatriez là-bas: ce mémoire vous sera alors utile pour comprendre les différences culturelles entre les français et les mexicains et vous permettra grâce à des #Tips d'éviter certains écueils à ne pas commettre.
Si vous avez des questions, n'hésitez pas à me contacter par MP.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
Management interculturel - Cas "Auchan"Tarek Haress
Lorsqu’une entreprise souhaite développer son activité à l'internationale, il lui est souvent indispensable de délocaliser ses activités de production, de gestion RH, marketing… Pour ce faire, l’entreprise développe des filiales à l’étranger, c’est dans cette phase où le problème des différences culturelles s'impose...
Lors de sa publication, un livre voit bien souvent certains de ses passages être coupés, quelques uns de ses chapitres retirés, le plus souvent en raison de contraintes éditoriales, comme un nombre de pages à respecter. Ces coupes ne signifient pas que les pages écartées soient de moindre intérêt ou mauvaises.
L’ouvrage Le Journal de BJ au bureau, publié en 2003 aux éditions Maxima, 320 pages, traduit en chinois et en coréen, n’a pas échappé à cette règle.
Ce document est l’un de ces passages.
Pour acheter Le Journal de BJ au bureau, cliquez ici.
une réflexion analytique a été menée au sein du Groupe OCP sa sur le management interculturel appliqué pour unifier la culture du groupe, le comment faire est la problématique traitée dans ce Projet de Fin d'Etude .
Memoire Management interculturel France Mexique Ludovic Jolly
Mémoire de fin d'étude BAC +4.
Vous vous intéressez de près ou de loin au Mexique ou vous vous expatriez là-bas: ce mémoire vous sera alors utile pour comprendre les différences culturelles entre les français et les mexicains et vous permettra grâce à des #Tips d'éviter certains écueils à ne pas commettre.
Si vous avez des questions, n'hésitez pas à me contacter par MP.
2024 State of Marketing Report – by HubspotMarius Sescu
https://www.hubspot.com/state-of-marketing
· Scaling relationships and proving ROI
· Social media is the place for search, sales, and service
· Authentic influencer partnerships fuel brand growth
· The strongest connections happen via call, click, chat, and camera.
· Time saved with AI leads to more creative work
· Seeking: A single source of truth
· TLDR; Get on social, try AI, and align your systems.
· More human marketing, powered by robots
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!
Product Design Trends in 2024 | Teenage EngineeringsPixeldarts
The realm of product design is a constantly changing environment where technology and style intersect. Every year introduces fresh challenges and exciting trends that mold the future of this captivating art form. In this piece, we delve into the significant trends set to influence the look and functionality of product design in the year 2024.
How Race, Age and Gender Shape Attitudes Towards Mental HealthThinkNow
Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits.
To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups.
Technology
For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did.
While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis.
Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad.
Age and Gender
When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same.
Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers.
Race Affects Attitudes
As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).
AI Trends in Creative Operations 2024 by Artwork Flow.pdfmarketingartwork
Creative operations teams expect increased AI use in 2024. Currently, over half of tasks are not AI-enabled, but this is expected to decrease in the coming year. ChatGPT is the most popular AI tool currently. Business leaders are more actively exploring AI benefits than individual contributors. Most respondents do not believe AI will impact workforce size in 2024. However, some inhibitions still exist around AI accuracy and lack of understanding. Creatives primarily want to use AI to save time on mundane tasks and boost productivity.
Organizational culture includes values, norms, systems, symbols, language, assumptions, beliefs, and habits that influence employee behaviors and how people interpret those behaviors. It is important because culture can help or hinder a company's success. Some key aspects of Netflix's culture that help it achieve results include hiring smartly so every position has stars, focusing on attitude over just aptitude, and having a strict policy against peacocks, whiners, and jerks.
