UM mesure depuis 6 ans l’impact des médias sociaux sur le marché mondial. Il s’agit de la plus vaste et la plus longue étude jamais réalisée sur les réseaux sociaux. Cette année, près de 42 000 personnes ont été interrogées dans 62 pays en suivant la même méthodologie.
Grâce à cette étude, depuis 2006, on observe les tendances lourdes dans l’adoption des médias sociaux. Les plateformes de réseaux sociaux comme Twitter (43% des internautes) et surtout Facebook (77% des internautes) sont en train de fédérer l’ensemble des internautes les plus actifs au détriment d’autres plateformes.
La couverture mondiale de l’étude, du Vietnam à la Bulgarie en passant par l’Inde et l’Egypte, est aussi l’opportunité de nuancer les usages les plus dominants en fonction des zones géographiques. Il nous est ainsi possible de lire comment les révoltes arabes ont durablement imposés les réseaux sociaux comme facteur d’épanouissement personnel au Moyen-Orient (58% des internautes égyptiens ont changé leur opinion grâces aux réseaux sociaux).
On voit aussi, encore une fois au niveau mondial, comment les préoccupations sur la protection des données et la thématique de la « privacy », sans être négligées par les internautes (64% d’inquiets), ne suffisent pas à freiner l’adoption des usages sociaux les plus avancés (52% d’accros aux médias sociaux).
L’essor considérable des réseaux sociaux a évidemment un impact sur les autres usages médias et les usages digitaux en particulier. L’étude met ainsi en évidence un reflux du nombre d’internautes sur les sites de marque (-15pts parmi les 15-24 ans), ce qui constitue un défi d’autant plus grand : comment intégrer les médias sociaux dans leur stratégie digitale afin d’offrir l’expérience de marque la plus complète ?
La richesse de l’étude permet également d’isoler les comportements selon les outils utilisés. Il est ainsi possible de concevoir les usages les mieux adaptés à chacun et de différencier par exemple les usages smartphones de ceux plus adaptés aux tablettes. Ces dernières sont peut-être le futur du e-commerce (27% d’intentionnistes pour acheter via ce terminal).
Enfin, Wave met cette année l’accent sur la finalité d’une présence des marques sur les réseaux sociaux. En analysant les motivations des internautes, Wave permet de dépasser l’approche purement quantitative du nombre de fans ou de followers pour connecter la présence de la marque à ses objectifs de communication.
Quelle que soit la cible, quel que soit le secteur, nous pouvons identifier les interactions sociales les plus efficaces pour servir les objectifs de la marque.
Grâce à Wave la présence digitale d’une marque répond véritablement à ses objectifs
Grâce à Wave, il n’y a pas de recette unique pour engager les marques sur les réseaux.
Grâce à Wave, sur les réseaux sociaux aussi, Curiosity Works.
ABOUT WAVE 6Starting in 2006, Wave is the world’s largest and longest-running study of the impact of social media on today’s global marketplace – making UM the most authoritative agency voice in the social media space.
Covering 62 countries and 43% of the worldwide internet population, Wave 6 – ‘The Business of Social’ – is the most ambitious and sophisticated instalment to date. It offers invaluable, and actionable insights as to how advertisers can bring commercial value to their business through social media strategies, at a time when the value of social media has never been more important to brands.
Social media continue to grow rapidly in the Philippines. However, as a medium for marketers, it is still very much on its infancy. Popular measures of success, such as “Likes”, posts or Tweets, are mere proxies for other more meaningful brand objectives, and suggests just a one-dimensional social experience. Perhaps, this is one reason why so many social media strategies look the same, using familiar platforms in familiar ways to achieve similar goals.
With Wave 6 we intend to address this challenge. Wave 5 – The Socialisation Of Brands showed us that people want vastly differing social relationships with brands. Wave 6 – The Business Of Social tells us what these social relationships can deliver for brands. Do brands make customers feel valued through rewards and feedback, do they provide an in-depth information about the product or do they encourage people to recommend the brand to others?
Wave6 Srbija - predstavljanje lokalnih rezultata najveceg i najobuhvatnijeg globalnog istrazivanja na temu drustvenih medija.
Globalno sprovedenog od strane UM-a, u Srbiji realizovano od strane UniversalMedia u saradnji sa svojim digitalnim partnerom agencijom Fastbridge.
Kvalitet uzorka za istrazivanje Mediana.
Podrzan od strane IAB Srbija.
Prezentaciju mozete pronaci na htttp://www.universalmedia.rs i http://www.fastbridge.rs
Social media growth is slowing as profile creation on existing networks plateaus. However, people are actively managing their profiles more and spending more time on social networks than any other media. The number of social contacts continues to grow each year through social networks and instant messengers. While social networks still see increases, 2010 may have been the peak for many other social media activities as some, like blogging and forum use, are stagnating or declining.
Wave6 The Business of Social / Connections; smartmobile2012; Dunne Brendan, U...Attila Erős
In 2006, UM embarked on a project to measure the scale and impact of social media across the globe and to explore the changes occurring in communication technologies. To date, we have surveyed more than 136,000 Active Internet Users across 64 countries.
Over the course of this project Wave has taught us that growth in social media is unprecedented. However, the real story has not just been one of growth but also of evolution. In a few short years social media has made content creators , sharers and influencers of us all.
Our ambition with Wave is to provide real actionable insight that will allow clients to navigate the world of social media.
The consumer now has so many ways in which to interact with brands in the social space, be this a smartphone, a tablet or a P.C. and each of these have vastly different strengths. Wave 6 allows us to not only identify the right social experience to create but also the best environment in which to create it.
The document discusses trends in social media usage based on Wave 6 of a recurring social media study. Some key findings include:
1. Growth in managing social media profiles has slowed, suggesting social networks are reaching saturation levels. However, time spent on social networks continues to increase.
2. People are spending more time on social networks than ever before, with usage increasing year-over-year.
3. The number of social contacts people maintain continues to grow across different platforms.
4. While some social media activities like blogging remain steady, others like participating in forums have declined since 2010, suggesting that year marked a peak for some non-network platforms.
Sharing: More Than Just Fans, Friends and FollowersShareThisStudy
ShareThis and Starcom MediaVest Group analyzed a database of over 7 billion sharing signals from ShareThis' network of over 300 million users and 1 million websites to study sharing behavior online. They found that sharing generates over 10% of all internet traffic, nearly half the volume of search traffic. Facebook is the largest sharing channel, accounting for 38% of shared clicks, but email accounts for 17% and other channels like bookmarking and blogs account for 34%. The type of content shared depends on the channel, with entertainment content more likely to be shared via social networks and informative content more likely to be shared via email or LinkedIn.
ABOUT WAVE 6Starting in 2006, Wave is the world’s largest and longest-running study of the impact of social media on today’s global marketplace – making UM the most authoritative agency voice in the social media space.
Covering 62 countries and 43% of the worldwide internet population, Wave 6 – ‘The Business of Social’ – is the most ambitious and sophisticated instalment to date. It offers invaluable, and actionable insights as to how advertisers can bring commercial value to their business through social media strategies, at a time when the value of social media has never been more important to brands.
Social media continue to grow rapidly in the Philippines. However, as a medium for marketers, it is still very much on its infancy. Popular measures of success, such as “Likes”, posts or Tweets, are mere proxies for other more meaningful brand objectives, and suggests just a one-dimensional social experience. Perhaps, this is one reason why so many social media strategies look the same, using familiar platforms in familiar ways to achieve similar goals.
