The two-day INTERACT MAY 20-21 2014 conference programme includes sessions on the IAB Europe AdEx Benchmark Report, presentations from companies like Buzzfeed, Performics, and Criteo, and a gala dinner with awards. On day one, there is an opening session followed by panels on research and analytics. Day two includes panels on video, data, and understanding advertisers' needs with presentations from companies like Videology, Dailymotion, and Microsoft.
Digital Tuesday Paris - Jonathan Livescault - Braineet, construire une relati...Cristal Events
Braineet permet à toutes les marques de construire une relation positive avec leurs consommateurs, dans la durée et via le digital. Les consommateurs partagent tous les jours sur Braineet leurs idées innovantes avec les marques qui dialoguent avec eux et évaluent leurs idées dans le but de réaliser celles qui ont un sens pour tous.
The two-day INTERACT MAY 20-21 2014 conference programme includes sessions on the IAB Europe AdEx Benchmark Report, presentations from companies like Buzzfeed, Performics, and Criteo, and a gala dinner with awards. On day one, there is an opening session followed by panels on research and analytics. Day two includes panels on video, data, and understanding advertisers' needs with presentations from companies like Videology, Dailymotion, and Microsoft.
Digital Tuesday Paris - Jonathan Livescault - Braineet, construire une relati...Cristal Events
Braineet permet à toutes les marques de construire une relation positive avec leurs consommateurs, dans la durée et via le digital. Les consommateurs partagent tous les jours sur Braineet leurs idées innovantes avec les marques qui dialoguent avec eux et évaluent leurs idées dans le but de réaliser celles qui ont un sens pour tous.
Connected shoppers are engaging with retailers through social media, mobile advertising, retail store analytics, mobile ordering and payments. Over 90% of consumers in Saudi Arabia and the United Arab Emirates have used their phones for shopping activities in stores. Retail analytics can now track consumers across physical and digital experiences through proximity marketing and hyper-local mobile advertising. Iconiction's CEO, Sebastien Marteau, discusses these omnichannel technologies and the connected consumer experience across different channels and devices.
"The Mobile of everything" - Performics, Frédéric JosephCristal Events
The document discusses the growing role of mobile devices in connecting all aspects of our lives. It notes that mobile will be the control point for the "Mobile of Everything", with connected devices speaking the same language and understanding users' needs. As cross-channel, cross-device, and cross-object tracking increases, addressing the challenges of cross-analytics will be important. The document also shows how technology cycles have tended to last around ten years, from mainframe computing to mobile internet, and discusses how the future will involve a world of sensors and beacons connected through mobile.
Sphinx Awards 2015 - Agency of the Year RankingsCristal Events
An agency ranking list awards points to advertising agencies based on their performance in the Sphinx Awards 2015 competition. FP7 earned the most points with 7 for bronze, 2 for silver, and 1 for gold, totaling 20 points to be ranked first. Other agencies such as Digital Republic, TNC GROUP EGYPT, and BBDO also received points across the different award categories.
The document outlines the agenda for a two-day leadership council and advertisers conference. The agenda includes workshops on topics like consumer psychology, creativity, entrepreneurship, and public speaking. There will be panel keynote sessions and a start-up contest. Evening activities include a cocktail reception, networking events, and a winners' dinner. Day two will continue with conferences on digital advertising, data privacy, content marketing, video, technology, sustainability, and smart cities. Awards will be given in categories like film, radio, outdoor, and digital.
This document lists advertising awards from the Sphinx Awards 2015 including the category, ad title, campaign name, agency, advertiser, and award for each entry. There are categories for film, promo & direct, digital & mobile, and media. The top award is the Cristal while other awards include Sapphire, Emerald, and Grand Cristal.
Film Cristal Shortlist / Cristal Festival 2013Cristal Events
This document contains a list of shortlisted films from the Cristal Festival categorized by industry. There are 18 categories that the films are sorted into including food/drink, automotive, insurance, telecommunications, retail, and more. Each entry includes details about the title of the ad, the client or advertiser, the agency that created it, and the production company.
This document discusses using data and content to create new and loyal fans for brands. It emphasizes connecting brands with audiences through storytelling in various forms like videos, infographics, and photos. The goal is to create local, unique, and quality content while making content a sustainable part of communications. Data is gathered from multiple sources to gain insights and identify interest areas to build stories that audiences connect with. This helps anticipate challenges audiences face and potentially provide a platform that enhances their experiences. The overall aim is to plant deeper roots with audiences by connecting through relevant stories in order to build loyalty.
