tl;dr
* Le Lean Startup nous a permis d'affiner / de découvrir les problèmes des utilisateurs, et de construire un MVP après une phase de customer discovery
* Il est indispensable d'accélérer le cycle Build Measure Learn pour construire le produit
* Les patterns des Géant du Web sont puissants pour maîtriser et accélérer le build (Feature Flipping, TDD, Continuous Integration, DevOps, Monitoring, Usine de Développement, Pizza Team)
* L'obsession de la mesure implique des changements organisationnels (le backlog évolue, les DODs contiennent des validations sur les mesures, les décisions sont pilotées par les mesures)
* Les apprentissages doivent être rigoureux, en prenant attention de ne pas polluer certaines mesures par des tests sur plusieurs hypothèses simultanément
Lien vers la vidéo : http://tv.octo.com/videos/lean-startup-applique-elcurator/
(Son de mauvaise qualité)
"How to choose the right metrics for your startup?" by Balthazar de LavergneTheFamily
Growth is the holy grail for all startups. But still, it is necessary to know how to measure it! This workshop helps you to find how to choose, measure and communicate on your metrics according to your business.
In this workshop, you learn about how metrics are important and how to use them the most efficiently.
Before joining TheFamily as a partner, Balthazar de Lavergne worked at Rocket Internet at the department Global Venture Development and before as an entrepreneur.
Automate your startup, by Côme Courteault, Growth Hacker at TheFamilyTheFamily
Automation can help you save so much time that it will give you plenty of opportunity to develop your company.
Côme will tell you how to replace manual, repetitive labour by automated engines to help you increase revenues and foster growth.
"10 tips to build your personal brand in order to grow sales" by J. McDonaldTheFamily
As a founder, your product is an extension of what you are and what you believe in and so, the first sales tool you have is yourself.
Today almost every individual has a personal brand. Personal branding is a - digital or not - footprint in the sands of time and space crowd sourced by friends, colleagues, and bosse. The question is no longer IF you have a personal brand, but how to guide and cultivate the brand in the service of your startup.
Jason will give you tips and tricks to build and cultivate your personal brand in order to grow your sales.
tl;dr
* Le Lean Startup nous a permis d'affiner / de découvrir les problèmes des utilisateurs, et de construire un MVP après une phase de customer discovery
* Il est indispensable d'accélérer le cycle Build Measure Learn pour construire le produit
* Les patterns des Géant du Web sont puissants pour maîtriser et accélérer le build (Feature Flipping, TDD, Continuous Integration, DevOps, Monitoring, Usine de Développement, Pizza Team)
* L'obsession de la mesure implique des changements organisationnels (le backlog évolue, les DODs contiennent des validations sur les mesures, les décisions sont pilotées par les mesures)
* Les apprentissages doivent être rigoureux, en prenant attention de ne pas polluer certaines mesures par des tests sur plusieurs hypothèses simultanément
Lien vers la vidéo : http://tv.octo.com/videos/lean-startup-applique-elcurator/
(Son de mauvaise qualité)
"How to choose the right metrics for your startup?" by Balthazar de LavergneTheFamily
Growth is the holy grail for all startups. But still, it is necessary to know how to measure it! This workshop helps you to find how to choose, measure and communicate on your metrics according to your business.
In this workshop, you learn about how metrics are important and how to use them the most efficiently.
Before joining TheFamily as a partner, Balthazar de Lavergne worked at Rocket Internet at the department Global Venture Development and before as an entrepreneur.
Automate your startup, by Côme Courteault, Growth Hacker at TheFamilyTheFamily
Automation can help you save so much time that it will give you plenty of opportunity to develop your company.
Côme will tell you how to replace manual, repetitive labour by automated engines to help you increase revenues and foster growth.
"10 tips to build your personal brand in order to grow sales" by J. McDonaldTheFamily
As a founder, your product is an extension of what you are and what you believe in and so, the first sales tool you have is yourself.