With Wave 6 we intend to address this challenge. Wave 5 – The Socialisation Of Brands showed us that people want vastly differing social relationships with brands. Wave 6 – The Business Of Social tells us what these social relationships can deliver for brands. Do brands make customers feel valued through rewards and feedback, do they provide an in-depth information about the product or do they encourage people to recommend the brand to others?
Wave6 Srbija - predstavljanje lokalnih rezultata najveceg i najobuhvatnijeg globalnog istrazivanja na temu drustvenih medija.
Globalno sprovedenog od strane UM-a, u Srbiji realizovano od strane UniversalMedia u saradnji sa svojim digitalnim partnerom agencijom Fastbridge.
Kvalitet uzorka za istrazivanje Mediana.
Podrzan od strane IAB Srbija.
Prezentaciju mozete pronaci na htttp://www.universalmedia.rs i http://www.fastbridge.rs
Social media growth is slowing as profile creation on existing networks plateaus. However, people are actively managing their profiles more and spending more time on social networks than any other media. The number of social contacts continues to grow each year through social networks and instant messengers. While social networks still see increases, 2010 may have been the peak for many other social media activities as some, like blogging and forum use, are stagnating or declining.
Wave6 The Business of Social / Connections; smartmobile2012; Dunne Brendan, U...Attila Erős
In 2006, UM embarked on a project to measure the scale and impact of social media across the globe and to explore the changes occurring in communication technologies. To date, we have surveyed more than 136,000 Active Internet Users across 64 countries.
Over the course of this project Wave has taught us that growth in social media is unprecedented. However, the real story has not just been one of growth but also of evolution. In a few short years social media has made content creators , sharers and influencers of us all.
Our ambition with Wave is to provide real actionable insight that will allow clients to navigate the world of social media.
The consumer now has so many ways in which to interact with brands in the social space, be this a smartphone, a tablet or a P.C. and each of these have vastly different strengths. Wave 6 allows us to not only identify the right social experience to create but also the best environment in which to create it.
The document discusses trends in social media usage based on Wave 6 of a recurring social media study. Some key findings include:
1. Growth in managing social media profiles has slowed, suggesting social networks are reaching saturation levels. However, time spent on social networks continues to increase.
2. People are spending more time on social networks than ever before, with usage increasing year-over-year.
3. The number of social contacts people maintain continues to grow across different platforms.
4. While some social media activities like blogging remain steady, others like participating in forums have declined since 2010, suggesting that year marked a peak for some non-network platforms.
Sharing: More Than Just Fans, Friends and FollowersShareThisStudy
ShareThis and Starcom MediaVest Group analyzed a database of over 7 billion sharing signals from ShareThis' network of over 300 million users and 1 million websites to study sharing behavior online. They found that sharing generates over 10% of all internet traffic, nearly half the volume of search traffic. Facebook is the largest sharing channel, accounting for 38% of shared clicks, but email accounts for 17% and other channels like bookmarking and blogs account for 34%. The type of content shared depends on the channel, with entertainment content more likely to be shared via social networks and informative content more likely to be shared via email or LinkedIn.
A lecture at Carnegie Mellon University Tepper School on what Enterprise 2.0 and social processes add value. It follows with a look at Commitments as the atomic units of colalboration that lead to evidence-based trust networks, and more meaningful social graphs.
L'Entreprise 2.0 - Acte 3 : Les réseaux sociaux d'entreprise, un levier de va...Conseils Atelya
L’ambition de ce livre blanc est d’éclaircir les usages liés à un « Réseau Social d’Entreprise » (RSE), en regard du passage d’une entreprise traditionnelle vers l’Entreprise 2.0.
Ce troisième acte sur l’Entreprise 2.0 vise à permettre aux décideurs de comprendre :
• Les composantes des réseaux sociaux
• Les usages émergents
• Les bonnes pratiques de gouvernance appropriée au RSE
• Les principaux impacts métiers
Pour plus d'information sur nos services, n'hésitez pas à communiquer avec nous (info@atelya.com) ou visitez notre site web www.atelya.com
Most consumers spend the majority of their media time in front of screens across multiple devices. Smartphones have the highest number of daily interactions, while television remains one of the most common devices used simultaneously with others. The device chosen is often determined by context, such as location, task, and available time. Computers are well-suited for productivity and information gathering.
Web 3.0 refers to the next stage of the internet that brings together content and social aspects through semantics. It aims to create meaning from online data by understanding context through metadata and allowing software agents to perform tasks. Key aspects include real-time information sharing, understanding user intent through semantics rather than just keywords, open collaboration, and integrating location data from mobile devices. The documents discuss prototypes like Twine/Evri that organize online content by topic and allow sharing, as well as the vision of the Semantic Web to make online information more machine-readable and useful.
Rendez-vous des Web Analytics - Octobre 2016 - 7 tendances clés du Digital An...Nicolas Malo
La 8ème édition du "Rendez-Vous des Web Analytics" a eu lieu avec une centaine de participants le 13 octobre 2016 pendant le salon #conext à Lille. Nos invités d'honneur étaient Alban Gérome, Data & CX Manager chez Barclays UK et Florian Giudicelli, Senior Web Analytics chez Hotels.com, qui sont partager spécialement de Londres partager leur vision et leur expérience des 7 tendances clés du Digital Analytics. L'événement était co-animé par Nicolas Giard (Cercle du Marketing Direct) et Nicolas Malo (Web Analytics Lille). Les 7 tendances suivantes ont été discutées :
- suivi cross-device,
- CRM onboarding,
- assurance qualité,
- UX Analytics,
- gestion des préférences de vie privée,
- ultra-spécialisation des compétences,
- modélisation.
Avec la video : http://www.forumatice.fr/conference_marcel_lebrun.html
Conférence donnée par Marcel Lebrun (UCL, Louvain-la-Neuve) lors du Colloque Forum@TICe 2012 organisé par l'Académie de Reims : Apprendre à l'ère du numérique (3 octobre 2012).
Après un survol du panorama des aspects philosophiques, sociologiques, historiques, scientifiques et ... pédagogiques des technologies de la connaissance inventées par l'Homme, pour l'Homme, il s'agira, au delà des dialectiques polarisées (le côté clair et le côté obscur de la force) de tracer des tierces voies pour l'école du futur. Une école qui doit rester un lieu d'écolage pour la société complexe numérique, un lieu de développement de compétences (dont on parle beaucoup mais auxquelles on ne forme pas vraiment et qu'on valide encore moins). Les savoirs (dans le sens des connaissances) sont partout transmis et en temps (presque) réel ... Ils restent nécessaires mais ne sont guère suffisants pour former les "jeunes" (nous ?) à des métiers qui n'existent pas encore où ils vont manipuler des savoirs qui n'existent pas encore pour résoudre des problèmes qui ne sont pas encore survenus ... Les classes inversées sont une opportunité pour aider les enseignants et formateurs à dépasser les formes transmissives (héritées du moyen-âge voire de la tradition orale malgré l'apparition du livre et de Google) pour repenser l'espace-temps de l'enseigner-apprendre dans des formules hybrides où l'acquisition des savoirs se fait au travers de l'exercice des compétences dans des situations problèmes correctement dosées. Lectures at Home & Homework in School.
Les TICe sont une opportunité, saisissons-les, nous enseignants et formateurs, plus utiles que jamais pour baliser l'espace-temps de la connaissance qu'il nous reste à nous approprier.
In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer products or organizing political movements, people around the world constantly use social-media platforms to seek and share information. Companies use them to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers.