PEPSICO Presentation to CAGNY Conference Feb 2024Neil Kimberley
PepsiCo provided a safe harbor statement noting that any forward-looking statements are based on currently available information and are subject to risks and uncertainties. It also provided information on non-GAAP measures and directing readers to its website for disclosure and reconciliation. The document then discussed PepsiCo's business overview, including that it is a global beverage and convenient food company with iconic brands, $91 billion in net revenue in 2023, and nearly $14 billion in core operating profit. It operates through a divisional structure with a focus on local consumers.
Content Methodology: A Best Practices Report (Webinar)contently
This document provides an overview of content methodology best practices. It defines content methodology as establishing objectives, KPIs, and a culture of continuous learning and iteration. An effective methodology focuses on connecting with audiences, creating optimal content, and optimizing processes. It also discusses why a methodology is needed due to the competitive landscape, proliferation of channels, and opportunities for improvement. Components of an effective methodology include defining objectives and KPIs, audience analysis, identifying opportunities, and evaluating resources. The document concludes with recommendations around creating a content plan, testing and optimizing content over 90 days.
How to Prepare For a Successful Job Search for 2024Albert Qian
The document provides guidance on preparing a job search for 2024. It discusses the state of the job market, focusing on growth in AI and healthcare but also continued layoffs. It recommends figuring out what you want to do by researching interests and skills, then conducting informational interviews. The job search should involve building a personal brand on LinkedIn, actively applying to jobs, tailoring resumes and interviews, maintaining job hunting as a habit, and continuing self-improvement. Once hired, the document advises setting new goals and keeping skills and networking active in case of future opportunities.
A report by thenetworkone and Kurio.
The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).
Trends In Paid Search: Navigating The Digital Landscape In 2024Search Engine Journal
The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands.
It’s important that you’re ready to implement new strategies in 2024.
Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024.
You’ll learn:
- The latest trends in AI and automation, and what this means for an evolving paid search ecosystem.
- New developments in privacy and data regulation.
- Emerging ad formats that are expected to make an impact next year.
Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape.
If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.
5 Public speaking tips from TED - Visualized summarySpeakerHub
From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world.
With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively.
The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage.
Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience.
See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers
See the original article on Forbes here:
http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b
ChatGPT and the Future of Work - Clark Boyd Clark Boyd
Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world.
Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance.
For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age.
Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.
The document provides career advice for getting into the tech field, including:
- Doing projects and internships in college to build a portfolio.
- Learning about different roles and technologies through industry research.
- Contributing to open source projects to build experience and network.
- Developing a personal brand through a website and social media presence.
- Networking through events, communities, and finding a mentor.
- Practicing interviews through mock interviews and whiteboarding coding questions.
Google's Just Not That Into You: Understanding Core Updates & Search IntentLily Ray
1. Core updates from Google periodically change how its algorithms assess and rank websites and pages. This can impact rankings through shifts in user intent, site quality issues being caught up to, world events influencing queries, and overhauls to search like the E-A-T framework.
2. There are many possible user intents beyond just transactional, navigational and informational. Identifying intent shifts is important during core updates. Sites may need to optimize for new intents through different content types and sections.
3. Responding effectively to core updates requires analyzing "before and after" data to understand changes, identifying new intents or page types, and ensuring content matches appropriate intents across video, images, knowledge graphs and more.
A brief introduction to DataScience with explaining of the concepts, algorithms, machine learning, supervised and unsupervised learning, clustering, statistics, data preprocessing, real-world applications etc.
It's part of a Data Science Corner Campaign where I will be discussing the fundamentals of DataScience, AIML, Statistics etc.
Time Management & Productivity - Best PracticesVit Horky
Here's my presentation on by proven best practices how to manage your work time effectively and how to improve your productivity. It includes practical tips and how to use tools such as Slack, Google Apps, Hubspot, Google Calendar, Gmail and others.
The six step guide to practical project managementMindGenius
The six step guide to practical project management
If you think managing projects is too difficult, think again.
We’ve stripped back project management processes to the
basics – to make it quicker and easier, without sacrificing
the vital ingredients for success.
“If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.”