Today almost every individual has a personal brand. Personal branding is a - digital or not - footprint in the sands of time and space crowd sourced by friends, colleagues, and bosse. The question is no longer IF you have a personal brand, but how to guide and cultivate the brand in the service of your startup.
Jason will give you tips and tricks to build and cultivate your personal brand in order to grow your sales.
How to construct your visual identity, by Julia Moroge, Art Director at TheFa...TheFamily
You can find the video here: http://bit.ly/1QXu9rN
Julia Moroge, the Art Director of TheFamily gives you the knowledge and tools needed to work with the right identity of your startup.
She exposes you the methodology that TheFamily uses both with its startups and its own visual identity. From this workshop you will be able to find the right images to get people closer to your product.
This is the first in a series of 3 workshops that will help you to find your visual identity.
This one get you into the subjective discussion of taste and colors, in order to rationalize things a bit and to theorize this quest.
TheFamily strives for ambitious entrepreneurs in Europe, offering them education, tools and capital. At TheFamily, we believe that anyone can become a great entrepreneur.
http://www.thefamily.co/
Startup identity: the toolkit to start, by Alice Zagury, CEO of TheFamilyTheFamily
Alice Zagury, Co-founder & CEO of TheFamily is talking about her favorite topic on earth: identity.
When you start out, you have nothing but your team and your vision. You need to focus on just one thing: convincing your first fans to join your battle.
Identity is the very first way you introduce your vision to the world. Your image communicates your values, your fights, your beliefs. To become a useful tool, your identity needs to be absolutely clear. It will then help you to find your punchlines, tone, communication channels...
At the end of this workshop, you'll have a better understanding of how to handle your identity as well as a cool toolkit to get started on defining it.
We’re a group of engaged, creative & passionate individuals who enjoy working together. From your very first day with us, we’ll do everything possible to make you feel at ease. After you navigate between sheep, loungers and other surprises at our offices, you’ll meet true music lovers and digital experts who love what they do. You'll also get numerous occasions to socialize, mingle with other teams, network, let your imagination go wild and celebrate your successes!
Презентация на Емилиян Енев от Startup Factory на конференцията "Дигитална България" относно местната икономика в регион Русе и перспективите за развитие на ИТ сектора като двигател на растеж.
"Product Design & Marketing: How to make the bond to sell" by André DoumencTheFamily
The sales cycle begins with the design of your product. From features to after-sales service, thinking about a product in its entirety is key. However, when it’s about sales and growth, a marketing campaign is not always the holy solution ;)
It’s then important to bond marketing and product design upstream to avoid mistakes.
André Doumenc, share the lessons learned and mistakes to avoid, when designing a product, to be sure to meet your customers expectations:
• How to apply concepts from Marketing to Product Design: right item, right quantity, right place, right time, and right price
• How to master the conception process
Retrouvez l'article original : http://www.ispeakspokespoken.com/anglais-facile/
Découvrez comment apprendre l'anglais facilement grâce à des conseils, techniques et astuces.
Je vous propose aussi de découvrir quelques ressources comme Mosalingua ou Duolingo pour apprendre un anglais plus facile.
"How to Achieve Profitable Growth" by Jared Simon, COO @HotelTonightTheFamily
HotelTonight is the world’s first made-for-mobile hotel booking app and Jared Simon, their COO and Cofounder, is coming from San Francisco to tell us how they managed to both grow and become profitable over the last few months.
One year ago, HotelTonight decided to focus on profitability. They reassessed all their expenses and made a lot of hard choices. Nine months later, HotelTonight became profitable, and has been listed by Forbes as one of the 25 startups soon to be valued at $1 Bn or more.
"Missionaries VS Mercenaries" by TheFamily's cofounder Oussama Ammar TheFamily
Being smart, having a process, and burning a shitload of cash isn’t enough anymore. Why? Things are moving so fast that it takes a whole new mindset to hustle and survive the storms of change in the exponential world.