While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit. In fact, the most powerful applications of social technologies in the global economy are largely untapped. Companies will go on developing ways to reach consumers through social technologies and gathering insights for product development, marketing, and customer service. Yet the McKinsey Global Institute (MGI) finds that twice as much potential value lies in using social tools to enhance communications, knowledge sharing, and collaboration within and across enterprises. MGI’s estimates suggest that by fully implementing social technologies, companies have an opportunity to raise the productivity of interaction workers—high-skill knowledge workers, including managers and professionals—by 20 to 25 percent.
12 Tendances en Marketing Digital pour 2013NiceToMeetYou
Que nous réserve le marketing digital en 2013 ? Voici 12 tendances sélectionnées par le pôle Planning Digital de l'agence NiceToMeetYou - présentées lors de la matinée conférence du 17 novembre 2012 à Lille.
This document discusses social media and digital marketing. It provides statistics on internet and social media usage globally and in India. Some key points include: Over 35% of the world is connected to the internet, with 6 billion mobile connections and growing. Indians commonly use email, download music/videos, instant messaging, and social networking online. Facebook has over 1 billion monthly users and LinkedIn has 18 million users in India. The document also discusses what social media is, its components, and strategies for using social media including creating a culture of sharing and having response policies.
15 Startups to Watch in 2015 -2016 by Brian SolisBrian Solis
Digital analyst Brian Solis assembled a list of 15 startups he believes will stand out this year while also sparking new trends. From the sharing economy to AR/VR to 3D Printing to Messaging to Enterprise Collaboration and more, this list will help you see and appreciate top trends happening in Silicon Valley and around the world now.
Plateformes collaboratives et sociales d'entrepriseCecil Dijoux
Support de la présentation des plateformes collaboratives et sociales d'entreprise. Cette présentation a été faite dans le cadre des Masterclass Communication de la Direction Générale Communication de la Commission Européenne le 25 Juin 2013.
Wave6 Srbija - predstavljanje lokalnih rezultata najvećeg i najobuhvatnijeg globalnog istraživanja na temu društvenih medija.
Globalno sprovedenog od strane UM-a, u Srbiji realizovano od strane UniversalMedia u saradnji sa svojim digitalnim partnerom agencijom Fastbridge.
Kvalitet uzorka za istrazivanje Mediana. Podrzan od strane IAB Srbija.
Prezentaciju mozete pronaci na htttp://www.universalmedia.rs i http://www.fastbridge.rs
The document discusses trends in social media usage based on Wave 6 of a recurring social media study. Some key findings include:
1. Growth in managing social media profiles has slowed, suggesting social networks are reaching saturation levels. However, time spent on social networks continues to increase.
2. People are spending more time on social networks than any other media, surpassing television, radio, magazines and newspapers.
3. The number of social contacts people maintain continues to grow across social networks and messaging platforms.
4. 2010 may have marked the peak for some other social platforms and activities like blog reading/creation, starting forum topics, and photo website visits, which are now declining.
A lecture at Carnegie Mellon University Tepper School on what Enterprise 2.0 and social processes add value. It follows with a look at Commitments as the atomic units of colalboration that lead to evidence-based trust networks, and more meaningful social graphs.
L'Entreprise 2.0 - Acte 3 : Les réseaux sociaux d'entreprise, un levier de va...Conseils Atelya
L’ambition de ce livre blanc est d’éclaircir les usages liés à un « Réseau Social d’Entreprise » (RSE), en regard du passage d’une entreprise traditionnelle vers l’Entreprise 2.0.
Ce troisième acte sur l’Entreprise 2.0 vise à permettre aux décideurs de comprendre :
• Les composantes des réseaux sociaux
• Les usages émergents
• Les bonnes pratiques de gouvernance appropriée au RSE
• Les principaux impacts métiers
Pour plus d'information sur nos services, n'hésitez pas à communiquer avec nous (info@atelya.com) ou visitez notre site web www.atelya.com
Most consumers spend the majority of their media time in front of screens across multiple devices. Smartphones have the highest number of daily interactions, while television remains one of the most common devices used simultaneously with others. The device chosen is often determined by context, such as location, task, and available time. Computers are well-suited for productivity and information gathering.
Web 3.0 refers to the next stage of the internet that brings together content and social aspects through semantics. It aims to create meaning from online data by understanding context through metadata and allowing software agents to perform tasks. Key aspects include real-time information sharing, understanding user intent through semantics rather than just keywords, open collaboration, and integrating location data from mobile devices. The documents discuss prototypes like Twine/Evri that organize online content by topic and allow sharing, as well as the vision of the Semantic Web to make online information more machine-readable and useful.
Rendez-vous des Web Analytics - Octobre 2016 - 7 tendances clés du Digital An...Nicolas Malo
La 8ème édition du "Rendez-Vous des Web Analytics" a eu lieu avec une centaine de participants le 13 octobre 2016 pendant le salon #conext à Lille. Nos invités d'honneur étaient Alban Gérome, Data & CX Manager chez Barclays UK et Florian Giudicelli, Senior Web Analytics chez Hotels.com, qui sont partager spécialement de Londres partager leur vision et leur expérience des 7 tendances clés du Digital Analytics. L'événement était co-animé par Nicolas Giard (Cercle du Marketing Direct) et Nicolas Malo (Web Analytics Lille). Les 7 tendances suivantes ont été discutées :
- suivi cross-device,
- CRM onboarding,
- assurance qualité,
- UX Analytics,
- gestion des préférences de vie privée,
- ultra-spécialisation des compétences,
- modélisation.
Avec la video : http://www.forumatice.fr/conference_marcel_lebrun.html
Conférence donnée par Marcel Lebrun (UCL, Louvain-la-Neuve) lors du Colloque Forum@TICe 2012 organisé par l'Académie de Reims : Apprendre à l'ère du numérique (3 octobre 2012).
Après un survol du panorama des aspects philosophiques, sociologiques, historiques, scientifiques et ... pédagogiques des technologies de la connaissance inventées par l'Homme, pour l'Homme, il s'agira, au delà des dialectiques polarisées (le côté clair et le côté obscur de la force) de tracer des tierces voies pour l'école du futur. Une école qui doit rester un lieu d'écolage pour la société complexe numérique, un lieu de développement de compétences (dont on parle beaucoup mais auxquelles on ne forme pas vraiment et qu'on valide encore moins). Les savoirs (dans le sens des connaissances) sont partout transmis et en temps (presque) réel ... Ils restent nécessaires mais ne sont guère suffisants pour former les "jeunes" (nous ?) à des métiers qui n'existent pas encore où ils vont manipuler des savoirs qui n'existent pas encore pour résoudre des problèmes qui ne sont pas encore survenus ... Les classes inversées sont une opportunité pour aider les enseignants et formateurs à dépasser les formes transmissives (héritées du moyen-âge voire de la tradition orale malgré l'apparition du livre et de Google) pour repenser l'espace-temps de l'enseigner-apprendre dans des formules hybrides où l'acquisition des savoirs se fait au travers de l'exercice des compétences dans des situations problèmes correctement dosées. Lectures at Home & Homework in School.
Les TICe sont une opportunité, saisissons-les, nous enseignants et formateurs, plus utiles que jamais pour baliser l'espace-temps de la connaissance qu'il nous reste à nous approprier.
In a few short years, social technologies have given social interactions the speed and scale of the Internet. Whether discussing consumer products or organizing political movements, people around the world constantly use social-media platforms to seek and share information. Companies use them to reach consumers in new ways too; by tapping into these conversations, organizations can generate richer insights and create precisely targeted messages and offers.