Dr Andrew Makar, Tactical Project Management
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...Applitools
During this webinar, Anand Bagmar demonstrates how AI tools such as ChatGPT can be applied to various stages of the software development life cycle (SDLC) using an eCommerce application case study. Find the on-demand recording and more info at https://applitools.info/b59
Key takeaways:
• Learn how to use ChatGPT to add AI power to your testing and test automation
• Understand the limitations of the technology and where human expertise is crucial
• Gain insight into different AI-based tools
• Adopt AI-based tools to stay relevant and optimize work for developers and testers
* ChatGPT and OpenAI belong to OpenAI, L.L.C.
Unlocking the Power of ChatGPT and AI in Testing - A Real-World Look, present...
manager interculturel
1. HR Today Le journal suisse des ressources humaines
Naissance d’une nouvelle génération de
managers formés au multiculturalisme
Les entreprises prennent petit à petit conscience de l’importance d’une bonne gestion du multiculturalisme. Car la
diversité culturelle peut être un atout ou un handicap. L’exemple de IATA, l’association faîtière des compagnies aériennes,
composée d’environ 1500 collaborateurs de 140 nationalités, est un beau cas d’école.
Comment faire de la diversité culturelle une
force plutôt qu’un handicap? C’est la question
Power Distance vs Individualism (G. Hofstede) *
qui s’impose aujourd’hui à toutes les entrepri-
ses, petites ou grandes. Car si la diversité cul- 5 • Ecuador • Guatemala
turelle représente assurément un atout, mal • Venezuela
• Costa Rica • Pakistan • Indonesia
gérée, celle-ci peut également être une source
15
de blocages. Cette gestion du management
Collectivist
interculturel passe donc par la recherche d’un
• Thailand • Singapore
équilibre entre l’identité propre de l’entreprise 25 • China
• Hong Kong
et les diversités sociales et culturelles des col- • Romania
• Mexico • Philippines
laborateurs qui la composent. «Il est avant 35
• Turkey
tout nécessaire de prendre conscience de ses
Individualism (IDV)
• Iran • Arabs
• Brazil • Russia
propres valeurs culturelles et de son propre 45 • Japan
style de communication, tout en tenant • India
compte de la multitude de perceptions et de • Israel
55
points de vue qui existent forcément dans une
équipe multiculturelle», explique Ariane Cur- • Finland
dy, formatrice et consultante interculturelle 65 • Germany • Switzerland FR
• Norway
pour de nombreuses entreprises suisses et • Sweden • France
Individualist
• Belgium FR
étrangères. 75 • Denmark • Canada Quebec
• New Zeeland
Ce sont souvent les cultures proches 85
qui génèrent le plus de malentendus • United Staates
• UK
95
Le problème d’une bonne gestion de
10 30 50 70 90 110
l’interculturalité se révèle le plus souvent lors
de fusions-acquisitions internationales ou ré- Small Power Distance (PDI) Large
gionales. Dans ce dernier cas, il est parfois
surprenant de constater que la proximité géo-
graphique n’est pas gage d’une plus grande
compréhension. «Ce sont souvent des cultures ser une soirée avec un Français et signer un stede est l’auteur de l’une des principales étu-
proches qui génèrent le plus de malenten- contrat avec un Allemand.» Mais en même des sur l’impact des différences culturelles en
dus», raconte Ariane Curdy. Lors d’une fusion temps, ignorer ces poncifs peut être synonyme matière de management*.
entre une entreprise de téléphonie française de sacrées déconvenues. «L’interculturalité à Cette étude a été menée auprès des 116 000
et une société suisse, la consultante a dû désa- beaucoup à voir avec la perception, souligne employés d’une grande firme américaine
morcer toute une série de conflits latents liés Ariane Curdy. Pour travailler en harmonie, la d’informatique dans 40 pays pour connaître
aux valeurs professionnelles et la flexibilité connaissance de l’autre est primordiale.» les préférences de style de management.