The document provides an agenda overview for an event taking place from Wednesday, December 9th to Saturday, December 12th. The agenda includes conferences, debates, awards ceremonies, cocktail receptions, and dinners. Events will cover topics such as content creation in the digital age, new content distribution methods, marketing innovation and data, and the future of data science. Lunches and special juries are also included each day.
- The document contains various charts and graphs about media usage in Central and Eastern European countries. It shows statistics on time spent with different media sources like TV, internet, newspapers, etc.
- It also includes data on device ownership and access across the region. Smartphones are the most commonly owned devices, while portable PCs and stationary PCs are the devices people spend the most time online with.
- The document examines online activities like social media use, emailing, browsing websites. It also looks at credibility of different information sources and marketing interactions like banner ads, sponsored content and more.
This document contains a list of advertising campaigns from various countries in Africa. It includes the campaign name, ad title, advertiser or client, agency name, and country for each entry. There are over 200 entries listed, spanning various industries including food/drink, automotive, banking, telecommunications, retail, and more. The agencies listed worked with clients across many African nations such as Nigeria, South Africa, Egypt, Kenya, and others.
The document summarizes the ID Cristal Congress event scheduled for October 6-7, 2016 in Mauritius. The event will gather decision makers and leaders from African and Indian Ocean advertising agencies to discover award-winning campaigns, discuss key marketing trends, and participate in workshops on topics like virtual reality, artificial intelligence, and storytelling. It provides an agenda, list of speakers, and information on participating through various pass options.
"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus,...Cristal Events
The document outlines an agenda for a realtime advertising perspectives event, including sessions on the digital, mobile, and programmatic journey; IAB and WARC research; and what's next with an example. It concludes that programmatic is key to realtime advertising, realtime is key to digital advertising, and digital advertising is key to audience engagement, which is key to success for publishers, brands, and agencies. The event will include a panel discussion on these topics.
DT DUBAI 2016 (May 29th) - Izu Nwa-Chukwu (Edelman DABO) "The rise of social ...Cristal Events
This document traces the evolution of video technology from its origins in 1927 to modern times. It notes key developments like color television in the 1950s, widespread satellite TV in the 1970s, and smart 3D video in 2010. The document highlights heavy video consumption on platforms like YouTube, Facebook, and Snapchat, with billions of daily views. It asks why social video is popular and suggests it is because people choose what they watch and can publish themselves. The document also provides tips for creating effective social video, like making it snackable and entertaining. It concludes by looking toward emerging technologies like virtual, augmented, and mixed reality.
The document discusses the author's first experience with technology and how it inspired them to focus on ideas that serve a real purpose and make a positive difference. It provides examples of how brands could use emerging technologies like artificial intelligence, robotics, and nanotechnology to solve problems in innovative ways beyond their typical functions, such as developing 4D printed colonies in space, cures for cancer, and banking customized to a person's skin. The author dreams of a future where technology helps in meaningful ways like enhancing human senses and abilities.
Cristal Festival 2015 - "Delivering on the Promise of Branded Entertainment" ...Cristal Events
This document discusses how great branded entertainment needs to focus on being great entertainment first. It notes that premium content requires premium distribution through its own marketing ecosystem. It encourages embracing opportunities to be the featured content rather than just advertisements. Finally, it states that standard metrics do not always apply and that success is often project-specific, multifaceted, and long-term with both qualitative and quantitative goals.
Connected shoppers are engaging with retailers through social media, mobile advertising, retail store analytics, mobile ordering and payments. Over 90% of consumers in Saudi Arabia and the United Arab Emirates have used their phones for shopping activities in stores. Retail analytics can now track consumers across physical and digital experiences through proximity marketing and hyper-local mobile advertising. Iconiction's CEO, Sebastien Marteau, discusses these omnichannel technologies and the connected consumer experience across different channels and devices.