While 72 percent of companies use social technologies in some way, very few are anywhere near to achieving the full potential benefit. In fact, the most powerful applications of social technologies in the global economy are largely untapped. Companies will go on developing ways to reach consumers through social technologies and gathering insights for product development, marketing, and customer service. Yet the McKinsey Global Institute (MGI) finds that twice as much potential value lies in using social tools to enhance communications, knowledge sharing, and collaboration within and across enterprises. MGI’s estimates suggest that by fully implementing social technologies, companies have an opportunity to raise the productivity of interaction workers—high-skill knowledge workers, including managers and professionals—by 20 to 25 percent.
12 Tendances en Marketing Digital pour 2013NiceToMeetYou
Que nous réserve le marketing digital en 2013 ? Voici 12 tendances sélectionnées par le pôle Planning Digital de l'agence NiceToMeetYou - présentées lors de la matinée conférence du 17 novembre 2012 à Lille.
This document discusses social media and digital marketing. It provides statistics on internet and social media usage globally and in India. Some key points include: Over 35% of the world is connected to the internet, with 6 billion mobile connections and growing. Indians commonly use email, download music/videos, instant messaging, and social networking online. Facebook has over 1 billion monthly users and LinkedIn has 18 million users in India. The document also discusses what social media is, its components, and strategies for using social media including creating a culture of sharing and having response policies.
15 Startups to Watch in 2015 -2016 by Brian SolisBrian Solis
Digital analyst Brian Solis assembled a list of 15 startups he believes will stand out this year while also sparking new trends. From the sharing economy to AR/VR to 3D Printing to Messaging to Enterprise Collaboration and more, this list will help you see and appreciate top trends happening in Silicon Valley and around the world now.
Plateformes collaboratives et sociales d'entrepriseCecil Dijoux
Support de la présentation des plateformes collaboratives et sociales d'entreprise. Cette présentation a été faite dans le cadre des Masterclass Communication de la Direction Générale Communication de la Commission Européenne le 25 Juin 2013.
Wave6 Srbija - predstavljanje lokalnih rezultata najvećeg i najobuhvatnijeg globalnog istraživanja na temu društvenih medija.
Globalno sprovedenog od strane UM-a, u Srbiji realizovano od strane UniversalMedia u saradnji sa svojim digitalnim partnerom agencijom Fastbridge.
Kvalitet uzorka za istrazivanje Mediana. Podrzan od strane IAB Srbija.
Prezentaciju mozete pronaci na htttp://www.universalmedia.rs i http://www.fastbridge.rs
The document discusses trends in social media usage based on Wave 6 of a recurring social media study. Some key findings include:
1. Growth in managing social media profiles has slowed, suggesting social networks are reaching saturation levels. However, time spent on social networks continues to increase.
2. People are spending more time on social networks than any other media, surpassing television, radio, magazines and newspapers.
3. The number of social contacts people maintain continues to grow across social networks and messaging platforms.
4. 2010 may have marked the peak for some other social platforms and activities like blog reading/creation, starting forum topics, and photo website visits, which are now declining.
UM Philippines is part of Mediabrands, the global media intelligence arm of Interpublic Group. The document discusses key findings from Wave 6 of UM's ongoing social media study. Wave 6 surveyed over 41,000 active internet users across 62 countries. Some key findings regarding the Philippines sample include: active internet usage is slightly skewed male but dominated by 16-24 year olds, engagement in social media is slowing down though still highest among monitored markets, and the story is discussed in three parts around social movements, the power of social media, and connecting through social experiences.
Corta historia de las Redes Sociales 15 añossergioaceval
Social media has evolved significantly since the late 1970s. The first social media platforms like Bulletin Board Systems emerged in 1978, allowing users to connect online. Geocities launched in 1995 as one of the first personal homepage services. SixDegrees was an early social networking site launched in 1997 that claimed 1 million users at its height. Popular social media sites in the 2000s included Friendster (2002), LinkedIn (2003), MySpace (2003), Facebook (2004), and Twitter (2006). These platforms saw meteoric rises in users through the late 2000s, with Facebook surpassing MySpace in monthly visitors by 2008. Over the past decade, social media has become deeply integrated into daily life and a major business sector.
Mobile Marketer App Usage with Primary Impact and The Weather ChannelKathryn Koegel
Webinar with primary research on how consumers use apps: which ones they value, which ones they keep frequently. Features examples of how advertisers are using in app advertising
Mobile Marketer App Usage The Weather ChannelKathryn Koegel
Educational webinar about how marketers can use apps to reach new generatons of consumers. Data from proprietary study of app usage sponsored by The Weather Channel.
1) Social networks are the most popular online activity, occupying 1 in 5 online minutes. The social media universe is expanding with more people using more social networks than ever before.
2) Facebook, LinkedIn, Twitter, and Tumblr are seeing record high numbers of users. Google still gets the most unique visitors in the US, while Americans spend more time on Facebook than any other website.
3) Social media engagement is shifting towards more passive, "frictionless" sharing across networks as people look to stay connected with friends and family. Influence is spreading from traditional media to individuals on social networks.
The document discusses the history and evolution of GovLoop, a knowledge network connecting government employees. It began in 2008 as a passion project to address the problem that millions of government employees were working on similar issues without connecting. Over time, GovLoop grew organically from a few volunteers to a community of over 50,000 members supported by a full-time team. It provides services like training, events, and communities to facilitate sharing and collaboration across government. Statistics show increasing adoption of social media by federal agencies for purposes such as communication, research, and marketing. The road ahead focuses on niche communities, a new design, and building a comprehensive knowledge network.
11/2010 Social Media: Introduction And Casesmediaman
This document provides an overview of social media presented by Pia Johannson of mediaman. It defines social media and discusses key trends like the replacement of microsites with Facebook pages, social payments, media convergence, geolocation and real-time content. Examples are given of how Nestle and Old Spice have used social media successfully and unsuccessfully. Mediaman is introduced as a digital marketing network that develops interfaces and platforms for clients across desktop, mobile and in-store.
The document discusses social media usage and trends in Jordan:
- Jordanians spend half their online time on social media, consistent across income levels. Twitter is the preferred social network, contrary to global trends.
- Facebook penetration in Jordan is near 30% overall, but other social networks are gaining popularity as well.
- The document advocates for brands to leverage social media in Jordan through initiatives like developing product champions, targeted audiences, and lower costs per engagement than traditional marketing.
Social media provides an online space for interaction, sharing of ideas and commentary. It has been used to increase business success for centuries by engaging customers and influencers, though the speed of innovation has accelerated dramatically in recent decades. The rise of easily accessible platforms like Facebook and Twitter have helped social media reach a critical mass that makes it difficult for businesses to ignore as a marketing channel.
The document provides a history of social networks, beginning with early computer-mediated interactions like email and bulletin boards in the 1970s. It discusses key early social networks like SixDegrees.com in the late 1990s and the rise of Facebook in 2004. The document also outlines other major social platforms like Twitter, Google+, and professional networks like LinkedIn. It concludes that the social media market continues to change rapidly and competition remains high between industry leaders.
The document discusses social media and defines it as content that lives and evolves through user interaction in a digital space. It outlines some major social media sites and services, including Facebook, YouTube, and Twitter. Facebook is described as the largest social networking site with over 400 million active users sharing more than 5 billion pieces of content per week. YouTube is highlighted as a major platform for sharing videos, with over 1 billion videos viewed daily.
Q4 Web Systems: Social Media Disclosure - Is Now The Time?Q4 Web Systems
At the 2011 Annual NIRI Conference, Q4 sponsored a Lunch 'n' Learn where Darrell Heaps, Q4's CEO moderated an informative discussion with some of the web’s most prolific thought leaders on social media and investor relations, including Dominic Jones of IR Web Report, Robert Williams, VP of IR at Dell and Chris Bullock, VP Corporate Solutions at StockTwits.
