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Accelerated Mobile Pages sur WordPress, pourquoi, comment?

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Qu'est-ce que AMP, faut_il s'y interesser en 2017 (oui!) et comment s'y prendre pour mettre en oeuvre AMP sur son site WordPress avec le maxiumm de chance d'en tirer des bénéfices.

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Accelerated Mobile Pages sur WordPress, pourquoi, comment?

  1. 1. Yannick Gaultier - weeblrpress.com WordPress Bordeaux Meetup – 14 septembre 2017 Accelerated Mobile Pages Pourquoi et comment
  2. 2. WordPress Meetup Bx 09/17 Histoire  développeur extensions  début en 2006  GPL seulement  SEO, gestion contenu  weeblrAMP pour WordPress! 2
  3. 3. WordPress Meetup Bx 09/17 Accelerated Mobile Pages  AMP, c'est quoi ?  Pourquoi ?  Comment ? 3
  4. 4. WordPress Meetup Bx 09/17 Accelerated Mobile Pages  Demo? Si ça veut bien! 4
  5. 5. WordPress Meetup Bx 09/17 AMP, c’est quoi ?  Format web ouvert, centré sur la vitesse  Développement open-source (Github)  Pur HTML / javascript / super-optimisé  Destiné aux mobiles, très bon sur desktop  Depuis février 2016 5
  6. 6. WordPress Meetup Bx 09/17 AMP, c’est quoi ?  Existent en parallèle de vos pages normales  Créées automatiquement par un plugin  Un lien (invisible) est ajouté aux pages standard vers la version AMP moteurs de recherche et autres savent qu’une page a une version AMP 6
  7. 7. WordPress Meetup Bx 09/17 Découverte des pages AMP exemple.fr/ma-page/ exemple.fr/ma-page/amp/ 7
  8. 8. WordPress Meetup Bx 09/17 AMP, c’est quoi ?  Utilisent AMP:  Recherche mobile: Google / Bing / Baidu  Twitter, Pinterest, LinkedIn, Feedly…  Fournissent pages AMP:  Guardian, Le monde, BuzzFeed, Reddit, Snapdeal, WordPress.com,…  Shopify, Ebay, WooCommerce,… 8
  9. 9. WordPress Meetup Bx 09/17 Accelerated Mobile Pages Pourquoi ?
  10. 10. WordPress Meetup Bx 09/17 AMP, pourquoi ?  Utilisateurs: affichage ultra-rapide, sans à-coups  Site + rapide  + de vue  + clicks  + ventes,… 10
  11. 11. WordPress Meetup Bx 09/17 11  SEO :  raccourci pour la 1ère page  visibilité dans résultats  Taux de conversion  Officiellement, pas de bénéfice pour le référencement
  12. 12. WordPress Meetup Bx 09/17 Accelerated Mobile Pages Comment ?
  13. 13. WordPress Meetup Bx 09/17 AMP, comment ?  Des éléments HTML spécifiques <amp-img>,<amp-video><amp-analytics>,…  Pas de javascript du tout  Pas de CSS externe  <form>, sous conditions  <iframe>, sous conditions 13
  14. 14. WordPress Meetup Bx 09/17 AMP, comment ?  Codage à la main d’une version AMP  Plugins pour CMS  Services en ligne 14
  15. 15. WordPress Meetup Bx 09/17 AMP, comment ?  Automattic fournit plugin « de base »  Beaucoup d’autres extensions AMP  Principe :  extension convertit à la volée  supprime le reste  beaucoup de limitations 15
  16. 16. WordPress Meetup Bx 09/17 1. Bonnes pratiques
  17. 17. WordPress Meetup Bx 09/17 AMP, comment ?  Définir stratégie  Objectifs ? Affichage pub, inscription, vente ?  Ramener visiteurs vers site standard ?  Navigation AMP ? recherche ?  Interactivité: formulaire ? Commentaires ?  Choisir ce que l’on convertit 17
  18. 18. WordPress Meetup Bx 09/17 AMP, comment ? 1. Rester AMP aussi longtemps que possible  Navigation par menu, pages AMP  Recherche avec résultats AMP  Liens AMP entre articles ou produits 18 Certains préfèrent revenir vers pages standards immédiatement. Je préfère une expérience cohérente.
  19. 19. WordPress Meetup Bx 09/17 AMP, comment? 2. Maximum d’interactivité AMP  Formulaire: inscription newsletter, demande contact  E-Commerce: Ajout au panier, navigation produits  Commentaires (Natif, Disqus), partagé entre AMP et site standard « expérience AMP » = presque une application 19
  20. 20. WordPress Meetup Bx 09/17 AMP, comment ? 3. Soigner la conception  Unité avec le site  Rester simple  Beaucoup de choses sont possibles malgré les restrictions techniques 20
  21. 21. WordPress Meetup Bx 09/17 21  Le pire!  AMP augmente clics & conversion  Surtout pas le même look que votre voisin
  22. 22. WordPress Meetup Bx 09/17 AMP, comment ? Formulaires (CF7, Gravity) Commentaires (WP, Disqus) 22
  23. 23. WordPress Meetup Bx 09/17 AMP, comment ? E-Commerce (WooCommerce) 23
  24. 24. WordPress Meetup Bx 09/17 24
  25. 25. WordPress Meetup Bx 09/17 AMP, comment ? Non-WordPress 25
  26. 26. WordPress Meetup Bx 09/17 AMP, comment ?  En résumé:  Rester AMP aussi longtemps que possible  Maximum d’interactivité sur AMP  Personnaliser l’aspect, le + proche des pages standard 26
  27. 27. WordPress Meetup Bx 09/17 2. Précautions
  28. 28. WordPress Meetup Bx 09/17 Validation  Google n’accepte que les pages valides !  Etape 1: Search Console https://search.google.com/search-console/amp  Etape 2: Structured data tester https://search.google.com/structured-data/testing-tool/ Le + pratique = Extension Chrome AMP Validator 28
  29. 29. WordPress Meetup Bx 09/17 Mesure / Analytics 29
  30. 30. WordPress Meetup Bx 09/17 Promotion/partage  Votre contenu pas forcément sur votre site  Partage sur les réseaux: pas toujours la bonne URL  Afficher vos propres boutons de partage 30
  31. 31. WordPress Meetup Bx 09/17 Métadonnées  Carrousel / Top Stories  Métadonnées spécifiques obligatoires  Une image largeur mini 696px  Logo éditeur: hauteur 60px 31
  32. 32. WordPress Meetup Bx 09/17 AMP, en résumé  L’amélioration au meilleur rapport qualité/prix en 2017  Personnalisation obligatoire, ne pas « juste » installer le plugin  Interactivité: formulaires, ajouter au panier, …  Plugins avancés, ou développement requis 32
  33. 33. WordPress Meetup Bx 09/17 Merci   AMP https://www.ampproject.org https://ampbyexample.com/  https://www.weeblrpress.com/weeblramp

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