"The Mobile of everything" - Performics, Frédéric JosephCristal Events
The document discusses the growing role of mobile devices in connecting all aspects of our lives. It notes that mobile will be the control point for the "Mobile of Everything", with connected devices speaking the same language and understanding users' needs. As cross-channel, cross-device, and cross-object tracking increases, addressing the challenges of cross-analytics will be important. The document also shows how technology cycles have tended to last around ten years, from mainframe computing to mobile internet, and discusses how the future will involve a world of sensors and beacons connected through mobile.
Sphinx Awards 2015 - Agency of the Year RankingsCristal Events
An agency ranking list awards points to advertising agencies based on their performance in the Sphinx Awards 2015 competition. FP7 earned the most points with 7 for bronze, 2 for silver, and 1 for gold, totaling 20 points to be ranked first. Other agencies such as Digital Republic, TNC GROUP EGYPT, and BBDO also received points across the different award categories.
The document outlines the agenda for a two-day leadership council and advertisers conference. The agenda includes workshops on topics like consumer psychology, creativity, entrepreneurship, and public speaking. There will be panel keynote sessions and a start-up contest. Evening activities include a cocktail reception, networking events, and a winners' dinner. Day two will continue with conferences on digital advertising, data privacy, content marketing, video, technology, sustainability, and smart cities. Awards will be given in categories like film, radio, outdoor, and digital.
This document lists advertising awards from the Sphinx Awards 2015 including the category, ad title, campaign name, agency, advertiser, and award for each entry. There are categories for film, promo & direct, digital & mobile, and media. The top award is the Cristal while other awards include Sapphire, Emerald, and Grand Cristal.
Film Cristal Shortlist / Cristal Festival 2013Cristal Events
This document contains a list of shortlisted films from the Cristal Festival categorized by industry. There are 18 categories that the films are sorted into including food/drink, automotive, insurance, telecommunications, retail, and more. Each entry includes details about the title of the ad, the client or advertiser, the agency that created it, and the production company.
This document discusses using data and content to create new and loyal fans for brands. It emphasizes connecting brands with audiences through storytelling in various forms like videos, infographics, and photos. The goal is to create local, unique, and quality content while making content a sustainable part of communications. Data is gathered from multiple sources to gain insights and identify interest areas to build stories that audiences connect with. This helps anticipate challenges audiences face and potentially provide a platform that enhances their experiences. The overall aim is to plant deeper roots with audiences by connecting through relevant stories in order to build loyalty.
The document provides an agenda overview for an event taking place from Wednesday, December 9th to Saturday, December 12th. The agenda includes conferences, debates, awards ceremonies, cocktail receptions, and dinners. Events will cover topics such as content creation in the digital age, new content distribution methods, marketing innovation and data, and the future of data science. Lunches and special juries are also included each day.
- The document contains various charts and graphs about media usage in Central and Eastern European countries. It shows statistics on time spent with different media sources like TV, internet, newspapers, etc.
- It also includes data on device ownership and access across the region. Smartphones are the most commonly owned devices, while portable PCs and stationary PCs are the devices people spend the most time online with.
- The document examines online activities like social media use, emailing, browsing websites. It also looks at credibility of different information sources and marketing interactions like banner ads, sponsored content and more.
This document contains a list of advertising campaigns from various countries in Africa. It includes the campaign name, ad title, advertiser or client, agency name, and country for each entry. There are over 200 entries listed, spanning various industries including food/drink, automotive, banking, telecommunications, retail, and more. The agencies listed worked with clients across many African nations such as Nigeria, South Africa, Egypt, Kenya, and others.
The document summarizes the ID Cristal Congress event scheduled for October 6-7, 2016 in Mauritius. The event will gather decision makers and leaders from African and Indian Ocean advertising agencies to discover award-winning campaigns, discuss key marketing trends, and participate in workshops on topics like virtual reality, artificial intelligence, and storytelling. It provides an agenda, list of speakers, and information on participating through various pass options.
"Real time advertising perspectives: Publisher, Agency and Brand" - AppNexus,...Cristal Events
The document outlines an agenda for a realtime advertising perspectives event, including sessions on the digital, mobile, and programmatic journey; IAB and WARC research; and what's next with an example. It concludes that programmatic is key to realtime advertising, realtime is key to digital advertising, and digital advertising is key to audience engagement, which is key to success for publishers, brands, and agencies. The event will include a panel discussion on these topics.