The document discusses various social media sites and services. It describes major social networking sites like Facebook, which has over 400 million active users, and LinkedIn, a site for professional networking with over 60 million users. It also covers content sharing sites like YouTube, which sees over 1 billion video views per day. Additionally, newer services combining social networking with geolocation or microblogging like Foursquare, Twitter, and Tumblr are summarized. The document provides an overview of some of the most popular social media platforms and how users engage with different types of online communities and share content.
1. Social networking is the most popular online activity worldwide and its use transcends and reflects regional differences.
2. Facebook dominates global social networking, accounting for over 55% of worldwide usage.
3. Microblogging platforms like Twitter have emerged as disruptive new forces in social media, and local social networks are gaining global audiences.
The study found that (1) Fortune Global 100 companies are mentioned over 10 million times per month on social media, primarily on Twitter, (2) social media usage among these companies has grown significantly in recent years as more create accounts and engage with users, and (3) companies are increasingly creating original content and multiple specialized accounts to target different audiences and regions on diverse platforms like Twitter, Facebook, YouTube, Google+, and Pinterest.
This document provides an overview of social media. It discusses what social media is, the most popular platforms like Facebook, LinkedIn and Twitter. It also discusses the history and timeline of social media dating back to the 1970s, current demographics of social media users, financial statistics, trends to watch and some potential pitfalls. References are provided at the end.
Social media tool belt presentation at RavenscroftedSocialMedia
The edSocialMedia Bootcamp offers a one-day, practical application of social media tools in a school environment. The workshop, which took place at Ravenscroft School in Raleigh, NC, provided an in-depth, hands-on introduction to social media for school leaders and administrators, complete with an opportunity to create and share content through edSocialMedia’s practice lab site and other social media channels.
Similaire à Wave 6 the business of social - UM Paris (20)
Top mailing list providers in the USA.pptxJeremyPeirce1
Discover the top mailing list providers in the USA, offering targeted lists, segmentation, and analytics to optimize your marketing campaigns and drive engagement.
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[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This PowerPoint compilation offers a comprehensive overview of 20 leading innovation management frameworks and methodologies, selected for their broad applicability across various industries and organizational contexts. These frameworks are valuable resources for a wide range of users, including business professionals, educators, and consultants.
Each framework is presented with visually engaging diagrams and templates, ensuring the content is both informative and appealing. While this compilation is thorough, please note that the slides are intended as supplementary resources and may not be sufficient for standalone instructional purposes.
This compilation is ideal for anyone looking to enhance their understanding of innovation management and drive meaningful change within their organization. Whether you aim to improve product development processes, enhance customer experiences, or drive digital transformation, these frameworks offer valuable insights and tools to help you achieve your goals.
INCLUDED FRAMEWORKS/MODELS:
1. Stanford’s Design Thinking
2. IDEO’s Human-Centered Design
3. Strategyzer’s Business Model Innovation
4. Lean Startup Methodology
5. Agile Innovation Framework
6. Doblin’s Ten Types of Innovation
7. McKinsey’s Three Horizons of Growth
8. Customer Journey Map
9. Christensen’s Disruptive Innovation Theory
10. Blue Ocean Strategy
11. Strategyn’s Jobs-To-Be-Done (JTBD) Framework with Job Map
12. Design Sprint Framework
13. The Double Diamond
14. Lean Six Sigma DMAIC
15. TRIZ Problem-Solving Framework
16. Edward de Bono’s Six Thinking Hats
17. Stage-Gate Model
18. Toyota’s Six Steps of Kaizen
19. Microsoft’s Digital Transformation Framework
20. Design for Six Sigma (DFSS)
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
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Frameworks/Models included:
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Forrester’s Digital Transformation Framework
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Accenture’s Digital Strategy & Enterprise Frameworks
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Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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The fashion industry is dynamic and ever-changing, continuously sculpted by trailblazing visionaries who challenge norms and redefine beauty. This document delves into the profiles of some of the most iconic fashion personalities whose impact has left a lasting impression on the industry. From timeless designers to modern-day influencers, each individual has uniquely woven their thread into the rich fabric of fashion history, contributing to its ongoing evolution.
2. The business of social | Social media tracker 2012 4
Source: Flickr
3. BUSINESS
SOCIAL 62 countries
42,000
respondents December 2011:
September 2011:
QQ IM – over
Over 845M active users 700M active users
June 2011:
54 countries Over 200M tweets a day
June 2011: Launch
April 2011:
MOTIVATIONAL 37,600 March 2011: 100M members Valued at >$36Bn
respondents December 2010: 100M users
just 2.5 months after launch
October 2010: “The Social Network” film released
August 2010: Groupon is the
July 2010: 100M check-ins
38 countries fastest growing company of all time
February 2010:
23,200 April 2010: iPad released
Facebook mobile – 100M users
respondents August 2009: Xiaonei becomes RenRen
INFLUENTIAL Now more than 3.6Bn images on Flickr
29 countries June 2009: Launch
17,000 March 2009: Launch VISUAL
respondents Launch
October 2008: September 2008:
August 2008: First Android phone launch
TEXTUAL Over 100M users
April 2008: Facebook overtakes 21 countries
MySpace in popularity 10,000
15 countries March 2007: Launch respondents
7,500 respondents January 2007: Launch
October 2006:
September 2006: Launch
July 2008: LaunchLaunch
February 2006: Launch
August 2005: Launch
April 2005: First video uploaded to YouTube
March 2005: Launch
January 2005:
Launch December 2004: Launch
February 2004: Launch
January 2004: Launch
August 2003: Launch September 2003: Launch
May 2003: Launch
June 2003: Launch
January 2003: Launch
Wave: 6 ans d’observation
January 2001:
Launch
March 2002: Launch du digital
October 1999: Launch
The business of social | Social media tracker 2012 5
4. Wave 6
Wave 6, l’étude digitale la plus vaste jamais réalisée Algeria
Argentina
Australia
Austria
Bahrain
Wave 5 Belgium
Brazil
Algeria
Canada
Argentina
Chile
Australia
China
Austria
Colombia
Bahrain
Wave 4 Croatia
Belgium
Czech Republic
Australia Brazil
Denmark
Austria Canada
Ecuador
Belgium Chile
Egypt
Wave 3 Brazil China
Estonia
Canada Colombia
Australia France
China Czech Republic
Austria Finland
Colombia Denmark
Brazil Germany