Make room for the missionaries! ⚔
Find here insight on how to fight on the war to success by TheFamily's cofounder Oussama Ammar
- Find the video of the talk : https://www.youtube.com/watch?v=nVkmAum9g1g
- Join us next time: https://www.meetup.com/fr-FR/TheFamilyBerlin/ ✨
Лекция/наръчник за пълен анализ на техническото състояние и на потенциала на един сайт, както и част от процеса за изграждане на стратегия за онлайн маркетинг и анализ на конкуренцията.
Презентирано от Мартин Панайотов от www.Weberest.com и Алекс Кондов - презентация под ръководството на www.StartupFactory.bg
à l'occasion de la sorite de notre livre blanc (téléchargeable sur : www.le-fil.fr/marqueB2B/), l'agence a organisé une matinée le fil sur le thème "la marque B2B & le digital"
How to construct your visual identity, by Julia Moroge, Art Director at TheFa...TheFamily
You can find the video here: http://bit.ly/1QXu9rN
Julia Moroge, the Art Director of TheFamily gives you the knowledge and tools needed to work with the right identity of your startup.
She exposes you the methodology that TheFamily uses both with its startups and its own visual identity. From this workshop you will be able to find the right images to get people closer to your product.
This is the first in a series of 3 workshops that will help you to find your visual identity.
This one get you into the subjective discussion of taste and colors, in order to rationalize things a bit and to theorize this quest.
TheFamily strives for ambitious entrepreneurs in Europe, offering them education, tools and capital. At TheFamily, we believe that anyone can become a great entrepreneur.
http://www.thefamily.co/
Startup identity: the toolkit to start, by Alice Zagury, CEO of TheFamilyTheFamily
Alice Zagury, Co-founder & CEO of TheFamily is talking about her favorite topic on earth: identity.
When you start out, you have nothing but your team and your vision. You need to focus on just one thing: convincing your first fans to join your battle.
Identity is the very first way you introduce your vision to the world. Your image communicates your values, your fights, your beliefs. To become a useful tool, your identity needs to be absolutely clear. It will then help you to find your punchlines, tone, communication channels...
At the end of this workshop, you'll have a better understanding of how to handle your identity as well as a cool toolkit to get started on defining it.
We’re a group of engaged, creative & passionate individuals who enjoy working together. From your very first day with us, we’ll do everything possible to make you feel at ease. After you navigate between sheep, loungers and other surprises at our offices, you’ll meet true music lovers and digital experts who love what they do. You'll also get numerous occasions to socialize, mingle with other teams, network, let your imagination go wild and celebrate your successes!
Презентация на Емилиян Енев от Startup Factory на конференцията "Дигитална България" относно местната икономика в регион Русе и перспективите за развитие на ИТ сектора като двигател на растеж.
"Product Design & Marketing: How to make the bond to sell" by André DoumencTheFamily
The sales cycle begins with the design of your product. From features to after-sales service, thinking about a product in its entirety is key. However, when it’s about sales and growth, a marketing campaign is not always the holy solution ;)
It’s then important to bond marketing and product design upstream to avoid mistakes.
André Doumenc, share the lessons learned and mistakes to avoid, when designing a product, to be sure to meet your customers expectations:
• How to apply concepts from Marketing to Product Design: right item, right quantity, right place, right time, and right price
• How to master the conception process
Retrouvez l'article original : http://www.ispeakspokespoken.com/anglais-facile/
Découvrez comment apprendre l'anglais facilement grâce à des conseils, techniques et astuces.
Je vous propose aussi de découvrir quelques ressources comme Mosalingua ou Duolingo pour apprendre un anglais plus facile.
"How to Achieve Profitable Growth" by Jared Simon, COO @HotelTonightTheFamily
HotelTonight is the world’s first made-for-mobile hotel booking app and Jared Simon, their COO and Cofounder, is coming from San Francisco to tell us how they managed to both grow and become profitable over the last few months.