DT DUBAI 2016 (May 29th) - Izu Nwa-Chukwu (Edelman DABO) "The rise of social ...Cristal Events
This document traces the evolution of video technology from its origins in 1927 to modern times. It notes key developments like color television in the 1950s, widespread satellite TV in the 1970s, and smart 3D video in 2010. The document highlights heavy video consumption on platforms like YouTube, Facebook, and Snapchat, with billions of daily views. It asks why social video is popular and suggests it is because people choose what they watch and can publish themselves. The document also provides tips for creating effective social video, like making it snackable and entertaining. It concludes by looking toward emerging technologies like virtual, augmented, and mixed reality.
The document discusses the author's first experience with technology and how it inspired them to focus on ideas that serve a real purpose and make a positive difference. It provides examples of how brands could use emerging technologies like artificial intelligence, robotics, and nanotechnology to solve problems in innovative ways beyond their typical functions, such as developing 4D printed colonies in space, cures for cancer, and banking customized to a person's skin. The author dreams of a future where technology helps in meaningful ways like enhancing human senses and abilities.
Cristal Festival 2015 - "Delivering on the Promise of Branded Entertainment" ...Cristal Events
This document discusses how great branded entertainment needs to focus on being great entertainment first. It notes that premium content requires premium distribution through its own marketing ecosystem. It encourages embracing opportunities to be the featured content rather than just advertisements. Finally, it states that standard metrics do not always apply and that success is often project-specific, multifaceted, and long-term with both qualitative and quantitative goals.
Digital Tuesday Paris "Machine learning, quel avenir pour nous les hommes ?"Cristal Events
This document describes Learning7's e-learning solutions for empowering marketing professionals in a digital world. It offers a professional certification delivered through a blended learning approach of 80% e-learning and 20% face-to-face workshops tailored for each client's needs. The certification program aims to build key digital capabilities that are increasingly important as 47% of today's jobs will disappear by 2025 and 77% of companies consider missing digital skills a hurdle to digital transformation.
Programme - African Cristal Festival 2017 (EN)Cristal Events
The document discusses cultural diversity in Africa and the role of brands. It notes that Africa has great cultural diversity both between and within countries. It is difficult to generalize about the "African consumer" without risking uniformization. The document questions whether local and international brands can help preserve cultural identities while also building trust. It emphasizes that Africa faces socioeconomic challenges like informal economies but should remain optimistic. New technologies and innovations can help transform the future of Africa. Cultures, innovation, mobility, and creativity will be key themes.
The document provides the program schedule for the African Crystal Festival held in Marrakesh, Morocco from September 22-23, 2016. It includes keynotes, panels, and workshops on topics related to advertising, branding, entrepreneurship, and innovation in Africa. Some of the featured speakers discuss authentic representation in African advertising, creative renewal, the future of programmatic advertising, building brands in Africa, and how AI and automation can fuel new digital marketing opportunities. The festival culminates with an awards ceremony and gala dinner on the evening of September 23rd.
DT DUBAI 2016 (May 29th) - Hind Abu Alia (MBC Group) "Your wish is on Demand"Cristal Events
This document discusses the value of premium video content and advertising. It notes that while many video ads are viewable, premium content is more likely to engage audiences. Data shows ads in premium environments have higher viewability and completion rates. The document also discusses the "halo effect" of multiplatform TV, where TV advertising enhances digital returns and its ROI is understated, according to studies. It emphasizes the long-term impact, return on investment, and proper evaluation of advertising value across platforms.
INT2016 - Paul Barford (comScore) - Invalid Traffic & Viewability: what is th...Cristal Events
The document discusses invalid traffic (IVT) and viewability in online advertising. It defines viewability as ads appearing within the visible space of a browser window. Both static and dynamic factors are considered in viewability measurements. IVT includes traffic from generators, unwanted ads from plugins/injectors, unseen ads like popunders, and misrepresented ad placements. Detection requires diverse telemetry from tags, panels, crawlers and honeypots. Filters are developed to identify IVT signals. Q1 2016 data showed regional IVT levels ranging from 1-5% and in-view rates for display/video around 30-60%. Addressing IVT requires understanding evolving threats and tools for detection, mitigation, and decision support.