de l’employé. «Pour les Suisses, il était cho- Hofstede a identifié quatre axes: distance hié-
quant de voir leurs collègues français débar- rarchique, individualisme et collectivisme,
Reconnaître l’impact de la culture sur
quer à 9 heures du matin alors qu’eux étaient aversion pour l’incertitude, masculinité et
les relations personnelles
à pied d’œuvre depuis plus d’une heure. A féminité (voir tableau).
l’inverse, les Français étaient surpris de cons- Quelle influence exerce alors la culture sur la Les multinationales ont bien compris
tater que les Suisses quittaient l’entreprise à structure et les processus d’organisation tout l’intérêt d’une bonne gestion du multi-
18 heures pile, alors qu’eux étaient disposés à d’une entreprise? Quelle dimension cultu- culturalisme. Des sociétés telles que Nestlé ou
rester travailler plus tard.» relle stimule ou au contraire entrave les ef- Procter & Gamble travaillent depuis longtemps
Les clichés ont parfois la vie dure. Comme forts d’évolution? Bon nombre de dirigeants sur la gestion du multiculturalisme. Une anti-
l’asiatique respectueux et méticuleux ou de sociétés reconnaissent l’influence de la cipation qui a un coût, mais qui est moindre
l’Africain à l’image décontractée. Les Russes, culture sur les relations interpersonnelles. Il qu’une intervention a posteriori.
par exemple, estiment qu’«il vaut mieux pas- leur est plus difficile d’admettre son impact Conscientes de l’importance d’un ma-
sur les rouages de l’entreprise. Pourtant, de- nagement interculturel digne de ce nom, cer-
*Geert Hofstede: Cultures conséquences, éd. Sage Publica-
puis les années 60, de nombreux sociologues taines entreprises ont développé leurs propres
tions, 2001; www.geert-hofstede.com se sont penchés sur ces questions. Geert Hof- stratégies. Comme IATA, l’association faîtière
HR Today 5 octobre 2008
2. des compagnies aériennes, par essence con- potentiel de développement pour le marché celle-ci. «Nous avons décidé de former nous-
frontée à l’interculturalisme. Cette entreprise aérien. La Chine a émis près de 113 millions de mêmes une nouvelle génération de managers
est composée d’environ 1500 collaborateurs, billets d’avion en 2007. Ce n’est pas tout. An- capables de travailler dans des environne-
dont 350 à Genève et 350 à Montréal. Les au- nuellement, l’empire augmente son volume ments avec des codes sociaux différents»,
tres employés sont répartis dans les 72 bu- de vente de tickets de 20 millions, l’équivalent s’enthousiasme Guido Gianasso. Le but: app-
reaux éparpillés sur l’ensemble du globe. des pays européens les plus importants. A ter- rendre à des Chinois et à des Occidentaux à
me, l’Asie, mais aussi le Moyen-Orient et travailler ensemble, à transcender leurs pro-
l’Amérique du sud représenteront le marché pres valeurs et cultures.
le plus important en termes de chiffre
d’affaires des compagnies aériennes.
Forger une vraie philosophie multi-
«Pour continuer notre développement en
culturelle auprès des cadres
Chine – il y a cinq ans nous avions 20 collabo-
rateurs, ils sont maintenant 100 – le défi n’est Nom de code de ce programme: I-Lead, pour
pas la langue. Ni la politique ou le système Intercultural Leadership Engagement and De-
législatif, mais un défi bel et bien culturel. velopment. Vingt personnes à haut potentiel
Pourquoi? Parce que, schématiquement, les travaillant dans les différentes succursales de
«Il faut d’abord prendre
Occidentaux sont très individualistes avec l’entreprise - Brésil, Singapour, Manille,
conscience de ses propres une relation à la hiérarchie assez informelle. Montréal, Genève, etc. – sont sélectionnées
valeurs culturelles et de son En Asie ou dans les pays du Moyen-Orient, le pour intégrer I-Lead. En octobre 2007, vingt
style de communication.» «Power-distance» est élevé, et la structure hié- cadres ont été envoyés à Pékin pour la premi-
Ariane Curdy, formatrice en diversité culturelle rarchique est très codifiée.» Une évidence qui ère édition de ce programme pour y suivre un
pourtant n’est pas suffisamment prise en workshop d’une semaine animé par le di-
compte par des sociétés qui considèrent que recteur général de IATA Giovanni Bisignani,
«Nous comptons près de 140 nationalités au Business is business, et que finalement, on
sein de l’entreprise», souligne Guido Gianas- trouve toujours un terrain d’entente. Fatale
so, vice-président du département «capital erreur.