One year ago, HotelTonight decided to focus on profitability. They reassessed all their expenses and made a lot of hard choices. Nine months later, HotelTonight became profitable, and has been listed by Forbes as one of the 25 startups soon to be valued at $1 Bn or more.
"Missionaries VS Mercenaries" by TheFamily's cofounder Oussama Ammar TheFamily
Being smart, having a process, and burning a shitload of cash isn’t enough anymore. Why? Things are moving so fast that it takes a whole new mindset to hustle and survive the storms of change in the exponential world.
Make room for the missionaries! ⚔
Find here insight on how to fight on the war to success by TheFamily's cofounder Oussama Ammar
- Find the video of the talk : https://www.youtube.com/watch?v=nVkmAum9g1g
- Join us next time: https://www.meetup.com/fr-FR/TheFamilyBerlin/ ✨
Лекция/наръчник за пълен анализ на техническото състояние и на потенциала на един сайт, както и част от процеса за изграждане на стратегия за онлайн маркетинг и анализ на конкуренцията.
Презентирано от Мартин Панайотов от www.Weberest.com и Алекс Кондов - презентация под ръководството на www.StartupFactory.bg
à l'occasion de la sorite de notre livre blanc (téléchargeable sur : www.le-fil.fr/marqueB2B/), l'agence a organisé une matinée le fil sur le thème "la marque B2B & le digital"
Projet marketing : Le réfrigerateur connectéAnaïs Carella
Projet marketing réalisé dans le cadre d'un cours de webmarketing. L'objectif était de concevoir la stratégie marketing pour la sortie d'un objet connecté, nous avons donc décider d'imaginer un réfrigérateur connecté Samsung qui allierait technologie et nutrition.
<h3>Au sommaire :</h3>
La campagne Crédit Agricole : la Retraite Verte, le score d'Impact de BMW, les Français et l'entreprise et la PQR de Guillaume Pannaud, Président de FCB Paris.
La Veille de Né Kid du 13 01 10 : le silenceNé Kid
Cette semaine dans la veille de Né Kid :
Actus :
• Auchan déterre la hache des prix
• Douce France…
• Pub générique
Point de vue : Silence is Golden
Et toujours les tendances, idées et innovations dénichées cette semaine.
h3>Au sommaire :</h3>
La campagne de La Poste en PQR, le score d'Impact de Leclerc, les Français en week-end et la PQR d'Eric de Rugy, Président et CEO Mediaedge:cia France.
Grâce à une mise en lien par affinité, la plateforme Cocoriloc accompagne la colocation entre retraités actifs, en leur proposant une offre locative et des services adaptés.
Et si nous partagions un moment privilégié entre générations. Apylink est une plateforme nantaise de services ayant pour objectif de diminuer la solitude des seniors et d'accompagner financièrement de jeunes étudiants dans la réalisation de leurs projets.
ADW #8 : Performance web, mesurer et optimiser pour mieux convertirAtlantic 2.0
Lors de ce 8ème volet de la 3ème saison des Ateliers du Web, co-organisés avec Matinale Digitale, nous avons reçu à la Cantine, Damien Jubeau CEO de DareBoost. Ce mardi, il nous a exposé les bonnes pratiques à mettre en place en terme de site internet dans l'objectif de mieux convertir.
Pour ce 6ème Atelier e-Commerce, Jean-Lou Racine, CEO de l’agence web Le Phare, était à la Cantine ce mardi. Il a décrypté les points clés qui font les succès de ses clients e-commerçants depuis 16 ans pour nous apprendre à construire une stratégie digitale e-commerce.
ADW #7 : La voix du client au service de la performanceAtlantic 2.0
Lors de ce 7ème volet de la 3ème saison des Ateliers du Web, co-organisés avec Matinale Digitale, nous avons reçu à la Cantine Fabien Poulard, CEO de Dictanova. Ce mardi, il nous a exposé les bonnes pratiques à mettre en place en terme de remontées clients afin d’augmenter ses performances.