INT2016 - Rags Gupta (Ooyala) - The Swinging Pendulum: Buyers, Sellers and an...Cristal Events
This document discusses balancing the video advertising ecosystem between buyers and sellers. It summarizes findings from interviews with over 100 industry experts from five markets on factors influencing adoption of programmatic video. Six key areas are identified that need to be addressed for balance: currencies and measurement, creative innovation, publisher-led data products, holistic sell-side platforms, education and training, and collaborative relationships. The full report can be downloaded from Ooyala's website.
This document summarizes several virtual and augmented reality projects created by Happy Finish. It describes VR experiences for Lamborghini, Rihanna, Subway, Ted Baker, and others. It also outlines AR projects for Mercedes, Lufthansa, and an interactive Kinect experience for EE. Common elements include using 360-degree footage, interactive elements, apps for VR headsets and mobile, and creating immersive branded experiences. The goal is to push the boundaries of these mediums and engage audiences in new ways.
INT2016 - Dave Hendricks (Livelntent, Inc) - Is it the end of Freemium?Cristal Events
This document discusses the challenges facing the freemium business model on the internet. The rise of mobile devices and ad blockers have undermined freemium, while subscription-based media companies thrive. The author argues that subscription models that enable login could allow for people-based marketing using CRM data with consumer consent, solving problems of freemium and improving relationships between people, publishers and brands.
INT2016 - Emil Pawlowski & Vesna Gordon (Gemius) - Data Science RevolutionCristal Events
This document discusses data science and internet audience measurement. It summarizes that:
- Data science allows for more accurate measurement and analysis of internet audiences through the use of first party data, data integration, predictive models, and other techniques.
- Case studies show how data science can provide insights into multi-device usage, human vs non-human traffic patterns, and home vs work usage splits.
- Data science is helping to increase transparency in the digital advertising market and provide overnight reporting and forecasting capabilities needed to keep up with real-time bidding and programmatic advertising.
INT2016 - Millward & Brown - Ariane Langsfeld - Video Creative in A digital w...Cristal Events
The document discusses trends in online video viewing and advertising. It finds that people now spend around 3.5 hours per day watching video across devices, with around half of all online video viewing occurring on mobile devices. However, brands struggle to effectively reach audiences across different screens. The document suggests that video ads need to be tailored for different devices and platforms, and should give viewers a sense of control to improve receptivity. Creatives should capture attention quickly and integrate the brand early on to reduce skipping. Coordinating video strategies across online platforms is also important to maximize success.
Digital Tuesday Dubaï May 17th 2016 - Ramzi Halaby - Data driven marketingCristal Events
This document discusses the power of data-driven marketing and provides insights from April Fool's Day data. It shows that 89 million people play April Fool's jokes annually, with 40% using Facebook, and compares the numbers of conversations for various annual events. It also notes that for Nescafe's Arabic content and posts on Friday mornings performed well, and targeting everyone may not be effective. The overall message is that combining good data, creative execution, and agile marketing can lead to successful communication outcomes.
Digital Tuesday Dubaï May 17th 2016 - Rodger Beekman - Commercial dataCristal Events
The document discusses how data can be commercialized by solving business, commercial, and brand issues. It provides examples of how a baby food company used data to increase grocery sales by understanding customer spending habits, brought products directly to customers to strengthen relationships, and convinced the company to invest in innovations seen as assets rather than just costs. The document stresses that data has no value without relevant creativity to understand audience needs and find strategic ways to serve them.
Si la baisse de la productivité est effective dans toutes les économies développées... elle est particulièrement marquée en France. Au niveau national, cet essoufflement touche tous les secteurs, et plus particulièrement celui de l’industrie, usuellement caractérisé par des gains de productivité élevés. Depuis la crise Covid, le secteur industriel contribue pour 35 % environ à cette perte, alors qu’il ne représente que 9,3 % de la valeur ajoutée nationale brute en 2023. Dans ce contexte, est-il possible de mener une politique de réindustrialisation du pays sans y associer un objectif de hausse des gains de productivité ?Non rappelle ce Cube. Au contraire, ces deux objectifs, jusqu’alors indépendants l’un de l’autre, sont désormais deux défis à relever conjointement. En analysant les différents explications à la baisse de celle-ci observée en France et dans les autres économies développées, ce Cube suggère que l’augmenter en parallèle d’une politique de réindustrialisation sous-entend une réallocation des facteurs de production vers les entreprises industrielles à fort potentiel. Elle suppose également une une meilleure affectation des ressources.