humain» d’IATA. Les Suisses représentent 12 Mais comment alors IATA s’y est-elle donc
pour cent de notre effectif, les Britanniques prise pour éviter les déboires qu’ont connu
près de 15 pour cent; aucune autre nationali- d’autres entreprises d’envergure? «Nous avons
té ne dépasse 10 pour cent du total des effec- trois options, explique Guido Gianasso. La pre-
tifs en place à Genève. «Ces horizons multi- mière consiste à envoyer là-bas un de nos ca-
ples sont à la fois une force, et un défi», estime dres, formé à un management plutôt anglo-
le DRH. Le management interculturel se situe saxon, avec une forte probabilité pour que
«Nous favorisons une
donc au cœur de la gestion des ressources hu- cela ne fonctionne pas. La seconde, embau-
maines de l’association du transport aérien. cher sur place un manager chinois. Le risque? culture commune et une vraie
D’autant que pour IATA, les grands enjeux Sa trop grande autonomie et une perte de con- philosophie multiculturelle
commerciaux se situent aujourd’hui en Asie, trôle de la situation. La troisième possibilité: propre à IATA.»
en Chine et en Inde notamment. engager un cadre biculturel; un Chinois de Guido Gianasso, DRH chez IATA
Hong-Kong ou un Occidental résidant depuis
longtemps en Chine et maîtrisant donc parfai-
Comment se développer en Asie, au
tement les codes. Le problème, c’est que ce en présence des membres du comité exécutif.
Moyen-Orient et en Amérique du sud
profil est extrêmement rare et donc très de- Une manière de montrer que ce programme
Le «Pays du Milieu» est en effet la nation qui, mandé. Par conséquent, ils sont considérés de management interculturel est d’une im-
ces cinq dernières années, connaît une pro- comme peu fidèles à leur employeur». IATA a portance capitale pour l’association représen-
gression des plus fulgurantes en termes de donc exploré une quatrième piste, maison tante de l’industrie aérienne. Lors de ce sémi-
HR Today 5 octobre 2008
3. naire, les participants ont suivi une for- onusiens peuvent trouver dans Trois livres sur les équipes
mation sur les deux cultures et travaillé l’imposant catalogue de cours proposé
multiculturelles
sur la stratégie d’entreprise. A la fin de par l’ONU.
la semaine, les vingt cadres sont assem- Dans un registre plus académique,
Fruit de la collaboration de nombreux experts
blés en binôme; un Oriental et un Occi- l’Ecole Polytechnique Fédérale de Lau- internationaux dans le domaine de la gestion,
dental. Ensuite? En binôme toujours, sanne (EPFL) offre également une appro- cet ouvrage commence par une partie théo-
direction un des 74 bureaux de la compa- che à l’interculturalité. Avec 107 natio- rique pour se familiariser avec les diverses
gnie pour un travail de quatre mois en nalités et plus de 50 pour cent de pro- approches d’analyse interculturelle et cerner
collaboration avec une petite équipe de fesseurs provenant de l’étranger, l’EPFL les problématiques clés propres à
l’internationalisation des entreprises, avec
dix juniors basés sur place. «Cela leur est un des sites universitaires les plus
des pratiques de gestion sensibles à
permet de vivre au quotidien les diffé- cosmopolites au monde. Le but de ce sé- l’interculturel. La seconde partie s’intéresse
rences culturelles, de les surmonter en minaire n’est évidemment pas de facili- aux spécificités des cultures nationales d’une vingtaine de pays.
