How the public is responding to charitable causes in the current climate mi...iof_events
The document discusses how public attitudes towards charitable giving have changed in the current economic climate. While more people say they donate to charity, the amounts given have decreased. Health, children, and animal-related causes remain the most supported. However, donations to social causes and some larger charities have declined. The "ask" used to solicit donations can impact the amount given, with direct mailings tending to yield higher donations than other methods. Understanding donor demographics, motivations, and preferences is key to effectively engaging potential donors through traditional and social media. Messaging should focus on building long-term relationships by communicating how donations will make a difference.
How the public is responding to charitable causes in the current climate mi...iof_events
The document discusses how public attitudes towards charitable giving have changed in the current economic climate. While more people say they donate to charity, the amounts given have decreased. Health, children, and animal-related causes remain the most supported. However, donations to social causes and some larger charities have declined. The "ask" used to solicit donations can impact the amount given, with direct mailings tending to yield higher donations than other methods. Understanding donor demographics, motivations, and preferences is key to effectively engaging potential donors through traditional and social media. Messaging should focus on building long-term relationships by communicating how donations will make a difference.