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5 tips for organising social media teams in large organisations




                                                                            picture cc 2011 Yann Gourvennec – http://bit.ly/picasayann
> Yann A. Gourvennec
> Figaro Digital
> London, Nov 23, 2011



some rights reserved (cc) 2011 – Orange – web, digital & social media   1
2


           • Organizational Models
        source : Jeremiah Owyang




                 Centralized       Distributed   Coordinated   Multiple Hub   Holistic
                                                               and Spoke




© 2010 Altimeter Group
www.orange.com/smg




  some rights reserved (cc) 2011 – Orange – web, digital & social media   3
2. the worldwide facebook hub




some rights reserved (cc) 2011 – Orange – web, digital & social media   4
www.timeline.orange.com




some rights reserved (cc) 2011 – Orange – web, digital & social media   5
merci !




some rights reserved (cc) 2011 – Orange – web, digital & social media    6   6

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[En] 5 tips for organising social media teams in large organisations

  • 1. 5 tips for organising social media teams in large organisations picture cc 2011 Yann Gourvennec – http://bit.ly/picasayann > Yann A. Gourvennec > Figaro Digital > London, Nov 23, 2011 some rights reserved (cc) 2011 – Orange – web, digital & social media 1
  • 2. 2 • Organizational Models source : Jeremiah Owyang Centralized Distributed Coordinated Multiple Hub Holistic and Spoke © 2010 Altimeter Group
  • 3. www.orange.com/smg some rights reserved (cc) 2011 – Orange – web, digital & social media 3
  • 4. 2. the worldwide facebook hub some rights reserved (cc) 2011 – Orange – web, digital & social media 4
  • 5. www.timeline.orange.com some rights reserved (cc) 2011 – Orange – web, digital & social media 5
  • 6. merci ! some rights reserved (cc) 2011 – Orange – web, digital & social media 6 6