cas de problèmes», poursuit le DRH. Cha- ter le commerce, mais de permettre aux Très utile pour un cadre destiné à une période d’expatriation. Le
que équipe élargie planche sur un projet étudiants étrangers de confronter leurs DVD qui vient avec est un bon plus.
spécifique qui est ensuite présenté au visions de la Suisse. Marc Lalive d’Epinay Jean-François Chanlat, Edouardo Davel et Jean-Pierre Dupuis:
Gestion en contexte interculturel
directeur général et son état-major. «Et Approches, problématiques, pratiques et plongées
ça marche! estime Guido Gianasso. Par Ed. PUL, 2008, 488 pages + un DVD, ISBN: 978-2-7637-8504-2
ce programme, nous favorisons une cul- Formations «multiculturalisme»
Cette recherche de Christophe Barmeyer mon-
ture commune qui permet de dépasser De nombreuses formations ou confé-
tre que le développement de compétences
les différences et de forger une vraie phi- rences sur le management interculturel transcendant les frontières et la faculté
losophie multiculturelle propre à IATA.» sont régulièrement proposées. Le d’intégration au sein de groupes de travail inter-
Fort du succès de I-Lead, en septembre CRPM à Lausanne (centre romand de nationaux sont étroitement liés au profil de la
vingt nouveaux sélectionnés se sont en- promotion du management) dispense personnalité des collaborateurs concernés. La
connaissance de styles culturels typiques et
volés pour New-Delhi pour le deuxième un séminaire de deux jours sur le multi-
l’aptitude à combiner des caractéristiques com-
I-Lead. Car l’Inde représente un autre culturalisme. portementales individuelles pour en faire des forces complémen-
marché d’importance pour les compa- taires fournissent ainsi d’importantes aides d’orientation et des
gnies aériennes. A Genève, l’Office cantonal de l’inspec- esquisses de solutions pour les défis que présente le manage-
tion et des relations du travail (OCIRT) ment interculturel.
et la Fédération des entreprises roman- Christophe Barmeyer
Le secteur privé n’est pas le seul Management interculturel et styles d’apprentissage
des (FER) organisent une conférence le
à se soucier de l’interculturel éd. PUL, 2007, 288 pages, ISBN 978-2-7637-8448-9
9 octobre sur le thème «Gérer les
Les sociétés à visée commerciale ne sont aspects interculturels dans les entrepri- Cet ouvrage réunit les concepts théoriques es-
pas les seules structures ou le manage- ses». De 17h à 19h30, Auditorium de la sentiels aux outils de la gestion RH internatio-
nale avec les cas pratiques. Avec une approche
ment interculturel a son importance, les FER-Genève (1er sous-sol), 98, rue de
détaillée des processus suivants: recrutement
organisations internationales du type St-Jean à Genève.
de salariés au profil international, développe-
ONU ou les ONG comme le CICR ou Mé- Informations: tél. 022 388 29 75 ment des compétences à travers les filiales,
decins sans frontières. MSF dispense une Inscription requise en ligne: élaboration et introduction des nouveaux outils
«Préparation premier départ» à Genève www.ge.ch/ocirt. Entrée libre. de management, transfert des systèmes et des
qui dure une semaine. Une journée de ce pratiques RH dans les filiales. L’objectif étant la
création de valeur pour les organisations multinationales, afin
module est consacrée à l’approche inter- Le 11 novembre, la Société romande
qu’elles restent compétitives tout en soignant leur responsabilité
culturelle. L’ONU, en revanche, n’offre de coaching (SR Coach) organise une sociale. Très complet.
pas de cours préparatifs à l’intercultura- conférence sur le coaching multi-
Marie-France Waxin et Christoph Barmeyer
lité, mais une formation de deux jours culturel. Au centre Courtil de Morges. Gestion des ressources humaines internationales
de «sensibilisation aux différences», un Inscriptions sur www.srcoach.ch éd. Groupe Liaisons, 2008, 553 pages, ISBN: 978-2878806144
séminaire à choix que les collaborateurs
HR Today 5 octobre 2008