Wave 2 Czech Republic Ecuador
Canada Greece
Denmark Egypt
Australia China Hong Kong
Ecuador Estonia
Brazil Czech Republic Hungary
Finland France
Wave 1 China Denmark India
France Germany
France France Italy
Australia Germany Hong Kong
Germany Germany Ireland (ROI)
China Hong Kong Hungary
Greece Greece Japan
France Hungary India
India Hong Kong KSA
Germany India Italy
Italy Hungary Kuwait
Italy Italy Ireland (ROI)
Japan India Latvia
India Japan Japan
Korea Italy Lebanon
Japan Korea Korea
Malaysia Japan Lithuania
Korea Latvia KSA
Mexico Korea Macedonia
Mexico Lithuania Kuwait
Pakistan Mexico Malaysia
Philippines Malaysia Latvia
Philippines Netherlands Mexico
Russia Mexico Lebanon
Russia Pakistan Netherlands
Spain Netherlands Lithuania
Singapore Philippines Norway
UK Norway Malaysia
Spain Poland Oman
US Peru Mexico
Taiwan Romania Philippines
Philippines Netherlands
Thailand Russia Poland
Poland Norway
UK Spain Portugal
Portugal Oman
US Switzerland Puerto Rico
Romania Philippines
Taiwan Qatar
Russia Poland
Turkey Romania
Singapore Portugal
UK Russia
South Africa Qatar
US Serbia
Spain Romania
Singapore
Sweden Russia
Slovakia
Turkey Serbia
South Africa
UK Singapore
South Korea
US Slovakia
Spain
South Africa
41 738 62
Sweden
Spain
Switzerland
Sweden
Taiwan
Taiwan
Thailand
Thailand
Tunisia
Tunisia
Turkey
Turkey
Répondants Pays UAE
UK
UAE
UK
Ukraine
Ukraine
US
US
Vietnam
The business of social | Social media tracker 2012 6
5. Le Web Social étudié par Wave
Forum/
Social Media Instant Messenger Message boards
My personal Brand Website
Email
Blog
Music platform Visit a photo sharing
Upload a Video website
The business of social | Social media tracker 2012 7
7. 1
Tendances
globales
2
Multi-
device
3
Business of
Social
Wave permet également Wave c’est la possibilité de connecter
Wave permet de comprendre l’état d’appréhender les usages en fonction les expériences sociales avec vos
des lieux du digital dans le monde des terminaux objectifs de communication
The business of social | Social media tracker 2012 9
8. Tendances
globales
Wave permet de comprendre l’état des
lieux du digital dans le monde
9. La croissance des réseaux sociaux ralentit
Brazil China France
63.6% 53.9% 74.5% 74.3% 47.4% 51.4% 68.4% 68.9% 26.3% 43.4% 53.2% 53.5%
Global
Germany India Italy
45.1% 51.4% 61.4% 65.2% 27.2% 36.6% 37.8% 53.1% 51.4% 62.8% 72.5% 67.1% 24.0% 34.4% 53.9% 61.2%
Wave 5 Wave 6 Spain Russia UK
Wave 4
Wave 3
29.9% 46.2% 55.5% 59.6% 64.8% 66.1% 79.8% 77.1% 53.4% 55.5% 58.6% 62.9%
USA
33.1% 48.3% 58.1% 64.5% Wave:
3 4 5 6
The business of social | Social media tracker 2012 11
QUESTION: “Thinking about the internet, which of the following have you done in the last 6 months?- Manage a profile on an existing social network (eg: facebook.com)”
10. La création de profil se stabilise mais la gestion active croît
75% 77% 81%
Upload a video Watch video clips Create a profile Manage a profile Visit a friend's
clip to a video online on a new social on an existing social network
sharing website network social network page
Wave 1 Wave 2 Wave 3 Wave 4 Wave 5 Wave 6
The business of social | Social media tracker 2012 12
QUESTION: “Thinking about the internet, which of the following have you ever done?”
11. Toujours plus de données partagées
The business of social | Social media tracker 2012 13
12. Les gens sont concernés par leurs données personnelles mais pas assez pour renoncer
aux médias sociaux
65%
50%
+9% +22%
Vs Wave 5
Vs Wave 5
I am concerned about the amount of Social networks are integral to my
personal data online social life
The business of social | Social media tracker 2012 14
QUESTION: “Please indicate how much you agree (definitely or tend to) with the statements [I worry about missing out on something if I don’t visit my social network] &
[Social networking sites are an integral part of my social life]”
13. Plus de temps que jamais passé sur les réseaux sociaux
Television 10
9
Radio 6
7
Magazines 4
6
Newspapers 5
6
Internet 13
Everyone 13
16-24 year olds Email 7
7
Social networks 7
9
Microblogging sites 6
7
Mobile phone 8
10
Blogs 5
6
Video sites 6
7
The business of social | Social media tracker 2012 15
QUESTION: “Approximately how much time did you spend consuming the following media in the last 7 days?” - Hours per week
14. Pour la première fois, nous assistons à une diminution de certaines plateformes sociales
90%
Read blogs/weblobgs
80%
Start my own
70% blog/weblogs
60% Visit a photo sharing
% Ever Done
website
50%
Use instant messenger
40% Visit a message
board/forum
30%
Started a topic on a
20% message board/forum
Wave 1 2006 Wave 2 2007 Wave 3 2008 Wave 4 2009 Wave 5 2010 Wave 6 2011
The business of social | Social media tracker 2012 16
QUESTION: “Thinking about the internet, which of the following have you ever done?”
15. Le blogging se stabilise et décroit dans certains pays
Brazil China France
74.5% 70.9% 72.4% 67.9% 74.9% 75.7% 79.6% 81.4% 45.6% 50.2% 46.7% 43.9%
Global Germany India Italy
35.2% 36.3% 29.6% 39.3% 62.2% 63.1% 63.3% 55.6% 61.9% 51.0% 51.5% 51.7%
55.3% 60.6% 64.5% 63.2%
Russia Spain UK
Wave Wave 4 Wave 5 Wave 6 59.3% 54.6% 63.4% 52.4% 63.6% 55.9% 60.3% 55.8% 50.7% 41.3% 40.8% 45.5%
3
USA
45.6% 50.2% 46.7% 44.9%
Wave:
3 4 5 6
The business of social | Social media tracker 2012 17
QUESTION: “Thinking about using the internet, which of the following have you used in the last 6 months?” - Read blogs / weblogs
16. Le microblogging commence à faire sa place mais n’est toujours pas une évidence
Brazil China France
13.4% 43.9% 47.6% 26.3% 53.1% 71.5% 4.1% 8.8% 12.2%
Global
Germany India Italy
14.9% 33.2% 42.9% 6.2% 7.7% 15.9% 24.4% 45.5% 42.9% 9.4% 11.1% 17.7%
Russia Spain UK
Wave 6 14.2% 19.9% 25.8% 11.5% 19.1% 24.8% 6.4% 19.3% 26.9%
Wave 5
Wave
4
USA
8.5% 18.8% 22.1%
Wave:
4 5 6
The business of social | Social media tracker 2012 18
QUESTION: “Thinking about using the internet, which of the following have you used in the past 6 months? – Used a microblogging service (e.g. Twitter, Jaiku)”
17. Les sites de marques sont délaissés
90%
85%
13% 80%
decrease
in 4 75%
years
70%
65%
60%
Wave 3 2008 Wave 4 2009 Wave 5 2010 Wave 6 2011
The business of social | Social media tracker 2012 19
18. Le reflux est plus marqué chez les jeunes
90% 16-24 25-34 35-44 45-54
-15pts -14pts -9pts -11pts
85%
Evol Wave 3 vs Wave 6
80%
75%
70%
65%
60%
Wave 3 2008 Wave 4 2009 Wave 5 2010 Wave 6 2011
The business of social | Social media tracker 2012 20
QUESTION: “Thinking about the internet, have you visited an official company / brand website in the past 6 months?”
19. Avec Wave, nous pouvons comparer les plateformes en fonction des usages
Que font les gens ?
Sur les Sur les
Sur les Sur les
sites de … réseaux
blogs forums
marques sociaux
The business of social | Social media tracker 2012 21
20. Pour optimiser la communication sur les plateformes sociales, il faut connaitre leurs
usages spécifiques
Meet new people
30% Stay in touch with friends
Seek other people’s opinions
Manage my life better 25% Make contacts for work
20%
Explore the world around me Promote yourself
15%
10%
Keep up to date Learn something new
5% Forums
0%
“Hang out” or waste time Share knowledge Photo/Video sites
Earn respect Change opinions Microblogs
Blogs
Share new experiences Be creative
Feel like you belong Express yourself
Have fun/be entertained Make money
The business of social | Social media tracker 2012 22
QUESTION: “Which of these online applications does a good job when you want to...”
21. Les sites de marques, aussi, ont des forces spécifiques
Meet new people
Seek other people’s 30%
Stay in touch with friends
opinions
Manage my life better 25% Make contacts for work
20%
Explore the world around
Promote yourself
me 15%
Official brand websites
10%
Keep up to date Learn something new
5% Forums
0%
“Hang out” or waste time Share knowledge Photo/Video sites
Earn respect Change opinions
Microblogs
Blogs
Share new experiences Be creative
Feel like you belong Express yourself
Have fun/be entertained Make money
The business of social | Social media tracker 2012 23
QUESTION: “Which of these online applications does a good job when you want to...”
22. Mais les réseaux sociaux dominent toutes les attentes
Meet new people
50%
Seek other people’s opinions Stay in touch with friends
45%
Manage my life better 40% Make contacts for work
35%
30%
Explore the world around me Promote yourself
25%
20% Official brand websites
15%
Keep up to date 10% Learn something new
5% Forums
0%
“Hang out” or waste time Share knowledge
Photo/Video sites
Earn respect Change opinions
Microblogs
Share new experiences Be creative
Blogs
Feel like you belong Express yourself
Have fun/be entertained Make money
Social networks
The business of social | Social media tracker 2012 24
QUESTION: “Which of these online applications does a good job when you want to...”
23. Wave c’est la granularité des usages mais aussi des pays
FUN ACCOMPLISSEMENT
CONNEXION ACTION
The business of social | Social media tracker 2012 25
QUESTION: “Which of these online applications [Social networks e.g. facebook.com] does a good job when you want to…?” - By country
25. ATAWAD: La multiplication des points de contacts digitaux
Laptop / Desktop
Nombre moyen d’appareils possédés… netbook PC PC
…et utilisés pour se connecter à internet
5 Smartphone Tablet
4 (eg: iPhone) device (eg:
iPad)
4
Mobile E-book
3 2.5 phone reader (eg:
Kindle)
2 Internet- Games
connected console
TV
1
Portable Portable
0 MP3 / video games
player
Own Have used to access the console
internet
The business of social | Social media tracker 2012 27
QUESTION: “Which devices do you own and which have you used to access the internet in the last 6 months?”
26. Le PC et les portables dominent les connexions
Digital Cam
Mobile Phone
70%
Laptop
60%
Portable MP3
Desktop PC
% Own Device
Game Console
50%
Portable
40% Game console
PVR
Smartphone
30% Internet TV
Camcorder
20%
Tablet
10%
Ebook Reader
0%
0% 10% 20% 30% 40% 50% 60% 70%
% Use Device to Go Online
The business of social | Social media tracker 2012 28
QUESTION: “Which devices do you own and which have you used to access the Internet in the past 6 months?” - Size of the bubble represents % who own device.
27. Le PC domine la majorité des usages digitaux. Emergence des smartphones
Read blogs / weblogs
Read a digital version of a newspaper or
50% Posted / wrote stories on a blog
magazine
Uploaded photos to a photo sharing
Searched for a location 45% website (e.g. flickr.com)
40% Watched video clips online (e.g.
Watched live TV
youtube.com)
35%
Desktop Smartphone
PC 30%
(eg: iPhone) Made a purchase Shared a video clip with a friend
25%
20%
Downloaded a podcast (pre recorded
Joined an online community
15% audio or video show)
10%
Tablet Games
(eg: iPad) console 5% Downloaded a video podcast (pre recorded
Sent a text message
TV / video show)
0%
Visited a professional social network site Managed a profile on an existing social
(e.g. Linked-In etc.) network (e.g. facebook.com)
Internet- Portable
enabled TV games console Visited a friends social network page (e.g.
Downloaded and used an application (app)
facebook.com)
Used an instant messenger (e.g. Windows
Took part in a multi-player online game
Live Messenger)
Used a cloud based music
Visited an official company / brand website
Portable MP3 E-book reader recommendation service (e.g. PANDORA,…
/ video player (eg: Amazon kindle) Read a message on a microblog (e.g.
Used a search engine (e.g. Google etc.)
Wrote/sent a etc.)
Twitter message on a microblog (e.g.
Visited a message board / forum
Twitter etc.)
The business of social | Social media tracker 2012 29
QUESTION: “Which activities have you carried out using each device in the past 6 months?”
28. Cette approche nous permet de dissocier smartphones et tablettes
Smartphones are better
65% when you want to….
60% Find your way
Access
Information
55% quickly
Socialize with Explore
% Smartphone Owners
others the world
50%
Ward Off Boredom
Get something done Have fun/
45% Hang out or Be entertained
Organize something waste time
40% Read content
Relax
Manage my life
35%
Watch content
Play a game
30%
Research something thoroughly
25%
Learn something new
20% Make a purchase
Tablets are better when
15% you want to….
Be creative
10%
10% 15% 20% 25% 30% 35% 40% 45% 50% 55% 60% 65%
The business of social | Social media tracker 2012 % Tablet Owners 30
QUESTION: “You have indicated you own these devices, which of these devices do you think does a good job when you to… Smartphone Owners vs. Tablet Owners.
29. Grâce à Wave nous pouvons connecter les devices et les expériences
FUN INFORMATION
ORGANISATION ACTION
The business of social | Social media tracker 2012 31
QUESTION: “You have indicated you own these devices, which of these devices do you think does a good job when you to…”
30. The business of
Social
Wave c’est la possibilité de connecter
les expériences sociales avec vos
objectifs de communication
31. Un enthousiasme modéré des Français pour les pages de marques dans Facebook
+6pts
Global 21% 27% Global
47% 52%
En France, malgré un regain d’intérêt, la population est toujours
réticente à faire partie d’une communauté de marque
The business of social | Social media tracker 2012 33
QUESTION: “Have you ever joined a brand community online ?”
32. Pour créer de l’engagement, penser en priorité à l’expérience délivrée par la marque
Les attentes des internautes :
LOW INVOLVEMENT I want no interaction
Access to news about new developments
Discount vouchers
Access to fun and entertaining content
An opportunity to learn something new
A personal response to my issues/complaints
Access to unique sponsored events or competitions
An opportunity to develop my skills
The ability to communicate and share experiences with others
Tools to help me express my creativity and make something worth sharing
HIGH INVOLVEMENT To be part of a brand community
The business of social | Social media tracker 2012 The ability to influence product development 34
33. L’expérience est dépendante de la catégorie, nous en étudions 19
Consumer Game console
Computer Computer
technology PC & Video
Software Hardware
products games
Wines, Spirits
Mobile Phone &
& other Travel &
Telecom Food Sports
alcoholic Holidays
Services
beverage
Health &
Movies Music Fashion Luxury Goods
Beauty
Charitable
Cars Personal Household Non alcoholic
organization &
Automobile Finance products drinks
causes
The business of social | Social media tracker 2012 35
34. Trials, CRM & Information produit, sont les expériences sociales attendues dans la
catégorie logiciels
Access to news about new
developments & software upgrades
40%
The ability to contact computer Computer
To be part of a brand community 35% software companies and influence
software
product development
30%
25%
20%
Discount vouchers for computer An opportunity to learn something Ensemble
software or free software downloads 15% new about different applications
10%
5%
0%
Access to unique sponsored events An opportunity to develop my
or competitions software skills
Access to fun and entertaining The ability to communicate and share
content experiences with other users
Tools and help to express my
A personal response to my
creativity and make something worth
issues/complaints
sharing
The business of social | Social media tracker 2012 36
QUESTION: “Thinking about companies that make computer software, which of following statements describes the kind of interaction you would like to have with these
companies?” vs Ensemble
35. Les attentes diffèrent en fonction de l’âge même si quelques spécificités demeurent
Access to news about new developments
& software upgrades
40% Computer
The ability to contact computer software software
To be part of a brand community 35% companies and influence product
development
30%
25%
20% Ensemble
Discount vouchers for computer software An opportunity to learn something new
or free software downloads 15% about different applications
10%
16-24
5%
0%
Access to unique sponsored events or An opportunity to develop my software
competitions skills 25-34
35-44
The ability to communicate and share
Access to fun and entertaining content
experiences with other users
A personal response to my Tools and help to express my creativity 45-54
issues/complaints and make something worth sharing
The business of social | Social media tracker 2012 37
QUESTION: “Thinking about companies that make computer software, which of following statements describes the kind of interaction you would like to have with these
companies?” vs Ensemble / 16-24 / 25-34/ 35-44/45-54
36. 3 expériences émergentes sur la cible 16-34
Computer
software
To learn something new Personal response to Fun and entertaining
about applications issues/complaints content
The business of social | Social media tracker 2012 38
37. Des expériences différentes avec la marque produisent des effets spécifiques
Computer
Letting you know about the company Software
Giving a detailed understanding of the company and its
16-34
products
Making the company seem more desirable
Making you feel closer to the company
Fournir des informations produit rapproche les jeunes
adultes de la marque
Encouraging you to at least try out the company or its
products for yourself
Encouraging you to buy a product from the company
Offrir des réponses personnalisées aux problèmes des
clients encourage à l’achat d’autres produits de la marque
Making you feel valued as a customer
Makes you want to spend more time with the company
or brand
Proposer des contenus fun et divertissants incite au partage
Encouraging you to recommend the brand to others avec sa communauté
The business of social | Social media tracker 2012 39
QUESTION: “Thinking about the interactions that you have indicated you would like to have with companies that makes computer Software, [Learn something new, Personal
response to issue or Fun and entertaining content] is best at…?” vs 16-34
38. Nous pouvons mettre ces effets induits en phase avec vos objectifs marketing
Letting you know about the company AWARENESS
Giving you a detailed understanding EDUCATION
Making the company more desirable DESIRE
Making you feel closer to the company SEEK MORE
Encouraging you to try TRIAL
Encouraging you to buy TRANSACTION
Making you feel valued as a customer COMMITMENT
Makes you want to spend more time with the brand INVOLVEMENT
Encouraging you to recommend to others RECOMMENDATION
The business of social | Social media tracker 2012 40
39. Avec Wave, les réseaux sociaux vont s’accorder avec vos KPI
Computer
Letting you know about the company Awareness software
Giving a detailed understanding of the company and its
products
Education
Making the company seem more desirable Desire
Making you feel closer to the company Seek More
Encouraging you to at least try out the company or its
products for yourself
Trial
Encouraging you to buy a product from the company Transaction
Making you feel valued as a customer Commitment
Makes you want to spend more time with the company
or brand
Involvement
Encouraging you to recommend the brand to others Recommendation
The business of social | Social media tracker 2012 41
QUESTION: “Thinking about the interactions that you have indicated you would like to have with companies that makes computer Software, [Learn something new, Personal
response to issue or Fun and entertaining content] is best at…?” vs 16-34
40. Quelle que soit la cible, quel que soit le secteur, nous pouvons identifier les
interactions sociales les plus efficaces pour servir vos marques
The business of social | Social media tracker 2012 42
41. 2 215 978
Fans
The business of social | Social media tracker 2012 43
SOURCE: https://www.facebook.com/oasisfunpage/likes constaté le 7 mars 2012
42. Forte complémentarité des réseaux avec le Paid Media sur les boissons sans alcools
Awareness
Education Non alcoholic
Beverage
Acces to Fun and
Desire Entertaining Content
Seek More
Trial
Un contenu qui crée de l’engagement sur la cible et
Transaction
répond à la quasi-totalité des objectifs marketing
d’une marque
Commitment
Involvement
Recommendation
The business of social | Social media tracker 2012 44
QUESTION: Thinking about the interactions that you have indicated you would like to have with companies in these categories, [Acces to Fun and Entertaining Content] is
best at…?” vs 16-24
43. Un contenu fun et divertissant ne fonctionne pas sur toutes la catégories
L’accès a du contenu fun n’est pas un levier qui
fonctionne pour toutes les catégories de façon
Awareness uniforme
&
Education Même pour une catégorie qui crée de l’engagement
sur ce type de contenu, ce n’est pas un critère qui
Desire permet de répondre à l’ensemble des objectifs d’une
marque
Seek More
Trial
Transaction
Computer Software Computer Hardware Telecoms
Commitment
Involvement
Food Travel Luxury
Recommendation
The business of social | Social media tracker 2012 45
QUESTION: “Thinking about the interactions that you have indicated you would like to have with companies in these categories, [Fun and entertaining
content] is best at…?” vs Ensemble
44. Tanguy Community Manager chez Bouygues acteur du CRM appliqué au Web Social
The business of social | Social media tracker 2012 46
SOURCE: http://gregorypouy.blogs.com/marketing/2012/02/la-crise-des-op%C3%A9rateurs-mobile-analys%C3%A9e-par-tanguy-responsable-web-social-de-bouygues-
telecom.html , 29 février 2012
45. Le SRM, la solution pour toutes les marques ? Ou pas.
Awareness
Expérimenter une réponse à un problème personnel
sur les réseaux sociaux permet effectivement de créer
de l’engagement dans la catégorie des télécoms,
Education
mais attention à ne pas généraliser ces
comportements sur tous les secteurs
Desire
Seek More
Trial
Transaction
Computer Software Computer Hardware Telecoms
Commitment
Involvement
Food Travel Luxury
Recommendation
The business of social | Social media tracker 2012 47
QUESTION: “Thinking about the interactions that you have indicated you would like to have with companies in these categories, [A personal response to
issues and complaints] is best at…?” vs Ensemble
47. Les interactions souhaitées avec l’univers du luxe par les femmes 16-34
First access to the latest new luxury
goods product launches
8%
The ability to contact luxury goods
To be part of a brand community 7%
companies and influence future
6% designs
5%
4%
Access to unique luxury events or 3% An opportunity to learn more about
competitions 2% luxury goods & companies
1%
0%
Access to exclusive content e.g. An opportunity to get advice on
videos, music, games etc. what luxury goods to buy
The ability to communicate and
A personal response to my
share advice & recommendations
issues/complaints
with others
Tools and help to express my
creativity and share with others
The business of social | Social media tracker 2012 49
QUESTION: QUESTION: “Thinking about companies that are involved in Luxury, which of following statements describes the kind of interaction you would like to have with these
companies?” vs Femmes 16-34
48. Le Privilège : c’est l’expérience sociale proposées par les marques de Luxe.
Awareness
Education
Luxury Luxury Luxury
First access to To learn more To get advice on
Desire new product about luxury goods what to buy
launches & companies
Seek More
Trial
Dans le luxe, c’est le privilège qui prévaut et au même
titre que les marques ont des fans, les marques de
Transaction
Luxe, elles engrangent des privilégié(e)s qui ont la
volonté d’en apprendre plus sur l’entreprise et de de
Commitment créer une vraie relation avec la marque
Involvement
Recommendation
The business of social | Social media tracker 2012 50
QUESTION: “Thinking about the interactions that you have indicated you would like to have with companies in these categories, [To learn more about luxury goods &
companies] is best at…?” vs Femmes 16-34